Farming 101...If you’re going to be successful with your farming efforts, you need to make sure you’re connecting with the right people. Before selecting the recipients for your

Farming 101 for Real Estate Agents

ReminderMedia’s Success Guide Series

2

IntroductionAre you looking to become the top agent in the market you serve?

If so, it’s important for you to build your brand locally in a way that’s both effective and affordable. That’s where farming comes in.

By targeting people within your community in a highly strategic way, you can increase awareness of your business and, ultimately, close a lot more deals.

This guide will show you how to use ReminderMedia’s Print on Demand postcards to drive sales, create unparalleled brand awareness, and become the go-to agent in your geographic farm.

BEDS 4BATHS 3.5

SQFT 1,556PRICE $875,000

91 SUNNY STREET MERRYVILLE, VA

FEATURED L IST ING

Home with open foyer, den, formal living room, and family room with a fireplace. Includes eat-in kitchen with appliances. Enjoy the enormous dining room, especially for a quintessential holiday feast. Boasting both an open living room and an open den for family enjoyment as well as entertaining. There is one bedroom on the main floor, which could also serve as a home office or media room. There is plenty of room in the back yard to add a pool in the future.

STACEY SHANNER

REALTOR®

Cell: (610) 878-5000 Office: (610) 878-5000

[email protected]

Stacey Shanner REALTOR®

(610) 878-5000 | [email protected]

www.remindermedia.com

Why You Need a

Real Estate Agent

Here are a few reasons why hiring

an agent can save you time, energy,

and unneeded stress.

Negotiation skills

If you don’t fancy yourself an

expert negotiator, that’s where

a real estate agent comes in.

REALTORS® have mastered the

art of negotiating and can

ensure your home sells for a

fair price.

Paperwork Guidance

Instead of spending hours on

the internet to find out what

escrow means, your agent can

explain everything to you in basic

terms and can handle the often

difficult process of navigating a

real estate transaction.

TRUSTED ADVOCATE

Agents are required to have

your best interest in mind,

which can be a breath of fresh

air during a stressful process. It’s

always beneficial to have an

expert opinion and marketing

expertise to back you up.

A neighborhood authority

Choose an agent with extensive

knowledge of the neighborhood

you’re interested in. The agent

will know the price of homes in

the area, plus extra information

you might not be able to find in

an internet search.

Looking for a Real Estate Agent? Give me a call.

BLEED

BLEED

BLEED

AREA

BLEED

AREA

1234 Lawn Avenue, Hatfield, PA 12345

3 Bedrooms • 2 Bathrooms • 2,432 Square Feet • $465,000

PROPERTY FEATURES:

STACEY SHANNER, Realtor®

(610) 878-5000

[email protected]


2 Introduction

4 Selecting Your Postcard

5 How to Set Up a Postcard

3 Why Use Print on Demand Postcards?

8 Demographic Farming

9 How to Choose Your List

11 How to Upload Your List

7 Choosing Your Farm

14 5 Effective Follow-Up Tips

15 Conclusion

13 The Pinwheel of Exponential Growth

12 The Power of 12 Direct

Why Use Print on Demand Postcards? When it comes to triggering exponential growth in a geo-farm, there’s nothing quite as effective as direct mail.

3

How does this apply to real estate agents specifically? According to Gary Keller’s best-selling book, The Millionaire Real Estate Agent, agents can expect to earn 1 transaction for every 50 people they target by direct mail for 12 months.

ReminderMedia’s Print on Demand postcards are a high-quality, cost-effective solution for REALTORS® looking to build their brands and earn more listings in the markets they serve.

*ANA/DMA Response Rate Report, 2018.**MarketingSherpa, 2017.

STACEY SHANNER REALTOR®(610) [email protected] www.remindermedia.com

Look who'sMOVING!

Do a walk-through of your neighbor's home.

It could soon be yours.

Where

When

1100 FIRST AVEKING OF PRUSSIA, PA

APRIL 17, 201911:00 A.M.—3:00 P.M.

Modern Luxury meets Breathtaking Views.

Here is your opportunity to own a unique,

custom home renovated to today s standards

of living. Nestled in a private block, you

will be astounded by the size and charm of

this beautiful home.

Offered at $1,050,000

Modern Luxury meets Breathtaking Views.

Here is your opportunity to own a unique,

custom home renovated to today s standards

of living. Nestled in a private block, you

will be astounded by the size and charm of

this beautiful home.

