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8/8/2019 Faizan Attaullah Khan-13032
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SUBMITTED TO:SUBMITTED TO:
DR. RASHID ALI SHAHDR. RASHID ALI SHAHSUBMITTED BY:SUBMITTED BY:
FAIZAN ATTAULLAH KHANFAIZAN ATTAULLAH KHAN
REG NO:13032REG NO:13032DATE: 05/11/2010DATE: 05/11/2010
PRESENTATIONPRESENTATION
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QuotationQuotation
The greatest discoveryThe greatest discoveryof my generation isof my generation is
that a human beingthat a human beingcan alter his life bycan alter his life byaltering his attitudesaltering his attitudes
of mind.of mind.
WilliamWilliam JamesJames(1842(1842 -- 1910)1910)
philosopher & philosopher &
psychologist psychologist
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The Concept of Attitude*The Concept of Attitude*
DefinitionDefinition::RelativelyRelatively lasting feelings, beliefs,lasting feelings, beliefs,and behavior tendenciesand behavior tendencies directed towar d directed towar d
specific people, groups, ideas, issues, or specific people, groups, ideas, issues, or
objects.objects.
Attitudes consist of Attitudes consist of three componentsthree components**::
AFFECTIVEAFFECTIVE == feelings towardfeelings toward
something.something.
COGNITIVECOGNITIVE == knowledge a personknowledge a personpresumes about something.presumes about something.
BEHAVIORALBEHAVIORAL == a persons behaviora persons behavior
towards something.towards something.
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66
BETARI Box Model
MY ATTITUDE
AFFECTS
MY BEHAVIOR
AFFECTS
YOUR ATTITUDE
AFFECTS
YOUR BEHAVIOR
AFFECTS
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VIEWS OF ATTITUDEVIEWS OF ATTITUDE
Dispositional view of attitudeDispositional view of attitude
Situational view of attitude:Situational view of attitude:--
e.g.. New comer enter into ane.g.. New comer enter into anorganizationorganization
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ATTITUDE COMPONENTS ATTITUDE COMPONENTS
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ATTITUDE
Social context
provides
Information
shapes
The situational view of attitude
New employeeenters in the workGroup.
Current employeesattitude about:-BossReward systemStressOutput norms
Attitude of new
Employee shapedaccordingly
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THE ICEBERGTHE ICEBERG
HOW MUCH DO YOU SEE OF AN HOW MUCH DO YOU SEE OF AN ICEBERG?ICEBERG?
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THE ICEBERGTHE ICEBERG
ONLY 10% OF
ANY ICEBERG IS
VISI
BLE.
THE
REMAINING 90% IS BELOW
SEA LEVEL.
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THE ICEBERGTHE ICEBERG
SEA
LEVEL
10 %
90 %
VISIBLEABOVE SEA LEVEL
INVISIBLEBELOW SEA
LEVEL
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The Iceberg phenomena is also The Iceberg phenomena is also
applicable on human beings «applicable on human beings «
THE ICEBERGTHE ICEBERG
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THE ICEBERGTHE ICEBERG
SEA LEVEL
KNOWLEDGE
&
SKILLS
ATTITUDE
UNKNOWN
TO OTHERS
KNOWN
TO OTHERS
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In other words,In other words,
THE ICEBERGTHE ICEBERG
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THE ICEBERGTHE ICEBERG
SEA
LEVELBEHAVIOR
VALUES ± STANDARDS ± JUDGMENTS
ATTITUDEMOTIVES ± ETHICS - BELIEFS
KNOWN
TO OTHERS
UNKNOWN
TO OTHERS
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WHAT MAKES YOUR LIFE 100% ?WHAT MAKES YOUR LIFE 100% ?
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
A T T I T U D E
1 20 20 9 20 21 4 5
K N O W L E D G E11 14 15 23 12 5 4 7 5
H A R D W O R K
8 1 18 4 23 15 18 11
S K I L L S
19 11 9 12 12 19 =
=
=
=
82
96
98
100
Let each letter of the alphabetic has a value
equals to it sequence of the alphabetical order:
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...and always remember ...
Most significant change in a person·s life: change ofattitude
A positive attitude is not a destination: it is a way of life
Our lives are reflections of our attitudes
A positive attitude is like a magnet for positive results
Right attitudes produce right actions
A creative attitude is the fuel of progress and growth
ATTITUDE, NOT APTITUDE, DETERMINES YOUR ALTITUDE!
21/11/201021/11/2010 THE ATTITUDINAL INFRASTRUCTURETHE ATTITUDINAL INFRASTRUCTURE 1818
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