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A guide to the signage, franchise and branding programs available to current and prospective fast lube operators.
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CASTROL (BP LUBRICANTS)BP Lubricants USA Inc. builds business partnerships with its independent lube center customers by delivering premium products, unparalleled marketing efforts, extensive training and value-added programs. The Castrol portfolio of quick lube programs includes Castrol Premium Lube Express for operators interested in harnessing the power of a nationally consistent image and the highest level of programs and support. The Castrol Co-Branding Program is also avail-able for customers who want to identify their fast lube with the Castrol brand and receive the benefits of Castrol’s Fast Lube programs.
Fast lube option: License agreement, signage agreementTerritory: NationalFranchise fee: NoneRoyalty percentage required: None
Support offered:Training: The world-class Castrol training program includes an array of on-site, off-site and online training resources. All operators have access to 70 different online courses including classes on sales, customer service, finance, human resources, leadership, communication and the Synthetic Motor Oil Education Program, a pro-gram designed to provide your technicians with the knowledge needed to properly recommend synthetic motor oil to customers. Castrol Premium Lube Express opera-tors will also receive our Fast Track Premium Training and the Castrol Premium Lube Express Academy — both designed to kick-start your business.Signage: Castrol offers flexibility by providing two different imaging programs. The Castrol Co-Branding Program integrates premium Castrol-branded imagery with each independent lube operator’s unique business personality and local brand equi-ty. The Castrol Premium Lube Express program provides operators with the cutting edge in signage programs. This nationally consistent program notifies customers that they can expect the best customer service in the industry and that Castrol sup-ports you every step of the way. In both programs Castrol signage and POS materials inform lube operators’ customers that they are receiving only the best lubricants.Equipment and financial assistance plan: BP Lubricants’ Trade Investment Department provides equipment loans and payback loans that are designed to meet each independent lube center’s individual business needs.Advertising: BP Lubricants’ advertising program is designed to provide a competi-tive edge to attract and retain customers. When installers feature Castrol lubricants in their oil change advertising, they earn up to 100 percent of the ad’s cost (based upon number of gallons purchased and funds accrued). Approved forms of advertis-ing include radio, billboards, newspaper, direct mail and television. Castrol programs include MediaBuilder (allows operators to create their own customized newspaper advertisements, flyers, coupon sheets and direct mail pieces), Verizon Super Pages, Castrol’s award-winning Customized Key Tag Loyalty Program, a strategic alliance with a national direct mail company and more.Credit cards: The Castrol Payment Program offers a complete range of customizable solutions to give installers the ability to accept alternative payment options (i.e., credit/debit/fleet/gift cards). The program is designed to enhance the customer’s service experience and build customer loyalty.Service parts program: Through a strategic alliance with a leading aftermarket dis-tributor, Castrol offers a dedicated Castrol parts and supplies catalog as an operator’s single source for filters, wiper blades, chemicals, hardware, tools and shop supplies. Castrol Premium Lube Express operators receive an additional rebate beyond the already competitive pricing.Customer warranty: The Castrol Engine Warranty program is designed to provide you with the right solution to meet your customers’ needs. Site Selection: Castrols’ Business Intelligence studies provide lube operators with the results of demographic studies that provide detailed information on local market competitors and potential customers.Other: Uniform safety and supplies — This program offers uniform rentals as well as safety and shop supplies to enhance your shop’s image and safety, while differentiat-ing you from the competition.
Product technical support — Castrol provides 24/7 answers to your product ques-tions. You’ll be able to get the answers to your toughest technical questions whether online or over the phone.Mystery shopper program — Learn what your customers really think about your ser-vice with a mystery shopper program designed to uncover those hidden pitfalls that zap customer loyalty. This program is automatically included in the Castrol Premium Lube Express program.
Advantages of Castrol’s plan: Castrol’s portfolio of quick lube programs means you can find the right program to meet your needs. The Castrol brand name means you offer a full line of leading premium synthetic and conventional motor oils, as well as a wide range of automotive ancillary products and heavy-duty lubricants. All of this means you have a partner to help grow your business.
For more information contact: 888.CASTROL, www.castrol.com/installers
CHEVRONCHEVRON POWERBUILDERChevron PowerBuilder offers a nationwide co-branded fast oil change program. There are currently 600-plus co-branded Chevron facilities.
Fast lube option: Signage agreement, otherTerritory: NationalFranchise fee: NoneRoyalty percentage required: None
Support offered:Training: Complete products and applications training is available covering how to operate a well-run fast lube facility, as well as hazardous materials, communication and workplace safety. Equipment: Operators have the option to purchase equipment using preferred suppli-ers at Chevron-negotiated rates. Filter and ancillary product program. Signage: Standard illuminated exterior building sign valued at up to $500 plus ship-ping is provided free to the operator.Advertising: Cooperative advertising fund, start-up allowance for point-of-sale mate-rials, reminder card program, pre-printed newspaper ads and pre-recorded radio scripts that can be customized are all available to the operator along with access to an in-house agency that specializes in Chevron marketing materials. Site selection: Comprehensive demographics study available.Credit cards: Operators meeting minimum requirements can participate in the no-fee Chevron and Texaco credit card program.Customer warranty: The Chevron Supreme Warranty Program warrants against oil-related failures and drives brand-loyal customers.Building construction: Architectural drawings are available upon request. Financial assistance plan: A variety of flexible financing plans are offered for equip-ment and deferred marketing.Other: Reminder cards, local expert assistance, the selling power of the Chevron brand and premium Chevron products.
