Fall Issue SAVING LIVES - Markham VOICE · 2017-03-28 · Fall Issue MARKHAM S EXCLUSIVE BUSINESS MAGAZINE 2014 NEW TAX: Funding Stormwater Management pg 10 GE s $40M Commitment to

M A R K H A M ’ S E X C L U S I V E B U S I N E S S M A G A Z I N EFall Issue2014

NEW TAX: Funding Stormwater Management – pg 10

GE’s $40M Commitment to Markham – pg 8

Outsourcing Tips for Marketing & HR – pg 11-14

P L U S

SAVING LIVES THERE’S AN APP FOR THAT pg 6

IFC Websdepot

WebsdepotMagazine_B2B14_IFCAd_cmyk.pdf 1 2014-08-12 11:41 AM

IN THIS ISSUEPublisher

Richard Cunningham, President & CEO

Editor Dave Deeley

Director, Marketing & Communications Your comments are always welcome.

Please email [email protected]

Advertising information Christine Rogers

Advertising & Marketing Consultant 905-474-0730 ext. 30

Membership information Mary Ann Quagliara

Director, Member Services 905-474-0730 ext. 16

Markham Board of Trade Markham Convergence Centre

7271 Warden Avenue, Markham, ON L3R 5X5 T: 905-474-0730 • F: 905-474-0685

[email protected] www.markhamboard.com

Markham Board of Trade 2014–15 Board of Directors

OFFICERS:Joe A. Salib (Chair), Sun Life Financial – Unionville

Daisy Wai (Vice Chair), Ad2000 & Beyond AdvertisingCharles Scott (Secretary), Community Volunteer

Zamin Baqar (Treasurer), KPMG Enterprise

DIRECTORS:Shadi Aghaei, Times Group Corporation

Dr. Peter Kim, Canadian Memorial Chiropractic CollegeCarole McAfee Wallace, Wilson Vukelich LLP

Bruce McMeekin, J Bruce McMeekin LawVito Marchese, Whiteboard StudioStephen Mathieu, Metroland Media

Rashpal Sahota, Powerful Mind Powerful YouBruce Tilden, RE/MAX Realtron Realty Inc.

Erez Zevulunov, MIT ConsultingAndy Taylor, CAO, City of Markham Representative

Richard Cunningham, President & CEO, Markham Board of Trade

Cover and Cover Story Design: CS-Graphic Design Inc.

Design: Angela Smith, Benjamin Designs

Cover Photo: Joel Robertson Photography

Printing: Canmark Communications

Circulation – 12,000© August 2014. All rights reserved.

No part of this publication may be reproduced or copied in parts, or as a whole, without prior written

permission of the Markham Board of TradePublication Agreement Number 41245573

WebsdepotMagazine_B2B14_IFCAd_cmyk.pdf 1 2014-08-12 11:41 AM

IN THIS ISSUEMARKETING 5 Questions to Ask When Hiring a Marketing Pro 11

HUMAN RESOURCES Key Considerations When Outsourcing Your HR Needs 14

Satisfied Employees = Better Bottom Line 15

TECH GOODIES 3 Hot New Apps for Fall 17

2013 BUSINESS EXCELLENCE AWARD WINNER PROFILES Ceridian Canada 22

Neopost Canada 23

FINANCIAL ADVICE Save with Family Income Splitting 19

ASK THE EXPERT Dixon-Garland Funeral Home 19

BUSINESS BOOKS 12

SALUTE TO SMALL BUSINESS 24

WELCOME OUR NEWEST MEMBERS 26

Corporate: Title Sponsor:

Breakfast Networking Series:

Premier:

THANK YOU TO OUR GENEROUS SPONSORS

21New Merchant Rate Discounts Exclusive to Board of Trade Members

COVER STORY

6Making Strides in Lifesaving Technologies

Publisher Richard Cunningham, President & CEO

Editor Dave Deeley

Director, Marketing & Communications Your comments are always welcome.

Please email [email protected]

Advertising information Christine Rogers

Advertising & Marketing Consultant 905-474-0730 ext. 30

Membership information Mary Ann Quagliara

Director, Member Services 905-474-0730 ext. 16

Markham Board of Trade Markham Convergence Centre

7271 Warden Avenue, Markham, ON L3R 5X5 T: 905-474-0730 • F: 905-474-0685

[email protected] www.markhamboard.com

Markham Board of Trade 2014–15 Board of Directors

OFFICERS:Joe A. Salib (Chair), Sun Life Financial – Unionville

Daisy Wai (Vice Chair), Ad2000 & Beyond AdvertisingCharles Scott (Secretary), Community Volunteer

Zamin Baqar (Treasurer), KPMG Enterprise

DIRECTORS:Shadi Aghaei, Times Group Corporation

Dr. Peter Kim, Canadian Memorial Chiropractic CollegeCarole McAfee Wallace, Wilson Vukelich LLP

Bruce McMeekin, J Bruce McMeekin LawVito Marchese, Whiteboard StudioStephen Mathieu, Metroland Media

Rashpal Sahota, Powerful Mind Powerful YouBruce Tilden, RE/MAX Realtron Realty Inc.

Erez Zevulunov, MIT ConsultingAndy Taylor, CAO, City of Markham Representative

Richard Cunningham, President & CEO, Markham Board of Trade

Cover and Cover Story Design: CS-Graphic Design Inc.

Design: Angela Smith, Benjamin Designs

Cover Photo: Joel Robertson Photography

Printing: Canmark Communications

Circulation – 12,000© August 2014. All rights reserved.

No part of this publication may be reproduced or copied in parts, or as a whole, without prior written

permission of the Markham Board of TradePublication Agreement Number 41245573

8GE’s Markham based Grid IQTM Innovation Centre

www.markhamboard.com

Markham’s exclusive business magazine published by:

10NEW TAX: Funding Stormwater Management in Markham

The VOICE Fall 20144

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Local entrepreneurs and business people under 40 now have a platform to recognize their achievements – YPC’s ASPIRE Awards.

