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Fall 2010 Fashion prediction. Lisa Moniz. Target market. Target market: Gender: Women Age: Adult 26-35 Degree – Educated Career – from bank executive to corporate Income level $ 95,000 –$ 111,000. Customer profile. Professional Volunteers Member of the chamber Avid skier Surfs - PowerPoint PPT Presentation
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FALL 2010
FASHION
PREDICTION
Lisa Moniz
TARGET MARKET Target market: Gender: Women Age: Adult 26-35 Degree – Educated Career – from bank executive to
corporate Income level $ 95,000 –$ 111,000
CUSTOMER PROFILE Professional Volunteers Member of the chamber Avid skier Surfs Ecology conscience Women
ERA -1950’S - 1980’S - 2010
FASHION CYCLE
Rise early adapter early/late decline obsolescenceBoutiques/ Intro Nieman’s/Saks Macys Walmart Offprice
SALES STORE GRAPH
Sales
Fasion leaderMass mer-chandiser Discounter
Pantone color chart
fall 2010
FALL LOOK 2010
REFERENCES:
Books :
Elaine Stone
Infashion Fun Fame Fortune 2008 Fairchild Publications,Inc. New York
Web Sites
http://www.valuebasedmanagement.net/methods_product_life_cycle.html
May 6, 2010
http://www.irispancy.com/news/581/2009-9/2009925154427_1514.htm
May 2,2010
http://issuu.com/mudpie/docs/trend_magazine_ss11
May 2, 2010
Lucire
http://www.lucire.com/2009/0711fe0.shtml
May 5, 2010
All about fashion trends
http://www.ramptostore.com/2011-fashion-trends/
May 5,2010
http://www.articlealley.com/article_1459346_34.html
Interview with buyer; Jennifer Trivett