Advantages of Chevron plan: Chevron provides a cost-effective, competitive and easy-to-implement co-branded fast oil change program. We provide the people, products, promotions and programs to be successful for an independent installer.
For more information contact: 866.688.8890, www.chevron-lubricants.com
HAVOLINE XPRESS LUBEHavoline xpress lube offers a fully branded, nationally rec-ognized and supported fast oil change program without
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2011 GUIDE Opening a new fast lube or changing a fast lube’s operating plan can be a daunting task because of the large number of programs available.
Potential operators — or those looking to shake up the way they’re currently doing business — can choose to operate their facilities indepen-dently, as part of a larger signage agreement with an oil company, as a turnkey operation or as a franchise. But those are only some of the many ways in which operators and prospective operators might opt to run their facilities. To help our readers better understand some of the options that are available to them, we have assembled the following list of fast lube programs. We compiled this list by contacting the top chains listed in the National Oil & Lube News “TOPS in the Fast Lube Industry” listings to find out what options they offer, as well as contacting companies that offer other options. All information was supplied by the responding companies and is believed to be accurate and correct as of press time.
toFast Lube Programs
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franchise fees. It is one of the most comprehensive branded fast oil change programs in the industry.
Fast lube option: Signage agreementTerritory: NationalFranchise fee: NoneRoyalty percentage required: None
Support offered:Training: Comprehensive three-day course to learn the necessary skills to run a successful Havoline xpress lube business. Classroom and on-site. The video (DVD or VHS) training series enables operators to set up a new hire or ongoing training program. The eight-part series includes job responsibilities from greeter to lower-bay technician, safety and managing people. It includes a coaches guide, workbooks and certification. Equipment: National account pricing on all equipment and computer POS systems.Signage: Exterior sign package including the main identification sign, circle star and individually illuminated channel letter signs. A $1,000 merchandising credit is offered for banners, curb signs, interior signs and other point-of-sale merchandising materials.Advertising: Grand opening, ongoing advertising fund through product co-op accruals. Newspaper ads and pre-recorded radio ads that can be customized are available from the Chevron Advertising Center, an in-house agency that specializes in advertising. National and local promotions are available. Complete reminder card programs are available. Site selection: Comprehensive demographic reports along with local account man-ager assistance.Building construction: Building plans.Financial assistance plan: A variety of flexible financing plans are offered for equip-ment and deferred marketing.Credit cards: Access to the no-fee Chevron and Texaco Credit Card program. Customer warranty: The Havoline Warranty program warrants against oil-related failures and drives brand-loyal customers to Havoline xpress lubes. Other: Mentoring program enables new operators to work side-by-side with suc-cessful Havoline xpress lube operators to learn how to operate a successful business firsthand.
Advantages of Havoline xpress lube plan: Branded program without fees or royal-ties. Comprehensive, competitive, cost-effective and easy to implement. Features the resources, products, promotions, merchandising materials, advertising, software, credit card program, training, warranty and both branded and non-branded filter and ancillary product programs for an installer to run a successful fast lube facility. Chevron supports a Havoline xpress lube Operator Council to provide input and further the program’s success. Operators have a password-protected website to get up-to-date program, promotion and advertising information.
For more information contact: 866.688.8890, www.havoline.com
CITGO PETROLEUM CORP.CITGO FAST LUBECITGO’s Fast Lube program is provided by CITGO for use bytheir independently owned distributor base for their customers. CITGO is based in Houston, Texas, and is a leading refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products. CITGO currently has more than 350 fast lube locations. Fast lube option: Signage agreementTerritory: InternationalFranchise fee: NoneAverage start-up cost: $500,000 for conventional three bayRoyalty percentage required: None
Support offered:Training: Operational training offered and administered by CITGO Petroleum Corp. for managers and technician training.Equipment: Loan program.Signage: Exterior image service is provided free of charge for Type A and Type B CITGO Truck Lube and Featured Oil lube facilities.Advertising: Business development fund, grand opening allowance and special pro-motion allowance, tie-in with CITGO national promotions.Site selection: Preliminary evaluation free of charge, full demographic and potential report for $200. Credit cards: Provide opportunity to accept CITGO credit card.Customer warranty: SUPERGARD Lifetime Engine Warranty for customers.Building construction: Preliminary conventional plans free of charge, full conven-tional plans $500.Financial assistance plan: Associated with various national lending programs, equip-ment loan program through CITGO.Other: Income statement software free of charge.
Advantages of CITGO Lube plan: Franchise-quality program without associated franchise costs. Focus on providing business tools and flexibility to build a long-term, profitable business relationship.
