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SUMMER 2015 Newsletter of the VERTU Honda Group THE CONTENTS: 2. Vertu Honda Update 3. What Car? Award 4. New HR-V 5. Civic Type R 6. All New Jazz 7. Personal Contract Hire 8-9. New Car Offers 10-11. Servicing 12. Team Focus 13. Community Update 14-15. Motorbikes

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SUMMER 2015 Newsletter of the VERTU Honda Group

THE

CONTENTS:2. Vertu Honda Update • 3. What Car? Award • 4. New HR-V • 5. Civic Type R

6. All New Jazz • 7. Personal Contract Hire • 8-9. New Car Offers • 10-11. Servicing

12. Team Focus • 13. Community Update • 14-15. Motorbikes

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02. Vertu Honda SUMMER 2015

Vertu Honda update

WelcomeWelcome to our summer 2015 edition of TheLink magazine. This has to be one of themost exciting times we have been able towrite The Link, with a truly stunning rangeof new Honda products about to belaunched in the coming weeks throughAugust and September. I hope that yourcurrent Honda has met and continues toexceed your expectations. I myself have justbecome the proud owner of a HondaMSX125 motorcycle and feel the joy of whata new car or motorcycle brings. It is alwaysour goal a Vertu Honda to remain true to thespirit of Honda, delivering great experiencesfor every one of our valued customers, ontwo wheels or four.

“Think young and quest for the three joys;Creating, Buying and Selling.” These are thepillars that Soichiro Honda built the HondaMotor Company around, when he foundedthe company back in 1948. A trulypassionate engineer, who believed he alwaysthought best with a wrench in his hands,and dreamt of becoming the Napoleon ofmechanics. Mr Honda’s key belief was that ifyou make a superior product then peoplewill buy it. I believe he would be a veryproud man if he were around, in what wouldbe his 110th year, to see the ferocious newCivic Type R, all new Jazz and outstandingnew HR-V launched in the UK. What a lineup to celebrate 50 years of Honda in GreatBritain. I know that our teams at VertuHonda, up and down the country, will takeas much joy from selling these products, asyou and our customers, will take frombuying and owning them.

Well summer is here and with theWimbledon finals all wrapped up many ofyou will be planning special journeys in yourHonda. A festival maybe, a trip to the coast,a sporting event or best of all to catch upwith friends and family? Let us know whereyour Honda takes you this summer ontwitter or Facebook.

I have been lucky enough to attend the Isleof Man TT races in June, and for the firsttime ever, the British Grand Prix atSilverstone. The TT races, to me, are thepurest form of Honda I have everexperienced. It was an absolute pleasure tosee so many people feeling the totalexhilaration of road racing on the worldfamous, and historic island. The competitionfrom all motorcycle brands challenges teams

for better. Honda riders Bruce Anstey, andthe legendary John McGuinness, were bothvictorious this year on the HondaCBR1000RR Fireblade. On the other hand,the challenge of Formula 1 for our McLarenHonda team is proving a hugely steeplearning curve for our engineers. True to ourroots though and what Mr Honda once said;“My biggest thrill is when I plan somethingin life and then it fails, my mind is then filledwith ideas on how I can improve it.” Thetotal obsession with detail, perfection andwinning will prevail in Formula 1 for Honda,just as winning is habitual on two wheels,and in the exciting British and World TouringCar series.

Every one of our Vertu Honda teams in theNorth East, South Yorkshire,Nottinghamshire and Lincolnshire are ready,and on hand, to welcome you at ourdealerships. We are very proud to beHondas largest dealer partner in Europe andthe trust you give us when it comes to yourmotoring needs. The last year has seen ourteams win Honda UK large dealer group ofthe year 2014, in April we won the HondaUK Customer Excellence award. We hope torepeat both in the coming year, however weknow we cannot achieve either withoutcontinued focus on the most importantpeople in our business – You, our valuedcustomer.

Please pop in at any time, see for yourselfthe all new Honda range of cars. The all newJazz, HR-V, Type R, and the recentlyrefreshed Civic and CR-V ranges I know, willimpress. On two wheels our teams inGrantham, and our new store in Nottingham,have the full range of 2015 motorcycles instock, along with market leading clothing,helmets and accessories. A great ride out ona beautifully British summer’s day. You meetthe nicest people on a Honda. Call in soon, awarm welcome awaits.

The kettles on!

Chris TaylorManaging Director – Vertu Honda

John McGuinness this years TT race winner

Chris Taylor

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• What Car? and Warranty Directresearch names Honda most reliablemanufacturer for ninth year in arow

• Honda triumphs over 36 othermanufacturers thanks to low failurerates and repair costs

Honda has once again retained its crown asthe UK’s most reliable used carmanufacturer, scooping top spot for theninth consecutive year in researchconducted by What Car? and WarrantyDirect.

The independent research analysed 50,000live Warranty Direct policies for carsbetween three and eight years old, to givea Reliability Index of 37 car manufacturers.The Index takes into account failure rates,age of car, mileage and cost of repair togive an overall score for reliability.

The achievement further underlinesHonda’s reputation as a trusted anddependable manufacturer; with low failurerates and lower than average repair costscompared to competitors. The researchalso reveals the Honda Jazz to be the mostreliable used car on the UK market today,

the second such accolade for the Jazz thisyear, and one of many that the ever-popular supermini has won over the years.

Jim Holder, Editor of What Car? magazinecommented: “Honda’s success in theReliability Index is chiefly down to lowfailure rates. However, when things do gowrong, the cars are also relatively cheap tofix. Reliability is always one of the keyattributes buyers look for when consideringa used car purchase, so manufacturers thatconsistently demonstrate durability willalways do well with the consumer.”

Honda Dealers claim second place in the annualAuto Express Driver Power survey, climbing twoplaces from the previous year.

Honda dealers have been awarded second place,scoring 89.8 per cent, in the annual AutoExpress Driver Power survey. The magazinesurveyed over 50,000 readers and website visitorsabout their dealership experience and asked themto rate their performance across seven categories.

