Fash Folio CS Selected

8/2/2019 Fash Folio CS Selected

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Case study + Selected work


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Habib AlMulla

Case study / 01


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MissionChallenge was to create an a corporateidentity for a top notch law rm that signifythe its strong expertise in the region.

SolutionInspired by the beacon that becomes as atool that guide people to the right path.

Beacon | Landmark | Knowledge | Path

Habib Al Mulla

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Applications

Habib Al Mulla


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National Cancer Strategy

Case study / 02


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MissionChallenge was to create an identity torepresent the local initiative and to be partof local culture and tradition.

SolutionCreate calligraphic style mimicking the pinkribbon of Breast Cancer logo as they allpart of the same cause.

InterNational | Remarkable | Contemporary | Ethical


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Applications



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Al Hilal is a modern bank based on core Islamic values. Drivenby the desire to deliver the ultimate banking solution, committedto create a fresh and simple experience for you, backed bycomplete Sharia compliance.

Mission was to create an identity that reect the value of the bankwhich is Its all about you which emphasise the core values ofthe bank which customer is being the main core of the business.

Logo Designed by: Desray Preston

Al Hilal Bank


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Sinage, way nding design and pattern design

Al Hilal Bank


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Headquartered in Abu Dhabi, the capital of the United ArabEmirates, Abu Dhabi Aircraft Technologies is a primary provider ofaviation technical services for the commercial and military aviationindustries.

Mission was to create logo reect the long experience of the

company and the trusted pedigree in the aviation maintenancehistory.

Abu Dhabi Aircraft Technologies


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Corporate brochure design and photography was shot in blackand white to give more depth and weight to the brand and tell thelong experience of the company.

Abu Dhabi Aircraft Technologies


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Wahooo! is an incredible mix of slides, chutes and rising rapids inthe largest temperature-controlled water park in the Gulf.

Mission was to create identity the exciting experience of Wahooo!inspired by water and waves, refreshing and splashing, full ofenergy and make the experience Wahooo!

Wahooo


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Photography style was chosen to reect the exciting waterexperience at Wahooo! full of energy and entertaining

Wahooo


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Retail merchandize within the water park

Wahooo


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Furaana is property development located in Maldives Islanddeveloped by Limitless.The entire project is to be a new tourist landmark of MaldivesIsland.

Mission was to create and identity to be inspired by the Sea

waves which represent the main aspect of the island. Beautifullycrafted with exotic shapes and giving the feel of tranquility.

Furaana


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Hospitality brochure and print material

Furaana


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Using the logotype of Furaana is different shapes in order to bringbrand to life.

Furaana


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Mohammad bin Zayed City is a unique concept of emerging citiesaccording to a modern vision that is built around the satisfactionof peoples well-being, achieving most prestigious services.

Brief was to come up with brand collateral to promote this projectas the new upcoming center of Abu Dhabi.

The main concept is based on Growth which will target mostlythe young families from local Emiratis and expatriates. A city thatpeople can live in and grow with it, enjoying many to count ofprivileges.

Mohammad bin Zayed City


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Moodboard and color creation



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Applications



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CARACAL Shooting club is a shooting Range managed byCARACAL which is the rst company in the region to start pistolmanufacturing, CARACAL has its own design for pistols andshooting tools. This identity was created as a sub-brand to goalong with the main identity of CARACAL.

CARACAL Shooting Club


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Corporate stationery with silver foil for the logo and retailmerchandize to be sold within the shooting club and will be givenfor free for the Gold and Platinum membership holders.

CARACAL Shooting Club


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Mediana is new city located 40Kms west of Tripoli - Libya,developed by Emaar Properties to be launched in 2015. Verycosmopolitan, self contained city with all facilities such asSchools, hospitals, courts etc .

Mission was to create a brochure to be inspired by the Libyan

heritage, Arabesque illustration with Mediterranean colors, visualstakes the most part of the space with human touch and LibyanArt. The box was made with Washed black wood and Silk Fabricand brushed Aluminum to give it authentic and classy touch atsame time

Emaar / Mediana


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Inside brochure

Emaar / Mediana


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Mubadala Development Company (Mubadala) is a catalyst forthe economic diversication of Abu Dhabi. Established andowned by the Government, the companys strategy is built onthe management of long-term, capital-intensive investments thatdeliver strong nancial returns and tangible social benets for theEmirate.

Mission was to create a Code of Conduct booklet which containsmost of the rules and information about Mubadala internaland external communications and will be handled to the newemployee along with other materials as a welcome gift .

Mubadala


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Code of Conduct.Clients main concern was about the exibility of this booklet whenit comes to navigation, updating the booklet with more sheets andthe low cost of production.

The solution was to create a simple booklet with thick board cover

and middle ring binding which offer ability to add or take outpages through the booklet, also the tabbing system and the colorcodes which make navigation process more easier for the vieweras he can browse the content page by matching the color codewith the tab color.

Mubadala


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Al Maabar is the regions most innovative and exciting propertydevelopment company. With key destination projects alreadyunderway, Al Maabar is earning a reputation for considered,and intelligent developments that are designed to regeneratecommunities and ignite economic potential.

Challenge was to create a VIP and VVIP set of brochures with boxcover, invitation card and other collateral.

Initial concept was to depict the big idea of the word Al Maabarwhich means The Bridge and how Al Maabar as a companysee their business which is by bridging cultures and adding morenewness to it.

Al Maabar


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Materials and production techniques moodboard

Premium Brochure box

Inside brochure

Al Maabar

Applications


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Sales Brochure

Press kit

Al Maabar

Applications


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Salwan is a high end antique store located in old Damascus andhas its own hand crafted collection of rare furniture and othercollectables.

Mission was to create a bilingual Logo and product brochurewhich represents the tradition behind this craftsmanship.

Salwan


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Product brochure

Salwan


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1912 is a new caff by Poltrona Frau, the premium Italianfurniture brand.

Client asked to create an identity has a very elegant andsophisticated look and feel to reect the uniqueness of thisproducts.

Customers will be enjoying their coffee while they are seated onPoltrona Frau furniture which will be a good opportunity for themto check out the new designs and feel comfortable on it.

Caff 1912


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A ne blend of high end premium selection of coffee, made of thenest Coffea Arabica, premium quality has inspire the world andenrich the taste of high quality coffee.

Caff 1912


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Fast food chain based in Malaysia, has more than 20 branchesaround the country.

Garbanzo


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Phoenix is toilet paper manufactured by Dubai based Galaxypaper industries.

The new packed has been redesigned to give more hygienic andclean feel for the product.

Phoenix


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Clients, colleagues, co-workers,associates, partners and friends.

Thank you

Documents

Fash Folio CS Selected