Offered at $549,000

SOLD LISTINGS

5 BEDS | 3.5 BATHS | 1,450 SQ FT 3 BEDS | 2.5 BATHS | 2,223 SQ FT8733 STONE MILL CT

LEWISTOWN, OH

9836 N. BLUE PRAIRIE

LEWISTOWN, OH

STACEY SHANNER

CALL: (610) 878-5000

[email protected]


KING of PRUSSIA OFFICE

1100 FIRST AVE. STE. 200

KING OF PRUSSIA, PA 19406

Direct mail gets a response rate

5 TO 9 TIMEShigher than email, social media, or paid search.*

76 PERCENT of consumers trust direct mail

when making a purchasing decision. They also trust direct

mail more than digital channels.**

4

SPECIAL SAUCE:

½ c. mayonnaise

2 tbsp. yellow mustard

2 tbsp. sweet relish

1 tbsp. sriracha

1 tsp. garlic powder

1 tsp. onion powder

1 lb. ground beef chuck

1 tsp. salt

THE PERFECT BURGER

1. In a medium bowl, whisk together the special

sauce ingredients. Keep refrigerated until ready

to serve.

2. Preheat grill to medium-high, and place a cast-

iron skillet or griddle on top.

3. Portion the hamburger into 4-ounce round balls,

and season with salt.

4. Place burgers on the hot griddle (or skillet), and

press down on each using a metal spatula until

flattened. Grill for 5–7 minutes, flipping once or

until seared and cooked to desired doneness.

Top with American cheese before removing from

the grill.

5. Spread special sauce on burger buns, and top

with cooked burgers and any desired toppings.

4 slices American cheese

4 potato rolls

TOPPINGS:

Shredded lettuce

Tomatoes, sliced

Pickles, sliced

Red onions

STACEY SHANNERREALTOR®

(610) 878-5000

customerservice@

remindermedia.com


1100 First Ave #200

King of Prussia, PA 19106

Call me today to enjoy this

recipe on your new patio!

local events!Check out these

STACEY SHANNER

REALTOR®

(610) 878-5000

[email protected]


I hope to see you out and about.

As your local real estate agent, I’d be happy

to help you with your real estate needs.

JUNE 26, 11AM–6PM

All-Day Illustrator Workshop

101 West Elm St., Conshohocken

JUNE 29, 4PM

Do the Search Scavenger Hunt


JUNE 30, 6PM–11PM

Live Music at The Vineyard!

185 Wrightstown Rd, Washington Sq.

JULY 3, 5PM–7PM

Eastern State Penitentiary Ghost Hunt

2027 Fairmount Ave., Philadelphia

JULY 10, 1PM–4PM

Malvern Retreat House Art Show

315 South Warren Ave., Malvern

JULY 15, 9AM–11AM

Holiday Bazaar

475 Wistar Rd, Fairless Hills

JULY 16, 10AM–6PM

Civil War and Reconstruction Exhibit

525 Arch St., Philadelphia

JULY 23, 2PM–6PM

Wine & Spirits Tarot Card Reading


JULY 25, 7PM–9PM

Mom’s Night Out

182 Wrightstown Rd., Washington Sq.

BLEED

AREA

BLE

ED A

REA

BLEED AREA

BLEED AREA

BLEED

AREA

BLE

ED A

REA

BLEED AREA

BLEED AREA

Modern Luxury meets Breathtaking Views. Here is your opportunity to own a unique, custom home renovated to today’s

standards of living. Nestled in a private block, you will be astounded by the size and charm of this home. The country

kitchen with a brick floor boasts quality cabinetry and high end new appliances, lots of counter space, knotty alder cabinets,

18” tile which carries throughout the entire home, and gas range. Enjoy the enormous dining room, especially for a

quintessential holiday feast. Offered at $1,050,000

8733 STONE MILL CT | LEWISTOWN, OH

Featured Listing Stacey ShannerRealtor®

(610) [email protected]


STACEY SHANNER REALTOR®(610) 878-5000 | [email protected]


Detached GarageA detached garage is a costly investment—but one

that can increase your home value when it comes

time to sell. This project can run up to $20,000,

depending on size. Geothermal HeatingA geothermal heating system uses the ground’s

constant temperature of near 60 degrees to heat your

home through underground coils. There is a federal

tax credit of 30 percent, plus lower energy bills.

