FAQ’s What do you do? We preserve the goodwill and reputation of the university by protecting its brand marks. How do you do that? We monitor the university’s brand when it’s used on a wide array of items (for sale and not), for sponsorships with outside organizations, commercial photography, filming on campus, etc. What does the brand include? Anything with UC’s logos, colors, fixtures on campus, trademarks, etc., that connect to the university. Examples: - Abbrieviation “UC” - e word “Cincinnati” - Combo of black & red DID YOU KNOW? If you were to line up all 11,500 of the university’s parking spots, it would span 44 miles. HAVE ANY QUESTIONS? - uc.edu/licensing - [email protected] - (513) 558-1063 UC LICENSING ROYALTIES BREAK RECORDS For the fourth year in a row, licensing royalties from 2015-2016 have set a new record for the highest in the school’s history at a total of $978,430. is was an eight-percent increase in royalties from 2014-2015 and more than double the income from 10-years ago. e top 25 licensees generated 76-percent of the royalties. e top five retailers include Follett, DuBois Book Store, RallyHouse, Meijer, and Dick’s Sporting Goods. Licensing royalties are used to support scholarships on campus. BEARCAT STATUE SCULPTED BY UC ALUM UNVEILED Short Vine in Corryville now has an eight-foot tall silent overseer in the form of a 400-pound Bearcat. Introduced in May, the licensing office paid Tom Tsuchiya, a graduate of the College of Arts and Sciences, to produce the statue. e office worked with Uptown Rental Properties to put an institutional sponsorship in place to offset costs of the Bearcat statue. He has been dressed in a football jersey as well as swim trunks since his introduction. Interest in mini-figurines is currently being explored. UC TRADEMARKS OFFICE RECOGNIZED WITH NATIONAL AWARD e International Collegiate Licensing Association (ICLA) presented the UC licensing office with the 2016 Synergy Award at the National Association of Collegiate Directors of Athletics’ (NACDA) Annual Convention in Dallas. e award given to the Program of the Year, was established as the highest honor from the association. It is given to programs who make significant contributions to the collegiate licensing industry. e UC licensing team organized the shoots for the movies, “Goat” and “Miles Ahead” to film on campus. ey also worked to brand the Cincinnati Firehouse 19 with university marks, launched an online platform for student groups to sell merchandise through pop-up shops, introduced the university’s tartan pattern which was filed and approved by the Official Scottish Tartan Registry, amongst other projects. VOLUME 1 ISSUE 4 SUMMER 2015-2016 T R A D E M A R K S A N D L I C E N S I N G O F F I C E CINCY AREA HALLMARK’S TO BEGIN SALE OF PAULSON DESIGNS PRODUCT Amy’s Hallmark Stores in the Cincinnati area will soon be carrying Paulson Designs product to test success in the marketplace. e locations include: Tri-County Mall 11700 Princenton Dr Anderson Town Center 7466 Beechmont Ave Rookwood Commons 2715 Edmondson Road Paulson produces UC licensed items which include canvases, picture frames, and magnets.

FAQ’s BEARCAT STATUE SCULPTED BY UC UC … 2016... · ˜lming on campus, etc. What does the brand include? Anything with UC’s logos, colors, ˜xtures on ... ˚is was an eight-percent

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FAQ’s

What do you do?We preserve the goodwill and reputation of the university by protecting its brand marks.

How do you do that?We monitor the university’s brand when it’s used on a wide array of items (for sale and not), for sponsorships with outside o r g a n i z a t i o n s , commercial photography, �lming on campus, etc.

What does the brand include?

Anything with UC’s logos, colors, �xtures on campus, trademarks, etc., that connect to the university. Examples:

- Abbrieviation “UC”- �e word “Cincinnati”- Combo of black & red

DID YOU KNOW?If you were to line up all 11,500 of the university’s parking spots, it would span 44 miles.

HAVE ANY QUESTIONS?

- uc.edu/licensing - [email protected] - (513) 558-1063

UC LICENSING ROYALTIES BREAK RECORDS

For the fourth year in a row, licensing royalties from 2015-2016 have set a new record for the highest in the school’s history at a total of $978,430.�is was an eight-percent increase in royalties from 2014-2015 and more than double the income from 10-years ago.�e top 25 licensees generated 76-percent of the royalties.�e top �ve retailers include Follett, DuBois Book Store, RallyHouse, Meijer, and Dick’s Sporting Goods.Licensing royalties are used to support scholarships on campus.

BEARCAT STATUE SCULPTED BY UC ALUM UNVEILED

Short Vine in Corryville now has an eight-foot tall silent overseer in the form of a 400-pound Bearcat.Introduced in May, the licensing o�ce paid Tom Tsuchiya, a graduate of the College of Arts and Sciences, to produce the statue. �e o�ce worked with Uptown Rental Properties to put an institutional sponsorship in place to o�set costs of the Bearcat statue.He has been dressed in a football jersey as well as swim trunks since his introduction.Interest in mini-�gurines is currently being explored.

UC TRADEMARKS OFFICE RECOGNIZED WITH NATIONAL AWARD�e International Collegiate Licensing Association (ICLA) presented the UC licensing o�ce with the 2016 Synergy Award at the National Association of Collegiate Directors of Athletics’ (NACDA) Annual Convention in Dallas.�e award given to the Program of the Year, was established as the highest honor from the association. It is given to programs who make signi�cant contributions to the collegiate licensing industry.�e UC licensing team organized the shoots for the movies, “Goat” and “Miles Ahead” to �lm on campus. �ey also worked to brand the Cincinnati Firehouse 19 with university marks, launched an online platform for student groups to sell merchandise through pop-up shops, introduced the university’s tartan pattern which was �led and approved by the O�cial Scottish Tartan Registry, amongst other projects.

VOLUME 1 ISSUE 4 SUMMER 2015-2016

T R A D E M A R K S A N D L I C E N S I N G O F F I C E

CINCY AREA HALLMARK’S TO BEGIN SALE OF PAULSON DESIGNS PRODUCT

Amy’s Hallmark Stores in the Cincinnati area will soon be carrying Paulson Designs product to test success in the marketplace.

�e locations include:

Tri-County Mall11700 Princenton Dr

Anderson Town Center7466 Beechmont Ave

Rookwood Commons2715 Edmondson Road

Paulson produces UC licensed items which include canvases, picture frames, and magnets.