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1 Food and Beverage Industry Global Perspective Key Markets by Market Size Emerging Markets Potential Buyers China Estimated growth in market 2012-17 CAGR 8.1% Russia Estimated growth in market 2012-17 CAGR 3.6% Turkey Estimated growth in market 2012-17 CAGR 1.6% Brazil Estimated growth in market 2012-17 CAGR2.0% South Korea Estimated growth in market 2012-17 CAGR 3.7% Indonesia Estimated growth in market 2012-17 CAGR 3.6% Malaysia Estimated growth in market 2012-17 CAGR 3.0% India Estimated growth in market 2012-17 CAGR 5.0% South Africa Estimated growth in market 2012-17 CAGR 3.2% Mexico Estimated growth in market 2012-17 CAGR 2.3%

F&B snapshot

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Page 1: F&B snapshot

1

Food and Beverage Industry – Global Perspective

Key Markets by Market Size

Emerging Markets

Potential Buyers

China

Estimated growth in market

2012-17 CAGR

8.1%

Russia

Estimated growth in market

2012-17 CAGR

3.6%

Turkey

Estimated growth in market

2012-17 CAGR

1.6%

Brazil

Estimated growth in market

2012-17 CAGR2.0%

South Korea

Estimated growth

in market

2012-17 CAGR

3.7%

Indonesia

Estimated growth

in market

2012-17 CAGR

3.6%

Malaysia

Estimated growth in market

2012-17 CAGR

3.0%

India

Estimated

growth in

market

2012-17

CAGR

5.0%

South Africa

Estimated growth in market

2012-17 CAGR

3.2%

Mexico

Estimated growth in market

2012-17 CAGR

2.3%

Page 2: F&B snapshot

2

Food and Beverage Industry – Global Perspective

Key Markets by Market Size

Emerging Markets

Potential Buyers

China

Estimated growth in market

2012-17 CAGR

8.1%

Russia

Estimated growth in market

2012-17 CAGR

3.6%

Turkey

Estimated growth in market

2012-17 CAGR

1.6%

Brazil

Estimated growth in market

2012-17 CAGR2.0%

South Korea

Estimated growth

in market

2012-17 CAGR

3.7%

Indonesia

Estimated growth

in market

2012-17 CAGR

3.6%

Malaysia

Estimated growth in market

2012-17 CAGR

3.0%

India

Estimated

growth in

market

2012-17

CAGR

5.0%

South Africa

Estimated growth in market

2012-17 CAGR

3.2%

Mexico

Estimated growth in market

2012-17 CAGR

2.3%

United States of America

Japan

Page 3: F&B snapshot

3

Food and Beverage Industry – Global Perspective

Key Markets by Market Size

Emerging Markets

Potential Buyers

China

Estimated growth in market

2012-17 CAGR

8.1%

Russia

Estimated growth in market

2012-17 CAGR

3.6%

Turkey

Estimated growth in market

2012-17 CAGR

1.6%

Brazil

Estimated growth in market

2012-17 CAGR2.0%

South Korea

Estimated growth

in market

2012-17 CAGR

3.7%

Indonesia

Estimated growth

in market

2012-17 CAGR

3.6%

Malaysia

Estimated growth in market

2012-17 CAGR

3.0%

India

Estimated

growth in

market

2012-17

CAGR

5.0%

South Africa

Estimated growth in market

2012-17 CAGR

3.2%

Mexico

Estimated growth in market

2012-17 CAGR

2.3%

United States of America

Japan

Thailand

Page 4: F&B snapshot

4

Food and Beverage Industry – Snapshot

• The world restaurant industry generated nearly $1.6 trillion in revenue in 2010. Marked growth isexpected to slow to 3% yearly through 2015 to almost $1.8 trillion by the close of 2015. The restaurantmarket segment covers sales of food, soft drinks and alcoholic drinks through cafés, restaurants, cateringbusinesses, drinking places and fast-food retail outlets.

• The foodservice industry is expected to reach almost $992 billion in 2014, with a volume of over 586 billiontransactions. This represents more than 18% growth in five years. Cafés and restaurants represent theleading market segment at over 50% of overall industry value. Regionally, Asia-Pacific holds almost 43%of the world foodservice industry market share.

• The ten fastest-growing food and non-alcoholic beverage markets in the next five years will beemerging markets and their potential outweighs their greater risk. Even when applied equally to developedmarkets, the LinkLaters’ Index gives six of the top ten places globally to emerging markets.

• The LinkLaters’ report also notes that key emerging markets are less likely to be adversely affected bypossible global economic crises, such as a Eurozone break-up or a hike in oil prices, than many food andbeverage markets in the developed world.

• According to research from HSBC, the middle class of the emerging markets is going to grow to 1.2billion people by 2030 – up from 250 million in the year 2000. The CIVETS nations (Colombia, Indonesia,Vietnam, Egypt, Turkey, and South Africa), and these other emerging restaurant markets will be in the centerof this growth. Restaurant chains that are willing to act boldly, work with local partners, and find ways to adapttheir brands and menus to local customs and tastes, will be likely to reap big gains from the emergingrestaurant markets of the next 10 years.

*These are estimations based on industry reports by MarketLine, Datamonitor, LinkLaters and AaronAllen- Restaurant Consultants.