F.A.Z. Magazin Rate Card 2020 - faz.media - F.A.Z. Media ... · high profile multipliers Total population 25 % 1 Spontaneous intensive consumers: brand, fashion and design oriented

Rate Card No. 8a | effective May 1, 2020

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Portrait

Source: IVW III/2019 (F.A.Z. circulation on Saturday); AWA 2019

The beauty of lifeThe Frankfurter Allgemeine Magazin stands for a high level of journalistic excellence and a sophisticated lifestyle. The magazine presents this sophistication with unique opulence – with topics like fashion, accessories, watches, jewellery, beauty, design, arts market, technology, gourmet and travel. Exceptional journalists and renowned photographers come together and create a magazine unmatched among the competition.

The Frankfurter Allgemeine Magazin compels luxury-oriented top performers who maintain an exclusive lifestyle. Classic high-gloss magazines do not appeal to this clientele: The F.A.Z. Magazin and its EXTRAs address the F.A.Z. readership of discerning multipliers.

The Frankfurter Allgemeine Magazin turns brands into success stories by offering them a stage for a grand entrance. The audience: consump-tion oriented people with lots of buying power, who love to be inspired by emotionally engaging campaigns. The magazine’s large format does the rest: A study by ZMG and Eye Square has proven that large format ads have more staying power. Numerous ad specials and advertorials attract even more attention to communication in this opulent environment.

You will find further information at » www.faz.media/english.

Portrait Rates and discounts Schedules and topics Ad specials Advertorials E-Paper / Digital Manufaktur Publisher information Contact and booking

KEY FACTS

Publication: 11 plus 5 EXTRAs

Performance data

Circulation: 235,738 copies Coverage: 943,000 readers

Readership data

Men: 58 % Women: 42 % Age: ø 57 years Net household income: ø 4,266 Euro

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31 %luxury oriented consumersHighest proportion among the competition (SZ Magazin: 23%, Zeit Magazin: 24%)

Design oriented25 % like to buy products with modern design – more than in the total population (16 %) or the other newspapers’ magazines

High willingness to spend on interior/home/living63 % don’t mind spending a bit more for this – more than among readers of other newspapers’ magazines (SZ Magazin, Zeit Magazin: 58% each)

38 %quality buyers2

Total population 21 %

45 %innovators/trendsettersTotal population 16 %

43 %high profile multipliersTotal population 25 %

1 Spontaneous intensive consumers: brand, fashion and design oriented2 Primarily quality oriented consumersSource: AWA 2019

Higher income Average net household income per monthF.A.Z. Magazin: 4,266 Euro SZ Magazin: 4,202 Euro Zeit Magazin: 4,087 Euro ø Vogue, Madame, Harper‘s Bazaar, Elle 3,677 Euro

25 %ultra consumers1

Total population 16 %

Readership


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Unparalleled opulence for great brand communication The Frankfurter Allgemeine Magazin is unique among the competition – not least because its large format allows for unparalleled opulence in its presentation to the target group.The editorial impressions on this page provide a small glimpse of the unequalled generosity and sensuality of the F.A.Z. Magazin. For more inspiration for your communication in these environments, you will find all past editions for download at » www.faz.net/magazin.

Editorial pages


Diese Seite:burgunderfarbenes

Kleid, Capeund Überwurf

von Erdem,Mary-Jane-Schuhe

von Burberry

Linke Seite:schwarzer Anzug,

Ohrringeund Schuhe

von AlexanderMcQueen,

Kaschmir-Oberteilund Rock vonLe Kilt, pink-farbener Bodyvon Katie Ann

McGuigan

DO

VER

IT’S

28 MODE

Die Zauberer auf der Straße machen mit. Héloïse (links): Die Tücher von Hermès kommen aus ihrem Ärmel, Top und Shorts Olivier Theyskens, Schuhe Salvatore Ferragamo; Iman (Mitte): Dolce & Gabbana.Mit dabei Anthony Falkowsky (rechts) von der Gruppe La Caravelle.

Das hier ist auch ein Tanzfestival, zumindest an der Place Crillon, zumindest in Balenciaga.

