Faster Language Learning with Englishtown

Englishtown

IMS GLC Learning Impact AwardLast Update: 25th Mar, 2011

IndexI. EnglishtownII. Our ChallengesIII. Why we’re differentIV. Facts and FiguresV. RecognitionVI. Key summaries

I. Englishtown

• We’ve been pioneering online English training since 1995

• Globalization requires improved English skills to manage and leverage interaction across borders

• Over the last decade, Englishtown has invested more than US$55 million dollars to develop its advanced learning system, and we have successfully helped more than 15 million people around the world improve their English skills.

The #1 online English school

• How to provide the total learning experience across borders

• How to maintain teachers as the fundamental in language learning

• How to engage and motivate learners during the courses

• How to cope with learners need based on its accessibility and flexibility

• How to manage individual needs

II. Our ChallengesTackling global issues

III. Why we’re different

• Teachers as Our Fundamental

• Our native English teachers network allows us to grant access to live, online teacher-led classes around the clock

• We focus on active communication skills. One-on-one environment allows students to get undivided attention and faster results

• Innovative and Target Oriented Lessons

• Our course gets entirely customized for each user and his/her specific needs

• Each lesson kicks off with an engaging movie, and as the user follows the plot and the characters, they start to learn without even trying

III. Why we’re different• Convenient and accessible anytime, anywhere

• Our school opens 24/7, 365 days

• Each user learns according to their own pace and individual needs

• New learning style

• To encourage more proactive learning, we have developed multiple tools to help users

• We are on YouTube, Facebook, Twitter and even our own Social network – Community. FREE Daily English lessons help millions each day learn new words and understand how to use them in real life situations

• Our EF mobile English iPhone application is totally free for students and allow them to enrich their vocabulary anytime, anywhere

• Our brand new iPad application will also allow students to take their interactive classes along and learn on the go.

III. Why we’re different

• Backed by University of Cambridge

• Partnered with the gold standard in education, University of Cambridge. Together, we are exploring how to revolutionize the way students learn English

• EFCELT, the EF Cambridge English Level Test, was developed together with Cambridge ESOL for all EF students. It indicates English language proficiency level according to the Common European Framework of Reference.

• New school launched in March 2010

• Students have completed over 53,130,169 activities and 578,500 units since March 2010

• Number of activities taken has increased by 51%

• Average study time is now 8.5 hours per month, up 20% since last year

• Over 350,0000 students have enrolled to our course since March 2010. They are coming from over 150 countries.

IV. Facts and FiguresStudents in More Than 200 Countries

• “ Englishtown 10 is amazing! When I used it for the first time, I knew learning English wasn’t difficult and boring. … I can learn English and make progress easily and happily. And I can expand my knowledge as well. So I enjoyed Englishtown 10 and I enjoy being a student here.“

Ivy Yue – Student in China

V. Recognitions98% of users recommend us!

Trusted by leading companies around the world:

V. RecognitionsBreaking down barriers in language, geography, and culture

• Official Language Training Supplier of Beijing 2008 Olympic Games

• Selected by Brazil’s Ministry of Tourism as part of their initiative Ola Turista (Hello Tourist). Training 80,000 Brazilians in preparation to the 2014 World Cup

Immersion learning

Massive content

EFCELT

Precision testing & progress tracking

Coaching

Powerful productivity tools

Social learning

Mobile study tools

It is…

Faster• More engaging• More customized• More flexible

Grounded in Science

Built on Research

Online teachers 24/7

Native teachers

Synchronized curriculum

Hollywood movies

Advanced speech recognition

Well designed schools

More interactive learning

Adaptive learning

It offers…

The Defining Facts about Englishtown 10VI. Summary