Additional BathroomsMultiple bathrooms are desirable, and if you have

the ability to construct an additional bathroom—be

it a half or a full bath—you should do it. There are

lots of options to keep costs minimal and still see at

least a 60% increase in home value.

For advice on the value you could add to your home, please reach out!

If you’ve been living in your home for a while—or even if you just moved

in but have big goals for your new space—tackling renovations can be a

fun but challenging project. You might have a lot of ideas on your to-do

list, but these will get you the most bang for your buck.

3 HOME UPGRADES

To Increase Property Value

remindermedia.com/create-a-postcard

To see an example of how this works, visit:

Selecting Your Postcard

1 Listings: Just Listed, Just Sold, etc.

5 Market Updates

4 Home Improvement and Maintenance

3 Practical Tips for Sellers

7 Seasonal Recipes

2 Open House

6 Local Events and Community Outreach

ReminderMedia offers dozens of postcard designs that will help you create awareness in the community you serve.

When you’re selecting your postcard, consider when you’re sending it, as well as who you plan to target. You’ll want to choose a design that will make an impact in the area you want to farm.

Here is a small sampling of the options you can choose from:

Any of the templates can be easily customized with your information, and adding your photo and branding is a snap. Plus, the online postcard editor allows you to tweak designs to better suit your needs.

5

To create a new postcard, follow these steps:

Log in to your ReminderMedia account.

Select Shop Postcards and Download Assets to download your logo and photo from your account.

Choose the postcard you want to use as your base design.

Click Customize.

Edit any text (such as your listing address).

On the left side of the page, upload any images you want to include on your postcard. (Click Upload New Images.)

Add any images (including your logo and headshot) to your postcard by dragging them into place.

Add your designation by clicking Elements, then dragging your chosen designation to the section that says “Place designation logo here.”

STEP 1

STEP 2

STEP 3

STEP 4

STEP 5

STEP 6

STEP 7

STEP 8

How to Set Up a Postcard

6

Steps continued:

Resize and reposition any images or text, as needed.

Click Page 2 below your postcard to edit the address side. Then, add your text, branding, and designation.

Click the Preview button to review the final design as it will look when it’s printed.

Click Approve Design to proceed to the List Builder. (For more on the List Builder, check out page 9.)

STEP 9

STEP 10

STEP 11

STEP 12

How to Set Up a Postcard

Choosing Your Farm If you’re going to be successful with your farming efforts, you need to make sure you’re connecting with the right people. Before selecting the recipients for your Print on Demand postcards, consider these three factors.

7

Competition When you’re in a market that’s already dominated by another agent, your competition has a head start. If your chosen market is already being farmed, consider choosing another neighborhood or focusing on a niche (e.g., retirees, renters, or first-time buyers).

SizeIf you’re going to devote time and resources to a geographic farm, you should make sure you can reach 250 contacts consistently over a 12-month period. Based on the findings presented in The Millionaire Real Estate Agent, farming to 250 households will set you up for at least 5 transactions annually.

Turnover RateTurnover rate is calculated by dividing the number of homes sold annually in your farm by the total number of homes in your farm. In order to ensure you have a steady supply of potential leads, choose an area with a rate of 5% or higher. To learn the turnover rate in your farm, check the data on the MLS.

8

Stacey Shanner REALTOR®

(610) 878-5000

[email protected]


Schools of Thought for Home Buyers

Whether or not you have kids, finding a home in a great school district can provide a number of

benefits, such as significantly boosting property value. Here’s why you should be considering the

school district when looking for a new home.

To provide a quality education for your children.

A highly ranked district with solid teacher ratings and a

wide range of extracurricular offerings is more desirable

in the long run.

For the neighborhood.

Highly ranked districts often also have a more engaged

and positive neighborhood environment.

For your home's resale value.

When it comes time to sell, homes in highly ranked

districts often sell for a lot more than those in less

desirable districts.

To protect your home's value.

While a home in a solid school district may cost more,

it also helps preserve the value of your home.

Home values always fluctuate, but by choosing a solid school district, you can help yourself in the buying

and selling process down the line. If you have any questions, don't hesitate to reach out.

Upgrades

ECO-FRIENDLY

3 INEXPENSIVEWhether you’re preparing to sell your home or are just looking to lower your carbon footprint,

you may be surprised to know these green updates have low up-front costs and can increase

your return on investment.Lower the temperature of your water heater to 120°F | Cost: $0

An average of 15% to 25% of a home’s annual heating costs are related to heating the home’s

water. This adjustment will take little time, and you will hardly notice a difference. When

implemented, you’ll save up to $400 a year.

