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Fast Innovation requires Fast IT
Internet of Things (IoT) Use Cases
Shankar Subramanian
Sales Director – Asia
Enterprise Networking
Cisco Systems
Agenda
3
What is IoT?
IoT Framework
Use Cases
Summary
Q&A
© 2013 Cisco and/or its affiliates. All rights reserved. 4
Industrial Revolutions
SteamRailroads InternetElectricityCanals
Internet of Things
© 2013 Cisco and/or its affiliates. All rights reserved. 5
PROCESS MANUFACTURING ENERGY
TRANSPORTATION CITIES RETAIL
© 2013 Cisco and/or its affiliates. All rights reserved. 6
7.26.8 7.6
The Internet of Things is Already Here
Rapid Adoption rate of digital
infrastructure:
5X faster than electricity and
telephony
50Billion“Smart Objects”
50
2010 2015 2020
0
40
30
20
10
Bill
ions o
f devic
es
25
12.5
Inflectionpoint
Timeline
Source: Cisco IBSG, 2011
© 2013 Cisco and/or its affiliates. All rights reserved. 7
Why Internet of Things?
EfficiencyNew
Economic Value
Quality of Life
© 2013 Cisco and/or its affiliates. All rights reserved. 8
Operational Efficiencies
Smarter Business Process
Economic Growth
What Does This Mean for You?
Safety and SecurityWorkforce
OptimizationRegulatory Compliance
Cisco Confidential 9© 2014 Cisco and/or its affiliates. All rights reserved.
IoT Framework
© 2013 Cisco and/or its affiliates. All rights reserved. 10
New Places In the Network
Information Technology (IT) Operational Technology (OT)
IoT
Campus Branch Plant FieldData Center
© 2013 Cisco and/or its affiliates. All rights reserved. 10
© 2013 Cisco and/or its affiliates. All rights reserved. 11
Killer Apps Put New Demands on Your Infrastructure
Converged,
Managed
Network
Resilience at
ScaleSecurity
Distributed
Intelligence
Application
Enablement
Operational Efficiency New Revenue Regulatory Compliance
MANUFACTURING SMART CITIES TRANSPORTATION
IoT CONNECTIVITY
IoT
CONNECTIVITY
© 2013 Cisco and/or its affiliates. All rights reserved. 12
Wide Diversity of IoT Solutions
IP Connectivity
…..
PLC 220 MHz Wi-Hart 800 Mhz
Train
Control
Street
Parking
Environme
ntal
Monitoring
Electric
Metering
Domain Specific
Applications
Domain Specific
And/or Proprietary
Devices and
Protocols
© 2013 Cisco and/or its affiliates. All rights reserved. 13
Partner
220 MHz Wi-Hart 800 MHzPLC
IP Connectivity
App Enablement
What Will Partners/Cisco Do?
PartnerElectric
Metering
Train
Control
Street
Parking
Environme
ntal
Monitoring
© 2013 Cisco and/or its affiliates. All rights reserved. 14
Cisco Internet of Things Portfolio
Manufacturing
Plantwide Ethernet, Intelligent Transportation, Smart Cities, S&C Refinery, Smart Connected Vehicle, Smart Grid
Data Center/Virtualization
Energy-UtilityMining Oil and Gas Transportation City Defense SP/M2M
Fog Computing
IE 2000IE 3000CGS1000CGS2500
5915 Embedded
Services Router
3200ESS2000
Video Surveillance
Manager and
IP Cameras
IPICS .
Physical Access
Manager
CGR 1000
819HM2M ISR
Gateway Router
1552RuggedWireless
CGR 2000
Cisco Confidential 15© 2014 Cisco and/or its affiliates. All rights reserved.
Use Case: Smart+Connected Cities
Cisco Confidential 16© 2014 Cisco and/or its affiliates. All rights reserved.
Key Drivers
Economic, Social and
Environmental sustainability
Citizen Focus – Improved
quality of life, enhanced living
experience, and improved
safety and security
Access to citizen for Digital
services
IOE Drivers – employee
productivity, cost reduction,
citizen experience, and
increased revenue
$39BWater
Management
$41BSmart
Parking
$62BVideo
Surveillance
$18BTraffic
$22BSmart
Lighting
$1.9TOpen Data /
Killer Apps
$3 Trillion a New Urban Services Industry
…significant public sector revenue and cost savings opportunities
Cisco Confidential 17© 2014 Cisco and/or its affiliates. All rights reserved.
Every city department makes investments independently resulting in:
No sharing of infrastructure costs and IT resources
No sharing of intelligence/information, e.g., video feeds, data from sensors, etc.
Waste and duplication of investment and effort
Difficulty in scaling infrastructure management
Waste management
PollutionEnvironment
City
Lighting
Public Safety
Parking Optimisation
Traffic
management
This fragmented approach is inefficient, has limited effectiveness, and is not economical
Cisco Confidential 18© 2014 Cisco and/or its affiliates. All rights reserved.
Higher drive-ins due to
assurance of parking availability
and information
Higher revenues due to
increased volume
25%-40% reduction in congestion
in downtown areas and general
improvement in quality of life
Reduced circling, leading to time
and fuel savings
Increase in violation capture
rate from low of 10%-20% to
potentially 60%-80% (managed
by city policy)
~25% parking revenue uplift
through increased capture rates,
higher compliance & pricing
optimization.