With consistent high scores in each category,Honda dealers were rated highly for their attitudeand helpfulness with customers and drivers.Technical knowledge of dealer staff was alsopraised, as well as their efficiency andfriendliness.

Honda owners, according to the survey, are “morepleased than ever”.

VERTU HONDA TRIUMPHS ATHONDA CUSTOMEREXCELLENCE AWARDSThanks to your commitment to giving honest feedback regarding your experienceat your local Vertu Honda dealership, we are extremely proud to be awarded threeaccolades at the recent Honda Customer Excellence Awards. Vertu Honda won theoverall group award, with Retford Honda coming first in the United Kingdom andLincoln Honda coming eighth. A fantastic achievement for each and every colleaguewithin Vertu Honda.

Awards always mean a great deal, however this award is extra special as it is aresult of feedback from you, our valued customers, the lifeblood of our business.By agreeing to take part in a questionnaire, simply by supplying your emailaddress, you are given a chance to give recognition, where it is due, to the peoplewho you have dealt with at your local Vertu Honda dealership.

Recognition is one of our core values and acknowledgement from Honda is theultimate reward. Each and every colleague strives to deliver a positive customerexperience, whether it be for sales or aftersales, which warrants a rating ofCompletely Satisfied. Your feedback is vital to ensure we maintain our highstandards and allows us to acknowledge the efforts of each and every colleaguewithin Vertu Honda.

Thank you for taking the time to take part in the survey. We go to great lengths toensure that each time you visit a Vertu Honda dealership a rating of CompletelySatisfied will come naturally.

HONDA NAMED UK’S MOST RELIABLE CAR MANUFACTURER FOR NINTHCONSECUTIVE YEAR

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CR-VANOTHER LEVEL –THE NEW

THE ALL NEW HONDA

• Launch with choice of twohighly efficient engines

• CO2 emissions start from 104 g/km

• Fuel economy up to 71mpg

The all-new Honda HR-V will be one ofthe most efficient cars in its class and hasan unmatched combination of sought-after attributes when it arrives inyour local Vertu Honda showroom. We loved the previous generationHR-V and still see a good number within our dealerships.

“The Honda HR-V created this fast growing market segment back in1999 and for 2015 the all new HR-V will offer a class leading ownershipproposition, refinement, sleek styling, a quality feel as well as beingpacked to the roof with safety and technology features.

As well as dynamic styling, class-leading interior space, versatility,advanced infotainment and safety technologies, the new HR-V willdeliver fuel economy and emissions among the best in its class.

Combining the 1.6 litre i-DTEC diesel paired with a newly-engineeredsix-speed manual transmission, Honda’s new subcompact SUV willreturn fuel economy figures from 71mpg, with CO2 emissions startingfrom just 104 g/km. HR-V customers won’t find performancecompromised by the car‘s frugality however, with 118bhp powering thenew HR-V from 0-62mph in 10.1 seconds.

Petrol buyers can select a 130 PS 1.5 litre i-VTEC engine, achievingcombined fuel economy of 54.2mpg and CO2 emissions from 120 g/km

when they opt for the CVT automatic transmission. When married withthe standard six-speed manual, the new petrol-powered HR-V deliversfuel economy of 50mpg and CO2 emissions at a highly competitive 130g/km. Sprightly performance is assured with 62mph reached fromstandstill in just 10.3 seconds with the manual and 10.9 seconds whenequipped with the optional CVT.

Inside the new HR-V will offer class-leading boot space: 453 litres withthe rear seats up and 1,026 litres with the rear seats down. Thanks toinnovative packaging, the HR-V’s best-in-class interior space isexceptionally versatile and incorporates Honda’s highly practical MagicSeats system. Premium quality materials and sophisticated cabin designare blended with the feel of a sporty, enveloping cockpit.

Specification highlights include the advanced Honda Connect in-carinfotainment system, and a wide range of safety aids employing radarand camera technologies to scan the road ahead. Prices start £17,995for 1.5 i-VTEC S. Model grades include S, SE and EX

To register your interest for our launch activity and be one of the firstto drive the all new HR-V please call your local Vertu Honda dealership.

HR-VALMOST HERE

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All-new Honda Civic Type R is themost extreme and high-performingType R ever built, setting newstandards in the high-performancefront-wheel drive hatchback segment

After a five year wait, 2015 sees the arrivalof the world’s most keenly anticipated hothatch, the Honda Civic Type R. Billed as a‘race car for the road’, the all-new HondaCivic Type R is powered by the mostextreme and high-performing Type Rengine ever built, and sets new standardsin the high-performance front-wheel drivehatchback segment.

Taking their direction from the Japanese

word ‘Buttigiri’, meaning ‘to break onthrough and leave the rest behind’, Honda’sengineers sought to develop a Type R thatwould more than live up to this highexpectation of the red badge. The newCivic Type R has been engineered to delivera dynamic, class-leading performancewhether on fast roads, winding roads or thecircuit. At the same time it delivers theease of use and practical packagingexpected of a Civic.

A world-first application of Honda’s newVTEC TURBO engine, a sensuous sportingsound, aggressive function-led styling, andpioneering new chassis technologiescombine to deliver one of the most

immersive and rewarding drivingexperiences available in any sector. CivicType R is equally at home delivering thisexperience on the road as it is on the track,at the push of a button. 306 ps, 167 mphtop speed, 0- 60 - 5.7 seconds are a fewhighlights.

The new 2015 Civic Type R signals the startof a new performance era for Honda,drawing on the brand’s racing DNA todeliver the peak of the Civic line-up.

This is a very brief overview of the newmodel, to really experience the racing DNAof the Civic Type R please call your localVertu Honda dealership.

EXTREME MACHINE

The new CR-V featured in the last issue ofThe Link. At the time we were still awaiting thearrival of the new nine speed automatictransmission. The wait is now over. Therefreshed CR-V also sees the arrival of the new160PS 1.6 i-DTEC engine which utilises a twinstage turbo to provide the best power-to-consumption ratio of any engine on sale today.