Seal any cracks around door and window frames with caulk | Cost: $5

This is a no-brainer. Eliminating cracks will take only a few hours and could pay you dividends.

About 30% of a home’s energy loss happens at an entryway. If you’re looking to go green, this is

an easy way to do so.Insulate your hot water heater with a blanket | Cost: $30

Especially if you have an older system, this small act could save up to 25% to 45% on

your annual heating costs. Look for water heater blankets made specifically for your

electric water heater.IF YOU HAVE ANY REAL ESTATE QUESTIONS, PLEASE DON'T HESITATE TO REACH OUT.

Stacey Shanner REALTOR®(610) [email protected]


STACEY SHANNER REALTOR®

(610) 878-5000

[email protected]


Home buying puts you in a mind-set of long-term growth.

Paying rent each month might sound better than a mortgage, but

think about it: where is a rent payment taking you? Renting, unlike

a mortgage, is not an investment.

There’s no reason to think a mortgage will tie you down.

While homeownership does require some management and

upkeep, there’s no reason to fear the commitment. You may need to

save a little longer and keep splurges to a minimum, but, you’ll be

wiser with your money and learn the value in the things you want.

It’s not always cheaper to rent.

The real estate market has ups and downs, and, while it can be a

little cheaper to rent, there have certainly been times in specific

markets where the cost of rent outweighed the cost of a mortgage.

You could experience tax benefits.

There’s nothing more brutal than looking at your paycheck and

watching your hard-earned money drift away in taxes, but it’s

reality. Homeownership can actually lower your taxes in some cases

and makes you more likely to get a tax refund.

The Benefits of Buying as a

young adult

Homeownership can be a scary

prospect, especially for people who

are just starting out in life. If you need

assistance, don't hesitate to reach out.

Some young people envision a life in the big city, working a big-city job, and

paying rent on a tiny apartment that’s barely big enough to fit a couch in.

Young adults are increasingly saying goodbye to the city in favor of buying

a home in residential areas, away from the neon lights. Why is this?

Home buying can be a truly smart investment when handled properly,

especially for people who are just starting out.



Consider the likelihood of selling.

Look for points that can influence selling price down the line.

Is the house in a good school district? Are there modern appliances?

Are there any structural issues? These are all qualifications you would

want to look at anyway, but they are particularly important if you’ll

eventually need to sell.Get familiar with the neighborhood.

Looking for a home near a base could be beneficial in that there will

probably be other military families nearby that you will be able to relate

to and rely on. Some communities even offer special resources through

programs like Joining Community Forces, which brings local businesses

and services together in support of military families.

Use your resources.

There are a number of special resources available to military families

interested in buying a home. VA loans, while not always feasible,

can be extremely beneficial when used properly. An expert on the

system can help military home buyers work through the VA's

requirement process.Ask around.

It’s always beneficial to talk to other military families who have been

through the process before. If you know anyone who has previously

bought a home using a VA loan or other type of military assistance,

ask them about their experience.

Home-Buying "ps

FOR MILITARY FAMILIES

For military families, moving often can make the

home-buying experience a difficult one. These

quick tips will help you feel more confident in

your home journey!

Don’t hesitate to reach out if you have any questions

about the home-buying process!

STUCK IN THE

RENTING RUT?

It’s normal to be afraid to take

the plunge into home buying

territory, but with the help

of a great agent and a little

research, you can determine if

the time is right for you.

IF YOU HAVE A HEALTHY SAVINGS ACCOUNT:

Assuming you’ve saved enough for a down payment of at

least 10 percent, you should feel confident in your ability to

make the purchase.

IF THE PRICE IS RIGHT:

An agent can help you determine whether or not the

price you are looking to pay is reasonable for your needs

in a home, but, ultimately, if the market is favorable and

you’ve found the right deal, there’s no better time than

the present.

IF YOU ARE SICK OF PAYING RENT TO SOMEONE ELSE:

When all is said and done, You have been spending

thousands of dollars on something that doesn’t even

truly belong to you. Putting money toward a mortgage

is an investment in your future, and you’ll have a place

to really call your own.

STACEY SHANNER

REALTOR®

(610) 878-5000 | [email protected]


INTERESTED IN BECOMING A HOMEOWNER? GIVE ME A CALL!



Invest in a good carpet cleaner, or have your carpets professionally

cleaned to remove any obvious pet stains or dander.