29MODE

Das Haus ist blassrosafarben, das Kleid ist von Louis Vuitton.

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Standard formats Rate

2/1 page 47,260

1/1 page 23,630

1/2 page upright / across 14,940



Premium placements* Rate

2/1 page Opening Spread (2nd cover page + page 3) 56,710

1/1 page Left page next to editorial (FTC1) 25,990

1/1 page Left page next to ‘Mitarbeiter’ (FTC2) 25,280

1/1 page Left page next to content (FTC3) 24,570

1/1 page Left page next to „Bilder aus der Zeitung“ / „Prêt-à-parler“ (FTC4) 24,460

2/1 page 1st campaign 48,440

1/1 page 1st right page 25,640

1/1 page 2nd right page 23,980

1/1 page 4th cover page (back cover) 31,190

Please note that different rates apply for the Men Special in October – the greatest F.A.Z. Magazin of the year: » www.faz.media/groesstesmagazin. A surcharge of 5 % is applicable if two or more consecutive ads are booked. * Closing date is four weeks prior to the closing dates for standard placements. Reservations for premium placements are cancelled if no written booking confirmation is received by the early ad closing date. In case another customer submits a booking confirmation for a reserved premium placement, we reserve the right to release that reservation for booking if the booking of the reserving customer is not received within three working days.

Rates and discounts


Volume discount

from 2 pages 2 %

from 4 pages 4 %

from 6 pages 7 %

Ad formats » see page 6

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Please note that different rates apply for the Men Special in October – the greatest F.A.Z. Magazin of the year: » www.faz.media/groesstesmagazin.* Trim area plus 4mm bleed.

Ad formats


wxd Type area Trim area*

1/1 page 252 × 359 mm 278 × 400 mm

1/2 page

upright 123 × 359 mm 136 × 400 mm

across 252 × 174 mm 278 × 196 mm

1/3 page

upright 80 × 359 mm 93 × 400 mm

across 252 × 118 mm 278 × 132 mm

1/4 page

upright 58.5 × 359 mm 71.5 × 400 mm

across 252 × 85 mm 278 × 95 mm

2/1 page 532 × 359 mm 556 × 400 mm

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Issue Main topic Publication date Closing date

Closing datePremium placement/

Ad specials Copy date

January Design – Travel – Fashion 11.1.2020 11.12.2019 13.11.2019 11.12.2019

February Fashion Special 8.2.2020 8.1.2020 11.12.2019 15.1.2020

March Men Special 14.3.2020 12.2.2020 15.1.2020 19.2.2020

EXTRA Beauty (inserted in F.A.S.) 29.3.2020 27.2.2020 30.1.2020 5.3.2020

April Design Special 11.4.2020 11.3.2020 12.2.2020 18.3.2020

May Watches & Jewellery 9.5.2020 8.4.2020 11.3.2020 15.4.2020

June Style 13.6.2020 20.5.2020 15.4.2020 20.5.2020

August Sustainability 8.8.2020 8.7.2020 10.6.2020 15.7.2020

September Fashion Special 12.9.2020 12.8.2020 15.7.2020 19.8.2020

October – Greatest F.A.Z. Magazin in 2020*

Men Special (inserted in F.A.Z. and F.A.S.)

10.10. and 11.10.2020 9.9.2020 12.8.2020 16.9.2020

EXTRA Living & Design 31.10.2020 30.9.2020 2.9.2020 7.10.2020

November Watches & Jewellery 14.11.2020 14.10.2020 16.9.2020 21.10.2020

EXTRA Beauty (inserted in F.A.S.) 22.11.2020 21.10.2020 24.9.2020 29.10.2020

EXTRA Gourmet 28.11.2020 28.10.2020 30.9.2020 4.11.2020

December Gifts Special 12.12.2020 11.11.2020 14.10.2020 18.11.2020

EXTRA Images of the year 19.12.2020 18.11.2020 21.10.2020 25.11.2020

11 plus 5 EXTRAs = More success in sophisticated lifestyle markets

Schedule and topics


* Please note that different rates apply for the Men Special in October: » www.faz.media/groesstesmagazin.

