Fairgrounds feasibility study

In Cooperation with: All American Quarter Horse Congress, Franklin County Agricultural Society, City of Hilliard

Franklin County, Ohio

Frankl in County Mult i -PurPoseCenter Feas ib i l i ty study

To HosT EquEsTr ian EvEnTsDecember 2010

December 2010

Frankl in County Mult i -PurPoseCenter Feas ib i l i ty study

To HosT EquEsTr ian EvEnTs

1Franklin County Multi-Purpose Center Feasibility Study

Table of Contents Acknowledgements 1

Table of Contents 1

Introduction 3Introduction 5GoalsandObjectives 5

Market Analysis 7KeyResearchFindings/Observations 9

FeasibilityAnalysisProcess 11 QuarterHorseImportance 11 Ohio’sEquestrianMarket 12 RegionalCompetition 13 ExtendingFacilityUtility 14 FillingaNicheInCentralOhio 15 Uses 15 EstimatingFacilityUtilization 16EstimatingFacilityRevenue 16SensitivityAnalysis 16 Existing Conditions 17 ExistingConditions 19CommunityContext 21

SitePhotography 22 ParcelOwnership 23 ExistingUtilities 24 ConstraintsIssues&Opportunities 25

Facility Design 27 OperationalDevelopment

Considerations 28 GuidingProgram 29

FunctionalDiagram 30 Multi-PurposeCenter 31 Multi-PurposePlan 32 Multi-PurposePlan 33

BarnLayout 34 BarnElevations 35 BarnElevations 36

Facility Layout 37 ConceptualFacilityLayout 38 Estimate-ConceptualLayout 39 Phase1FacilityLayout 40 Estimate-Phase1 41

Financial Analysis 43 OperationalCosts 45 StaffRolesandResponsibilities 45 OperationalBudget 45 OperationalProforma 46 FundingDevelopmentCosts withOperationalRevenue 47 RegionalEconomicBenefit 48 PotentialDevelopmentPartners 49

Appendix 51 AppendixContents 53 AdvisoryCommitteeMeetings 55 ComparableEquestrianFacilities57-61 UtilityOverlay63-66

Acknowledgements

Franklin County Multi-Purpose Center Feasibility Plan Steering Committee

William Flaherty: Deputy County Administrator, Franklin County Board of CommissionersJames Schimmer: Director, Economic Development & Planning, Franklin County Cam Foreman: Executive Vice-President, Ohio Quarter Horse AssociationDavid S. Meeks: Economic Development Director, City of HilliardTim Shade: Fairgrounds Project Manager, Franklin County Agricultural Society Linda Logan: Executive Director, Greater Columbus Sports Commission

Advisors

Paul Astleford: President and CEO, Experience ColumbusBrian Ross: Vice President, Sales, Experience Columbus Virgil Strickler: General Manager, Ohio Expo Center and State FairChristy Clark: Executive Director, Destination Hilliard

Special thanks to all who have provided their thoughts and time during the planning process.

Kinzelman Kline Gossman|LeadMasterPlanning,LandUseandUrbanDesign,DevelopmentStrategies,StakeholderConsensusBuilding,Visioning,Placemaking,Sustainability,Tourism,Parks&PublicSpacesandRecommendations

Front Street Analytics (FSA)|MarketandDemographicAnalysis,MarketSustainability,EconomicAnalysis,andDevelopmentFeasibility

Hayward Designs Ltd, |EquestrianFacilityPlanning,Design,ConstructionandManagement/Operations

Meyers & Associates Architecture, LLC, |ArchitecturalDesign|RegulatoryReviewandRecommendations

Burgess & Niple|InfrastructureAnalysis,UtilityAnalysis,andPublicFacilityDevelopment

Planning Team

Introduct Ion


I n t r o d u c t I o n

Need for a Feasibility Study and Project Understanding

TheFranklinCountyBoardofCommissionersrecognizesthechallengenowfacingFranklinCountyasitconsidersthepotentialdevelopmentofamulti-purposeeventscentertoprovideanadditionalfacilityforColumbus’sgrowingarrayofequestrianevents.TheAllAmericanQuarterHorseCongress(AQHC)beganin1967byBlairFolckandisnowrecognizedasthelargestsinglebreedhorseshowintheworld.Ithasgrowntobecomeasignificantcriticaleconomicenginefortheregionreceivingmorethan17,000horseshowentries,housesmorethan8,500registeredquarterhorses,drawsmorethan650,000visitorstotheColumbusarea,andcontributesanestimated$110milliondollarstoFranklinCounty’seconomyeachOctober.

