FAISAL HAMEED mobile: +971 50 302 0039 l email: messagefsl@gmail.com

PROFILE More than 25 years’ experience in advertising industry. Proficient in planning and buying of Print,

TV, Radio, Digital & Outdoor media. Have a successful record of delivering the assigned duties with

utmost commitment. Self-motivated, to suit competitive work environment and to cope with risk

management.

PROFESSIONAL TOOLS

Visual Dolphin

Statex

Zplan

Brandpulse

MS Office

Working knowledge of Corel Draw, Pagemaker & Photoshop

PROFESSIONAL EXPERIENCE

Senior Media Planner Jan 2015 to date Havas Media Middle East | Dubai, UAE Responsibilities:

Working with the account team to understand the client's business objectives and

advertising strategy

Identifying the media platforms for specific clients and campaigns, to reach the TG

Analysis of research data using specialist industry resources

Study of characteristics, behavior and media habits of target audiences

Recommending the most appropriate media to use, within the most effective time

frame

Making and maintaining good contacts with media houses across Print, TV, Radio,

Digital, Cinema advertising & Outdoor

Maintain detailed records of the media plans & campaigns

Evaluating the effectiveness of campaigns in order to inform future campaigns

Senior Media Buyer Mar 2013 to Jan 2014 Havas Media Middle East | Dubai, UAE Responsibilities:

Negotiate with media houses on day-to-day media buys, to achieve optimum profit

on offline or online campaign, without compromising the positions as per approved

media plan, on top of the agency rates

Check & ensure approved media plan matches with schedule on VD, uploaded by

the planners, before issuing bookings

Monitor advertisements to ensure proper position & production as per the bookings

Share specific client rates to the planning team

Incorporate accurate buying rates and issue bookings to suppliers

Maintain saving sheets of major clients & share it with planners on a monthly basis

Approval of supplier invoices, to process the payments

Maintain professional relationship with media suppliers

Clients: Emirates Airlines l DTCM l Hyundai, Kia l Arabian Shopping Network, Sogedimo Trading l

Shangrila Hotel l Coty: Chopard, Rimmel, Adidas, Chloe, Roberto Cavalli, Lady Gaga,

Davidoff, Guess l Chalhoub group retail: Marc for Marc Jacobs, Michel Kors, Loewe,

Carolina Herara, Chaumet, Mulberry, Celine, Dsquared l Bourjois l Saks Fifth Avenue,

Dolce & Gabbana l Wiko Mobiles l Aabar Properties, Al Thuriah l

Media Buying Manager October 2007 to February 2013 The Idea Agency | Dubai, UAE

The Idea Agency is a leading advertising agency in Dubai, into print, TV, outdoor and

internet advertising

Responsibilities:

Manage day to-day operations of the media

Negotiation with media houses for the best rates for the agency

Media planning

Monitoring advertisements

Invoicing the clients for the advertisements released fin various media

Tracking and approval of invoices from the media houses for payment

Claiming AVR from media houses

Clients: Damas Jewellery (Damas Jewellery corporate, Graff, Tiffany & Co, Paspaley, Stefan

Hafner, Cole Haan, Follie Follie, Links of London, Carrera Y Carrera, Marco Bicego,

Roberto Coin) Al Zain Jewellery, Lifestyle Jewellery l Damas Watches (Quinting, Jaquet

Droz, Sarcar, Jaques Lemans, Perrelet, Parmigiani, Chronoswiss, Varotti, Faver Leuba,

Pequignet, Hautlence, Ulyees Nardin, Girard Perragaux), Appella Watches, Enjoy Bijoux l

Damas Real Estate, Sheffield Real Estate, Aristocrat Real Estate, Solar Match Real Estate,

Trident International, Vanguard Real Estate l Al Bustan centre & residence, Ramada

Downtown, Burj Khalifa, Ramada Hotel & Suites, Ajman, Emerald Palace Real Estate,

Coral Residence Towers, Fujairah l Uomo Boss, Forall Middle East (Palsileri, Lui. Jo) l

Kyocera, Japan l DEWA, FEWA l Zabeel International

Media Manager July 2005 to September 2007 The Big Idea | Dubai, UAE

The Big Idea is a leading advertising agency in Dubai.

