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Semester “Fall 2010”“Principles of Marketing (MGT 301)”

Assignm ent No. 02 Mark s: 15

“Pr ic ing and D is t r ibu t ion St ra tegy”

Being a marketing manager in a washing soap and detergent manufacturing company,

you were assigned a task by the senior marketing executive to prepare a report and revise

some marketing strategies for increase the sales of recently introduced new detergent

brand in the market, such as:.

1) Pricing Strategy

2) Distribution Strategy

Keeping in mind the above task you have to answer following questions.

A) Describe any two options that will be adopted by your competitor if you have decided

to reduce detergent’s price? (5 + 5 = 10)

B) Which distribution strategy will be appropriated for detergent either intensive

distribution or exclusive distribution? Elaborate your answer by providing logical

reasons. (5)

Important Tips1.  This Assignment can be best attempted from the knowledge acquired after

watching video lecture # 1 to lecture # 31 and reading handouts as well as

recommended text book.

2.  Video lectures can be downloaded for free from www.youtube.com/vu. 

ScheduleOpening Date and Time 12

thJanuary, 2011 At 12:01 A.M. (Mid-Night)

Due Date and Time 17th

January, 2011 At 11:59 P.M. (Mid-Night)

Note: Only in the case of Assignment,  24 Hrs extra / grace period after the above mentioned

due date is usually available to overcome uploading difficulties which may be faced by the

students on last date. This extra time should only be used to meet the emergencies and above

mentioned due dates should always be treated as final to avoid any inconvenience.  

8/8/2019 Fall_2010_MGT301_2

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Important Instructions:

Please read the following instructions carefully before attempting the assignment solution.

Deadline:

•  Make sure that you upload the solution file before the due date. No

assignment will be ac c ep ted through e-m ail once the solution has been

uploaded b y the instruc tor.

Forma tting guidelines:

•  Use the font style “ Times New Rom an” and font size “ 12”.

•  Assignment should not exc eed m ore than 2 pag es.

•  It is ad vised to c om po se your doc ume nt in MS-Word 2003.

•  Use b lac k a nd b lue font colors only.

Solution guidelines:

•  Use APA style for referenc ing and c itation. For guida nc e sea rch “ APA

reference style” in Google and read various website containinginformation for better understanding or visit

http:/ / linguistic s.byu.edu/ fac ulty/ henric hsenl/ ap a/ APA01.html 

•  Every student will work individually and has to write in the form of an

ana lytical assignment.

•  Give the answer according to question, there will be negative marking

for irrelevant m aterial.

•  For acquiring the relevant knowledge don’t rely only on handouts but

watch the video lec tures and use o ther reference b ooks also.

Rules for Ma rking

Please note that your assignment will not be graded or graded as Zero (0) if:

•  It has been subm itted a fter due da te

•  The file you up load ed does not open or is corrupt

•  It is in any format other than .doc (MS. Word) 

•  It is chea ted or cop ied from other students, internet, books, journals etc …