With environmental concerns linked directly tothe cost of ownership, the new engine producesjust 129g/km of CO2 and does a combined57.7mpg. Those drivers choosing the ultrasmooth nine-speed automatic are not penalisedin their choice of transmission, with animpressive combined mpg of 55mpg.

Available in both two and four wheel drive, thenew CR-V also features a world first in the new

i-ACC system, which comes as part of theoptional Honda SENSING Pack, available on theEX version of petrol and diesel CR-V.

Refinement levels are improved still further overthe previous generation model. It is clear assoon as you drive off the CR-V has undergone aseries of revisions which result in an extremelyrefined and pleasant driving experience.

The new CR-V is available with four generouslyequipped trim levels S, SE, SR and EX and inboth two and four wheel drive, with the Navioption adding Satellite Navigation. DASP(driver’s assistance package) costs an additional£500 on the SE and SR grades.

To experience the new CR-V, simply visit yournearest Vertu Honda dealership.

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06. Vertu Honda SUMMER 2015

• Third generation Jazz based onHonda’s global B-segment platform

• New 1.3 litre i-VTEC petrol enginefrom Earth Dreams Technology series

• Extra interior space, made versatilewith Magic Seat system

• Bold, fresh exterior and refined cabin

• New Honda Connect infotainmentsystem

• Advanced Driver Assist Systemsenhance safety

The third-generation Jazz features bold yetsophisticated exterior and interior design,with unrivalled interior space and versatility.Occupants will benefit from increasedrefinement, advanced safety andinfotainment technologies, as well as ahighly efficient and dynamic drivingexperience.

While the newcomer retains the classic Jazzsilhouette, it exhibits distinctivecontemporary styling including a powerfulnew face and strong lines. The use ofHonda’s cleverly packaged new global B-segment chassis means that the latest Jazzis even bigger on the inside. Honda’s MagicSeat system ensures the interior offers

unmatched versatility as well as class-leading space, with a range of configurationsfor carrying cargo and passengers.

High-quality soft-touch materials andthoughtful interior design provide asophisticated ambience. With a seven-inchtouchscreen in the centre of the dash,Honda Connect is a new in-car infotainmentsystem that’s easy to use and can offerinternet browsing and access to real-timenews, traffic and weather and numerousinternet music stations if you so wish.

The 2015 Jazz will be fitted with a newpowerful, efficient, highly responsive 1.3 litrei-VTEC petrol engine from Honda’s EarthDreams Technology series. Delivering 102 PSof power at 6,000 rpm, the new engine ismated to a six-speed manual (replacing theprevious five-speed unit) or a semi-automatic CVT transmission.

The refined ride is allied to more responsiveand engaging handling, thanks to a new,more rigid and lighter chassis and re-engineered suspension.

The Advanced Driver Assist System package,which employs a camera and mid-rangeradar, underpins a comprehensive suite ofnew advanced safety technologiesintroduced across Honda’s new product line-up during 2015.

The overall effect is that the new Jazz feelsand sounds peerlessly sophisticated, withreassuringly composed and refineddynamics.

Want to find out more? Call your local VertuHonda dealership to arrange a test drive. Weare so excited about the arrival of the allnew Honda Jazz and we would very muchlike you to join us.

THE ALL NEW

JAZZHAS ARRIVED

All New JAzz

The Honda Jazz has been crowned most reliable car in the fourth annualCarbuyer Awards.

Bigger than last year, due to an increased number of categories, the2015 Carbuyer Awards focused on what buyers actually search foron the popular website when researching a car purchase, withreliability a significant factor in the decision-making process.

Now in its fourth year, the Car Buyer Awards pulls its winnersfrom reviews and feedback from thousands of car owners,making the awards a true representation of UK driversentiment.

The Jazz was first launched in the UK 13 years ago in 2002 andhas sold almost 310,000 since then. The model has a provenreputation for reliability, value for money, style and sophistication.

HONDA JAZZ NAMED MOSTRELIABLE CAR BY CARBUYER

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In the last issue of The Link we focused onalternative ways of driving away a brandnew Honda. Personal Contract Purchase(PCP) is an increasingly popular way bywhich people fund their car purchase. Some80% of new car purchases are completed inthis way with many people takingadvantage of generous depositcontributions and highly competitive,sometimes even zero, interest rates.

In this issue we will focus on anothermethod, which again offers an alternativeway of driving away a brand new Honda fora selection of customers.

For Personal Contract Hire (PCH) you ineffect hire the car, for a set duration of yourchoice, in exchange for a monthly fee. At

the end of the hire agreement you simplyhand the car back. There is no option topurchase, unlike with a PCP. Businessestend to manage their fleets in this way, theonly difference for personal contract hire isthe payment of VAT on the monthlyamount.

The benefits of personal contract hire

• Monthly repayments will be on averagebetween 35% and 45% less costly thanthe repayments on a car loan. Also, inthe majority of lease agreements, only asmall deposit is necessary, usuallyamounting to 3 monthly payments.

• One of the biggest attractions of PCH isthat you are able to drive away in a carthat might be out of your price range interms of purchase price.

• The car manufacturer warranty will

normally cover the hire period andmaintenance costs can be covered. Roadtax is also usually included in the lease.

• No huge up-front costs, capital outlay orcar loans.

• Fixed price motoring where most costsremain the same for the period of thehire.

• You can drive a brand new car every twoto four years and benefit from thesafety, fuel economy and performanceadvancements found on newer models.

Personal Contract Hire (PCH) is not foreveryone, it can offer less flexibility if yourcircumstances change in the hire period,however there are benefits for a largesection of the market. To find out moresimply call your local Vertu Hondadealership.

ALTERNATIVEWAYS TODRIVE AWAYA BRANDNEWHONDA

VERTU HONDA GROUP FLEETThe first half of 2015 has been a fantasticperiod for our Vertu Honda Fleet Department,with more local and national businesseschoosing to buy or lease their cars directly fromour team of Fleet Specialists. Inchcape FleetSolutions, one of the UK’s top lease company’shas also chosen Vertu Honda to supply all oftheir customers Honda cars this year too.