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EXTRA Beauty

In 2020, the EXTRA Beauty is again published twice: once in spring and once in fall. These are inserted in the Frankfurter Allgemeine Sonntagszeitung and reach a large number of luxury-oriented female readers.

The EXTRA Beauty presents everything that makes a woman beautiful: from soothing care to lavish cosmetics to luxurious fragrances.

For more information on the EXTRAsplease contact your » sales representative

KUSSECHT

NOVEMBER 2018SCHÖNHEIT SPEZIAL

Ex. Beauty, April 2019

EXTRA Publication date Closing date

Beauty (inserted in F.A.S.)

29.3.2020 27.2.2020

22.11.2020 21.10.2020

EXTRA Gourmet

Every year, the editors dedicate an entire edition to cooking, eating, drinking, and indulging with recipes, gourmet tips, picture series, and reports.

The EXTRA Gourmet whets the reader’s appetite for selected delicacies, fine drinks – and for your products.

ZUMMITNEHMEN

NOVEMBER 2018ESSEN UND TRINKENSPEZIAL

Ex. Gourmet, November 2018


Gourmet 28.11.2020 28.10.2020

EXTRA Living & Design

Design with all of its facets is the focus of the separate EXTRA edition in October. It illuminates living, furniture, and lifestyle trends, introduces innovations and popular classics.

The EXTRA Living & Design is the stylish environment for sophisticated brands.

HUNDERTJAHREBAUHAUS

OKTOBER 2018

Ex. Living & Design, October 2018


Living & Design 31.10.2020 30.9.2020

EXTRAs


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The current print run figure for supplements – included partly-booked print runs – will be indicated in the order confirmation. Quarterly print run variations are possible. The actual print run figure can therefore be different from the figure indicated in the order confirmation.

Minimum run: 50,000 copies. For information on technical specifications and data delivery please contact your » sales representative.

Total print run Split run

Inserts Format (wxd): min. 100 × 120 mm / max. 248 × 370 mmMin. weight: 2 pages: 115 g/m2, 4/6 pages: 80 g/m2, 8 pages: 50 g/m2

up to 20 g 120 ‰ 144 ‰

up to 30 g 130 ‰ 156 ‰

up to 40 g 140 ‰ 168 ‰

higher weights upon request

Inserts are added to the magazine loosely and with the closed side toward the binding. They must be delivered ready to be inserted (product samples and CDs upon request).

Tip-ons Postcards: Format (wxd): min. 105 × 148 mm / max. 148 × 210 mm Min. weight: 150 g/m2

Scents/Product samples: Format (wxd): min. 55 × 80 mm / max. 105 × 148 mm Max. thickness: 2 mm

Postcards 60 ‰ 72 ‰

Scent/product samples up to 20 g 71 ‰ 85 ‰

Tip-ons are pasted to a 1/1 carrier ad in the magazine and can be removed by the reader. They must be delivered ready to be processed.Multi-page tip-ons or complex objects like product samples, CDs, booklets must be approved on a case-by-case basis. In special cases, a test run may be required.For product samples and objects with a thickness of 2.5 mm or more, additional postage is due (rates upon request).

Stitched-in inserts Format (wxd): min. 148 × 210 mm / max. 278 × 400 mmMin. weight: 4/6 pages: 100 g/m2, from 8 pages: 70 g/m2

up to 4 pages 110 ‰ 132 ‰

up to 4 pages with extra product 118 ‰ 142 ‰

up to 8 pages 123 ‰ 148 ‰

bis 8 pages with extra product 130 ‰ 156 ‰

Stitched-in inserts are printed material or brochures that are firmly integrated into a magazine. They can be delivered ready for processing or produced by F.A.Z. Media Solutions upon request.

We will be glad to implement your ad specials for you and develop your tailor-made solution! For further information please contact your » sales representative

Ad specials


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Communicate smarter... with advertorials in the media of the Frankfurter Allgemeine: This is where advertisers score with sound content and position themselves as experts in their fields. F.A.Z. Media Solutions offers ...

