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8/8/2019 Family Life Society (2)
1/20
Present byCXLPR:Jason
Chiang Guiquan
Xie Meimei
Pov
Tian Xinjie
- Family Life Society
8/8/2019 Family Life Society (2)
2/20
Background
About us CXLPR
Established in Singapore, 2000.
Specialize in public relations, media relations and
sponsorship
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Background
Our clients
Companies
y P&G
y Citibank Singapore Ltd
Organizationsy SAGE
y Singapore TourismBoard
y Singapore Youth Olympic Games Organizing Committee
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Industry analysis
Current situation
SWOT analysis Issues identification
Future expectation
Recommendation
Activity timeline
Budget estimation
Evaluation
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Industry environment
More than 90 non-profit organization in Singapore
Key players
Fei Yue Family Service Centre
Counseling and care centre
Covenant Family Service Centre
HELP Family Service Centre
Morning Star Community Service
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Stakeholders and Sponsors
Clients
Family
Youth
Pregnant teens
Sponsors
Catholic Church
Caritas (CSCC)
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Current communication strategies
Media relations
Website
Public communication
Events
Workshop
Public talk
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Strengths Well-trained counselor
Weaknesses Lack of awareness
Lack of fund
Poor public communication
Poor media relation practices
Opportunities Increasing number of pregnant
teenagers
Increasing family
Increasing divorce rate
Threats Competitors
Lack of government support
Fail in media relation practices
Fail in pubic communication
practices
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External issues Lack of awareness
Lack of government supports
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Lack of awareness (Facebook)
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Image of FLS ( website)
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Internal Issues
Lack of funding
Lack of experience and amount of personnel
Lack efforts in communication with the public
Image of FLS / publics perception of FLS (religious
organisation)
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Assessment Gauge
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Practice Maturity Scale
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Goal and recommendations for 2010/2011
1. Successfully in bidding to providesexuality education in school
Tactics:
I
mprovised course materials to follow MOE
standard orbetter, by asking cooperation of DR. Martha Lee (1st
sexologist in Singapore).
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2. Changing the perception of publics
towards FLS
Tactics: Logo design competition Newspaper
Blogger competition - Facebook
y Fathers Day
y Mothers Day
y Children's Day
Public talk
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3. Organized fundraising activities and seeks for
donators.
Cooperation with big corporation.
Cooperation with government
- Joining road show events.
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Key performance indicators
Number of members
Number of visiting website
Number of visiting or joining Facebook
Number of donators
Hiring market researchers (optional)