TheexcellentgrowthandpopularityoftheAQHCeventhasresultedinunmetdemandforequestrianfacilitiesbeyondtheOhioStateFairgrounds.Giventherelativeproximity,theFranklinCountyFairgroundshasbeenidentifiedasanidealsiteforasatelliteeventsfacilityasdemonstratedbyrecentresearchbytheeventorganizers.WhileprimarysupportforthenewfacilityisthoughttocomefromtheAQHCevent,itisimportanttounderstandthebroaderutilizationofthefacilityanditsimpacttothelocalandregionaleconomy.ForthisreasontheFranklinCountyAgriculturalSociety(Society),theCityofHilliard(City),theAmericanQuarterHorseCongress(QHC),andtheFranklinCountyBoardsofCommissionersseektodeterminethebenefitsandcostsofestablishingamulti-purposefacility,includinganindoorarena,attheFranklinCountyFairgrounds.

Introduction

The Franklin County Fairgrounds is conveniently located in Hilliard, Ohio with the Ohio State Fairgrounds a short drive away.

The Columbus metropolitan area is centrally located within the state.

Ohio Expo Center & State Fair

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Fairgrounds Hotels Restaurants 1 Mile Radius 3 Mile Radius

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Goals & Objectives•RetaintheAllAmericanQuarterHorseCongressinColumbus/FranklinCounty

•Evaluatethedevelopmentcapabilityofamulti-purposecenter&supportprogramfacilitiesontheFranklinCountyFairgroundsproperty

•Conductabroad-basedanalyticalmarketassessment

•DeterminetheeconomicimpactsoftheproposeddevelopmentprogramwithintheCityofHilliard

•Developastrategicimplementationmarket-drivenplan

•Addressmanagement,operationcosts,impactsandopportunities

•Lookintopartnerships&funding/financialscenarios

•Investigateafacilitythatattractsadiverseandviablemarketforexhibitors,spectatorsandorganizers

Market analys i s


M a r k e t a n a l y s i s

Key Research Findings and Observations

� The AQHC Event is a critical source of economic activity for the City of Columbus, Franklin County and many other local and regional municipalities as well as the State of Ohio. An Equestrian Multi-Purpose Facility in Hilliard on the Franklin County Fairgrounds would be an important incentive to retain this important event and grow it in Central Ohio.

� A 2,000 seat Multi-Purpose Equestrian Facility on the Franklin County Fairgrounds would indeed be uniquely positioned to attract equestrian and agricultural events, consumer shows and other spectator events to Hilliard. The market, however, is presently very soft with fewer events demanding price concessions and even subsidies to bring events to Columbus. New development is not advisable in such an environment.

� The facility is envisioned to focus on equestrian events, agricultural events, small local and regional spectator events and consumer shows too small to be appropriately hosted at other Central Ohio facilities. There was concern amoung existing Central Ohio operators of other facilities that a new multi-purpose facility could take some business from existing facilities.

� Phase I development would include the arena facility, one 400-stall stable barn as associated infrastructure development at an estimated cost of $11 million.

� The development would improve existing Fairgrounds operations and capabilities dramatically - establishing a new bar for development and future upgrades to the facilities.

� Operational revenues have been estimated and appear to allow funding of most operational costs but would not be sufficient to service all the expected debt from its construction.

� A entity or group to underwrite the construction of this facility could not be identified. Furthermore, ongoing naming rights or other advertising revenues did not appear significant enough to offset development costs.