• implementation with one partner: From conceptualisation to texts, images, illustrations, and layout, all the way to publication, F.A.Z. Media Solutions delivers a professional solution entirely to your specifications.

• expert competence: A personal advisor and a team of specialist editors and designers support advertisers with the creation of their advertorial and the perfect integration into the media.

• more attention in credible environments: Thanks to its native design, the advertorial is met with greater reader interest. Relevant content in quality media offers added value – and is received more intensely.

For more information and best cases please see » www.faz.media or » www.manufaktur.media (only in German). Feel free to contact us for an individual consultation and detailed proposal.

Advertorials


https://www.faz.media

https://www.manufaktur.media

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Lifestyle with a digital format

The print media of the Frankfurter Allgemeine are also published digitally for mobile target groups. The E-paper of the F.A.Z. Magazin, like the print edition, offers exclusive fashion photo series, reports and impressive imagery. Thanks to the archive, users can also find inspiration in previous magazines.Brands can attract attention in the E-Paper of the F.A.Z. Magazin by booking full page ads. The magazine offers an opulent environment for reaching mobile connoisseurs and explorers through multi-media content and guiding them seamlessly to the advertiser’s own digital presence.Print campaigns are extended here as well: Any ad booked in the print edition automatically appears in the E-paper of the F.A.Z. Magazin.

E-paper

Placement Ad format Issues Duration Fixed rate

Premium page 2 Full Page Ad (upright / across) 1 1 week 4,000

Section Standard Full Page Ad (upright / across) 1 1 week 3,600


OKTOBER 2018MÄNNER SPEZIAL

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The home of lifestyle online

The FAZ.NET Style section is all about the beautiful side of life: Fashion, trends and lifestyle, architecture, culinary delights and exclusive trips are introduced, discussed, critiqued and commented in the high-quality style readers have come to expect from the F.A.Z. Picture series and videos round out the striking presentation of the topics. This digital home of the F.A.Z. Magazin offers prime conditions for specifically addressing a style-conscious premium target group. » www.faz.net/stil

Brand communication in a sophisticated digital environment: Be sure to book your grand entrance with standalone placement in the section and extensive success monitoring.

FAZ.NET Style

Placement Ad format* AI/week Fixed rate

FAZ.NET Style section digital

Wallpaper, Billboard, Sitebar, 3:1 Banner, 4:1 BannerMobile 1:1 Banner (Mobile High Impact Ad), Mobile 2:1 Banner, Mobile 3:1 Banner, Premium Rectangle

300,000 21,438


* Further ad formats upon request

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Tailor-made ideas for your communicationDiscover the “Manufaktur” principle of F.A.Z. Media Solutions: individual solutions for the highest standards. F.A.Z. Media Solutions develops innovative solutions with all-round service and intensive consulting for advertisers and agencies. The experts of the Manufaktur offer customized service packages consisting of idea, concept, graphics, text, programming, shooting, film production, and success monitoring.

From advertorials and info-graphics to digital storytelling and branded content, all the way to events and ad specials – these tailor-made solutions put brands at the very top of the agenda with prime target groups.

F.A.Z. Media Solutions ...

• offers ideal conditions for your strong content marketing: The Frankfurter Allgemeine compels with credible journalism and highest standards.

• uses all communication channels from print and digital channels to high-profile event formats.

• analyzes markets, target groups, and brands based on individual requirements, and develops cross-media communication programs tailor-made to suit the customer’s needs.

• is a one-stop partner for implementing the solutions: with a team of communication and content experts, market researchers, events specialists, graphic designers, web programmers, photographers, film makers, and illustrators.

Discover exciting cases at » www.manufaktur.media or simply contact us directly.

Manufaktur


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PublisherFrankfurter Allgemeine Zeitung GmbH Postal address 60267 Frankfurt am Main Office address Hellerhofstraße 2–4 60327 Frankfurt am Main

Head of Advertising Markets & Media SolutionsIngo Müller Telephone:: +49 69 75 91-13 14 E-mail: [email protected]

Order registryTelephone:: +49 69 75 91-33 44 E-mail: [email protected]

Trade registryHRB 7344, Local court Frankfurt am Main

VAT-ID No.DE 114 232 723

Tax-ID No.045 227 77055

Internet» www.faz.media/english

PZN544973

ZIS-NumbersF.A.Z.: 100 130 F.A.S.: 102 781

Frequency of publication2nd Saturday of the month

Place of publicationFrankfurt am Main

General termas and conditions» www.faz.media/english/rate-cards

Note on pricing informationAll prices in this rate card are presented in Euro (€) and do not include currently applicable VAT.