Keep your pet out of the house. Leave your pet with a trusted

caretaker so he doesn't disturb buyers while they're touring.

Clean up. No one wants to accidentally deal with something your

pet left behind, so make sure your home is free of pet toys and waste,

both inside and out.Put away the pictures. If you have photos of your pet around, put

them away temporarily in case a buyer may be off-put by the thought

of an animal in the house.Familiarize yourself with your insurance policy. Make sure you're

covered in the event your pet upsets or becomes aggressive with a

potential buyer—accident or not.

If you’re looking to sell and have any questions,

please reach out!

Home-Selling Tips for

Demographic Farming

1 Renters

5 People with pools

4 Pet owners

3 Retirees

7 Income

2 New homeowners

6 Targeting by interests

A big part of the reason why farming works is because it’s scalable. You’re consistently reaching out to a lot of people at once—some of whom are bound to have a need for your services.

While targeting by zip code can be incredibly effective, you’ll increase your odds for success even more when you also focus on specific demographics and interests.

ReminderMedia’s List Builder tool has dozens of options for niche/demographic farming, including the option to target:

Because you’re able to target by interests and demographics as well as location, you can personalize your messaging to resonate with your ideal clientele. When you do this, you’ll be far more likely to be remembered, which will ultimately drive sales.

9

To purchase a list:

Click the Purchase tab (which will be selected by default).

Select the bubble next to Individuals or Businesses, depending on which one you want to target.

Select the bubble next to All Individuals, Only New Homeowners, or Only New Movers, depending on who you want to target.

On the right side of the page, enter your desired number of postcard recipients (minimum 250).

Click the Geography tab.

Select the bubble next to Zip, City, County or State, then enter the zip code, city, or county you are looking to farm.

Hit the Enter key, and then select your desired location from the drop-down list.

Click the Demography tab.

STEP 1

STEP 2

STEP 3

STEP 4

STEP 5

STEP 6

STEP 7

STEP 8

How to Choose Your List

10

Steps continued:

Now that you’ve created a new list, you can click Proceed to begin the checkout process.

From the menu on the left, select your desired targeting options. From each category, use the drop-down menus and checkboxes to choose your desired characteristics.

When you’re done customizing, click the Preview List button.

After reviewing your list, click the Close button to go back.

When you are ready, click Buy List.

Review the privacy notice, then click I Agree.

STEP 10

STEP 9

STEP 11

STEP 12

STEP 13

How to Choose Your List

11

NOTE: YOUR LIST MUST USE THE FOLLOWING FORMATTING: first,last,address1,address2,city,state,zip

John,Doe,123 Main St,STE 200,Hatfield,PA,12345

Once you’ve selected a postcard design, you’ll be taken to the List Builder tool. This page will include any previous recipient lists you’ve used, which you can select by clicking the black Proceed button. To edit your list, click the drop-down arrow, then Edit. To create a new recipient list, click the Add a New Data List button.

To upload an existing list of contacts:

STEP 3

Click the Upload Your Own List tab.

Type in a name to identify your recipient list.

Click Choose File to find the file you would like to use.

STEP 1

STEP 2

If your list contains a row of headings above your contacts, click the check box next to “This data list contains a header row.”

Click the Upload button.

STEP 4

STEP 5

How to Upload Your List

12

Buying or selling this summer?

CALL ME.

Stacey ShannerREALTOR®

(610) 878-5000

[email protected]


Stacey ShannerREALTOR®(610) [email protected]

www.remindermedia.comInterested in a home value estimate?

Let me educate you!

C

B

ABack-to-school time is one of the

best times to consider selling

your home, but why?

The area you live in has a big impact on the value of your property. all is generally a more profitable time to sell.

Sell now before the busy holiday season hits!

ABCThe

s of Real Estatedd Value:

efore the Holidays:alculate Cost:

STACEY SHANNER

REALTOR®

(610) 878-5000

[email protected]


Independence Day— FROM OUR FAMILY TO YOURS —

Happy

Caulk sink, toilet, and

bathtub, and reseal

tile grout. Wipe down baseboards and

doors, and touch up peeling

paint where necessary. Change air filters in HVAC system. Test smoke alarms, carbon

monoxide detectors, and

fire extinguishers.

Trim tree branches

and shrubs. Power wash siding, deck,

driveway, and windows. Repair and restain deck.

Change air filters in HVAC system. Test smoke alarms, carbon

monoxide detectors,

and fire extinguishers.