Criteria:1. Nominee must be born on or after January 1, 1975AND2. Nominee’s company must be Markham based or be

a Markham Board of Trade member in good-standing

Nominations: www.markhamboard.com, boards and committees tab, YPC page.

Deadline: December 31, 2014.

Recipients will be announced at the YPC ASPIRE Awards in April 2015.

Stay connected: MBTYPC Title Sponsor:

Are YOU Markham’s Top Young Professional? Don’t miss YPC’s next event!

Tuesday, September 16th

“Climbing The Corporate Ladder”Featuring Guest Speaker:

Lucas Chang,KnL interCHANG Business Consulting Inc.

at The Hub Climbing165 McIntosh Dr.

Register: [email protected] ext 28


Ever wonder where the money goes?

To support local and provincial charities, as well as Ontario’s amateur athletes

$130 million

Towards community infrastructure like community centres and college campuses for host municipalities

$94.1 million

In funding for the operation of hospitals and other provincial priorities

$1.6 billion

*Based on period between April 1, 2012 to March 31, 2013.

That’s only part of the $3.4 billion* in economic activity that OLG generated last year in Ontario. Learn more about OLG’s modernization and how it can benefit you at ModernOLG.ca.



Sounds like a scene straight from a sci-fi movie right? Another Markham Convergence Centre-based success story, Code4Armour is making that scene a reality with its new waterproof silicone band, which keeps medical information a tap away.

Everything from the concept to the company’s name (when a dispatcher says ‘code four’ it means the ambulance must respond with

lights and sirens) is the creation of paramedic

Mark Litman, who knows firsthand how difficult it is for first responders to gather medical information. When paramedics first arrive on the scene they know very little about the individual(s) they’re treating. They can try to grab information from bystanders or the victim, but if the person is unconscious there’s no time for conversation.

“The biggest issue any paramedic has is gathering medical information during an emergency,” says President and Co-founder Justin Phillips. “The idea is that those with

serious illnesses would wear a Code4Armour medical band, which pairs to our app that’s accessible on a smartphone or tablet. A paramedic would get to the scene, tap the wristband with their phone and know if the individual has an allergy or other serious medical condition.”

There are other alert bands on the market, but they operate much differently than Code4Armour.

“Other alert bands use call centres for the transfer of patient information, but this requires paramedics to make a call and speak to an operator, a process which takes time, not to mention their attention away from resuscitating the patient and every second counts when a life is at stake” , says Phillips.

Smart wearable technology is a hot tech trend – recently Apple unveiled HealthKit, a

MAKING STRIdES IN LIFE SAVING TECHNOLOGy

Imagine having access

to all your vital medical

information with just the tap of a wristband to a

smartphone or tablet.

Code4Armour’s Mark Litman (L) and Justin Phillips (R) are bringing lifesaving to your fingertips.

By Samantha SimPhotography by: Joel Robertson


The VOICE FAll 20147

new app that’s designed to help users keep better track of their personal health and fitness data. Not wanting to miss out on this, Phillips says plans are already underway to make their product compatible with HealthKit.

As smart devices become more prevalent in all aspects of our lives, issues of privacy (especially regarding the storage of personal data) have become a concern. Phillips says their wristband takes privacy and data protection seriously. The app will ensure data is encrypted and users decide how much information they

add to their profiles, including which medical data is available for emergency workers to see.

“The technology is coming. It’s not a matter of if, but when,” says Phillips. “We are becoming more comfortable with our lives being online. But, data protection is still very important and we’ve taken steps to ensure users are the ‘owners’ of their information, deciding exactly what they want to share and with whom.”

The band isn’t restricted to just individuals with life threatening illnesses. According to the most recent census, Canada’s

median age is 40.2 years - and that number is expected to rise rapidly. With a growing elderly population, and rising rates of illnesses such as Alzheimer’s and dementia, the company is turning to other markets for its product.

“Let’s say an elderly relative goes missing. You want them wearing a band because the police can simply scan it, identify who this person is and notify the family,” he says.

So far, the company has focused on building its product through paramedic, police and firefighting associations. They equip them with wristbands

and train staff on how to use it in conjunction with the app. Phillips says these “functionality reviews” have given the company invaluable feedback on what can be done to make the product more user friendly.

In late September the company will launch a crowdfunding campaign for individuals to preorder their own wristband which will cost $19.95, with a $3 per month subscription fee to store information on the accompanying app (available for Apple and Android phones).

The biggest issue any paramedic has is gathering medical information during an emergency.



Sounds like a scene straight from a sci-fi movie right? Another Markham Convergence Centre-based success story, Code4Armour is making that scene a reality with its new waterproof silicone band, which keeps medical information a tap away.

Everything from the concept to the company’s name (when a dispatcher says ‘code four’ it means the ambulance must respond with

lights and sirens) is the creation of paramedic

Mark Litman, who knows firsthand how difficult it is for first responders to gather medical information. When paramedics first arrive on the scene they know very little about the individual(s) they’re treating. They can try to grab information from bystanders or the victim, but if the person is unconscious there’s no time for conversation.

“The biggest issue any paramedic has is gathering medical information during an emergency,” says President and Co-founder Justin Phillips. “The idea is that those with

serious illnesses would wear a Code4Armour medical band, which pairs to our app that’s accessible on a smartphone or tablet. A paramedic would get to the scene, tap the wristband with their phone and know if the individual has an allergy or other serious medical condition.”

There are other alert bands on the market, but they operate much differently than Code4Armour.

“Other alert bands use call centres for the transfer of patient information, but this requires paramedics to make a call and speak to an operator, a process which takes time, not to mention their attention away from resuscitating the patient and every second counts when a life is at stake” , says Phillips.

Smart wearable technology is a hot tech trend – recently Apple unveiled HealthKit, a


Imagine having access

to all your vital medical

information with just the tap of a wristband to a

smartphone or tablet.