Earlier this year, the Vertu Honda FleetDepartment won the ‘Corporate Centre of theYear’ award from Honda UK for theiroutstanding contribution to the Honda brand.Our Head of Fleet Sales Andrew White alsowon the ‘Corporate Sales Manager of the Year’award.

The team can be seen pictured here receivingtheir awards from the legendary Kevin Keegan.

The team are now looking forward to thearrival of the new Jazz, HR-V and Civic Type-R,all of which will be available with HondaContract Hire.

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Honda has set a new GUINNESS WORLDRECORDS title for ‘Lowest fuel consumption– all 24 contiguous EU countries (all cars)’,recording an average 100.31 miles pergallon over 8,387 miles, in a 25 day driveacross all 24 EU contiguous countries.

Behind the wheel of a Honda Civic Tourer1.6 i-DTEC for the entire journey were twomembers of Honda’s European Research &Development (R&D) team, Fergal McGrathand Julian Warren, who took on thechallenge to further demonstrate theimpressive real-world fuel economy of theTourer.

The remarkable distance travelled is similarto the team driving to Australia from theirhome in the UK, stopping just nine times torefuel. The car achieved an incredibleaverage 932 miles on each tank of fuel, at a

total fuel cost for the whole journey of just£459*.

The team set out on their epic road tripfrom Aalst, Belgium, on Monday June 1st,navigating the continent in a clockwisedirection. They returned to their start pointon Thursday June 25th, recording theincredible fuel economy figures whichexceed the Tourer’s quoted efficiency of74.3mpg by more than 25%.

*Calculated on average UK dieselprice during June 2015, fromwww.fleetworld.co.uk

HONDASETS NEWGUINNESSWORLDRECORDS

HR-V1.5 SEPRICE FROM£17,999 to £24,945

CIVIC1.6 i-DTEC Sport

PRICE FROM£15,975 to £25,680Model shown: Civic 1.6 i-DTEC SportFINANCE EXAMPLES36 monthly payments £229OTR £21,345Deposit £5,996.06HUK Contribution £500Amount of credit £14,848.94Final Payment inc option to purchase fee £8,687.04Total amount payable £23,427.10Representative APR 5.9%Option to Purchase Fee £10Annual Contracted Mileage 10,000Excess mileage charge 6pInterest rate per annum 5.68% s

Image shown: HR-V PrototypeFINANCE EXAMPLES36 Payments of £219.00OTR £19,745.00Deposit £4,219.90Deposit % 21%HUK Contribution £500Amount of credit £15,025.10Final Payment inc option to purchase fee £9,290.15Total amount payable £21,894.05Representative APR 5.9%Option to Purchase Fee £10Annual Contracted Mileage 10,000Excess mileage charge 6pInterest rate per annum 5.68%

Available for just £500 on allnew Honda models

representing a customer savingof £700 on petrol models and£930 on diesel models. Allscheduled servicing coveredfor 5 years/62,500 miles,whichever comes first.

YEARSSERVICING

Terms and Conditions: New retail Civic, HR-V, Jazz, CR-V registered from 01 June 2015 to 30 September 2015. Subject to model and colour availability. Offers applicable at participating dealers and are at the promoter’s absolute discretio Honda Aspirations. You do not have to pay the Final Payment if you return the car at the end of the agreement and you have paid all other amounts due, the vehicle is in good condition and has been serviced in accordance with the Honda of publication but may be subject to change. Honda Franchise Dealers are credit brokers, not lenders. Credit provided by Honda Finance Europe Plc. Cain Road, Bracknell, Berkshire RG12 1HL. Honda Finance Europe plc is authorised an whichever comes first. 5 Years Servicing is optional. It is being offered for £500 including VAT (usual value Diesel £1,430 including VAT, resulting in a £930 saving, usual value Petrol £1200 including VAT resulting in a £700 saving) and is a

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Fuel consumption figures for the Honda range in mpg (l/100km): Urban Cycle 23.2 – 70.6 (12.2 – 4.0), Extra Urban 40.4 – 85.6 (7.0 – 3.3), Combined 32.5 – 78.5 (8.7 – 3.6). CO2 emissions201 – 94g/km. Fuel consumptionfigures sourced from official EU-regulated laboratory test results, are provided for comparison purposes and may not reflect real-life driving experience. Models Shown: Jazz 1.4 i-VTEC ES Plus Manual in White Orchid Pearl,Civic 1.4 i-VTEC S Manual in Twilight Blue Metallic, Civic Tourer 1.8 i-VTEC S Manual in Twilight Blue Metallic and CR-V 2.0 i-VTEC S Manual 2WD in Twilight Blue Metallic. Terms and Conditions: Nil Advanced Paymentoffer on Jazz range. Plus Manual and Civic 1.4 i-VTEC S Manual, £499 Advanced Payment offer on Civic Tourer 1.8 i-VTEC S Manual, £399 Advanced Payment offer on CR-V 2.0 i-VTEC S Manual 2WD. All offers are correctat the time of going to print however Honda (UK) reserves the right to change this offer at any time. Models subject to availability. Written details available on request. The facilities offered are for the hire of goods. The schemeis available to recipients of the Higher Rate Mobility Component of the Disability Living Allowance or War Pensioners Mobility Supplement. To qualify for this offer you must be in receipt of a minimum of 12 months allowance.Valid for applications between 1st July to 30 September 2015 to Motability Operations Limited (Registered Company No. 1373876), City Gate House, 22 Southwark Bridge Road, London SE1 9HB. Promoter is Honda MotorEurope Limited trading as Honda (UK) at Cain Road, Bracknell, Berkshire RG12 1HL.