Check the attic and basement

for cracks that could have

allowed water to seep in.

Remove furniture, and deep

clean carpets and floors. Service HVAC system.

Check outdoor vents

for debris. Clear gutters and downspouts.

Check dryer hoses, and

change out filters and lint traps.

Flush your hot water heater.

Have chimney inspected

and cleaned. Repair cracks around

external doors and windows.

Remove debris from vents.

Service HVAC systems.

SPRINGSUMMER

FALL

WINTER

Hold on to this checklist to

organize your chores so you can

minimize stress and enjoy what

each season brings.

A SEASONAL SCHEDULE FOR

QUESTIONS ABOUT HOME BUYING OR SELLING? LET’S TALK TODAY!

Home Maintenance

Stacey ShannerREALTOR® | (610) 878-5000 | [email protected]


Keep it cool! Your real estate needs are

taken care of with me as your agent.

Stacey Shanner

REALTOR®

(610) 878-5000

[email protected]


INGREDIENTS

Handful of sliced fruit

(such as blueberries,

strawberries, and grapes)

2 c. white wine

½ c. apple juice

½ c. cherry juice

INSTRUCTIONS

1. Add the fruit to the bottom of ice pop molds,

filling each about halfway.

2. Mix the rest of the ingredients in a pitcher and

pour into the molds until almost full.

3. Allow to freeze overnight, and enjoy!

ICE POPSSangria

Makes 6 pops

Contact me with any of

your home-related needs.

Stacey ShannerREALTOR®



TO SELL.

’Tis the season

The Power of 12 DirectFarming is, by nature, a long-term effort. In The Millionaire Real Estate Agent, Gary Keller explains that consistent outreach over a 12-month period will yield cumulative results—calling it the “12 Direct” approach.

But you can’t send just anything and expect to make an impact. It’s important to send the right thing at the right time. That’s why ReminderMedia offers a variety of postcard designs, including real estate-specific options and seasonal content.

You can test what resonates with your sphere by sending out a variety of educational and entertaining postcards—even alternating between the two. For example, you might want to offer spring cleaning/selling tips in the spring and recipes around the holidays.

The key is to send what will resonate with your audience. Focus on educating or entertaining them, and you’ll be sure to create a much bigger impact.

13

The Pinwheel of Exponential GrowthThink of farming like a pinwheel. Sure, it might move slowly at first. But, once it starts, it’ll keep moving freely and effectively.

Once you’ve got a listing, you can send a postcard with the heading “Just Listed.” Then, when you’ve sold that property, send another that says “Just Sold.”

Did your farming outreach get you a second listing? Plan an open house. Go door-to-door in the community, inviting neighbors to the event. Send another postcard to advertise the open house locally.

You’ve just gone from 12 postcards in a year to 15, and gotten in valuable face time with people in your farm. Best of all, you’ve got solid, organic reasons for every single outreach you’ve made.

In summation, each outreach and each success increases your visibility in your farm, leading to more outreach opportunities and more wins. Your farming will become more and more profitable as you increase your efforts.

HOST OPEN HOUSE

SELL LISTING

DOOR KNOCK

SEND “JUST SOLD”

CARDS

SEND “LOOKING TO SELL” CARD

GET A LISTING

SEND “JUST LISTED” OR

“OPEN HOUSE” CARDS

¨

¨¨

¨

¨

¨

¨

14

Remember: farming works because it’s scalable and cost-effective, but your ultimate goal is to move people through your sales funnel while building, maintaining, and leveraging relationships.

5 Effective Follow-Up Tips

1 Once you’ve worked with someone, begin sending them your magazine. Follow up with a text or call after each mailing to talk about an article or recipe from the issue.

2 Go door-to-door to meet the people in your farm. Bring an item of value, such as a promo copy of your magazine.

3 When you’ve identified a qualified lead through farming or door knocking, send them your magazine’s digital edition.

4 Once someone is in your database, follow up with them around life milestones (e.g., birthdays, anniversaries, promotions).

5 Use your postcards to encourage people to follow you on social media. From there, you can offer them consistent value by sharing your magazine’s content or the digital edition, market updates, and anything else they might find useful or interesting.

At ReminderMedia, our goal is to help you close more deals and retain more business. Our central belief is that you can do this by connecting with the people in your database, using personalized, relevant, and branded outreach.