Code4Armour’s Mark Litman (L) and Justin Phillips (R) are bringing lifesaving to your fingertips.

By Samantha SimPhotography by: Joel Robertson

114 Anderson Avenue, Suite 7C, Markham, ON L6E 1A5

Servicing all your accounting

and tax needs• Bookkeeping Services

• Income Tax Preparation & Planning

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Tel: 905-471-7979 Email: [email protected]


ince opening its doors in 2012, GE’s Grid IQ Innovation Centre, a $40 million, 200,0000 sq. ft.

facility has become the Canadian destination for business and state governments looking to improve the reliability and efficiency of their energy grids, the transmission network that delivers electricity to end users. It also clearly embodies GE’s tagline: imagination at work.

A little bit about GE’s history with MarkhamGeneral Electric’s introduction to Markham took place back in 1995 when it acquired Multilin, a homegrown tech startup that built relays, electronic devices that automate and protect electrical systems. The acquisition was a perfect fit for GE, which decided to do a reverse integration and move its U.S. operations to Markham. The new Grid IQ Innovation Centre is a direct offshoot of the acquisition and the subsequent investment in and growth of that business. There are currently 450 employees – many of them engineers – working at the Grid IQ Innovation Centre, the global headquarters for GE’s Grid Automation business, which has additional development sites in Spain, Ireland and India.

“We’re involved in all aspects of improving efficiency and reliability and operating costs of electrical power systems around the world, for both government utilities and large industrial

clients,” says Juan Macias, general manager, Grid Automation at GE. “The Markham facility is one of our principal sites where we develop and manufacture products. We also have a customer innovation centre here where we train our customers on our products and systems.”

Those products and systems are sold in North America and around the world in Europe, Latin America, Africa, the Middle East and Asia, representing a mix of old and new infrastructures.

Protect, control, automateThe devices being developed in Markham address the protection, control and automation of electrical grids and the assets of those systems. One of the latest innovations to hit the market from the Grid IQ Innovation Centre is the Multilin 8 Series platform, a new line of relays that protect the medium voltage system of the power grid. These sophisticated electronic devices are used to monitor, protect and control very large, multi-million-dollar motors used by companies in the chemical, oil and gas and mining industries as well as distribution utilities. In addition to the hardware, the Markham facility also develops the algorithms and software necessary to provide advanced diagnostics to enhance reliability of their electrical infrastructure and cut costs that come with unplanned outages.

Improving energy efficiencyThe Grid IQ Innovation Centre also produces a line of products that support renewable energies. In Ontario, for example, individuals and businesses are installing rooftop solar panels and feeding power back to the power grid. However, the electrical distribution system was not designed for a two-way flow of power, which is what happens when generation of energy is distributed as it now is. As a result, GE has created a series of products that help utilities integrate that power into the distribution system and to control the voltage swings that take place with intermittent distributed energy generation. “Our products improve the efficiency of the grid by ensuring they are using the right amount of power at the right time and that they are compensating voltage accordingly,” says Macias.

Groundbreaking researchAs part of its focus on how best to protect, control and automate energy grids, the Markham facility is also devoting a lot of time and energy to the inter-connectivity of power grids and how to accurately measure what’s happening in real time in order to prevent large-scale blackouts. “The research taking place here has led to the development of synchrophasors,” says Macias. In the past, control centres measured power flows through the grid using a unit of measure

S

Made in MarkhamOur new series spotlighting innovative products and game changing technologies developed in Markham

“The Markham facility is devoting a lot of time and energy to the interconnectivity of power grids … in order to prevent large-scale blackouts.”

By Mary Teresa Bitti

GE’s Customer Experience Centre where clients learn more about grid modernization solutions


called a phasor in order to come up with an estimate of just how well it’s performing. Synchronized phasors or synchrophasors are phasors plus absolute time and allow system controllers to access real time data from across the entire network in order to see exactly what’s happening.

“Think of it this way: When you get an X-ray, there is a certain level of resolution. An MRI or a CAT scan has a radically improved level of resolution,” says Macias. “Synchrophasors allow utilities to increase the level of resolution of the measurements they take to assess what’s happening in the power system. This gives them the ability to identify disturbances and imbalances between interconnected systems and between supply and demand in order to take action much sooner and prevent any cascading faults.”

Collaborating with customersOne of the key aspects of the Grid IQ Innovation Centre is space dedicated to demonstrating how the technology works and to training its customers. In 2013, about 2,000 people from around the world came to the facility to see firsthand the results of GE’s research efforts in Markham and to use its award-winning digital tools such as Grid Explorer to explore power systems up close.

Why GE chooses Markham“Markham has been a very good home for us in terms of sourcing top talent and suppliers” says Macias. “We also undertake research projects with York University and UOIT. These are key advantages over other locations.”

GE’s 60 foot video wall where customers have an interactive look at grid modernization products

GE’s Markham based Grid IQTM Innovation Centre

IT PAYS TO KNOWProfessional Development

Mark your calendar for payroll education!

With more than 190 federal and provincial regulations and changes each year, staying payroll compliant is one of the biggest challenges employers face.

Ensure compliance and reduce the risk of audits and penalties with help from Professional Development seminars from Canadian Payroll Association (CPA).

CPA offers seminars for all levels from beginner to advanced. On a variety of topics covering Learning Payroll, Taxable Benefits, Employment Standards, Pensions and more. Check our calendar for

a seminar in your area.

Learn more at payroll.ca. Call 416-487-3380 ext 118 or 1-800-387-4693 ext 118.

Become a CPA member and get preferred rates on seminars. Stay Current Stay Compliant

www.payroll.ca

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ffective January 2015 a stormwater fee will be charged to all properties with a water service

across the city. The annual rate is $47 per household. You’ll see it on your PowerStream bill, or if you access multiple water services, on a separate bill. Condos will get a single invoice that combines individual unit fee amounts.

Businesses and all non-residential properties will take a more significant hit, with the rate set at $29 per $100,000 of the currently assessed value of the property.