JAZZ 1.3 SE PRICE FROM£13,495 to £17,425Image shown: Jazz 1.3 EX FINANCE EXAMPLES36 Payments of £179.00OTR £14,595.00Deposit £2,764.02Deposit % 24%HUK Contribution £750.00Amount of credit £11,080.98Final Payment inc option to purchase fee £6,166.18Total amount payable £16,124.20Representative APR 5.9%Option to Purchase Fee £10Annual Contracted Mileage 10,000Excess mileage charge 3pInterest rate per annum 5.68%

PRICE FROM£22,345 - £34,120Model shown: 1.6 SE FINANCE EXAMPLES36 Payments of £289.00OTR £26,120Deposit £6,192.97Deposit % 24%HUK Contribution £1,000Amount of credit £18,927.03Final Payment inc option to purchase fee £11,230.88Total amount payable £28,827.85Representative APR 5.9%Option to Purchase Fee £10Annual Contracted Mileage 10,000Excess mileage charge 6pInterest rate per annum 5.77%

CR-V1.6 SE

iscretion. Not to be used along with any other offers currently available. Deposit contribution: £500 Honda deposit contribution on Civic Diesel, Civic Petrol £1,000, HR-V £500, JAZZ £750, CR-V £1,000 on models purchased through e Honda service book and the maximum annual mileage has not been exceeded. Indemnities may be required in certain circumstances. Finance is only available to persons aged 18 or over, subject to status. All figures are correct at time

rised and regulated by the Financial Conduct Authority, Financial Services Register number 312541. 5 Years Servicing includes: All scheduled servicing, as detailed in the vehicles service book, will be covered for 5 years or 62,500 miles, and is available to finance or non-finance customers. Please note, should you sell the vehicle during the period of cover, the package remains with the vehicle.

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A tyre deflation warning system, known as DWS, was firstintroduced by Honda on the 2009 model Civic and has since beenadded to 2010 onwards CRV, 2012 onwards Civic, 2013 CR-Z and2014 Accord ranges.

This system uses wheel speed sensors to monitor individual wheelspeeds and detect large changes in tyre pressure as rotationalspeed is altered by rolling radius which is reduced when a tyre isunder-inflated.

If a loss of pressure is detected then a dashboard warning lamp willbe illuminated to indicate you may have under inflated tyre/tyres.

False activations can occur for many reasons suchas incorrect tyre size, load rating or speed rating;significant variation in tread depth across the same axleor differing tyre makes and models. The DWS light canalso come on following long periods of wheel spin.

In order for this system to function correctly it must be initialisedby the driver whenever tyre pressures are checked or adjusted. It isroutinely initialised by your dealer when your vehicle is serviced or atyre/wheel replacement is carried out. The initialisation procedurecan be found in your owner’s manual.

DAVID EARTH – MASTER TECHNICIAN GRANTHAM HONDA

DEFLATION WARNING SYSTEM

SMARTREPAIR

Whether we like it or not ourcars can suffer from the dailygrind of being used on ourbusy roads. Kerbed alloywheels, scuffed bumpers andmirrors, scratched body panelsare all common occurrenceswhich can be fixed quickly andcost effectively.

We have our own Smart Repairtechnicians who visit your localVertu Honda dealership on aregular basis. Repairs start atjust £55 for a simple bumpertouch up.

You can book your car in tocoincide with his visit and waitwhile the repair is carried out.

The result is a hassle free,affordable solution which keepsyour car looking like new.

THE BENEFITSOF FUTUREPROOFING YOURSERVICINGCOSTS

HAS MY HONDA

ALREADY GOT A

SERVICE PLAN?

Simply visit www.honda.co.u

k/cars/owners

and enter your cars registration details to view

any active plans. It couldn’t be easier.

Over 85% of the new cars we sellbenefit from a 5 year service plan, thecost often subsidised by eitherourselves or a Honda incentive.Currently new car buyers can take careof their servicing costs for up to fiveyears or 62,500 miles at a highlycompetitive price of just £500. Thisrepresents a saving of £700 on petrolmodels and £930 on diesel models.Savings like this go an awful long wayto reducing overall running costs andstrengthen the argument for a new carpurchase.

If you choose not to buy a plan at thetime of purchase there are otheroptions available. These also cover ourApproved Used Honda cars. The tableshows the plans available and theirassociated cost. Savings of around 40%can still be taken advantage of. You canalso split the cost into affordablemonthly payments, again futureproofing your servicing costs.

Also by returning to your local VertuHonda dealership your car will not onlybe maintained by highly trainedprofessional Honda technicians it willalso benefit from our Service PromiseGuarantee.

MOT WITH SERVICE

FREE COURTESY CAR

COMPLIMENTARY COLLECTION & DELIVERY

VEHICLE HEALTH CHECK

SAFETY RECALL CHECK

SOFTWARE UPDATE (AT SERVICE)

COURTESY WASH

FREE ROADSIDE ASSISTANCE (OVER 3 YEARS OLD)

FLUID TOP UP (FOR LIFE OF SERVICE PLAN)

FREE PUNCTURE REPAIRS (LIFE OF SERVICE PLAN)

HONDA FIXED PRICE SERVICE PLANS

Plan Duration Petrol & Hybrid Cost Diesel Cost

Under 12 Months and Under 12,500 miles

5 Years / 5 Services £695 £995

4 Years / 4 Services £580 £880

3 Years / 3 Services £460 £660

2 Years / 2 Services £340 £440

12 Months – 24 Months and Under 25,000 Miles(1st Service Carried out)

4 Years / 4 Services £580 £880

3 Years / 3 Services £460 £660

2 Years / 2 Services £340 £440

24 Months – 36 Months and Under 37,500 Miles1st & 2nd Services Carried out)

3 Years / 3 Services £460 £660

2 Years / 2 Services £340 £440

36 Months – 48 Months and Under 50,000 Miles(1st,2nd,3rd Services Carried out)

2 Years / 2 Services £340 £440

*Terms & Conditions apply, please ask for details.

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Unfortunately in our busy lives accidents happen. Honda AccidentAssistance is designed to remove many of the stresses associated withan accident and return your Honda to you in pre accident condition.

In the event of an accident, the last thing you need is the added stressof having to sort everything out. That’s why we go the extra mile asstandard and offer Honda Accident Assistance FREE to all Hondaowners, whether your vehicle is new or used.

