Family & Consumer Sciences Branding Initiative

Sally MineerLewis County Extension Agent for FCS

May 2012

DEFINITION

• Family and Consumer Sciences is the integrative, multidisciplinary field of science that studies relationships among humans and their environments to foster quality of life, strengthen communities, and achieve a healthy sustainable world.

Branding & Communications Plan

– FCS Alliance• AAFCS Convened• Professional Organizations• Honor Societies• Federal, State, Local partners

– NIFA Communications• Web/program pages, lists, publications, exhibits, NIFA

Updates, newsletters etc.

FCS Alliance (AAFCS Convened)

• Associations• American Association of Family & Consumer Sciences (AAFCS)• Association for Career and Technical Education (ACTE), FCS Education Division• Association of Public and Land-grant Universities (APLU) Board on Human Sciences (BoHS)• Council of Administrators of Family and Consumer Sciences• Family & Consumer Sciences Education Association (FCSEA)• International Federation for Home Economics (IFHE)• National Association of State Administrators of Family & Consumer Sciences (NASAFACS)• National Association of Teacher Educators for Family and Consumer Sciences (NATEFACS)• National Association of Teachers of Family & Consumer Sciences (NATFACS)• National Coalition for Black Development in Family & Consumer Sciences• National Extension Association of Family & Consumer Sciences (NEAFCS)• Honor Societies• Kappa Omicron Nu• Phi Upsilon Omicron• FCS-Related Youth Organization• Family, Career, and Community Leaders of America (FCCLA)• Government• USDA, National Institute of Food and Agriculture, Family and Consumer Sciences

What do you think of, when you see this symbol?

?

• Our dream was to develop a symbol for the field of family and consumer sciences that was as recognizable as the caduceus is for the field of medicine or the scales of justice for the field of law. Why not?

What symbol could we develop that would represent the field of family and consumer sciences?

And along with the symbol, how could we consistently describe the field of family and consumer sciences to increase our impact and presence?

Setting Our Goals

Organization Message-who we are…

FCS Message-the FCS field…

Organization Message-our role within the FCS field…

FCS Message-the benefit of FCS…

Key Messages

Organization Message-who we are…

Organization Message

Key Messages

Through discovery and delivery of research-based knowledge,

family and consumer sciences professionals help individuals and families develop essential skills to

successfully live and work in a complex world.

The family and consumer sciences field draws from broad and diverse disciplines to develop and provide the content and programs that help individuals become

more effective critical thinkers and problem

solvers.

Organization Message Organization Message

Essence of Family & Consumer Sciences

Essence of F&CS: Creating healthy and sustainable families.

The family and consumer sciences field draws from broad and diverse disciplines to develop and provide the content and programs that help individuals become

more effective critical thinkers and problem

solvers.

Through discovery and delivery of research-based knowledge,

family and consumer sciences professionals help individuals and families develop essential skills to

successfully live and work in a complex world.

Co-Branding

• Don’t worry or be confused. Our organizations’ individual logos remain in tact.

• In most cases, the family and consumer sciences icon will be used in conjunction with the logo of each of our family and consumer sciences organizations.

Merchandising the Brand

• Many branded items for sale on AAFCS website.

• Suggest new items to pr@aafcs.org.

MedicineLaw

Family and Consumer Sciences

Next Steps

INTERNAL LAUNCH AND FUNDRAISING• Roll out within Family & Consumer Sciences Organizations •Permissions

•Webinars

For Help and Answers

• www.aafcs.org/aboutus/FCSbrand.asp.

• The University is concerned with the use of the official University logo. (The Extension logo is an official logo.) One of the primary concerns is maintaining the clear space around the logo. This and the other concerns are clearly outlined in the University Graphic standards. These are located at http://www.uky.edu/Graphics/GraphicStandards.pdf

Sample Slide