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Even in a tough economy, amily-run frms are thriving.Here are
seven businesses that have made the grade.
ALL IN tHE fAMILy
By ANN tAyLOR
PHOtOGRAPHy By dENIsE RItCHIE
family businesses are the oldest orm o busi-
ness organization; theyre also the backbone o
the communities they serve. According to the
Small Business Administration, approximately 90 per-
cent o American businesses are amily-owned but only
30 percent succeed in the second generation and only 15
make it to the third due to lack o careul planning and
implementation.
While the pitalls may be many so are the pleasures
and pride in seeing the amily legacy continue and our-
ish. Our community is blessed to have so many amilies
succeed, doing what they love and doing it well. Here aresome o
their stories.
DaviD anD Charles Croom
croom construction
When Charles Croom chose to work in the construc-
tion industry, his ather David never expected that one
day the two would be working together. Some amilies
bring a child into the business right out o college. Tatwas
something I never intended to do, says David.
Nor had Charles, who ater graduating with a degree
in Building Science rom Auburn went to work or one
o the nations largest privately held construction frms.
Who knows what would have happened i David hadnt
asked his son i he had ever thought about joining Croom
Construction?
Oh, sure Id thought about it but never seriously con-
sidered it until he came to visit one weekend and said lets
talk about your coming into Croom Construction, says
Charles who, ater 10 years o working in the Orlando
market, was about to receive what he calls A big jump
as division manager, which meant a lot o traveling and
entertaining. At that time my kids were pretty young, and
they and my wie Jennier are the most important things
in my lie.
His athers question couldnt have come at a bettertime. I thought
what do I want to achieve, whats impor-
tant to me. I never really elt at home in Orlando, but Vero
Beach, where I grew up and went to school, always elt
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When Charles Croom joined his father Davids construction
company,he already had 10 years of operational and managerial
experience inthe industry. When you work in a family business you
have to bringsomething to the table , says Charles. What was
appealing to me when Idecided to join the company was to continue
the legacy.
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like home. I talked with riends who were working or
their dads and my minister. It took several months or
us to come to terms. When you work in a ami ly business
you have to bring something to the table.
David agrees. Ater a decade in the industry, his son had
the experience and skills he was looking or. We didnt
dene a position per se. Te understanding was that he was
going to come in and head up operations, which is what
he did with his ormer company, and then get involved
in the nancial and marketing end. Its worked out well.
Charles makes decisions, I make decisions, and there are
decisions we make together. He and I have the same goalsor the
company and the same values, which makes it easy.
Another thing that makes it easy is that Charles doesnt
have any siblings who want to work here.
No, but Charles does have a son, 12-year-old Steven,
who joined the Croom labor crew this past summer. He
loved it, elt empowered by it. He knows its hard work,
says Charles, who manages ve or six projects at a time.
Tey can range in size rom a small renovation to a
$3-million estate home, so my days are ull. When we
have a new client, Dad and I do a lot o listening to deter-
mine which project supervisor they would best match
up with, and the two o us have a set time on Tursdays
when we get together and talk things over.
David couldnt be more pleased with the way things
have worked out. Charles has established an excellentreputation
in his own right, not only with our clients but
with our sta and outside suppliers, he says. Tey have
a great deal o respect or him.
Ray Della Porta Sr., his wife Peggy with Ray Jr.s wife Shannon
(both hygienists) , and Ray Jr. have worked together in the family
dental practice for 17 years.Tere was never any discussion about
him joining me, says Ray Sr. o that his son smiles and adds, It was
what I wanted. I look forward to coming towork in the morning and
would love it if my sons would become dentists and one day work
with me.
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For Charles, that respect goes both ways. I want every
client to be 100 percent satised. Its the Croom way.
And what was appealing to me when I decided to join the
company was to continue the legacy.
ray anD ray Della Porta
della porta cosmetic dentistry
o hear Ray Della Porta Sr. tell it, when his son Ray made
the decision to go on to dental school it was understood
that, ater he graduated, they would be working side by
side. Tere was never any discussion. We just knew.