Why the different billing approaches? According to Deputy Mayor Jack Heath, variable fees were adopted for non-residential properties because they vary so much in size. Council tied the fee to current value assessment because it best correlates to property size. How the non-residential fee will be implemented is still being ironed out and a report will be made to Council in September.

The reason for the planned upgrades? Climate change and the increase in serious storms over the last decade. Thornhill residents may remember August 19, 2005, when a storm produced torrential rainfall, dropping 103 mm of rain in one hour, golf ball sized hail, and 72 km/hr winds, causing $4 million worth of damage.

“Severe storms are taking place more frequently and we want to make sure we have the right infrastructure in place to deal with the intensity of a 100-year storm,” says Markham Deputy Mayor Heath. “At the same time, our infrastructure is aging and we have some areas that are only covered for a two- year storm [a storm that is likely to take place on average once

every two years]. Our require-ments are different today.”

City Council has been working on the stormwater management plan since the 2005 storm but it has been delayed by citizen opposition to some of the proposed changes. In 2013, Council managed to put forward the new 30-year $234 million city-wide initiative that will be paid for by all Markham rate payers and not just affected area residents and businesses. One quarter or $2 million of the annual $8 million the City receives from the federal government’s gas tax fund will also be used to fund the project. “We think that protecting our infrastructure and ensuring we don’t incur more infrastructure costs is a good use for this money,” says the Deputy Mayor.

FOR UPDATES visit the publications page at www.markhamboard.com

StormwaterManagementin Markham

By Mary Teresa Bitti

A flood control fee to upgrade Markham’s stormwater management system could add thousands of dollars in operating expenses for Markham businesses.

E

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Tel: 416-423-9825 E-mail: [email protected]

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Business advisors with over 20 years of experience servicing various industries

and providing personal services in:

Accounting & Auditing • Business Plans & Start-Ups • Estate & Financial Planning

Taxation – Personal & Corporate

Jack Eigenmacht, CPA, CA, CFP 905.305.9722 x 228

E: [email protected]

www.eigenmachtcrackower.com345 Renfrew Drive • Suite 202

Markham, Ontario L3R 9S9

HOW DO I SAVE $184,000IN TAXES WHEN I SELL MY BUSINESS?

THE LIFETIME CAPITAL GAINS EXEMPTIONYou may have heard of the exemption, but when an offer to purchase your business is made, are you properly structured to be eligible for the exemption? The partners of Kreston GTA can help. We are an experienced firm of Chartered Professional Accountants that advise businesses throughout their life cycle. Whether you need to structure your business for sale, or just need help setting up your business, we are there to provide strategic support.

Contact Spence Walker to set up a consultation.

krestongta.com | 905.474.5593 | 8953 Woodbine Avenue, Markham, OntarioA member of Kreston International | A global network of independent accounting firms

5 QUESTIONS TO ASK When Hiring a Marketing Pro

M A R K E T I N G

ere are five tips to help business owners when choosing a marketing professional, agency

or freelancer.

1. Are they focused on understanding your goals, or selling their solution? A professional marketer or agency should demonstrate an interest and passion for what you do, and ask lots of questions about your business. It’s always a red flag if they’re pitching their marketing ideas and/or solution before taking time to understand your business.

2. Do they have experience in your sector or industry? The individual and/or agency’s learning curve will be shorter, and they’ll waste less of your time, if they have relevant marketing experience in your industry.

3. Have you seen their design and writing samples for North American clients?Ideally the agency will have Canadian English speaking writers and designers that “get” the contemporary North American design aesthetic. Outsourced work to overseas suppliers often results in low fees, but what seems like a bargain may end up costing you extra time correcting badly written releases or revisions for cheap looking graphics.

4. Freelancers vs. a one-stop marketing agency?The three main options when it comes to managing most marketing projects are:

• Hire a marketing agency to manage your entire project

• Contract individual writers or designers to work for you while you manage the project

• Add an on-staff marketing specialist.

The right choice will depend on how much time, energy and money you can devote to marketing and project management.

The agency advantage is “one-stop shopping” as they usually have a team of experienced people. When you hire sub-contractors or freelancers directly, you will need to manage their work and put the pieces of the project together yourself, which takes considerable time and effort away from your “day job” in managing your company.

5. When hiring marketers for your team, look for creativity and strategic thinking, not Photoshop skillsAdding a professional marketing manager can be an expensive hire, with salaries at $55K–$100K and up. If you go this route, it is recommended to look for a business school grad from a recognized university, with at least 2 years marketing experience. Tie a portion of their salary to your sales and business results. Focus on finding someone who is an excellent creative thinker, strategist and project manager. And make sure to give them a realistic budget so they can hire the additional expertise they’re going to need (graphic design and programming) to execute the projects.

Adina Zaiontz is director of napkin marketing, a social media management and web design agency. Contact her at 289-597-6600 or [email protected]

HBy Adina Zaiontz


B U S I N E S S B O O K S

67 Automall Blvd (Millard & Hwy. 48)905-888-7777 • stouffvillehyundai.com

, Dealer Principal

20 Automall Blvd (Millard & Hwy. 48)905-888-6680 • stouffvillechrysler.com

2012 Best Large Business PRESIDENT’S AWARD

OF MERIT20132200111332200011133

2010 • 2011 • 2012

isit The Cave – Markham Public Library’s digital media lab for creating promo videos websites, logos and more. The devices, resources, and editing software you need to design your own marketing materials are now free for

members of Markham Public Library. For inspiration and tips, take a peek at these reads:

Small Business Websites Made Easy by Steve HolzerBring in more customers with your own website with this highly visual, easy to follow guide. This book covers fundamentals of web-based marketing, search engine optimization and pay-per-click advertising.

30 days to Online PR & Marketing Success by Gail MartinA practical guide to making the most of Twitter, Facebook, LinkedIn and blogging to develop a solid online public relations and marketing plan that creates visibility for your business.