� The total direct, indirect and induced economic benefit to the local and regional economy as a result of this development is estimated to exceed $15 million annually.

� Depending on utilization and pricing, revenues from operations are expected to be range from a conservative estimate of $400,000 per year to a more optimistic estimate of $600,000 per year. Expenses are expected to run $500,000 per year. This suggests that the facility could require financial subsidy beyond direct operational revenues of $100,000 per year.

� Banquet, corporate meetings, music and theater events are currently being served by other facilities in the region and the cost of programming this facility to address those specialized needs does not increase marketability of the facility to justify the additional investment.

� This facility would require a more complex management and staffing strategy. Sales and marketing efforts are critical to the facilities success. The outbound sales effect must be started during construction to fill the calendar with paying events as quickly as possible. Outsourcing management to another firm already operating in Central Ohio could result streamline operational costs by sharing some functionality.

� Building a strong set of recurring events and growing events from single-day to multi-day tenants has been shown in other facilities to be a strategy toward economic predictability.

� Local, State and Federal political champions should be sough to seek funds toward this development. The AQHC could be a partner in some capacity.

Overall Assessment:

It is the opinion of the consulting team that the project is not feasible.

• Development costs are very high.

• Ongoing operations are costly.

• The economy is soft and the event marketplace is feeling pricing pressures making revenue estimates difficult to predict.

• The new facility could adversely affect operations of other Central Ohio events facilities trying to attract buisness from a finite pool of events.

• Subsidies or project underwriters could not be identified to bridge gaps in the financial development and operation model.



Primary Design Needs of the AQHC Event: � Exhibition Area with Footing Material � Spectator Seating for 2,000 - 4,000 � Judging / Entry Rooms � Restrooms / Concessions � RV / Trailer Space � Ancillary Stables, Features & Amenities

Multi-Purpose Feasibility Analysis Process

The Franklin County Commissioners are studying the feasibility of a multi-purpose events center at the Franklin County Fairgrounds. The facility would serve to provide a satellite operation to grow the American Quarter Horse Congress event. Additionally, it would expand the offering of the fairgrounds operations and allow hosting of other equestrian, agricultural, spectator and exhibition events.

The feasibility research followed a detailed assessment of the marketplace for equestrian and other events, the competition in the region, amenities and associated costs and the underlying economics of such operations.

The objective is to offer a facility which expands the Central Ohio reach for hosting all types of events. Local competition and potential for cannibalization were of primary concern. The end goal is to increase Franklin County’s ability to grow economically by leveraging tourism and event spending toward induced financial benefit to the region.

The American Quarter Horse Congress (AQHC) is an annual event organized by the Ohio Quarter Horse Association. It is hosted in the Fall at the Ohio Expo Center. During its three week run each year it brings over 650,000 people to Columbus, includes over 17,000 event entries and over 8,000 horses.

The event is estimated to bring over $110 million to the Central Ohio economy and as such is an important source of travel and tourism revenue for the community.

The event organizers have indicated that a satellite facility at the Franklin County Fairgrounds would allow them to expand their offering during the AQHC event. This facility would serve as a satellite to the main show and would host concurrent and complimentary events.

Source: “All American Quarter Horse Congress”, Ohio History Central, July 1, 2005, http://www.ohiohistorycentral.org/entry.php?rec=1652

The Importance the Quarter Horse Congress to Columbus

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The notion of a multi-purpose facility is founded on the basis of the tremendous popularity of horses and the many equestrian disciplines and activities. The horse is an icon of America’s past and continue to be a working part of the nation’s agriculture.

The Midwest - in particular Ohio - is home to a great many horses across a wide variety of disciplines and interests. Each discipline is also frequently part of a larger hierarchy that includes regional or national levels. Each level frequently holds competitions and shows which highlight their particular breed or interest. As such, there are many groups that participate in events and shows at a local, regional and national level. This creates demand for performance, show and spectator facilities to host such events.

Large regional and national shows - such as the American Quarter Horse Congress - are hosted in very large facilities such as the Expo Center. Local and district events are hosted at smaller public or private equestrian facilities.