For more information contact: Dave Kunkel, [email protected], www.citgo.com
MYSTIK SERVICE CENTER/TRUCK LUBEAn opportunity for a changing marketplace — the land-scape is full of providers who have been offering the same services to the same automotive customers for years. Fast lube option: Signage agreementTerritory: NationalFranchise fee: NoneAverage start-up cost: $600,000 for conventional three bayRoyalty percentage required: None
Support offered:Training: AOCA-based management and technician training programs provided free of charge. Signage: Exterior image is provided free of charge for Mystik Service Centers and Mystik Truck Lubes. Site selection: Demographic analysis, including automotive and commercial counts, free of charge. Advertising: Business Development fund, grand opening allowance and special pro-motion allowance, tie-in with Mystik national promotions.Customer warranty: The Mystik Lubricants Warranty warrants against oil-related failures. Other: Powerful ownership tools including FleetSeek, an online database for find-ing commercial customers, and LubeAlert, Mystik’s web-based engine oil analysis service provided to Mystik Service Centers and Truck Lubes. Advantages of Mystik Service Center plan: With a bold and distinctive brand scheme, Mystik Service Centers address the needs of both commercial fleets and automotive consumers under one roof.
For more information contact: Dave Kunkel, [email protected], www.mystiklubricants.com
CONOCOPHILLIPS LUBRICANTS
Copyright © 2005 ConocoPhillips Company. The ConocoPhillips logo, Phillips 66, the Phillips 66 logo, Conoco, the Conoco logo, 76, the 76 logo, Kendall and the Kendall logo are registered trademarks of the ConocoPhillips Company in the U.S.A. and other countries. Printed in the U.S.A.
The ConocoPhillips LUBE SHOP quick lube program has a lot to
offer. LUBE SHOP features a great image package and excellent
support. For already established quick lubes or for those of you
just getting started, the comprehensive LUBE SHOP program is
fl exible and works to make your business venture a profi table
one. Additionally, your customers will appreciate the value and
performance of the conventionally priced Kendall, Phillips 66,
76 and Conoco branded synthetic blend motor oils. For more
information, please contact your local ConocoPhillips Marketer
or visit us at [email protected].
A Quick Lube Program Designed With Your Success In Mind
KEN-621 Oil and Lube News.indd 1 10/24/05 5:03:48 PM
Lube Shop is a fast lube program designed to help opera-tors open, or enhance, successful, profitable fast lubes. The program is offered through ConocoPhillips Lubricants mar-keters and features Phillips 66, 76 Lubricants, Conoco and Kendall motor oils. The program is designed to provide the flexibility to accommodate the diverse needs of independent operators.
Fast lube option: Signage agreement, other Territory: National Franchise fee: None Royalty percentage required: None
Support offered:Training: Several training options are available through industry-leading companies. Training workshops cover a wide range of topics, including hiring and training, customer service, effective service procedures and tips for add-on selling. Custom workshops and on-site consultations are also available. Equipment: A complete equipment list that includes everything for the operation of a quick lube is available upon request.Signage: A comprehensive image program to support the sale of high-quality lubri-cant products. Independent operators have access to the ConocoPhillips Oasis Image System that is implemented at all the branded fuel outlets across the United States. A custom sign package is available featuring lighted street signs, exterior building signs and framed interior point-of-sale signs.Advertising: Building awareness about your business is critical. The Lube Shop man-ual serves as a resource for information on special promotions, direct mail options, collateral materials and media advertising.Site selection: We can put you in contact with our program partners who can provide detailed demographic, market profile and automotive expenditure reports to help you evaluate and select a suitable site for your Lube Shop.Credit cards: A branded credit card program is available. ConocoPhillips offers pro-prietary personal and business gasoline credit cards. Cardholders can use their cards at branded locations across the United States. Building construction: Complete prototype plans are available through participating architects. Our three-bay plan includes a set of reproducible plans with supporting AutoCAD drawings.Financial assistance plan: We recommend working with your local lending institu-
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tions. We offer financial projection worksheets that can help you make wise financial decisions.
Advantages of ConocoPhillips Lubricants plan: Branded program provides access to all four ConocoPhillips Lubricants brands. Opening a ConocoPhillips Lube Shop gives you a trusted name to stand behind, as well as access to a full line of Conoco, Phillips 66, 76 Lubricants and Kendall motor oils, fluids and greases. From synthetics and synthetic blends to high-mileage oils, innovative, high-quality products and trusted brands are available to help build a successful lube business. The program is designed to be flexible to accommodate the needs of independent operators.
For more information contact: [email protected], www.conocophillipslubricants.com
EXPRESS OIL CHANGEExpress Oil Change was founded in 1979 and is based in Birmingham, Alabama. There are currently 172 locations. Fast lube option: FranchiseTerritory: NationalFranchise fee: $35,000Average start-up cost: $1,500,000Royalty percentage required: 5%Individual qualifications: $300,000 liquid capital, $500,000 net worth, people man-agement experience, goal oriented, strong people skills, high energy.
