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FANPAGEdirect BRANDING | CONSULTING | DESIGN | MANAGEMENT -a social media company-

FANPAGEdirect 2010

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We help businesses build, manage and measure customer communities with the power of Facebook.

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Page 1: FANPAGEdirect 2010

FANPAGEdirect

BRANDING | CONSULTING | DESIGN | MANAGEMENT!

-a social media company-

Page 2: FANPAGEdirect 2010

FANPAGEdirect ABOUT US!•  We help businesses build, manage and measure customer

communities with the power of facebook.!

•  Since the Summer 2007, our clients have amassed a customer fan base of nearly 250,000 facebook fans.!

•  Our facebook campaign designs incorporate the latest trends in social media. Each campaign is custom tailored to our clients marketing needs to grow their facebook customer base.

Page 3: FANPAGEdirect 2010

FANPAGEdirect What is a facebook fan?!

•  A facebook "fan" is a user who “likes” a particular page. If a user chooses to “like” a page, they are then able stay up to date on product discounts, releases and special offers. !

•  Think of a “fan” as an investment in valuable word-of-mouth marketing for your business!!

Page 4: FANPAGEdirect 2010

FANPAGEdirect facebook FAN FACTS!

•  In 2010, facebook fans of spent on average $71.84 ! more on products than non-fans. (source Syncapse – New York).!

•  Forty-one percent of facebook fans are more likely to recommend a product or service than users who are not fans.!

•  facebook fans on average are 28% more likely to continue using a product or service than customers who are not fans.!

Page 5: FANPAGEdirect 2010

FANPAGEdirect WHY facebook?!

•  Grow your brand, sell your products and encourage customer loyalty through facebook. !

•  Half of facebook’s 500 MILLION users login everday!!

•  Over 2 MILLION businesses are tapping into facebook’s 500 MILLION users!

Page 6: FANPAGEdirect 2010

COMPANIES USING facebook…!

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Proud !FANPAGEdirect Clients…

Page 8: FANPAGEdirect 2010

ELEPHANT BAR!

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ANOTHER MONKEY!

Page 10: FANPAGEdirect 2010

SIERRA NEVADA!

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COIT CLEANERS!

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BELKIN!

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JOB ROOSTER!

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BUCKAROO LEATHER!

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FIG GARDEN VILLAGE!

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NIGHT OUT APP!

Page 17: FANPAGEdirect 2010

EXERCISE TV!

Page 18: FANPAGEdirect 2010

CUSTOMER LIFETIME VALUE (CLV)!

•  Customer Lifetime Value is the amount of revenue a customer will bring to your business over the course of their lifetime.!

•  If your average customer spends $30/month at your business and stays with your company for three years, then your Customer Lifetime Value would be $1080!

($30 x 12 months x 3 years). !

Page 19: FANPAGEdirect 2010

GOLD’S

GYM!

Page 20: FANPAGEdirect 2010

24 HOUR FITNESS!

Page 21: FANPAGEdirect 2010

BALLY’S TOTAL FITNESS!

Page 22: FANPAGEdirect 2010

facebook ACCOUNT CREATION!

FANPAGEdirect !One time fee - $3500

MANAGEMENT | BRANDING | DESIGN | CONSULTING!

One time fee - $1500! One time fee - $2500!

STARTER!

-Custom facebook page!-Social media strategy!-Website integration !-App installation!-Vanity URL!

ENTERPRISE!

-Custom facebook page w/ coupon offer!-Social media strategy!-Website integration!-App installation!-Employee integration!-facebook page training!-Vanity URL!

CUSTOM!

-Custom facebook page w/ coupon offer!-Website/email integration!-Social media strategy!-Promotional video!-Employee integration!-App installion!-facebook page training!-Vanity URL!

Page 23: FANPAGEdirect 2010

facebook CUSTOM FEATURES!

•  FAN GENERATION – We have a targeted network of real facebook users ready to become fans of your business. !

•  facebook CAMPAIGNS – We can create and promote your own social media contest. Ask how you can engage your fan base today!!

•  facebook WELCOME VIDEO – Let us create a custom video to display your brand to your facebook community!

FANPAGEdirect !MANAGEMENT | BRANDING | DESIGN | CONSULTING!

Page 24: FANPAGEdirect 2010

facebook MANAGEMENT PACKAGES!STARTER!

MONTHLYFEEMUSTBEPAIDINADVANCE.MANAGEMENTPACKAGESAREMONTHTOMONTHAGREEMENTSANDMAYBECANCELLEDATANYTIME.

FACEBOOKADCOSTNOTINCLUDEDINMONTHLYPRICE.

PREMIER !-Daily wall engagements-Content management!-facebook ad creation!-Daily interaction report-facebook ad management

$750/month

-Daily wall engagements!-Content management!-facebook ad creation!-Weekly interaction report!

$400/month!

Page 25: FANPAGEdirect 2010

FANPAGEdirect

BRANDING | CONSULTING | DESIGN | MANAGEMENT!

-a social media company-

Page 26: FANPAGEdirect 2010