Local and Regional Equestrian Groups

Achin Acres Farm ShowsAppalachian Appaloosa AssociationArabian Horse ShowsAshland Paint and PlainBC Arena Shows Belpre, OHBlackswamp Horse ClubBuckeye Horse ParkBuckeye Western Horse AssociationCentral Ohio Open Show Horse AssociationCentral Ohio Saddle Club AssociationCentral State Horse Show AssociationClassic Horsemen 4H Club Putnam Co.Equine Promotions Horse ShowsFindlay Fire Cracker Open Horse ShowFulton County Saddle ClubGibsonburg Saddle ClubGreat Lakes Appaloosa Horse ClubHenderson Arena EventsHenry County Saddle Club, New Castle, INIndependent Contest and Pleasure Horse Association (ICPHA)Keystone Saddle ClubLawrence County Horseman’s AssociationMassillon Saddle ClubMid Ohio DressageMid-Ohio Horse Show AssociationMidwest Express Horse ShowsMoore’s Open ShowsNational Quarter Pony Association Open ShowsOhio Hunter/Jumper ShowsOhio Dressage SocietyOhio Paint Horse ShowsOhio Palomino ShowsOhio Pennsylvania Appaloosa AssociationOhio Pinto ShowsOhio Quarter Horse ShowsOhio State Buckskin AssociationOhio Western Horse AssociationOhio-Michigan-Indiana Quarter Horse Association (OMIQHA)Pioneer City Riding ClubSaddlebred Horse ShowsStars & Stripes Team TournamentTri-State Rodeo AssociationVail Meadows Equestrian CenterValley City Saddle ClubWayne County Saddle ClubWyandot County Summer Horse

Events for Two Local Organizations: Mid Ohio Dressage & Ohio Dressage Society

2009 Events – Over 24 – Most LocalMarch 22, 2009 (Sunday) - Schooling Show at Timber RunApril 2-5, 2009 - Equine Affair, Ohio State FairgroundsApril 10 and 11 (Fri / Sat) - Cincinnati Traditions Schooling Show, Roberts ArenaApril 18, 2009 - Nancy Baker Balimo Clinic - Southwind StablesApril 19, 2009 - Schooling Show at Timber RunApril 25 & 26, 2009 - Courtney King-Dye ClinicMay 8-10, 2009 - USEF/USDF Recognized Show, Roberts AreaMay 16 & 17, 2009 - MODA Schooling Show - DelawareMay 30, 2009 - ODS Educational Function – From the Judge’s PerspectiveJune 13 & 14, 2009 - ODS Down Centerline I and II - DelawareJune 19-21, 2009 - USEF/USDF Recognized Show - Roberts ArenaJune 27 & 28, 2009 - Robert Dover Symposium - Roberts ArenaJune 28, 2009 - South Wind Stables Schooling ShowJuly 10-12, 2009 - MODA Classic I and II - DelawareJuly 19, 2009 - South Wind Stables Schooling ShowJuly 25 & 26, 2009 - New Vocations Schooling ShowJuly 29-August 9, 2009 - Ohio State FairAugust 8 & 9, 2009 - ODS Down Centerline III and IV - DelawareAugust 22 & 23, 2009 - Gypsy Woods Farm Clinic with Debbie McDonaldAugust 30, 2009 - South Wind Stables Schooling ShowSeptember 18-20, 2009 - USEF/USDF Recognized Show - Roberts ArenaSeptember 22-24, 2009 - Farm Science ReviewSeptember 22-27, 2009 Dressage at Devon, PASeptember 27 South Wind Stables Schooling ShowOctober 1-4, 2009 - USDF Region 2 Championships - Lamplight INOctober 10 & 11, 2009 - ODS Fall Schooling Show - DelawareOctober 22-25 (?), 2009 - USDF Region 1 Championships - Lexington, KY

Events Vary in Size / Scale Local Events Tend to be Smaller and Recent Attendance is Down

Ohio’s Equestrian Market is Large and Diverse



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1 Ohio Expo Center - Columbus 2 Delaware County Fairgrounds - Delaware

3 Champions Center - Springfield 4 Roberts Center - Wilmington

Hilliard’s Downtown and the Franklin County Fairgrounds Site

Hotels, restaurants and shopping nearby.