Ultimate Guide to YouTube for Business by Jason Rich (available in print or eBook) 490 million people log on to YouTube each month. From video production to promotion this book details how to capture those users to promote your business brand, products or services.

Killer Web Content by Gerry McGovern This eBook provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to provide website visitors with the right content at the right time, write compelling web content and make sure their website has the best possible chance of getting into the first page of search results.

For more information visit www.markhampubliclibrary.ca or thecavemarkham.blogspot.ca

CREATING NO-COST MARKETING FROM THE MARKHAM PUBLIC LIBRARYV


CenturyLink is proud to announce our state-of-the-art data center opening in Markham — an Uptime Institute Tier III certified multi-tenant facility.

With our multi-layer site security and proven 100% uptime commitment, we’re doing even more to help your growing business in the GTA and beyond.

Come celebrate the grand opening of our Markham Data Center.

September 9, 2014 • 4-7 PM

We are rolling out the red carpet so RSVP today to tour one of the most innovative data centers in your area.

RSVP at: www.centurylinktechnology.com/toronto-opening

WE HAD ONLY ONE THING IN MIND WHEN WE BUILT OUR NEW STATE-OF-THE ART DATA CENTER.

YOU.

©2014 CenturyLink. All Rights Reserved.


SME’s: Key Considerations When Outsourcing Your HR Needs

H R I S S U E S

creening job applicants, handling benefits paperwork and payroll are just

some of the tasks an HR depart-ment takes care of. For small and medium-sized businesses, these duties often fall on team leads, – and in some cases, the business owner. That’s why many smaller organizations turn to third-party HR firms to take over these functions. Do a quick Google search for “HR firm” and you’ll find a ton of choices, but picking a company that understands your businesses’ culture is much more difficult. Shirley Marie Garcia, Director of Career Management and Community Engagement for Human Resources Professionals Association’s York Region chapter, discusses best tips and what to look for when choosing a HR firm.

If business owners aren’t seeing the outcomes they want (revenue isn’t increasing as expected, client base is waning, marketing campaigns are getting delayed) Garcia says it’s an indicator that administrative tasks are occupying too much time. This means outsourcing HR might be the right choice.

“SME owners have limited resources, so by default they tend to wear multiple hats. They’re often the sales team, accounting department and operations manager all-in-one,” says Garcia. “Delegating HR to a firm frees up more time to focus on other pressing tasks and decreases stress .”

The Top 3 Things to Look for In an HR Firm1. Aligned With Company

Values and Goals:This is a broad requirement, but important not to overlook. HR firms are the first filter when it comes to hiring, they administer employee benefits and handle payroll. These are all essential

parts of your organization and require a partner who understands the industry a business works in.

Maybe this firm is smaller and understands firsthand the different needs of small businesses. Or, it focuses on HR for specific industries. Researching a firm’s clients is a good way of determining whether they’re the right fit.

2. Reputable:The Human Resources Professional Association (HRPA) recently launched a new website named HRPAtoday.com. Its goal is to connect businesses and HR professionals with suppliers of products and services in the HR industry. The “HR Suppliers Guide” located on the site organizes companies by the HR products and services they offer

and allows businesses to search for everything from payroll solutions to recruiting/staffing options.

3. Compliant with the Law: Asking for vendors or suppliers references is a good way of determining whether a firm has solid business ethics. This goes one step further than just checking an HR company’s website for who it works with. References provide

more detail as to what services that HR company offers and how it does them, and in turn, it will help reveal whether they are up to date on regulatory procedures and practices.

How Much is Too Much Outsourcing?Garcia doesn’t recommend small businesses outsource every aspect

of HR. One, it’s costly and two, there are some things that can be done a lot faster in house.

“When I’m looking for staff trainers I’ll first conduct an analysis of what we need, draw up a proposal and then seek out HR consultants,” she says. “Business owners and employees know their organization the best, so it’s beneficial to just do these things in advance.”

She also warns of outsourcing so many functions that the core of HR, human interaction, is lost. Ensuring performance manage-ment, coaching and employee engagement are handled by team leads or management are some ways to prevent this.

“People aren’t just a large part of a company, they are arguably the most important. All the products and services an organization offers are designed and executed by its employees,” says Garcia. “Finding a firm that is the best fit to serve your most important asset should be the priority over cost savings.”

SBy Samantha Sim

Your affordable response option when employees allege harassment or human rights violations

Andrew J. Yu, CHRP Independent certified harassment/human rights investigator

Workplace psychological health & safety system specialist Human Resources Consultant

(416) 915-3723 [email protected] http://www.rising-phoenix.ca

“Delegating HR to a firm frees up more time to focus on other pressing tasks and decreases stress.”


Satisfied Employees = Better Bottom LineEngagement increasingly important to organizational success

mployee engagement is a human resources metric that essentially tells an employer how happy its

workers are. A high engagement score

means workers are satisfied, committed, proud, loyal and who understand how their role impacts the organization as a whole. It translates into high productivity and creativity in peoples’ jobs. A low engagement score often correlates with high absenteeism and low morale and is a clear indication of an unhealthy workplace.

The Human Resources Professionals Association (HRPA) – Canada’s largest HR association and the regulator of the HR profession in Ontario – recently polled its members on the validity of the employee engagement metric in the 21st century Canadian workplace.

Eighty per cent of the 850 HR professional respondents came back with a strong affirmation of the metric, with more than a third saying it’s a concept that’s increased in importance over the years.

Engagement across the generations Seventy-six per cent of respondents agreed that engage-ment means different things to different generations: Mature workers want to be valued as full contributors, rather than people nearing the end of their careers; while millennials want continuous learning and advancement opportunities. They really want to enjoy their work and want their voices to be heard.

Building engagement “Respondents said the most commonly shared drivers of engagement are supportive managers, compelling work, career opportunities, good salary, work/life balance and recognition,” said Kristina Hidas, HRPA’s VP HR Research & Development.