It was get your degree and come to work with me andthat was what
I did. It was what I wanted, says Ray Jr.,
who ater graduating rom the University o Florida Col-
lege o Dentistry 17 years ago joined the dental practice
his ather had established in 1983.
Up until then the senior Della Porta had a aithul ol-
lowing in Delray Beach. It was a quiet town when I got
there in 1970; a ew years later developers began building
inexpensive condos west o town and I saw the handwrit-
ing on the wall so I came up here. It was also about time
or our three boys to go to high school and that started us
thinking about moving.
For someone like Ray Jr., who loved the water and boat-
ing, it was a good t. So was Vero Beach High School,
where he played baseball.
When he was young we sponsored baseball teams,
recalls his ather. We were Te Flossies and their shirts
had a big molar on the ront. Now we sponsor Te Car-dinals. Rays
sons all play and he coaches. He also takes
them skiing at Christmastime, just like I did when he was
young.
Teres something about coming ul l circle as a amily
that appeals to the Della Portas. Tat and the act that
working in the dental proession runs in the amily, as
Ray Sr. points out. Its in Rays genes. His ather is a den-
tist, his mother and wie are hygienists as are three o his
aunts. Tere are lots o dentists in the amily, even one in
Italy. Ray and I have a good time, and thats why I con-
tinue to work. Im 72, Ive been practicing or a long time
and I hope to continue.
So which Della Porta does a new client get when they
call to set up an appointment? We let the girls at the
ront desk handle that. Tey ask i they want junior or
senior and some o the younger women like to go to my
son because hes better looking, Ray Sr. quips. We haveno problem
with that or with practicing together since
we have the same philosophies. Some o the things hes
wanted to do hes done and hes done them well.
An example is the installation o new equipment, lights
and delivery systems, including digital X-rays. Its the
best decision Ive ever made. With all o the computeriza-
tion available today its been an exciting learning curve.You
have to invest in your business and keep learning,
says Ray Jr., who specializes in cosmetic and reconstruc-
tive dentistry.
Im a general dentist who rebuilds the house rom the
ground up. I believe in taking care o what youve got and
making it better. I look orward to coming to work in the
morning and would love it i my sons, who are 8 and 11,
would become dentists and one day work with me.
tony anD anthony Gervasio
brite future electric
Working or my ather can be tough sometimes. Hes the
boss and what he decides goes, Anthony Gervasio says.
Im tough with everybody, replies ony, head o Brite
Future Electric. I demand 150 percent o mysel and the
others have to give at least 100 percent. I also think i you
have a very good personal relationship that it can make
the working relationship more difcult.
His wie Rhonda can attest to that. ony red her.
Te amily was living in Miami at the time, and as pres-
ident o Daniel Electric, ony was aced with having to
implement an austerity program. So I retired my wie,
he grins. I was the one to take the rst hit.
A sign in his ofce Anyone can hold the helm when
the sea is ca lm has been a constant reminder over theyears.
When asked why he chose to go into the electrical
contracting industry, ony recalls h is growing-up years.
When I was 13 years old I used to build electronic kits
and that got my curiosity up. Ten I went to college and
in the '70s what they were teaching was how to become
a liberal so I let and got a job in the construction/trade
industry in Connecticut.
Four years later ony and his brother decided to head
or Caliornia via a circuitous route. My brother had
riends in Sebastian so we headed south. Ten he hurt his
back, had to have surgery and I had met Rhonda.
Enough said, as no one would change the way things
have turned out. Especially ony, who is proud that his
son has come into the business.
I knew I wasnt cut out or college. I was denitely
ready to go to work and Ive worked in every section o
the business, says Anthony.Hes actually done jobs Ive never
estimated, like the
$20-million Four Seasons in Miami, says ony. Im
the marketing, administration, long-term planning guy.