Support offered:Training: Eight weeks comprehensive training for operator, and two weeks training for store crew. Equipment: Provides plan for all equipment to be purchased from approved vendors. Signage: Provides a plan for the signage to be purchased from approved vendors. Advertising: Provides guidance and support to help the franchisee market their own business. We do not collect a fee. Site selection: Fully active in working with the franchisee in site selection. We put our people on the ground in the market. Credit cards: Franchisees take a standard selection of credit cardsCustomer warranty: All of our stores stand behind their work.Building construction: Store design, permitting, construction bidding and construc-tion oversight process are all included in our services. Financial assistance plan: Does not provide any financial assistance, but does pro-vide direction and coaching on how to get financing. Financing: We help connect franchisees to SBA lenders.Other: We help our franchisees recruit and hire their store crews, as well as train them.
Advantages of Express Oil Change plan: We are a full service franchisor, and provide extensive support and service to our franchisees across all facets of the business.
For more information contact: Donald Larose, [email protected], www.expressoil.com
EXXONMOBILDiscover Mobil 1 Lube Express — one of the fastest growing quick lube chains in the United States for the past five years — and benefit from an exciting business opportunity. In addition to leveraging the Mobil 1 brand name and Mobil’s premium motor oil product line, ExxonMobil offers hands-on product and sales training and a solid marketing program to provide you with all the tools needed to help increase profits and car counts.
Fast lube option: License agreementTerritory: NationalFranchise fee: NoneAverage start-up cost: Varies depending on site location, building construction and number of bays.Royalty percentage required: NoneIndividual qualifications: Branded Mobil 1 Lube Express. Account’s primary business must be oil changes, and the facility must meet branding requirements.
Support offered:Training: ExxonMobil gives you access to a wealth of training resources to help grow your business and increase your profitability. Equipment: Program is available.Signage: Mobil 1 Lube Express signage is required under the program.Advertising: National advertising, national consumer promotions and pre-printed newspaper ads that can be customized.Site selection: Resource information on companies that perform site evaluation ser-
vices; program funding may be used to offset the cost of site evaluation.Credit cards: ExxonMobil credit card program gives customers the convenience and flexibility of paying for service with their Exxon or Mobil credit card or another nationally accepted credit or debit card.Customer warranty: Lubricants warranty.Building construction: Three- and four-bay blueprints developed for pit facilities. Builder recommendation available if requested. Financial assistance plan: Mobil 1 Lube Express participants can receive up-front funds.
Advantages of ExxonMobil plan: Mobil 1 Lube Express can help independent installers grow their businesses by enabling them to leverage the power of the Mobil 1 brand name as the industry requires more technically advanced lubricants.
For more information contact: [email protected]
GREASE MONKEY FRANCHISINGThe Grease Monkey concept was founded in 1978 and is based in Greenwood Village, Colorado. Grease Monkey cur-rently has 245 locations. The company’s plan is available in the United States and Mexico.
Fast lube option: Franchise, license agreement, signage agreementTerritory: International, nationalFranchise fee: $30,000Average start-up cost: $400,000-$1,500,000Royalty percentage required: 5%Individual qualifications: $500,000 minimum net worth; looking for an individual or group with an appreciation of a proven system.
Support offered:Training: One week at corporate offices. Two weeks in center. Equipment: Provides proprietary vendor contracts with discounts. Signage: Provides a standard proven image and sign program. Advertising: Provides a proven advertising program with national name recognition. Credit cards: Provides credit card contacts and programs.Site selection: Provides in-depth site selection services and lease/purchase assis-tance. Customer warranty: Provides service warranty tracking and maintenance. Building construction: Provides full plans for building/construction. Financial assistance plan: Relationships with many preferred lenders.
Advantages of Grease Monkey plan: Turnkey program with 35+ years experience.
For more information contact: Chuck Prentner, 303.454.3453 [email protected], www.greasemonkeyshine.com
JIFFY LUBE INTERNATIONALJiffy Lube International Inc. was founded in 1979 and is based in Houston, Texas. The com-pany currently has 2,030 locations.
Fast lube option: FranchiseTerritory: InternationalFranchise fee: $35,000Average start-up cost: $229,000-$323,000Royalty percentage required: 5%Individual qualifications: Net worth of $450,000 without personal residence, $150,000 liquid.
Support offered:Training: Certification for all services/positions, management and safety training.Equipment: Supply and make suggestions.Signage: Supply and make suggestions.Advertising: National radio, TV and print program; reminder mail and local advertis-ing assistance.Site selection: Demographic studies and on-site help.Credit cards: Processing arrangements.Customer warranty: Through Pennzoil.Building construction: Standard plans and advice.Other: Proprietary point-of-sale system, national fleet accounts.
Advantages of Jiffy Lube plan: Largest, most sophisticated system.
For more information contact: Jiffy Lube Development, 800.327.9532 [email protected], www.jiffylube.com
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KWIK INDUSTRIESKwik Industries, Inc. was founded in 1984 and has completed more than 368 fast lube, lube/tune and carwash facilities nationally. Kwik Industries, Inc. is based in Dallas, Texas.