Through their comments, they came back with five useful tips on building an engaged workforce:

KNOW THEM It is vital for managers to know their employees. Senior Leaders should know, and understand, their workforce, while every Front-Line Manager should know the individuals on her/his team.

“Executives, managers and employers need to know who their employees are. Not only names and faces, but work experience, education, outside interests, families. You want someone to be engaged when they show up at work? Know that they have a sick parent, or kids, or that they’re training for a race, or love to play cards. Remember who they are when they leave at the end of the day.”

GROW THEM Help employees to improve their skills, including providing training and career development.

“Too often we think ‘growing employees’ means developing a formal internal career path, or doing courses at night. Wrong. There are many ways to grow employees, and they all make them feel more engaged in their work lives. Send someone who’s afraid of public speaking to Toastmasters, support someone’s hobby, encourage a worker to do a presentation on her favourite charity. These are all growth opportunities and they make all the difference in how people feel about their work.”

INSPIRE THEM Every worker should know exactly how their efforts support the organization’s strategy.

“This means keeping employees in touch with every aspect of what the organization is doing and showing them that we are all working to a

larger strategy and vision. When people feel they are part of something bigger, they’re engaged in it.”

INVOLVE THEM Solicit employee input to leverage their experience and foster creative problem solving.

“Get employees involved in challenges that don’t directly touch them. If they can give an opinion on an issue that affects another team, it’s good for everyone. It generates ownership, and ownership leads to engagement.”

REWARD THEM Aside from compensation, reward employees according to what they value.

“Compensation means a lot of things. We have to pay employees fairly and competitively. But it also means benefits and vacation, flex hours and the ability to work from home. One of the pillars of engagement is the ability to compensate individuals according to what they value, and according to what stage they’re at in their personal lives.”

H R I S S U E S

EBy Kristina Hidas, HRPA, VP HR Research & Development

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Mature workers want to be valued as full contributors, rather than people nearing the end of their careers; while millennials want continuous learning and advancement opportunities.



1. CloudMagicHaving trouble keeping track of all your email accounts in one place? CloudMagic supports up to five addresses in one app and works with Gmail, Outlook, iCloud, Yahoo and Exchange accounts. The app displays individual inboxes for each separate account or users can combine and view all new emails in one stream.

If you’re a Salesforce, Zendesk, Pocket, Evernote, MailChimp or OneNote user, you’ll love CloudMagic because these platforms are all

integrated into the app. Now add a sales lead’s info or launch an email campaign without even having to leave your email app. Available for Apple iOS and Android devicesPrice: Free

2. Splashtop BusinessTurn your smartphone screen into your desktop with this handy app. The Splashtop Business app allows users to access their work computer remotely and syncs seamlessly with Microsoft and Apple iOS products. That means the product works even if you’re using an iPhone, but have a Windows PC laptop.

The app also includes encryption software, ensuring private data isn’t shared with those who shouldn’t have access.Available for Apple iOS, Android, Windows and Blackberry devicesPrice: $60/year (user is able to

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3. CamCardThis business card

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C O R P O R AT E S P O N S O R P R O F I L E

Founded in 2011 by Richmond Hill-native and resident Laura Williams—

who has practiced exclusively in the context of providing advice and representation to employers for more than 18 years—Williams HR Law (WHRL) is a boutique labour and employment law firm. WHRL is focused on helping employers build better workplaces by delivering proactive, practical, customized and sustainable legal solutions designed to meet the everyday HR needs of its clients.

Our clients include organizations ranging from small-to-medium-sized businesses and non-profits, to government agencies and major corporations. Our HR

law services include: hiring strategy and implementation; employment contract and workplace policy design and implementation; performance management; employment standards compliance; human rights; workplace safety and insurance; health and safety compliance; privacy compliance; labour board proceedings; pre-termination advice and strategy; wrongful dismissal litigation; workplace culture recovery; and HR and management training and development.

We’re passionate about providing industry-leading service and delivering the results employers need to build highly-engaged workplaces and boost their bottom line—all while

delivering effective human resources strategy and tactics that give clients the tools they need to design and implement smart policies, train personnel and manage potentially costly HR law risk. That work was acknowledged when we were awarded the Richmond Hill Chamber of Commerce Business Achievement Award for 2013 in the 6-to-10 employee category, and recently named York Region’s small business of the year for 2014.

Since its founding, WHRL’s growth has largely been driven by client referrals, as well as a media-driven marketing strategy. Laura Williams is the regular HR law columnist for PROFIT magazine (now part of

Canadian Business magazine) and she and members of the firm appear regularly in publications such as Canadian HR Reporter and Canadian Employment Law Today. Laura Williams’ appointment as a Labour Relations instructor at the University of Toronto’s Human Resources program in the School of Continuing Studies, has also bolstered the firm’s notoriety in the industry.

In addition, WHRL has grown through the strategic decision to add a sister company in 2013, Williams HR Consulting Inc. (WHRC), to provide HR policy and best practice consultation to our fast-expanding client base. For more information, visit www.williamshrlaw.com

T E C H G O O D I E S

3By Samantha Sim

Hot New Apps for Fall


Thursday, November 20, 2014 • 11:00am – 2:00pmAngus Glen Golf Club 10080 Kennedy Rd (north of Major Mackenzie)

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Canada, income splitting is an important strategy that can help reduce your family’s tax burden.

Our graduated tax rate system means that there is a higher marginal tax rate on taxable income as income increases. Furthermore, each Canadian resident can earn almost $11,000 (varies by province) of taxable income every year tax-free due to the basic personal tax credit. As a result of these two factors, if income can be shifted from a high-income parent to a low-income spouse or child, then the family can realize tax savings up to $15,000 per year (varies by province). If there are four members in a family, then family tax savings of up to $45,000 per year can be realized. Due to this amount of potential annual tax savings, families earning a high income should strongly consider family income-splitting strategies.

For business owners, you can split income by paying reasonable salaries to lower-income family members based on the services

they perform. However, if a low-income spouse or child is not actually working in the family business or their services are minimal, then paying them a salary or bonus that is in excess of the services rendered simply for income-splitting purposes is not permitted.