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Anthony heads one o three major crews; his next step is
to take over all the crews and dispatching. We talked the
rst o the year and our goal is that, by the beginning o
next year, I wont have to come in at 6:30 in the morning.See
that? ony asks, pointing to Brite Future Electrics
One o the Best Places to Work award. Tats what I
started out to do Ive worked or others all my lie, so
it means a lot. My driver is keeping the ocus on quality.
We have an incredible synergy here. Everybody is will ing
to step in and help. I absolutely love being in this
industry
and what Im doing but i you ask me what my dream job
would be, its automated computerized lighting. I I could
do just that I would be so happy.
My avorite line rom Anthony was when I asked him,
Do those guys out there think Im a jerk? He said, No
dad, those guys love you. Im the only one who thinks
youre a jerk! ony grins, knowing nothing is arther
rom the truth. Anthony and I are close. We spend time
together here and outside, having amily dinners togeth-er. Hes
my son andmy riend.
Gena Grove anD anDrew harPer
norris & company real estate
When Andrew Harper joined Norris & Company Real
Estate it didnt matter that he was co-owner Gena Groves
son. Like all new agents, Andrew had to prove himsel.
He soon did and it wasnt long beore mother and son
became partners.
Tere denitely was no preerential treatment when I
Anthony, with parents Tony and Rhonda Gervasio, share Brit e
Future Electrics commitment to providing quality work, which helped
earn the amilyfrm a One o the Best Places to Work award. Ive worked
or others all my lie, so that means a lot, says Tony, who credits
Anthony or helping make itpossible . Hes my son and my riend.
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got here, says Andrew, recalling how it was eight years
ago. I started at the very bottom, didnt even have a desk.
I had to work my way up.
Work he did, and hard. Real estate was a career change
or the University o Miami mechanical engineer grad-
uate, one he and his wie Rosy are happy he decided to
make.
Our now-12-year-old son Alexander was just starting
kindergarten and I was looking at schools in the Miami
area, recalls Andrew. I kept thinking about when I went
to Saint Edwards and growing up in Vero Beach, which is
such a wonderul place to raise a amily. I gured coming
here would be a great opportunity and it has been.
Gena agrees. Teres nobody you can be more open
with than amily and that openness is what makes our
partnership work so well, she says. Andrew and I have a
lot o respect or each other.
It works i you sit down at the beginning and talk about
where you are and what you want to achieve. We cover
or each other. Say Andrew and his amily need a week-
end away or hes coaching his sons team were fexible.
Making time or amily is important to us.
Te idea o working together began to take shape when
Andrew acquired his real estate license and became
Just because Andrew Harper was Gena Groves son didnt mean a
thing when he joined Norris & Company Real Estate, and thats
just the way hewanted it. No stranger to starting at the bottom and
working to prove himsel, it wasnt long beore Andrew and his mother
became partners working in aproession they both love. So does
Andrews wie Rosy, a designer and their assistant . As Gena
enthuses, How many parents are ortunate enough to havea child come
and work with them? Lucky me!
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associated with the real estate company Esslinger-Woo-
ten-Maxwell headquartered in Cora l Gables. I had want-
ed to move on to something new, says Andrew who had
been working in the custom audio/theatre industry. I
decided to look at real estate since it had worked out so
well or my mother.
I knew liestyle and fnding the right school or Alexan-
der were important, Gena adds, so I made the decision I
wanted a partner and just threw the idea out to him.
It was a complete surprise, Andrew admits. Its been a
great choice or both o us. Weve ound that most clients
tend to gravitate to one o us and it works well because we
have the same philosophy.Gena nods in agreement. Whether were
listing or sell-
ing, I love the interaction with people, and the act that
Im involved with something that is so very important
to them. Ive seen partnerships pull apart because o
tension, especially where one person thinks he or she is
doing more than the other one but because were amily it
doesnt work that way.
How many parents are ortunate enough to have a
child come and work with them, says Gena. Its turned
out just as Andrew and I hoped it would.
Jerry anD Jason Keen
the village beach market
Sixty-one years ago Jerry Keens ather opened Keens
Foodtown, a small grocery store on a then two-lane U.S.