Fast lube option: License agreementTerritory: NationalFranchise fee: NoneAverage start-up cost: $2,000,000 with 15-20% down.Royalty percentage required: NoneIndividual qualifications: Good credit and experience dealing with people.
Support offered:Training: Three weeks training onsite. Equipment: Distribute full line of equipment.Signage: Provide complete signage package. Advertising: Co-op advertising program.Site selection: Selected by availability of current demographics.Credit cards: All major credit cards accepted.Customer warranty: Building and equipment for one year.Building construction: Build from ground up, engineer plans and install equipment.Financial assistance plan: Assist in in-house financing and third-party financing. Full line of supplies for lube centers and carwashes.
Advantages of Kwik Industries plan: No franchise fees or royalties. Owned and oper-ated by individual owners.
For more information contact: Ray Ellis , 972.458.9761www.kwikind.com
LUBEPRO’S INTERNATIONALLubePro’s International, Inc. was founded in 1978 and is based in Cherry Valley, Illinois. LubePro’s International cur-rently has 34 locations. Fast lube option: FranchiseTerritory: NationalFranchise fee: $30,000Average start-up cost: $227,500-$276,500Royalty percentage required: 5%Individual qualifications: $400,000 net worth with $150,000 in liquid assets.
Support offered:Training: Comprehensive classroom and on-site training along with ongoing sup-port.Equipment: Supply and make suggestions.Signage: Complete sign package; all subject to zoning and planning regulations.Advertising: Five percent ad contribution, TV and print program, local advertising assistance. Site selection: Complete market and site-specific evaluation.Credit cards: Negotiated system-wide fee for all major credit cards.Customer warranty: Offered.Building design: Standard building plans and assistance.Financial assistance plan: Third-party build-to-suit available to qualified operators.
Advantages of LubePro’s plan: More than 30 years of experience in the oil and lube industry. Professional support with marketing, training and operations.
For more information contact: Ray Keating, [email protected], www.lubepros.com
NORTH AMERICAN LUBRICANTSNorth American Lubricants was founded in 1999 with a focus on providing quick lube operators with the same high-quality, licensed product as the major oil companies at a lowered COGS. Our program is among the most flex-ible and diverse in the industry, as we take the time up front to determine the needs of each individual customer and model the program to ensure the highest probability of success. We offer a unique product mix including DEF (diesel exhaust fluid), a full premium-performance chemical lineup and a fully-licensed and warranted re-refined product line. Included in our program is continuous on-site training directed at introducing new products and increasing the sale of higher-profit services.
Fast lube option: Signage agreement
Territory: NationalFranchise fee: NoneAverage start-up cost: Varies by regionRoyalty percentage required: NoneIndividual qualifications: Good personal and business credit; enthusiasm to partner in growing a business.
Support offered:Training: Provide both on-site and online product and sales training. Additionally, we offer services to assist in fleet acquisition. Benchmark model quick lube visits available.Equipment: Full equipment programs available with flexible rebate and financing options available. Signage: Various signage programs available based on customer preference. Advertising: Co-op advertising and rebate programs available. Directed marketing including website development, OEM optimization, targeted press releases, etc. Customer warranty: All of our products carry a full warranty and meet all of the most current licensing specs.Financing: Available contingent upon credit and company history.
Advantages of North American Lubricants plan: Our company was founded by quick lube operators, and we offer the fairest and most flexible programs in the industry. Our goal is to structure each plan to suit the individual needs of each cus-tomer. We offer the most diverse products in the industry, including a performance chemical line, a full eco-friendly line and a host of premium products.
For more information contact: Gavin Hensing, [email protected], www.nalube.com
OIL CAN HENRY’SAn innovative quick lube industry leader, Oil Can Henry’s was found-ed in 1988 and is based in Tualatin, Oregon. Oil Can Henry’s, which has built a strong brand as “The One You Can Trust,” has 85 centers. Fast lube option: FranchiseTerritory: NationalFranchise fee: $25,000Average start-up cost: $237,000-$300,000 depending on size. Royalty percentage required: 5.5%Individual qualifications: $300,000 liquidity; $750,000 net worth without personal residence.
Support offered:Training: Training is a five- to six-week intensive training course in automotive prin-ciples and procedural training on specific OCH’s lubrication methods. After comple-tion of the automotive theory principles and procedures courses, OCH’s managers and franchise owner-operators receive training on all aspects of running a successful business, including day-to-day operations, purchasing, inventory control, schedul-ing, financial controls, advertising and employee motivation.Equipment: Franchisee benefits from purchase contracts negotiated with vendor.Signage: National contracts, standardized logo and graphics.Advertising: One percent marketing fund.Site selection: Managed by franchisor.Credit cards: All major credit cards accepted.Building construction: Managed by franchisor. Advantages of Oil Can Henry’s plan: Results; FDD comparisons of average and median sales place Oil Can Henry’s ahead of major competitors.