If you own a Canadian corporation, there are a number of creative strategies to split

income with family members. One such strategy, typically done in combination with an estate freeze, is called “dividend

sprinkling.” Although there are some attribution rules to consider, this strategy involves paying dividends from the corporation to adult children and spouse shareholders based on the growth of the corporation after the estate freeze. If the spouse or adult children had no other income, then approximately $10,000 – $50,000 of tax-free dividends (varies based on

province and new eligible dividend tax rules) could be paid to them from the corporation every year if structured properly.

Gifting funds to minor children is still an effective income-splitting strategy. A child with no other income can earn approximately $15,000–$22,000 of capital gains every year tax-free (varies by province) due to their basic personal exemption.

This article is provided by Sunil Heda, CPA, an Investment Advisor with RBC Dominion Securities Inc. Member CIPF. This article is for information purposes only. Please consult with a professional advisor before taking any action based on information in this article. Sunil Heda can be reached at 416 571 0369 or via email at [email protected].

InFAMILY INCOME SPLITTING

… if income can be shifted from a high-income parent to a low-income spouse or child, then the family can realize tax savings up to $15,000 per year (varies by province).

The VOICE Summer 20145

Neil Garland, Managing Director, Dixon-Garland Funeral Home 905-294-2030

Q: Do you know you could pay up to $20,000 to return a body home should a death occur while travelling abroad?

A: Although not common, and not a possibility we like to think about and plan for, this can happen to anyone. If it does, loved ones are left with their shock and grief, as well as unexpected complications and significant expense—unless the insurance to cover this was in place before the journey started. Even a trip over 100 km can incur substantial cost.

Q: What kind of insurance covers this situation? How can I get the maximum coverage?

A: Terms such as “return of remains” or “repatriation” may be used to describe this coverage. If included within a typical travel or medical emergency insurance plan, it’s very important to know the details, because geographical areas covered may be limited and reimbursement for expenses could be far less than what actual costs may be.

You can research plans available through insurance carriers and/or your chosen funeral home. For example, families who prepay their funerals with Dixon-Garland are able to enroll in a plan that provides worldwide coverage. Our plan handles all the details of documentation, disposition, and return travel home. For a modest, one-time fee, this permanent, lifelong coverage offers maximum peace of mind. If you would like to know more, please give us a call.

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A S K T H E E X P E R T S


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Our comprehensive Disaster Recovery and High Availability solutions are designed to protect your business,

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irst Data Canada, a global leader in electronic commerce and payment

processing, recently announced an agreement with The Canadian Chamber of Commerce in which First Data will offer Canadian Chamber members exclusive merchant processing services.

As part of this agreement, Markham Board of Trade members will receive preferred rates on electronic payment processing services, including credit, debit, eCommerce, mCommerce, cheque guarantee and gift cards.

“Payment card acceptance is mission critical to most businesses,” said Brian Green, President, First Data in Canada.

”Selecting the right provider in this complex market is no easy task for time-starved business operators. First Data’s program offers the value, functionality and respect that Markham Board of Trade members demand.”

It’s no exaggeration to say that nothing offers businesses a better return than investment in a Markham Board of Trade membership. Members receive fast payback by taking advantage of our many cost saving benefits, our First Data Merchant rates being one of them, said Mary Ann Quagliara, Director, Member Services.

To learn more about Markham Board of Trade

member benefits and to start taking advantage of the exclusive preferred merchant rates visit www.markhamboard.com or call 905-474-0730 ext. 16.

ContactMary Ann QuagliaraDirector, Member ServicesMarkham Board of [email protected]

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hen it comes to tailoring its services, Ceridian Canada approaches each

client with a segmentation strategy. Recognizing that small and medium-sized businesses have many different needs than larger corporations, the human resources software and services company uses a personalized approach for each of its clients. That’s why Ceridian is the Business Excellence Award winner for High Quality and Service.

“Ceridian spends a lot of time understanding the market,” says Vice President of Business Excellence Daniel O’Rourke. “We’re always looking to how we can support our services, because at the end of the day we are a people-based business.”

Recognizing the technological

advances that have changed how corporations’ processes, Ceridian has developed products to meet these new demands. Whether it’s a new platform for businesses to handle HR functions or mobile apps that allow SMEs to keep track of payroll, Ceridian believes that working hours aren’t necessarily the traditional 9-to-5 anymore.

“Today the working world is faster paced and it doesn’t mean it’s in an office,” says O’Rourke. “There’s a need for immediacy of information. Business owners need to know what’s going on in the company through multiple platforms.”

But the key to offering high quality service doesn’t just mean providing products that meet industry needs. O’Rourke believes there is a lot of value in how much employees want to work for a company.

“There’s a distinct linkage between happy employees and successful businesses,” he says. “The best businesses aren’t

necessarily those with the most profit, they are the best places to work.”

CERIDIAN CANADA 2 013 AW A R D W I N N E R

Cande Dandele, EVP, Canadian Operations, Ceridian Canada, accepts the High Quality & Service Award from last year’s recipient, Eric Tappenden, the President of Chapel Ridge Funeral Home and Cremation Centre.

By Samantha Sim

W W

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Tel. 905.940.8700 Toll Free. 1.866.508.8700

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Helping Business Help Itself

For over two decades Wilson Vukelich LLP (WV) has helped businesses and their owners avoid and solve legal problems. The WV team is recognized for its creative and effective solutions in all its areas of practice:• Tax and business planning – domestic and cross-border• Purchase and sale of businesses• Corporate finance and commercial real estate• Commercial lending and asset based financing• Wills, trusts and estate planning• Planned giving and philanthropy• Dispute resolution –commercial litigation, shareholder disputes

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NEOPOST CANADA 2 013 AW A R D W I N N E R

hen faced with the challenge of transformation, many companies

look at how to boost sales and cut expenses. For mailing systems provider Neopost Canada, the answer was reinvesting in its foundation – people – and increasing employee engagement. Among the many positive results – the 2013 Business Excellence Award for Business Employer of Excellence.