Highway 1. Two gas pumps stood out ront and nearbycabins
provided lodging. It became the place to stop, shop
or groceries, fll up the gas tank and catch up on local
news and views.
Beore long the gas pumps were removed to make
Ater college , Jason Keen never expected to join his ather Jerry
at Te Village Market; instead he pursued a career in pharmaceutical
sales , yet he admits,It wasnt where my heart was; I elt God had
other plans or me. My passion was in the Market. Tat passion began
when, as a 5-year-old, Jason happilyhelped stock Coke bottles at
Christmastime. Hes come a long way since. I do a lot o the
operational stuf and my dad is still in charge o the pricing
andvendor relations. His wisdom, experience and contacts in the
industry are invaluable.
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Raymond a. della PoRta II. d.m.d Pa
1300 36th Street, Suite F, Vero Beach, FL 32960
www.dellaportacosmeticdentistry.com
Interest Free FInancIng avaIlable
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way or much-needed expansions and additional park-
ing. oday, Staples stands in its place and Jerry and his
son Jason own and operate Te Village Beach Market, a
gourmet grocery store on north AIA that Jerry purchasedin 1980.
Back then it was another small store with gas
pumps that eventually disappeared as major remodeling
took place.
My dad had our stores at one time, recalls Jason, who
as a 5-year-old happily stocked Coke bottles at Christ-
mastime. Over the years as more competition moved
into town WalMart, Publix the landscape o how
items were purchased totally changed.
Tose changes werent necessarily kind to small am-
ily businesses. Its hard to believe that when my ather
opened his store there were hal-a-dozen independent
ood operators in town and now were the only one let,
says Jerry. You have to adapt, adjust. When Fresh Market
came in it made things tough so we decided to become
more diverse in our product mix, carry a lot more organic
items. We created a niche market, treating each customer
like amily.Its a moving niche, adds Jason. We try to carry
everything rom toilet paper to caviar. Stretching across
a broad spectrum is kind o a hard thing to do it takes
a lot o hard work.
It wasnt the kind o work Jason had in mind when he
graduated rom Samord University in Birmingham, Ala.
Instead, he pursued a career in pharmaceutical sales but
as he admits, It wasnt where my heart was. My passion
was in the Market.Fate had a hand in bringing Jason back to his
passion
and Vero Beach. I was due to be in New York City the
week o 9/11 but I resigned rom my job the week beore.
I elt like God had other plans or me.
Jerry is glad things have worked out the way they have.
A lot o people aspire to be in business or themselves
but its tough today. For me it was a little bit easier there
werent as many rules and regulations.
I think we are where we are because as a amily we
have each other and weve all bought into the vision. Ive
learned some valuable lessons rom the ground up, adds
Jason. Its not easy, as there are dierences in genera-
tions. My dad will tell you hes amiliar with a computer
but when I start talking about social media hes out o his
comort zone so theres a lot o trust on his end.
I do a lot o the operations stu and my dad is still in
charge o the pricing that goes into the store and ven-dor
relations. His wisdom, experience and contacts in the
industry are invaluable, and Im thankul he still plays an
active part.
marK, BarBara anD suzanne leiGh
leigh & co. jewelers
Mark and Barbara Leigh agree that going into busi-ness or
themselves was one o the best decisions they
ever made, especially since their daughter Suzanne has
become part o Leigh Jewelers.
She didnt realize how much she knew just rom grow-
ing up spending summers and holidays at the store. She
knows even more now ater taking gemology courses,
says Barbara.
And learning rom my parents, Suzanne is quick to add.
People like her, Mark grins. What can I say? Shes
a Leigh!
Caring about customers is a amily characteristic that
has served Mark and Barbara well ever since they opened
a small jewelry store in New York State 40 years ago.
Recently married with two Volkswagens and little else to
their name, Mark had been working or Te Jewel Box, a
well- known chain store. Te problem was, as he says, I
was working li ke a dog and not making much money.Trough
connections Mark had made in the industry
the couple decided to go into business or themselves.