Bank accountsPostbank AG, Frankfurt am Main BIC: PBNKDEFFXXX IBAN: DE73 5001 0060 0105 9766 05

Commerzbank AG, Frankfurt am Main BIC: COBADEFFXXX IBAN: DE43 5004 0000 0589 8200 00

Deutsche Bank AG, Frankfurt am Main BIC: DEUTDEFFXXX IBAN: DE61 5007 0010 0092 7046 00

Terms of paymentAll rates/invoices are in Euro (€). Invoices are payable on receipt, 2 % discount for payment in advance or participation in the direct debit procedure. In the event of default in payment or deferral, the publisher reserves the right to request payment in advance for new advertisements.

Agency commissionThe agency commission is 15 % and only granted to registered advertising agencies.

Technical detailsPrinting method: Cover offset Content gravure printing

Binding: Saddle stitch

Colour printing: four-colour continuous printing

Image resolution: colour/grayscale images 300 dpi line art 1270 dpi

Colour profile:

Cover: „ISO Coated v2“

Content: „PSR LWC Plus v2“

Data format: PDF/X-1a

Data deliveryE-mail: [email protected]

Duon-Portal: » www.duon-portal.de

If you have any questions on supplying materials for print, please contact us Monday through Friday from 8.00 a.m. to 6.00 p.m. at +49 69 75 91-11 45.

Ads can also be submitted through the Online Booking System OBS: » www.obs-portal.de

Publisher information


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Media brand for top target groups

Frankfurter Allgemeine Zeitung – the daily paper of top performers

F.A.Z. Metropol – business in Rhein-Main

F.A.Z. Magazin – the most beautiful pages of F.A.Z.

Frankfurter Allgemeine Sonntagszeitung – at home with the top performers

F.A.Z. Quarterly – inspiration and impulses for the world of tomorrow

FAZ.NET – quality journalism any time and anywhere

FAZ.NET app – always soundly informed, with personalisation function

Frankfurter Allgemeine

F.A.Z. Der Tag – the key news of the day in an app

F.A.Z. Digitec – all there is to know about digitalisation and technology from the world of the F.A.Z.

F.A.Z. Einspruch – all about state, law and taxes F.A.Z. Podcasts – audio on demand for mobile target groups

More Information at » www.faz.media/english

F.A.Z. Gesundheit

F.A.Z. Essay F.A.Z. Bücher Am Tresen Wie erklär ich‘s meinem Kind

F.A.Z. Einspruch F.A.Z. DigitecF.A.Z. Podcast für Deutschland

F.A.Z. Wissen – der Podcast

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13.8 million users per month

Source: b4p 2019 I, Readers per month/Users per month (print data refers to a 30-day month with 26 F.A.Z. editions and 4 F.A.S. editions), net-reaches

F.A.Z. + F.A.S.

3.4 million

Print + Online

= 7.3 millionPrint + Online + Mobile/Apps

= 13.8 million

FAZ.NET

+ 3.9 millionm.faz.net + F.A.Z. Apps

+ 6.5 million

Other Print Media

F.A.Z. Quarterly: 60,000 copiesPrint run

F.A.Z. Metropol: 20,000 copiesDistributed circulation

Cross Media Brand Reach

Frankfurter Allgemeine

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We are always at your disposal.

Telephone: +49 69 75 91 – 13 44 / –12 98E-mail: [email protected] can fi nd your contact person at » www.faz.media/english/team

Documents

F.A.Z. Magazin Rate Card 2020 - faz.media - F.A.Z. Media ... · high profile multipliers Total population 25 % 1 Spontaneous intensive consumers: brand, fashion and design oriented