For more information contact: Marsha Emerson, [email protected], www.oilcanhenrys.com
OILSTOP, INC.OilStop, Inc. was founded in 1988 and is based in Rohnert Park, California. Fast lube option: FranchiseTerritory: Regional (West Coast)Franchise fee: $35,000Average start-up cost: $250,000Royalty percentage required: 5%Individual qualifications: No experience preferred; net worth of $1 million.
Support offered:Training: Twelve weeks at corporate site for manager. One week each for up to eight staff members at our corporate stores.Equipment: Selected equipment package. Proprietary design and manufacture.
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Signage: Complete sign packages. Drawings for bids/construction.Advertising: Five percent ad contribution. Produced, purchased and placed by cor-porate marketing.Site selection: Provides site criteria and demographics. Corporation must approve site.Credit cards: Provides special credit card processing with very competitive pricing. Also provide oil company card.Customer warranty: Satisfaction guaranteed.Building construction: Provides complete set of plans.Financial assistance plan: Help with financing with banks or SBA.Other: Proprietary computer system with sales tracking, labor control, time clock, inventory, etc.
Advantages of OilStop plan: High level of guest satisfaction. High level of business management and control. The most excellent service process and training materials.
For more information contact: Gary Woo,[email protected], www.oilstopinc.com
QUICKCHANGEQuickChange was founded in 1997 and is based in Cleveland, Ohio. Turnkey modular oil change units are also available.
Fast lube option: FranchiseTerritory: RegionalFranchise fee: $25,000Average start-up cost: $225,000Royalty percentage required: 6%Individual qualifications: Ability to invest $250,000 and liquid assets of $75,000.
Support offered:Training: Complete training program.Equipment: We sell and install building and equipment.Signage: All signs are specified.Advertising: Part of training and support.Site selection: Help with selection and demographics.Building construction: We manufacture and sell modular buildings with state approval.Financial assistance plan: We can help with financing and banking needs.
Advantages of QuickChange plan: More than 20 years of experience in fast lube business; 13 operating stores in the Cleveland, Ohio, area and two franchises open.
For more information contact: Tim LaGanke, Jr., 800.745.0863 [email protected], www.quickchangeoil.com
SERVICE PROAll Service Pro products are designed to provide professional installers with exceptional qual-ity and performance coupled with the expertise and the support of a national network of licensed and approved distributors. Service Pro is an internationally known brand conceived in 1994 and is based in Montrose, Colorado.
Fast lube option: License, signage agreementTerritory: InternationalFranchise fee: NoneAverage start-up cost: VariesRoyalty percentage required: NoneIndividual qualifications: Determined by the local Service Pro distributor.
Support offered:Training: Service Pro has a national network of authorized distributors and trained professional sales representatives to support and train the fast lube industry. On-site and virtual training is available through local distributors.Equipment: Service Pro distributors offer Graco and Samson equipment. Exact equipment needs and pricing are determined by the distributor.Signage: Custom sign design services are available for Service Pro featured fast lube locations free of charge. Details and assistance are available from the local distribu-tor. Advertising: Service Pro offers advertising assistance including point of purchase, service reminder stickers, consumer targeted materials and local support.Site selection: Service Pro offers a free facility survey with summary recommenda-tions. Details and assistance are coordinated by the local distributor.Credit card: Service Pro does not offer a credit card program at this time.Customer warranty: All Service Pro products are warranted to meet or exceed the OEM requirements for the intended applications. Service Pro offers an extended war-ranty protection for specific Service Pro products and services. Details and assistance
are available from the local distributor.Building design & construction: Service Pro does not provide complete building plans for fast lube operations. Service Pro does provide interior and exterior paint codes and recommendations for building appearance and related products. Details and assistance are available from the local distributor.Financial assistance plan: Service Pro does not offer a financial assistance plan at this time.Financing: Service Pro does not offer financing at this time.
Advantages of Service Pro plan: Service Pro combines premium quality products, exceptional value and local distributor support to enable professional installers to operate more efficiently and profitably. In an industry that has many installers com-peting with the same brands in the same markets, Service Pro brings a new opportu-nity to increase profits, services and stand out in the crowd. Distinctive exterior and interior imaging, premium formula lubricants, professional maintenance chemicals, OEM series filters, coolants/antifreeze and a complete offering of accessories provide a tremendous advantage for the Service Pro featured fast lube operator.
For more information contact: Sherry Burr, 800.313.2463www.service-pro.com
SHELL LUBRICANTSShell Lubricants offers several programs to support those interested in running successful businesses in the quick lube industry. Under the Pennzoil brand, the company offers the original no-franchise quick lube — Pennzoil 10-Minute Oil Change Center (PTMOC). This program brings a great new modern look and programs that will specifically support the PTMOC operators. In addition to the PTMOC program, Pennzoil and Quaker State offer “We Feature” image programs. These image programs allow installers the ability to portray a clear associa-tion with either the Pennzoil or Quaker State brands while maintaining their own identity as the primary brand identification of the facility. Shell Lubricants also offers the Shell Rapid Lube program from the FormulaShell brand. Like the PTMOC, the Shell Rapid Lube program offers a very attractive image package; however, it is more of a “no frills” pack-age when it comes to support programs.