“We were doing a good job explaining to customers why they should choose us and stay with us,” says Neopost President Lou Gizzarelli. “But we weren’t doing as great of a job in answer-ing those questions when it came to the employee experience.”

Starting with an employee survey asking why they were committed to the company,

management created a buzzword cloud detailing what employees valued most. That information resulted in “Life as a Neoposter”, a paper outlining the company’s employee value proposition consisting of four employee platforms – working with great people, leading with purpose, building a collaborative culture and innovating for growth.

“I’ve always said that we’re very people-centric company,” says Gizzarelli. “Life as a Neoposter helped us express this by unleashing our employees’ motivation to go above and beyond.”

Proof of the platform’s success isn’t just evident in how happy the company’s employees are. Neopost says its seen double-digit growth in customer satisfaction. A survey done by research company InfoQuest found that

90% of Neopost’s customers would recommend the organization’s services, and 91% said they would buy from them again.

Gizzarelli prides the high satisfaction rate on keeping a team who are Neoposters for the long

haul, individuals who love to be a part of the team and share that feeling with others. He’s even coined the term “brand assassins” to describe those who aren’t interested in going above and beyond for the organization.

Lou Gizzarelli, (R) President, Neopost Canada accepts the Business Employer of Excellence Award from Bill Hutton, Chair of the Board of Trade’s Young Professionals Committee.

By Samantha Sim

W

MBT SALUTES SMALL BUSINESS


905.642.0054canmarkcommunications.com

11 Allstate Parkway, Suite 206Markham, Ontario L3R 9T8

Tel: 905.415.8800 Fax: 905.415.8875Tol Free: 1.888.415.8802

Member-Canadian Investor Protection Fund.

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416-571-0369 | [email protected] | www.rbcds.com/sunil.heda Hugo Pacific Commercial Centre 3601 Hwy 7 E. HSBC Tower, 10th Floor,

Suite 1005, Markham L3R 0M3

905-305-7800

MBT SALUTES SMALL BUSINESS


4th Annual

Trade Show and Networking Event

York Downs Golf & Country Club4134 16th Ave, Markham (between Warden & Kennedy)

Wednesday, October 22, 20144:00 p.m. – 7:00 p.m.

Markham Board of Trade • 7271 Warden Avenue, Markham, ON L3R 5X5T: 905-474-0730 ext. 30 | F: 905-474-0685 | www.markhamboard.com | [email protected]

BOOTH SPACE NOW AVAILABLE! 905-474-0730 ext. 30

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1267070 Ontario Ltd. 416-822-0638

Bant Printocut Ltd. bant.ca

Bernie the Computer Doctor berniecomputerdoctor.ca

BGD Group LLP bgdgroup.com

Biyork (Canada) Inc. biyork.ca

Century Signs centurysigns.ca

Charisma Promotions charismapromotions.com

CIBC (West Beaver Creek) cibc.com

Corporate Traveller corporatetraveller.ca

CreativeWorks Marketing creativeworksmarketing.ca

Cruise Holidays atyourservice. cruiseholidays.com

Desjardins Financial Independent Network dfsin.ca\MSHS

Dyma Inc. dyma.com

Expert Speech expertspeech.ca

FASTSIGNS fastsigns.com/2024

Financial Solutions Link Corp. financiallink.ca

Granite Golf Club granitegolfclub.ca

Great Clips Hair Salon at Boxgrove Center greatclips.com

Intuitive Solutions Group Inc. intuitivesg.com

IT Works Co. E-Business Solutions itworksco.com

Ivy Canada Inc. ivycanada.com

Jamieson Y Recruitment 416-937-9341

Jay Financial Services Inc. taxandfinancials.com

KICKS Dance Studio Ltd. kicksdance.ca

Lumawiz lumawiz.com

Nadine Filo, Chartered Accountant nadinefilo.com

NLI Solutions Inc. nlisolutions.com

Palma Structural Engineering, Inc. palma-eng.ca

Passion for Desserts passionfordesserts.ca

Peak Performance Human Resources Corp. peakperformancehr.com

Polaron Solartech Corp. 647-557-1207

Saporito Foods Inc. saporitofoods.com

Sina Printing Inc. sinaprinting.com

SITP Social Enterprise Inc. studentitprojects.com

State Farm Insurance laurievarcoe.ca

Virtual Footprints Synergies virtualfootprintsstrategies.com

Workplace Safety and Prevention Services wsps.ca

WELCOME TO OUR NEWEST MEMBERS

Frustrated with the lack of return on

your marketing initiatives?

Hate making cold calls?

Tired of paying the high cost of group

insurance?

Worried that business expenses are

exceeding your budget?

If any of this resonates with you, call the Markham Board of Trade.We’re here to help your business succeed.

GROW your business • SAVE money • NETWORK with prospects

Call Mary Ann at905-474-0730 ext 16

www.markhamboard.com


Join us in celebrating the achievements of exceptional businesses at the 2014 Business Excellence Awards

Markham’s Premier Business Event of the Year!

Platinum:

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Special thanks to our sponsors:

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November 6, 2014

Cocktails 6pm • Dinner Gala 7pm

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A Premier ExperienceTRADITIONAL BY DESIGN, SPECTACULAR BY NATURE

For those seeking an exclusive private club and world-class golf course, Granite Golf Club’s controlled membership ensures easy access to the tees. Escape the city and steal a quiet moment in our clubhouse or enjoy a game of golf – whatever your pace and level. Granite Golf Club provides an ideal and picturesque refuge from a busy, urban

lifestyle. It is well worth the short drive.

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Documents

Fall Issue SAVING LIVES - Markham VOICE · 2017-03-28 · Fall Issue MARKHAM S EXCLUSIVE BUSINESS MAGAZINE 2014 NEW TAX: Funding Stormwater Management pg 10 GE s $40M Commitment to