Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
page 6 page 7
Format: 168 mm x 240 mm (Jumbo A5)Frequency: MonthlyABC distribution figure: 3 578Average print run: 4 000 LSM target audience: 9 – 10 Digital edition: www.agriconnect.co.zaFa
st
fact
s
*Sta
tist
ics
ob
tain
ed fr
om
Th
e D
airy
Mai
l rea
der
su
rvey
, Au
gu
st 2
020
*AB
C fi
gu
res,
Au
gu
st 2
020
Supply artwork in PDF/X-1A format, 4/C process CMYK, with bleed of 3 mm all around trim size and a type-safe area of 13 mm all around within trim size.
ADVERTISEMENT DESCRIPTIONS AND TRIM SIZES (mm wide x deep)
DEADLINES 2021
Front cover logo + 1 page advertorial 168 x 240Front cover fold-in with logo – 2 pages 157 x 240Back cover 168 x 240Inside front cover 168 x 240Inside back cover 168 x 240Double-page spread (DPS) 336 x 240First DPS after CEO’s note 336 x 240Full page (FP) 168 x 240FP next to editor’s note 168 x 240Half page (HP) – horizontal 142 x 100 Half page (HP) – vertical 67 x 202Advertorial 350 words plus pic & logoInsert supplied (4 000) A4 folded and smallerSupplement – 4 pages Supplement – 8 pages incl. 1 000 copies run-on Hyperlink for MPO Milk/Melk Bulletin
THE DAIRY MAIL - INVOICE DATE Jul Aug Sept Oct Nov Dec Jan
VOLUME 28 - NUMBER 7 8 9 10 11 12 1
Advertorials and supplements 27-May 22-Jun 28-Jul 24-Aug 21-Sept 19-Oct 24-Nov
Advertisement bookings and complete artwork 4-Jun 1-Jul 4-Aug 31-Aug 30-Sept 26-Oct 3-Dec
To print 10-Jun 6-Jul 11-Aug 7-Sept 5-Oct 2-Nov 8-Dec
Inserts delivered to Agri Connect offices 15-Jun 13-Jul 18-Aug 14-Sept 12-Oct 9-Nov 13-Dec
In the mail 23-Jun 19-Jul 24-Aug 20-Sept 18-Oct 15-Nov 22-Dec
THE DAIRY MAIL - INVOICE DATE Jan Feb Mar Apr May Jun
VOLUME 28 - NUMBER 1 2 3 4 5 6
Advertorial and supplements 25-Nov 6-Jan 27-Jan 23-Feb 24-Mar 27-Apr
Advertisement bookings and complete artwork 2-Dec 6-Jan 3-Feb 2-Mar 31-Mar 4-May
To print 9-Dec 13-Jan 10-Feb 9-Mar 7-Apr 11-May
Inserts delivered to Agri Connect offices 14-Dec 20-Jan 17-Feb 16-Mar 14-Apr 18-May
In the mail 22-Dec 26-Jan 23-Feb 23-Mar 20-Apr 24-May
For rates on social media (Facebook) advertising campaigns, advertisements, auction advertisements, and special products, please contact your commercial consultant.
Soekie du ToitCommercial [email protected] 947 6916
Ilse LiverisSenior commercial [email protected] 708 4401
• 83,3% of readers consider The Dairy Mail as an accurate and objective source of information.
• 40,7% of readers acquire all or most of their dairy information from reading the magazine and 70% of readers appreciate being exposed to new points of view or ways of thinking about things.
• 57,4% of readers read the whole magazine from cover to cover.
• 48,1% of readers spend at least an hour reading the magazine.
• 79,6% of our readers feel engaged by the content of the magazine.
• 85,1% of our readers still enjoy reading a printed hard copy of their magazine together with the electronic copy.
PUBLICATION FOR THE DAIRY INDUSTRY
www.dairymail-app.co.za
page 8 page 9
Ph
oto
gra
ph
by
Eliz
abet
h V
an P
apen
do
rp.