Responsibilities:

Negotiation with media houses & buyers for best rates

Good rapport with all leading media houses

Negotiations for the AVR with media houses

Prepare Media plans to reach TG

Track advt materials to the media houses in due course

Track advertisements of clients in various media

Preparation of invoices with accounts department

Tracking of invoices from the media houses

Clients: Credo Investments, Tamanna Real Estate, Landlords Properties, Earth Developers,

Fatima International, Arabian Dreams, Tabani Real Estate, Utmost Properties, Sobha

Developers, Prescott Investments l Redington, Cadd Emirates, Dell Printers l Pioneer,

Onida l Kingstar Insurance l Gulf & Safa Dairies l Coroli, l Senegal, Commotion advtg,

Business Manager June 2001 to December 2004 Media & Message | Cochin, India

Media & Message is an advertising and event management agency engaged in production and

release of newspaper & TV advts, designing and printing of brouchures, mailers, danglers,

POP/POS, packets, event management and conducting various tour packages. Worked with

them in various capacities from 1992 to December 2004

Responsibilities:

Administration & management of the day to day operations of the agency

Monitoring credit recoveries and credit control

Co-ordination with media houses

Arranging Press conferences

Negotiation with suppliers for Printing & conducting events

Conducting exhibitions, seminars & conferences

Negotiation with media houses for volume, annual turnover incentives

Negotiating with media houses for special incentives on payment schedule

Preparing Media plan to suit client’s target market and budget

Achievements: Introduced “Free Classifieds” a fortnightly carrying free classified advts

Introduced directories for various associations, clubs, products & towns etc

Handled product launch of MNC like Microsoft, 3 com, Silicon graphic in Kerala

Managed Product launch of Dalmia cements in Kerala

Account Manager February 1996 to May 2001 Media & Message | Cochin, India

Responsibilities:

Developed & managed a marketing team

Assigning sales target and motivating sales

Handling major clients

Planning market survey, product launches & promotions

Arranging and managing cultural programmes, tour packages for corporate clients

Arranging promotional activities like road shows for various clients

Achievements: Established a chain of classified counters across the state

Account Executive June 1992 to January 1996 Media & Message | Cochin, India

Responsibilities:

Pitching prospective clients

Assisting creative dept. in preparing creative in tune with client’s brief

Preparing Media plans to suit client’s budget

Update the creative and media dept with client’s requirements, after presentation

of creative to the client

Co-ordination of clients with agency for advts & events

Clients: Tata Infotech, Maziad Infotech l Lakshadweep Development Corporation l Kitex ,

Thriveni Textiles, Govind Furnishings l Gentek Computers, Digicom l Bread World l

Parassery Jewellery, Thrissur Fashion Jewellery l Roquins l Shakthiman super Pipes

Account Executive September 1990 to March 1992 Pause Communications | Bangalore, India

Responsibilities:

Servicing the existing clients

Preparation of media plans

Preparing & presenting the client with the reach of various media

Clients: Gayathri Developers, Asset Handlers Greenwich apparels Pvt Ltd. l Vijaya Leasing & Investments Ltd

ACADEMIC QUALIFICATION Masters’ Degree in English Language & Literature 1988 - 90 University of Kerala, India

PERSONAL SKILLS

Good inter – personal skills

Communicator

Organizer

TRAINING & DEVELOPMENT

Negotiation Skills

Time Management

TV Planning

Digital Planning & Buying

PERSONAL PROFILE

Marital status : Married

Dependents : Wife & three children

Date of birth : 15 December 1967.

Nationality : Indian

Passport Number : F 6556334

Place of issue : Dubai

Date of issue : 13 July 2006

Date of expiry : 12 July 2016

Permanent Address : R.K. Cottage, Periyar Colony,

Thottakkattukara, Aluva - 683 108,

Kerala, India.