Fast lube option: License agreement, signage agreementTerritory: NationalFranchise fee: NoneAverage start-up cost: Commensurate with local market for business start-up costs.Royalty percentage required: NoneIndividual qualifications: Flexible
Support Offered:Training: Account managers will meet with operators to discuss training needs. Customers can then leverage web-based and face-to-face training programs. Equipment: Nationally negotiated rates with major equipment suppliers. Funding for equipment done as part of program funding.Advertising: Shell offers a variety of national programs, business development and customer retention tools, as well as co-op to fund local efforts that can help you attract and retain customers. Site Selection: Demographic report studies.Customer Warranty: Pennzoil offers up to 15-years/500,000-miles and Quaker State offers a 10-year/300,000-mile lubrication warranty. This limited warranty is offered for free to all customers.
Advantages of Shell plan: Shell brings with it the most extensive experience in the industry and a global organization that is committed to your success, while provid-ing the installer the freedom to run their business to maximize profits.
For more information contact: 800.237.8645, www.shell.com
UNIVERSAL BUILDINGSAlbert Shinn has been in the business of building glass carwash and quick lube structures and equipment since 1977. Our com-panies have the most value-packed lube and carwash buildings available anywhere.
Fast lube option: OtherTerritory: International, national, regionalFranchise fee: NoneAverage start-up cost: $95,000-$750,000Royalty percentage required: NoneIndividual qualifications: N/A
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Support offered:Training: Comprehensive training program. Equipment: Total equipment package with everything needed to operate a fast lube or carwash. Signage: Can provide signage upon customer’s request. Site selection: Provides site selection and demographics, must be approved by buyer.Customer warranty: One-year warranty, expressed manufacturer’s warranty on equipment. Building construction: Custom pre-engineered.Financial assistance plan: Financial assistance with banks or SBA.
Advantages of International Buildings plan: Pre-engineered buildings have a lower cost and better quality, and save time.
For more information contact: Albert Shinn, [email protected], www.universalbuildingsllc.com
VALVOLINE VALVOLINE EXPRESS CAREThe Valvoline Express Care program originated in 1999 and has opened 354 service centers. The company is based in Lexington, Kentucky and the program is offered nationally. Fast lube option: Signage agreement, otherTerritory: NationalFranchise fee: NoneAverage start-up cost: Typical of “money down” needed to open a new business. Royalty percentage required: NoneIndividual qualifications: Current fast lube operation or some retail or automotive experience.
Support offered:Training: Initial assessment and evaluation of site and business plus five days of operation and marketing consultation. Valvoline key account managers will follow up with operators quarterly to discuss training and business needs. Additional days available at $450 each plus expenses. PFP: Valvoline offers Express Care customers a Pay For Performance (PFP) Program, which rewards the operator for purchases made during the year. This allowance is earned on all purchases billed directly by Valvoline and is based on a specified rate of payment and the product mix purchased. The more you purchase, the more you earn.Signage: Up to $20,000 in Express Care Signage available. Leased to the operator for $1 per year; operator is responsible for maintenance and insurance.Marketing: Valvoline has a variety of marketing solutions to increase oil changes and average ticket prices, and draw consumers into Express Care locations. Valvoline offers a choice of consumer promotions covering the entire year, as well as other mar-keting solutions to help grow your business. Advertising: Installer promotions funded 100 percent by Valvoline. All purchases of Valvoline products generate Installer Incentive Fund (IIF) marketing dollars to use towards marketing activities and business development needs.Site selection: Complete site demographic report available.Customer warranty: A 10-year/300,000-mile Valvoline engine warranty is available.Building construction: Building plans for two- and three-bay quick lubes are avail-able.
Advantages of Valvoline Express Care plan: Bold, contemporary imaging along with a strong brand name that indicates customers can have oil changes plus many services done in a convenient time frame. The Valvoline Express Care name means quality, premium brands that are proven, simple and trusted.
For more information contact: 800.622.6846www.expresscare.com
VALVOLINE INSTANT OIL CHANGEValvoline Instant Oil Change was founded in 1986 and is based in Lexington, Kentucky. VIOC currently has 868 locations. The franchise is available nationally. Fast lube option: FranchiseTerritory: National Franchise fee: $30,000Average start-up cost: $300,000-$1,500,000Royalty percentage required: 6%Individual qualifications: Net worth of $1,00,000; $800,000 liquid; basic business and communication skills.
Support offered:Training: Five weeks training in classroom or in corporate-owned stores and two weeks of onsite training; additional training available.Equipment: $1 per year lease for lube equipment.Signage: No interest lease for 60 months.Advertising: General system fund designed to build brand awareness.Site selection: In-market assistance from real estate professionals, demographic and regression analysis.Credit cards: Part of POS system. Building construction: Building plans provided and project management assistance.Financial assistance plan: Competitive financing through third party.Other: Franchise business consultants assigned to help grow individual’s business. Additional support provided by an assigned marketing representative and a fleet sales representative.
Advantages of Valvoline Instant Oil Change plan: Premium brand, state-of-the-art operating and point-of-sale computer system, customer service-oriented business, no automotive experience necessary and many areas still available to be developed.