The map to the right depicts local and regional facilities considered to be direct competition to a Franklin County Fairgrounds multi-purpose center because they host a significant number of equestrian events each year. The Franklin County Fairgrounds site is located in Downtown Hilliard within walking distance to businesses and restaurants. It is also nearby a number of hotels and other restaurants on Hilliard-Rome Road, Fishinger Road and Interstate 270 and Dublin.

This urban context offers an important competitive advantage. Equestrian or other events would benefit from having easy access to restaurants, hotels and shopping. Furthermore, the Franklin County Fairgrounds site is only a few minutes drive from the Ohio Expo Center. During the AQHC show, shuttles or private transportation could easily and quickly move back and forth between the main show at the Expo Center and events hosted at the Franklin County Fairgrounds.

Regional Equestrian Competition and Advantages of the Franklin County Fairgrounds / Hilliard Location

Hilliard Area Hotels• Comfort Inn• Hampton Inn• Homewood Suites• Super 8• Motel 6• Red Roof Inn• Clark Hotels Dayton• Hyatt Place• Marriott• Staybridge Suites

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Multi-Purpose - Extending the Facility’s Utility:

A facility designed primarily around equestrian events can also easily host a wide variety of other events. In analyzing the programming needs of such a facility, the following general categories were identified and their associated amenities and programming needs incorporated in the design analysis.

Type Programming Needs

Equestrian Events

• Exhibition Area - Access from Both Ends• Spectator Seating - Conditioned Space (HVAC)• Judging / Entry Rooms• Restrooms / Concessions• RV Parking / Trailer Space• Ancillary Stables, Features & Amenities• Basic Lighting / Sound System• +/- 2,000 Spectator Seats

Agricultural Events

• Very similar to Equestrian Events• Flexible Truck / Loading Access• Fixed / Moveable Seats

Spectator Events

• Clear Span Floor / Concrete Floor• 2,500 Seats• Concessions / Restrooms• Dressing Rooms• Temporary Stage / Lighting / Sound• Dock Truck/Loading Access• Rigging for Drapery & Equipment

Exhibition Events

• Flat / Clear Span / Concrete Floor• Floor Space to Sell Booths• Concessions / Restrooms• Show Management Rooms• Sufficient / Available Elec / Water• Dock Truck/Loading Access• Rentable Pipe Drape• Ticket Window



Central Ohio is home to a number of facilities which can accommodate a wide variety of events. The Greater Columbus Convention Center offers more than 1.7 million square feet of exhibition, meeting and banquet space located in Downtown Columbus near the Arena District and Short North.

The Ohio Expo Center has over 1 million square feet of event space and can accommodate 2,000 large animals such as cattle. It is located off Interstate 71 on a 360-acre campus.

Franklin County Veterans Memorial offers 145,000 square feet of meeting and exhibition space and a 3,916 seat theater. It is located in Downtown Columbus on the Scioto River Peninsula near COSI and Mount Carmel Medical Center‘s campus.

A facility added into the local competitive marketplace should fill an unmet gap in the market and increase the region’s ability to attract event business.

The current economic environment has created a decline in consumer and exhibition show traffic - increased downward pressure on pricing for events facilities. As such, it is important that future development in Central Ohio not cannibalize existing business.

Along with this competitive assessment, it is important to note differentiation among Central Ohio’s facilities - particularly related to the facility size and its urban relationship to other amenities such as hotels and restaurants.

A 2,000 seat Multi-Purpose Equestrian Facility on the Franklin County Fairgrounds would be uniquely positioned to attract equestrian and agricultural events, consumer shows and other spectator events to Hilliard.