Improved long-term planning
For Businesses/RetailersFor CitizensFor Cities
Cisco Confidential 19© 2014 Cisco and/or its affiliates. All rights reserved.
Smart+Connected
Spaces
S+C City Parking S+C City Traffic S+C City
Operations Center
Solution
BOM
Key
Capabilities
Productivity
Improvement
Workplace Transformation
Room & Workstation
Scheduling
Integration with CTG
portfolio
Integration with EN
SCS SKUs
CUCM, CUPS, Jabber,
Collab. Endpoints, TMS,
MCU
IEP, IEM, Edge 340
UCS (B/C)
MSE
Parking Revenues Citizen Mobility
Video and video
infrastructure
Ruggedized switching
UCS
Partner sensor, gateway
and applications, analytics
engine
Control Room
Optimization
Unified Management of City
Infrastructure
Integrated Control
Screen Layout Formation
Input Collection
Transmission/Distribution
Multi-Display Operations
SCS SKUs
Cisco Cameras, UCS,
VSM, Video Storage &
Collaboration
Partner sensor, gateway
and applications,
analytics engine
Parking Asset Value
Enhancement
Live Parking availability
information for citizens
Live violation reporting for
enforcement officers
Analytics for city planners
Video and video
infrastructure
Connected Grid router
City Wi-Fi architecture
Partner sensor, gateway &
apps
Application Integration
Traffic Incident
Management
Live Detection of traffic
incidents
Verification of incident
type for response
Analytics for planners
Business
Outcome
Cisco Confidential 21© 2014 Cisco and/or its affiliates. All rights reserved.
+ +
Public
Clouds
Partner
Clouds
Private
Clouds
Solution ArchitectureDelivery Models Transformative Outcomes
30% reduction in congestion
in downtown areas
Citizen satisfaction and
improved compliance
Improvement in enforcement
officer productivity
Increase in violation capture
rate from low of 10-20% to
60-80%
Cisco Smart+Connected City
Parking Software
Cisco Cameras
Cisco Video Surveillance Manager
Cisco Connected Grid Router
Cisco Wi-Fi End Points
Cisco Routing, Switching
Cisco UCS
Sensors
Gateways
Applications
Video analytics software
Installation of Cisco hardware and
software products
End-to-end service including
remote monitoring
Street
Power
Sensor
Gateway
Street
CabinetRuggedi
zed
Switch
Parking
Sensor
Parking
SensorParking
SensorNo Parking
Zone
Video
Camera
T
r
a
T
r
a
t
T
r
a
T
r
a
t
T
r
a
T
r
a
t
Data
Center
Data
Analytics
S+C City Wi-
FiEnforcement Officer
Application
Citizen Application
Dashboard, Reports &
Planning Application
Wireless WAN
(2G/3G/4G/Wi
max)
DSRC/LMR
City Public/Private WAN
Internet
EdgeWAN Agg
Wired/Wireless
Access
Wired/Wireless
backhaulAggregation
LightWeight
IPv6
Ruggedized
DeviceCompute/StorageSecurity
Internet Edge WAN Aggregation
Mobility/Location
Management
Wireless/Wired
Network Management
Video ManagementData Center
Resources
Monitoring/
Command/Control CentersCitizen Services
Ap
ps
Security
AnalyticsInternet
Industrial
Commerc
ial
Residenti
al
Buildings
Vehicles
Vehicles
Data/Event Virtualization/Aggregation/ Integration
Transport
Manage
ment
Traffic
Manage
ment
Safety&
Security
Environm
ent
Lighting
Manage
ment
Waste
Manage
ment
Water
Manage
ment
Parking
Manage
ment
City Services
Cloud Services
Street
Traffic
Manage
ment
Safety&
Security
Environm
ent
Lighting
Manage
ment
Waste
Manage
ment
Water
Manage
ment
Parking
Manage
ment People
Street
Furniture
Portal
Cisco Confidential 23© 2014 Cisco and/or its affiliates. All rights reserved.
IoT Summary
© 2013 Cisco and/or its affiliates. All rights reserved. 24
Building an IoT Ecosystem
Cisco’s Approach to IoT
“Customer-In” Approach
• Understanding of key business care abouts and pain points
• Relevance to LOB leaders / CXOs
Products/Technologies
• Best-in-class ruggedized products
• Smart solutions for verticals
• IoT architectures
Strategic Partnerships
• Industry partners
• Vertical software / service partners
• Service providers
Ruggedized Wireless
AP
IndustrialRouters & Switches
Industrial Security
Ruggedized Products
Connected Plant
Connected Rig
Smart Solution
Pervasive Cyber
Security
Scalable Routing Big Data
Management
IoT Enablers Time Sync
Verticals
Industry Partners
Advanced Services
Hardened Mobile M2M
Gateway
Deterministic Ethernet
GuaranteedDelivery
IP Cameras
Video Surveillance
SP services
M2M
MobileSPs
Defense UtilitiesManufacturing Smart Cities Transportation
Connected Rail
Connected Machine
Connected Vehicle
Connected Grid
© 2013 Cisco and/or its affiliates. All rights reserved. 25
Ask Yourself…
What Is The Platform I Should Build?
What Types of IoT Partners Can Help?
What Infrastructure Do I Need to Build?
Imagine what is possible!
What Are My Killer Apps?