Why not? We were young, says Mark. We ended up
buying a little store in upstate New York that sold every-
thing rom soup to nuts. Te el low who sold it to us was a
watchmaker and he took a liking to us. Te deal was done
on a handshake. Eventually we owned three stores in the
Northeast until we decided it was time to move on.
Te year was 1990 and, at the suggestion o a riend, thecouple and
their two young children headed to Florida.
When we arrived in Vero Beach we liked the small-town
eel and bought a house a ew days later.
It didnt take long beore a retired but restless Mark
began to explore business opportunities. What I real-
ly wanted was to start out on my own so we opened an
800-square-oot jewelry store on Cardinal Drive. I was
43 at the time and most o our customers wanted to talk
to my ather.
Tey quickly realized Mark, a certied gemologist, knew
his stu and success soon ollowed. So did the need or
more space. We took two empty spaces here on Ocean
Drive and built what you see today. As a way o celebrat-
ing our 40th year in business we wanted to give something
back to the community, says Mark, reerring to the act
that 10 percent o every sale o the Vero Beach Bracelet will
be donated to Quail Valley Charities, beneting 25 non-prot
childrens programs in Indian River County. Barbara
designed the popular bracelet six years ago, and since being
introduced, more than 5,000 have been sold.
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Advice or Family Businesses
John Brooks knows rsthand the pitalls
and pleasures o being involved in a suc-
cessul amily business. A long-time con-
sultant and third-generation business owner in
his amilys Minnesota-based company Malt-
O-Meal (ounded by his grandather in 1919),
Brooks uses his considerable experience to help
others nd solutions to the challenges o mixing
amily and business.
Running a business is tough enough with-
out the added challenge o dealing with confict
caused by amily dynamics, he says. At times
the bottom-line demands can be at odds with
maintaining positive amily relationships and it
doesnt get any easier as the amily grows and
more amily members may have an interest inthe company. Say youre
thinking o hiring a
new marketing director and its going to be
Uncle Charlie just because hes amily doesnt
mean hes really the right person or the job.
Sometimes amily business owners eel like
theyre alone in dealing with some o these issues
and they start wondering whats wrong with
them. Its important or them to know theres
someone out there who can help them realizetheyre not alone. Te
value o having an inde-
pendent third party whos knowledgeable and
objective to deal with their issues can be such a
relie. Tere might have been some bumps and
bruises along the way that didnt need to hap-
pen. It is possible to balance amily goals and
values with running a successul business.
Te impact o amily-owned businesses on the
overall economy is signicant. According to gures compiled by the
Family Firm Institute, amily enterprises not
only make up 80 to 90 percent o all businesses in our country
they account or 60 percent o total U.S. employ-
ment, 78 percent o all new jobs and 65 percent o wages paid.
Like all businesses, competing successully in the marketplace is
a signicant accomplishment in itsel but
amily business owners typically aspire to enjoying positive
amily relationships in addition to achieving their
business objectives, says Brooks. In my experience, to
accomplish both o these goals amilies who work togeth-
er as employees or shareholders need to do the ollowing: 1)
establish clear responsibilities and guidelines or
decision-making; 2) share dierent points o view in a
constructive manner; 3) discuss and airly resolve sensitive
issues, like amily employment; 4) develop and agree on goals or
the business and amily; and 5) commit to being
accountable or achieving those goals.
Can you have amily harmony as well as business success? Te
answer is denitely yes, and I work with clients
to try to make that happen.
Family business consultant , third-generation business owner and
seasonalVero Beach resident or nine years, John Brooks recently
opened an oce onMiracle Mile to help others nd solutions to the
challenges o mixing amilyand business. Running a business is tough
enough without the added challengeo dealing with confict caused by
amily dynamics, says Brooks, who workswith clients to achieve
positive amily relationships while accomplishing theirbusiness
objectives.
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So what does the uture hold? Mark is the rst to
answer. I eel good physically and mentally. However, I
think in probably ve years well be here in a more lim-
ited capacity.
Barbara agrees. Having Suzanne here gives us a com-
ort zone.