Why you should always contact Honda Accident Assistancefollowing an accident?

Honda Accident Assistance provides a range of benefits when yourvehicle is repaired in a Honda Approved Accident Repair Centre,regardless of who was at fault for the accident. These are detailed inthe Accident Assistance leaflet, available at your local Vertu Hondadealership.

If you have a smartphone it’s a good idea to download the HondaBreakdown and Accident Assistance App at the App store or Google play.

For more information visit www.honda.co.uk/accident-assistancemake a note of the Honda Accident Assistance telephone number 0800521 728 or call your local Vertu Honda dealership to find out more.

HONDA ACCIDENT ASSISTANCE

Flexible Service Plans designed to maintain your car in themost cost efficient way, fixing the price of your futureservicing needs at today’s prices.

• Complimentary Honda Happiness RoadsideAssistance for cars over three years old.

• Complimentary annual inspection for corrosionwarranty

• Complimentary air con check

• Tyre Price Promise guarantee

• Complimentary wash n’ vac of your vehicle

And on a personal note a warm welcome, always, withfriendly familiar faces, a good cup of tea or coffee and abiscuit if you wish. It’s all part of the service at Vertu Honda.

THE KEY BENEFITS OFMAINTAINING YOURSERVICE HISTORYWITH YOUR LOCALVERTU HONDADEALER

DOES MY HONDA ANYOUTSTANDING UPDATES OR RECALLS?Simply visit www.honda.co.uk/cars/ownersand enter your cars registration details to view

any active plans. It couldn’t be easier.

Here at Vertu Honda we strive to ensure you ‘Get the Extra Mile asStandard’ each and every time you visit your local Vertu Hondadealership. Nothing pleases us more than when you return year afteryear, welcomed by friendly familiar faces who know you and your car,how you take your tea and even your favourite biscuit.

The relationships we build with you, our customers, are at the heartof everything we do.

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12. Vertu Honda SUMMER 2015

ALEX BOOTRETFORDHONDAAlex Boot started hisworking life as a salesexecutive at Grantham

Honda at the tender age of 20 aftercompleting a business scholarship. After fiveyears he moved to Mansfield Honda beforemaking a move to Retford Honda.

Since his move to Retford Alex has thrived,working well with the established team ofPaul and Barry. Two days are never thesame with the opportunity to meet newpeople and welcome back returningcustomers.

Alex’s commitment has been rewarded witha promotion to the role of BusinessManager. Extra responsibility has not dilutedAlex’s passion to deliver the ultimatecustomer experience.

Outside of work Alex enjoys sport, in thepast playing rugby for his county. Injury hascurtailed his involvement in rugby with golfbeing his new passion, although by his ownadmission his game has scope forimprovement. 2016 will see anothersignificant change for Alex with his marriageto Rachel. We wish them a happy futuretogether.

JAKE POOLEVERTU HONDAGRANTHAMJake is one of our newestcolleagues at Vertu Honda,having joined in March of

this year as an apprentice salesadministrator for our bike dealership inGrantham. With daily guidance from NikkiPorter, a highly experienced salesadministrator, and day release at GranthamCollege, Jake is gaining new skills andenjoying his new role.

His passion for all things Honda, whether itbe two wheels or four, is evident from thefirst time you meet Jake. He sees hisposition at Grantham Honda as a bigopportunity with the scope to progressthrough the ranks at Vertu Honda.

Before joining Vertu Honda, Jake was a fulltime cyclist winning a couple of nationalevents in both mountain bike and cyclocrossdisciplines. He’s even competed for GreatBritain in the cyclocross world cup in theNetherlands. His daily mode of transport isnow a stunning Honda CR-Z !

NEIL RIDDELL NEWCASTLEHONDANeil has worked in themotor industry for 38 yearshaving left school to

become a technician. He then progressed tothe position of aftersales manager where heworked for 14 years.

He has worked with the Honda franchise for20 years and his current role is that of aservice advisor at our busy NewcastleHonda dealership.

In his own words Neil’s greatest part of thejob “is the relationship I have with a lot ofcustomers. Many have become friends andoften drop in for a chat and a coffee withgoodies for the lads”.

Neil’s relaxed and helpful attitude is a hitwith our customers, with any problemssolved quickly and without fuss. CustomerSatisfaction, CSI, is close to Neil’s heart andruns through the whole department.

Having lived in Newcastle all his life it comesas no surprise that he is a Newcastle Unitedfan. A passion for football sits alongside hisfamily with his wife Kim, son, daughter andgranddaughter Phoebe, who at just two isthe apple in her granddad’s eye.

DANNY BIRKETTDURHAM HONDADanny has worked withinthe Honda network sinceleaving school, startingwork at the Honda

dealership in Durham as an apprenticetechnician. Looking for a change he took onthe role of service advisor before beingpromoted to a position of divisional senioraftersales advisor. This saw Danny work atmany of our Vertu Honda dealerships.

In December 2014 Danny was promoted tothe position of service manager at DurhamHonda. His experience both as technician,and an advisor, gives him the perfect insightinto what constitutes a successful aftersalesdepartment. Customers are at the heart ofeverything Danny does. An efficient,effective, welcoming and friendly serviceevery time someone visits. His aim is to bethe number one ranked dealer in the UK forHonda Customer Satisfaction.

Outside of work one of Danny’s mainpassion has been a comprehensiverestoration of his beloved 1992 Rover MiniCooper. A task which he has just completed.

TEAM

After a break of a couple of issues we are pleased to includenews on a few of our colleagues in this edition of The Link. Belowyou will be able to read about our team members, some of whowill be familiar faces and some new, having recently started theircareer with the company

Team focus

FOCUSTEAM

COMMUNITYNEWS

At last months Investors in EducationAwards, Lincoln Honda was proud to acceptthe Community Award.

LINCOLN HONDAINVESTS IN THE NEXTGENERATION

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We are very proud to announce oursupport for the annual fundraising eventfor St Oswald’s hospice in Newcastle. Thehospice and its associated services cover awide area of the North East includingSunderland and Durham. Like all hospicesit is reliant on donations and local support.It was thrilled to accept our offer of aHonda Jazz for its annual raffle.