As you get to know and work with the people in your farm, you’re building relationships that should yield referrals and repeat transactions for you down the line. Here are five steps you can take to ensure this happens as planned:

15

ConclusionNow you know how Print on Demand postcards can help you make lasting, profitable connections in your farm. From here, it’s simply a matter of knowing your audience and connecting with them consistently.

If you have any additional questions, contact your Marketing Advisor. And, for more great sales and marketing tips, be sure to connect with ReminderMedia on every social media platform.

CONTACT [email protected]

SPECIAL SAUCE:

½ c. mayonnaise

2 tbsp. yellow mustard

2 tbsp. sweet relish

1 tbsp. sriracha

1 tsp. garlic powder

1 tsp. onion powder

1 lb. ground beef chuck

1 tsp. salt

THE PERFECT BURGER

1. In a medium bowl, whisk together the special

sauce ingredients. Keep refrigerated until ready

to serve.

2. Preheat grill to medium-high, and place a cast-

iron skillet or griddle on top.

3. Portion the hamburger into 4-ounce round balls,

and season with salt.

4. Place burgers on the hot griddle (or skillet), and

press down on each using a metal spatula until

flattened. Grill for 5–7 minutes, flipping once or

until seared and cooked to desired doneness.

Top with American cheese before removing from

the grill.

5. Spread special sauce on burger buns, and top

with cooked burgers and any desired toppings.

4 slices American cheese

4 potato rolls

TOPPINGS:

Shredded lettuce

Tomatoes, sliced

Pickles, sliced

Red onions

STACEY SHANNERREALTOR®

(610) 878-5000

customerservice@

remindermedia.com


1100 First Ave #200

King of Prussia, PA 19106

Call me today to enjoy this

recipe on your new patio!

local events!Check out these

STACEY SHANNER

REALTOR®

(610) 878-5000

[email protected]


I hope to see you out and about.

As your local real estate agent, I’d be happy

to help you with your real estate needs.

JUNE 26, 11AM–6PM

All-Day Illustrator Workshop


JUNE 29, 4PM

Do the Search Scavenger Hunt


JUNE 30, 6PM–11PM

Live Music at The Vineyard!


JULY 3, 5PM–7PM

Eastern State Penitentiary Ghost Hunt

2027 Fairmount Ave., Philadelphia

JULY 10, 1PM–4PM

Malvern Retreat House Art Show

315 South Warren Ave., Malvern

JULY 15, 9AM–11AM

Holiday Bazaar

475 Wistar Rd, Fairless Hills

JULY 16, 10AM–6PM

Civil War and Reconstruction Exhibit

525 Arch St., Philadelphia

JULY 23, 2PM–6PM

Wine & Spirits Tarot Card Reading


JULY 25, 7PM–9PM

Mom’s Night Out

182 Wrightstown Rd., Washington Sq.

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Modern Luxury meets Breathtaking Views. Here is your opportunity to own a unique, custom home renovated to today’s

standards of living. Nestled in a private block, you will be astounded by the size and charm of this home. The country

kitchen with a brick floor boasts quality cabinetry and high end new appliances, lots of counter space, knotty alder cabinets,

18” tile which carries throughout the entire home, and gas range. Enjoy the enormous dining room, especially for a

quintessential holiday feast. Offered at $1,050,000

8733 STONE MILL CT | LEWISTOWN, OH

Featured Listing Stacey ShannerRealtor®



STACEY SHANNER REALTOR®(610) 878-5000 | [email protected]


Detached GarageA detached garage is a costly investment—but one

that can increase your home value when it comes

time to sell. This project can run up to $20,000,

depending on size. Geothermal HeatingA geothermal heating system uses the ground’s

constant temperature of near 60 degrees to heat your

home through underground coils. There is a federal

tax credit of 30 percent, plus lower energy bills.

Additional BathroomsMultiple bathrooms are desirable, and if you have

the ability to construct an additional bathroom—be

it a half or a full bath—you should do it. There are

lots of options to keep costs minimal and still see at

least a 60% increase in home value.

For advice on the value you could add to your home, please reach out!

If you’ve been living in your home for a while—or even if you just moved

in but have big goals for your new space—tackling renovations can be a

fun but challenging project. You might have a lot of ideas on your to-do

list, but these will get you the most bang for your buck.

3 HOME UPGRADES

To Increase Property Value

Documents

Farming 101...If you’re going to be successful with your farming efforts, you need to make sure you’re connecting with the right people. Before selecting the recipients for your