Fashion Photography and Fashion Trends · ‘Fashion’, because it can be argued that fashion is a visual medium and since photography presents to us a ‘reality’ it is extremely

Fashion Photography and Fashion Trends

Wednesday, April 27, 2011

The Role of Photography in Fomenting Trends

“The image absorbs you and slowly you slip away into a world of myths and fairy tales played out on the glossy

pages of a five-dollar magazine.”•As we have seen, photography is inextricably linked to the idea of ‘Fashion’, because it can be argued that fashion is a visual medium and since photography presents to us a ‘reality’ it is extremely effective in transmitting messages.•Images show us what people are wearing: giving us cultural clues to social status, individual personality, and likes and dislikes.•Fashion photography in particular invites us to transpose ourselves into the image, letting us participate in the scene, allowing us to aspire and imagine on many levels.


•Brands/companies are well aware of the power of the image in fashion and hence use photography to challenge us and to make emotional connections.

•Fashion photography straddles the line between commercial entity and artistic endeavor.

•This leads to often innovative uses of technology and visual language, pushing boundaries of acceptance and taste.



• Fashion Photographers, in their own right, have become quasi-celebrities and create styles through their images, the magazines they work for, and the people that they shoot.


Are models fashion photography?

Why do girls want to go on a show like America’s Next Top Model?


In the end, clothing trends emerge through fashion photography, whether the image is taken by an individual or by a professional, by the viewer seeing things that they like and then integrating those things into their lives and then

influencing others to do likewise.


Horst P. Horst


Cecil Beaton


David Bailey


Richard Avedon


Irving Penn


Helmut Newton


Guy Bourdin


Annie Leibowitz


Mario Testino


Peter Lindbergh


David LaChapelle


Mario Sorrenti


Ellen Von Unwerth


Nick Knight


Paolo Roversi


Juergen Teller



Hedi Slimane


Karl Lagerfeld


Terry Richardson


Oliver Zahn and Purple Magazine


Documents

Fashion Photography and Fashion Trends · ‘Fashion’, because it can be argued that fashion is a visual medium and since photography presents to us a ‘reality’ it is extremely