We have first hand experience of workingwith a local hospice, having supported St

Barnabas in Lincoln on a couple ofoccasions, with its fundraising activity.Again a Honda Jazz was the main prize inthe annual raffle.

For those living in the North East you willfind, included in your newsletter, a book offive raffle tickets. We would be extremelygrateful for any tickets sold as a result ofthis newsletter. For just £1 you could win anew Jazz 1.4 i-VTEC ES Plus, while at thesame time helping a very worthwhilecause.

Anyone can purchase a ticket, simply visitDurham, Newcastle or Sunderland Honda

or visit www.stoswaldsuk.org to takepart.

St Oswald’s Hospice sits in a quiet, leafypart of Gosforth. It was founded in theearly 1970's by Dorothy Jameson. In 1982,Dorothy's committee launched an appeal toraise £2 million to build and run a localhospice. North East people gave theirwhole-hearted support to the project andthe doors opened in July 1986.

Specialist care, including day care,outpatient clinics, an inpatient unit andcommunity outreach, is provided for adults,young people and children from across theNorth East.

Last year alone it cared for 2,024 patientsand their families.

St Oswald’s is neither an NHS nor a ‘private’unit. It is a self-financing, voluntaryorganisation. With annual running costs ofmore than £7.5 million it relies heavily onsupport from the community.

St Oswald’s annual raffle aims to raise over£40,000. It is traditionally drawn at theHospice’s Christmas market at the end ofNovember.

Remember to purchase tickets and to findout more about St Oswald’s simply visit:www.stoswaldsuk.org

VERTU HONDAHELPS ASTALWART OFTHE LOCALCOMMUNITY INTHE NORTH EAST

THE COMMUNITYSUPPORTING

More than 14,000 employers inLincolnshire & Rutland support the EBP’s‘Access Employability’ initiative to helpyoung people gain work skills.

Each of the schools and colleges involvedin the scheme was invited to nominatethree employers that had gone the extramile to provide relevant and positive workexperience. It was a customer of LincolnHonda who nominated the dealership.Pictured is Jason Crookes, ServiceManager, collecting the award.

Colleagues from Doncaster Honda tookpart in this year’s Dragon Boat raceorganised by Doncaster Tourism. DragonBoat racing is an ancient Chinesetradition and the fastest growing wateractivity in Britain today. The event startedsix years ago, and now attracts over 30teams, raising money for local causes.This year the chosen charity was AuroraWellbeing, a local charity supporting menand women and their families who areaffected by cancer

Our team of 10 paddled the 30’ boatwith a drummer, Melissa Brown, at thefront, beating time and a helm at the tailsteering a straight course over the 200meter course.

Over 5000 people attended the eventwith Doncaster Honda coming a veryrespectable 5th. Well done guys !

DONCASTER HONDATAKE TO THE WATER

Pictured is David Crane Vertu Motors Commercial Director, Helen Alderson and Susan Jones – fundraising Office St Oswald’s

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2015 has so far been quite a year for ourVertu Honda Bikes dealerships.

The year started with the arrival of our newdealership in Nottingham, Vertu HondaNottingham. A very well supported open dayin February heralded the return of Honda tothe city for bikers of the East Midlands. Theworld class showroom and service facilitiesare establishing themselves as a destination

for East Midlands Bikers with regular eventsand ride outs.

Our Grantham dealership continues to gofrom strength to strength with a refreshedshowroom which showcases some of themost stunning race replica painted bikes youwill find anywhere in the UK. Again regularevents and ride outs are maintaining theirplace in the biking community.

Both dealerships offer a gateway into theworld of biking, whether you are justdiscovering two wheels or are planning onmaking a return. Along with a fantasticselection of new and approved used bikes,from all manufacturers, we have dedicatedteams of friendly enthusiasts who can offerhelp and guidance if required, along withexpertise to ensure you get the most out ofyour two wheeled experience.

New horizonsFOR VERTU HONDA BIKES

HONDA JOINS INSPIRING WOMEN IN SPORT CAMPAIGN

Vertu Honda Grantham Vertu Honda Nottingham

INCLUDES FREE SPADA HELMET, SPADA BOOTS, SPADA GLOVES

Representative example for: Honda MSX12536 Monthly Payments of £79.88Cash Price £2,799Deposit £200Amount of Credit £2,599Fee NILTotal Amount Payable 3,075.68Duration Of Agreement 37 MonthsFixed Rate APR 6.69%Representative 6.9% APR

Alpha Rider Training is situated alongside ourdealership in Grantham and offers all levels oftraining to allow you to access the world of twowheels. Ade and Maria can offer advice and thehighest level of rider training to help you passyour CBT and go on to gain your full licence.Already have a licence? You can improve yourskills by undertaking the Enhanced Rider Scheme. With a comprehensive range of bikes available toride, to suit all abilities, they can help realise yourdream of riding a bike. To find outmore simply call 01476 590390.

Remember all of our new Honda125cc bikes come with a free CBT– what are you waiting for!

GATEWAY TO TWO WHEELS

Terms and conditions apply.Finance is only available topersons aged 18 or over,subject to status. A guaranteemay be required. Libraryimage shown for illustrationpurposes only.

Honda has recently collaborated withthe Inspiring Women in Sport campaignto help underline its commitment togrowing female representation inmotorsport.

Launched in October 2013,the campaign will see 15,000women from a wide range ofoccupations talking to morethan 250,000 young womenfrom state schools andcolleges.

Jenny Tinmouth is the only female BritishSuperbike racer and the current female lap

record holder at motorcycle racing’sprestigious Isle of Man TT event,lapping the island course at anaverage speed of 119.945mph in2010. Catherine King races on theHonda Rider programme.

Jenny has proved to be amassive draw at our ownevents helping with theopening of Vertu HondaNottingham in February,

with her fellow teammates Dan Linfoot andJason O’Halloran and also attending ourOpen Day, with fellow rider Jason in July atGrantham.