Q2 THE MIRACLE OF THE ENVIRONMENTAPRIL OFFERING EXCELLENCE• Tenants of the land – creating the future• New technology – constantly stepping
forward, analysing the barriers• Extraordinary efficiencies and extreme
weather phenomena• Pasture persistence, crop sensors, and
irrigation• Feed additives – how to choose• Unlocking the potential of small
ruminants• Zoonosis – dermatophilosis
MAY WHERE MAN MEETS MACHINE• Dairy stockmanship – having a master
plan• Marketing – from a blanket approach to a
targeted approach• Farming equipment – early technology
adoption• Artificial intelligence• Feed encapsulation technologies• Dairy careers• Zoonosis – E. coli
JUNE DELICIOUS, DARING, DELIGHTFUL• The miracle of milk (World Milk Day,
1 June) – diversity of consumption• Addressing the challenge of sugar
(in milk)• Precision nutrition for better efficiency• Young scientist feature and talent hidden
in remote areas• Export-led growth• New technology (cloud technology)• Zoonosis – tuberculosis
Q1 THE MIRACLE OF PEOPLE
JANUARY HANDS ON THE FUTURE• New year, new normal, new dawn …
unleash the miracle• Wake up with purpose every morning …
don’t miss the boat• All facets of support• Cutting feed costs without compromising
profitability• Farm environment plans and
infrastructure investment• New technologies (5G-ready, smart
devices, access digitalisation)• Zoonosis – anthrax• Risks in the dairy industry
FEBRUARY BENDING THE CURVE• The miracle of money – budgeting• Pocket of plans; turning an idea into a
true solution• Innovative finance and leveraging trends• Pasture management and farming
equipment … innovate and compete• We are all in the same boat – training and
production enhancement• New technologies – social contract, data
privacy (POPI), building trust• Zoonosis – brucellosis
MARCH ON THE RIGHT TRACK • New frontiers for growth• Empower to better negotiate• Pasture renewal – plan ahead to
withstand the test of time• Environment brakes, policy, and
leadership• Water – availability and access, resource
management, and water security• New technology (robotics)• Zoonosis – cryptosporidiosis• Nutritional disorders in the dairy
PUBLICATION FOR THE DAIRY INDUSTRY
THEMES 2021* – VOLUME 28*Themes are predetermined and fixed but bulleted sub-themes may change,
subject to editorial content requirements and industry developments.
THE MIRACLE OF MILK
page 10 page 11
Q3 THE MIRACLE OF THE PRODUCT
JULY DISCIPLINE, DEDICATION, DETERMINATION
• The miracle of cheese• Love what you do – have a workplace
action plan• The miracle of life – calving season on
pastures• Visualising the end – crops and feed
planning• Nutrigenomics• New technology (big data, data-driven
farming)• Zoonosis – campylobacter/salmonella
(diarrhoea illness)
AUGUST THE FUTURE IS FEMALE• The miracle of yoghurt• South African women in science• Heifer happiness • Pre-conditioning of the dry cow• Frontrunner farmers – defining the future
of agriculture• Novel feed technologies• Zoonosis – Q fever
SEPTEMBER CHOICE, CHANCE, AND CHANGE
• Refresh with milk• Preparing for the next season; seasonal
change• Animal evaluation, body scoring, and
animal welfare• Milk can be fed – milk as feed• Food safety and traceability• New technology (globalisation,
interconnectivity, and e-commerce)• Zoonosis – leptospirosis
Q4 THE MIRACLE OF THE ANIMAL OCTOBER RULES OF THE GAME• Fertility – fiction into reality• Reproduction and mating – cutting-edge
technologies• Sustainable recording and reporting –
mark and measure• Expand and improve production –
be a fox• Farmers patents• Zoonosis – pseudocowpox
NOVEMBER RISING TO THE OCCASION• Genetics – setting up for success• No matter the storm, there is always a
rainbow waiting• Raised without antibiotics• Antibiotic reduction• Climate-sensible dairying• Keeping the lights on – renewable energy• Mechanisation• Zoonosis – vesicular stomatitis
DECEMBER CHANGING PARADIGMS• The miracle of the season• Champions of 2021• Planning for extraordinary times• Resource efficiency benchmarking• Occupational health• Dairying – a team effort• Whey protein
PUBLICATION FOR THE DAIRY INDUSTRY
THEMES 2021* – VOLUME 28*Themes are predetermined and fixed but bulleted sub-themes may change,
subject to editorial content requirements and industry developments.
THE MIRACLE OF MILK
Ph
oto
gra
ph
by
Ilse
Hu
go
.