I see mysel being here a lot more and the two o them
sailing the blue seas, says Suzanne.
Barbara and I are both in our mid-60s and lie is good;weve been
ortunate to be at the right place at the right
time, says Mark. Right now we wouldnt be doing anything
else at the end o the day the three o us have had un.
riCK, riCK anD saBrina starr
cinemaworld
When Rick Starr Sr. needed a winsome toddler to poseor one o his
automobile agencys newspaper ads he
didnt have ar to look. His 2-year-old daughter Sabrina
was perect. It was her rst taste o being part o a amily
business and today she is the director o marketing &
events or Cinemaworld, the company the Starr amily
owns and operates.
Going rom cars to cinema wasnt a big stretch or
Sabrina or her brother Rick Jr., Cinemaworlds vice presi-
dent and chie operating ofcer. He began working or his
ather when he was 13 years old, learning the automobile
industry rom the ground up and, eventually heading the
entire operation.Everything has worked out the way Rick Sr.
envisioned
it would as the desire to establish a amily business was
passed on to him by his ather. In 1969 we opened an
automobile dealership in Leominster, Massachusetts, and
we always wanted our children to have their own dealer-
ships one day, he recalls. When I opened my rst one
I saw my peers bringing their children into the business
and I wanted to do the same thing.Te cinema connection became
part o the picture due
to an out-o-the-blue request.
A riend o mine asked me to help him open a theatre
Suzanne, Barbara and Mark Leigh are celebrating Leigh Jewelers
40th anniversary, quite an accomplishment for a young married
couple who started outon a shoestring and, as luck would have it,
met someone who had faith they could make a go of a small store in
Connecticut. Tey did, opening three morebefore coming to Vero Beach
where their daughter Suzanne joined them a few years ago. Since
then she has taken gemology courses and learned about thebusiness
end from her parents. Just because Im their daughter doesnt mean I
get special treatment, she says.
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in our hometown so I did and it was successul, so or
about 12 years I did both automobiles and theatre, Rick
Sr. explains.
oday the Starr amily business is solely ocused on the
world o cinema. Rick Jr. sees that all three theatres one
in Lincoln, R.I., another in Melbourne and the our-year-
old Majestic in Vero Beach run smoothly. He also main-
tains studio relationships and books all the lms.
Sabrina is the one who plans the many special events
and undraisers that help support the Starrs larger am-
ily the community. We want to help as many people as
we can; its always been a part o what we do, she says.
We partner with nonprots like the Food Bank, HarborBranch and
Guardians or New Futures. Were happy to
give back whenever we can.
Rick and I both went to college and got business
degrees. I was an event planner elsewhere or about 10
years and I enjoyed that, but it was always anticipated
that we would both become part o the amily business.
So, Rick Sr., how is it working with your son and daugh-
ter? Id say every once in a while they do something that
aggravates me, he jokes, but weve never had an argu-
ment about anything really important.
Growing up in a close amily like ours gives you a bet-
ter understanding o how to get things done, says Rick Jr.
Our amily had a ew meetings and laid the groundwork
early on. We let everyone know our expectations and that
this is a business and needs to be run like one. We work
well together.
Tats because there isnt any competition his job ishis and my job
is mine, Sabrina muses. For the most
part were basically on the same page. We work hard but
the beauty o it is that we get to do what we love where
we live. `
Rick Starr Sr., Sabrina and Rick Jr. succe ssfully t ransitioned
f rom selling automobiles to providing entert ainment, thanks to
Rick Sr.s desire to continue
owning and operating a family business, originally instilled in
him by his father. Its been four years since the family opened the
Majestic Teatre andthose who said it wouldnt make it have been
proven wrong thanks in part to Sabrina, who plans special events
and fundraisers, and Rick Jr., who overseesCinemaworlds operations,
which includes two other theatres. Rick Sr. couldnt be happier with
the way things have turned out. Every once in a whilethey do
something that aggravates me but weve never had an argument about
anything really important. Id always wanted my children to be part
of afamily business and theyre good at what they do.
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8/2/2019 FB Article
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