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Honda is delighted to announce the returnof one of motorcycling’s most celebrated andevocative names – the Africa Twin.

Some motorcycles encapsulate perfectlywhat an adventure motorcycle is all about.The original XRV650 Africa Twin – whichdebuted in 1988, after the first 3 out of 4consecutive wins at the Paris-Dakar* – wasone such machine. Its go-anywhere ability,rugged durability, easy-handling agility andall-day comfort made it the perfect partnerwith which to explore. And it helped todefine a motorcycling segment that has nowgrown into one of the most popularworldwide. The new Africa Twin remainstrue to all the attributes and abilities of theXRV650 and its successor the XRV750, whileadding the benefits of everything Honda haslearnt on and off-road over the last decade,including Team HRC’s return to the Dakar in 2013.

Furthermore, in a first for the category, theAfrica Twin will feature the option of a newevolution of Honda’s Dual Clutch

Transmission (DCT) technology, whichremains unique to Honda inmotorcycling.

The all-new CRF1000L Africa Twin isset to redefine expectations of justwhat a large-capacity adventure motorcyclecan and should be capable of, both on andoff-road, and opens an entirely new chapterin Honda’s illustrious history of dual-purposemotorcycles made for true adventure. Tofind out more simply call your local VertuHonda Bikes dealership.

A LOOK BACK IN TIME

The NXR750V, a full HRC race machine,faced stiff competition in the gruelling Paris-Dakar through the late 1980s but won out in1986 and 1987 in the hands of Cyril Neveu,in ’88 with Edi Orioli and finally in ’89 pilotedby Gilles Lalay. The road-going XRV650Africa Twin was produced between 1988-9by HRC in tribute to their efforts, and laidthe foundation of what would become alegendary machine.

In late 1989 the XRV750 Africa Twin waslaunched and quickly became an adventuretouring benchmark. It featured a 742cc, 6-valve liquid-cooled V-twin engine (producing45kW power and 62.7Nm torque), longtravel suspension and large fuel tank, chainfinal drive, 21-inch front wheel (wideningoff-road tyre choice) and dual front discbrakes. Revised twice and in production until2003 it remains a sought-after machinetoday, with good examples commandingpremium prices.

THE

XRV650AFRICA TWIN IS BACK

For more information on Team HRC visit www.rally.hondaracingcorporation.com

AUTOMATICTRANSMISSIONON HONDABIKESHonda has sold over 35,000 DCT-equipped machines in Europe since its2010 introduction and in 2015 morepeople (53% of the total) have chosenDCT over a standard manualtransmission on the models –(VFR1200X Crosstourer, VFR1200F,NC750X and NC750S) which feature itas an option. The new Africa Twincomes with the option of a newevolution of DCT which includesspecific off-road capabilities. We havea range of demonstrators equippedwith the DCT transmission, book a testride today.

DAN LINFOOT – HONDA BSB RIDER &VERTU HONDA BIKES AMBASSADOR Vertu Honda Bikes has supplied Honda BSBrider, Dan Linfoot with a road going Firebladefor his personal use.

Dan, along with his team mates JasonO’Halloran and Jenny Tinmouth have beenregular visitors to our showrooms this year.Keen to build on this relationship the group

decided to help Dan out with the long termloan of a road bike.

2015 is a landmark year for both Honda Racingand Vertu Honda with a return to the BritishSuperbike series for the Honda Team, and theexpansion of Vertu Honda’s representation forHonda bikes, with the job of building a highly

regarded dealership in Nottingham.

Home to many unique racing replicas,Vertu Honda Bikes has commissioned alimited run of Dan’s current BSB bike.

Pictured is Dan collecting his bike fromVertu Honda Nottingham with GeneralManager Jamie Halliday. If you’d like toride away on a Dan Linfoot replicasimply call your nearest Vertu HondaBikes Showroom, but hurry as they area limited edition.

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Follow us on Facebook - Vertuhonda and Vertuhondabikes / Twitter - @Vertuhonda and @Hondabikeswww.vertuhonda.com

01476 575 77701476 576 111

Spittlegate Level, Grantham, Lincolnshire, NG31 7UH

01302 360 055Thorne Road, Doncaster, DN2 5DX

A19

A1231 WESSINGTON WAY

BARONS

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0191 272 2881 Scotswood Road, Newcastle Upon Tyne,

Tyne & Wear, NE4 7DF

01522 536 444Outer Circle Road, Lincoln, LN2 4JA

0115 845 4140Haydn Road, Sherwood, Nottingham, NG5 1EA

01205 319 199Marsh Lane, Boston, Lincolnshire, PE21 7QS

01777 860 888North Road, Retford,

Nottinghamshire, DN22 7XQ

01623 665 200Southwell Road West, Mansfield, Nottinghamshire, NG18 4LQ

Tel: 0191 516 0099Wessington Way, SunderlandTyne & Wear, SR5 3NX

0191 375 0500 Abbey Road, Pity Me, Durham

Co. Durham, DH1 5DQ

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WE ARE HERE

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Emma Scott

Thank you for taking the time to readthis issue of The Link. Continuing onfrom the spring edition The Link findsitself full of new models whichmeans an exciting time for allcolleagues and customers of VertuHonda.

Our patience has been rewarded with thearrival of the mighty Civic Type R and theinnovative Jazz. The all new HR-V is pureHonda, offering class leading levels of spaceand versatility, together with refinement andeconomy. Remember too that Honda has just

been awarded the What Car? Reliability Indexwinner for the ninth consecutive year, addedpiece of mind for your period of ownership.

Finally I would like to thank all of youwho agree to take part in the HondaCustomer Satisfaction questionnaire,(CSI). We were very proud to winthree awards at the recent HondaCustomer Excellence Awards evening.We appreciate the time taken tocomplete the survey and can assureyou that the results are fed back into

Vertu Honda dealerships to helpimprove the experience available for

each and every visitor. Thank you

Emma ScottGroup Marketing Manager

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