For more information contact: VIOC, 800.622.6846 www.vioc.com, www.viocfranchise.com
VICTORY LANE QUICK OIL CHANGEVictory Lane Quick Oil Change was founded in 1980 and is based in Ann Arbor, Michigan. The company currently has 33 units open and an additional six fran-chises sold in six master franchise areas.
Fast lube option: FranchiseTerritory: NationalFranchise fee: $30,000Average start-up cost: $350,000Royalty percentage required: 6%Individual qualifications: Net worth of $500,000 including personal residence, $100,000 to $200,000 liquid.
Support offered:Training: Comprehensive two-week training program for single-unit owners and area franchise owners. Classroom, hands-on and follow-up training at franchisee’s center.Equipment: Discounted equipment rates.Signage: Proprietary Victory Lane signage.Advertising: In-house marketing department and agency assistance.Site selection: Demographic site analysis and hands-on site selection assistance.Credit cards: Discounted rates through banking partners.Customer warranty: Offered.Building construction: Pre-engineered buildings available, includes construction drawings and specifications.Financial assistance plan: Financing and leasing plans available through approved suppliers/lenders.Other: Comprehensive pre-engineered buildings (all equipment, computer system and building included). All you need to do is hire your employees and order your inventory to open. Use buying power to reduce material costs through our suppliers.
For more information contact: Derrick Oxender, 734.996.1196 [email protected], www.victorylane.net
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Lube-Plus ProgramsIn addition to the many great programs available to current and prospective
fast lube operators, there is also an increasing number of what we call “lube-plus” programs. These are companies that offer a program whose focus is on holistic car care more so than automotive maintenance. In some cases, these programs are available in a co-branded situation, as well. Below is a list of those companies that responded to our request for information.
MIDAS INTERNATIONALMIDAS-SPEEDEEMidas, with over 50 years of automotive experience, began offering the Midas–SpeeDee co-brand following its acquisition of SpeeDee Oil Change & Tune-Up in 2008. Since then, Midas has co-branded over 50 stores, making it one of the fastest growing businesses in the industry. Fast lube option: Franchisee agreementTerritory: NationalFranchise fee: $40,000Royalty percentage required: 5-6%Average start-up cost: $32,000-$535,000Individual qualifications: $300,000 net worth, $140,000 liquid
Advantages of Midas’ plan: Midas/SpeeDee affords national brand recognition with Midas and a tested quick lube process with SpeeDee co-brand in the same facility.
For more information contact: Jerry Cooper, [email protected], www.midas.com
SPEEDEE WORLDWIDE CORP.SpeeDee Oil Change & Tune-Up celebrated its 30th anniversary in 2010. It has over 100 U.S. centers and 65 internationally.
Fast lube option: FranchiseTerritory: InternationalFranchise fee: $30,000Royalty percentage required: 6%Average start-up cost: $240,000-$383,000Individual qualifications: $300,000 net worth; $140,00 liquid assets.
Advantages of SpeeDee’s plan: Supervisory support is among the strongest in the industry. Strong vendor relationships provide oil and filters at very good cost levels.
For more information contact: Jerry Cooper, [email protected], www.speedeeoil.com
MILEX COMPLETE AUTO CAREMilex has been repairing vehicles for 40-plus years. We offer a superior business system, customized marketing and a sup-port services which provide entrepreneurs with the means to capture their share of the billions of dollars being spent annually on automotive repairs. At Milex, we believe that being honest in the work we do and with the people around us is the only way to do business.
Fast lube option: FranchiseTerritory: NationalFranchise fee: $30,000Royalty percentage required: 7%Average start-up cost: $144,150-$189,225Individual qualifications: $250,000 net worth plus $30,000 capital availability. Management and sales experience recommended but not required.
Advantages of Milex’s plan: Milex Complete Car Care is part of one of the largest and fastest growing automotive franchise companies in the industry focusing on excellent customer service and dedication to franchisee support.
For more information contact: Ben Reist, 800.581.8468, [email protected], www.milexcompleteautocare.com
PRECISION TUNE AUTO CAREWe are the recognized experts in automotive systems worldwide. What started as a small tune-up shop in Beaumont, Texas in 1976 has grown to become a recognized global leader in the auto ser-vice industry providing diagnostics, scheduled maintenance and repairs. Our brand proposition can best be described as the successful combination of “customer care” and “car care” services.
Fast lube option: FranchiseTerritory: International, nationalFranchise fee: 6-7.5%. Company does offer sales incentive programs that can result in reduction of royalty fees.Royalty percentage required: $120,000-$225,600Average start-up cost: Liquid assets of $75,000; net worth of $150,000. Individual qualifications: Qualified business leaders with an understanding of busi-ness principles and management.
Advantages of Precision Tune’s plan: Thirty-plus years of international franchise success; proven operating system; world-class training; turnkey marketing/advertis-ing; national vendor partnerships; 24/7 internet community.
For more information contact: Lee Oppenheim, 866.944.8863, ext. [email protected], www.precisiontune.com