Filling a Niche in the Central Ohio Events Marketplace

Banquet, Meeting, Performance and Other Uses

Convention Center Expo Center Vets Memorial

Market Focus Corporate Convention, Meetings & Banquet

Agricultural & Consumer Shows

Consumer Expos, Performance & Meetings

Competitive Differentiation

Much Larger Spaces No Equestrian / Ag Focus Much Larger Campus

Larger Exhibition Space (65k sf North Hall)

Performance Venue

Relative Competitive Position

Local and Regional Equestrian / Agricultural Focus

Smaller Consumer Shows Local Spectator Events

Smaller Venue Regional / Local Events Smaller Consumer Shows

The design recommendations for the multi-purpose facility are intended to meet the needs of its primary focus - smaller equestrian, agricultural, spectator and exhibition events.

While the facility could certainly be used to host a large banquet for example, the higher finishes, ancillary services and other more costly amenities desired by buyers of banquet service have not been included in the design recommendations.

Likewise, the needs for corporate meetings, live performance and theater events were not considered to be of primary focus for this new facility. These types of events are currently being served by other facilities in the region and the cost of such programming components do not appear to result in sufficient increased marketability to justify the investment.

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The operational revenue of a multi-purpose facility are based on income from facility rental as well as from a variety of other sources (see inset). The number of days the facility is rented - the “utilization rate” - drives the revenue.

To estimate utilization, a number of sources were studied. Calendars of other facilities were analyzed to ascertain how frequently their facilities were rented. Interviews were conducted with facility managers and other secondary research was conducted.

In general, research and discussion with operators indicated that 50-60% utilization is a conservative estimate for budgeting purposes. Based on this, the following calendar was developed indicating 198 usage days. This would likely result in fewer calendar days because some events run concurrently. This 55% utilization model was used to estimate revenue across a number of sensitivity scenarios.

Estimating Facility Utilization

Revenue Sources:• Facility Rental Fees• Animal Boarding• Equipment Rental• Parking Fees• RV Camping Fees• Concessions• Catering Fees• Supplies/Tack Purchase• Ticket Sales (Consumer Shows)

55% Utilization Calendar

Full Arena Partial Arena Partial Arena Partial Arena Partial

Jan 1 1 1 2 1 1 0 1 0

Feb 1 1 1 2 1 1 1 1 1

Mar 1 1 2 2 2 1 2 2 1

Apr 1 1 2 2 2 1 2 2 1

May 2 2 2 2 2 2 2 2 1

Jun 6 2 4 2 2 2 2 2 1

Jul 4 2 2 2 2 2 2 2 1

Aug 6 2 4 2 2 2 2 2 1

Sep 14 2 2 2 2 1 2 1

Oct 6 2 2 2 2 1 2 1

Nov 1 1 1 2 2 2 1 2 1

Dec 1 1 1 2 2 2 1 2 1

Total 44 18 24 24 18 20 17 22 11

Other Ag / Arena Exhibition OtherEquestrian

Baseline Revenue Model

Full Facility $4,000/day 44 176,000$

Arena $3,000/day 84 252,000$

Partial $1,000/day 70 70,000$

Other Revenue* 99,600$

Total Estimated Operating Revenue 597,600$

Estimating Facility Revenue The pricing estimate was based on inspection of other facilities and a comparison to local pricing practices.

Based on these pricing estimates, the following revenue estimate was compiled. It shows annual revenue of just under $600,000.

Sensitivity AnalysisThe assumptions above were analyzed by downward adjustment from the conservative baseline due to the inherent uncertainty of estimating both utilization and revenue - particularly in a down economic environment.

The tables to the right depict total revenue for the stated assumptions if utilization was 20% lower or if rents were 20% lower.

As you can see, the total facility revenue ranges from the baseline of $600,000 down to over $400,000 for the two scenarios.

For the purposes of analysis, revenue has been modeled with a “low”, “medium” and “high” estimates - $400,000, $500,000 and $600,000 respectively. These figures are supported by analysis of other facility’s revenue and through interview with management.

Fewer Events

Full Facility $4,000/day 35.2 $140,800

Arena $3,000/day 67.2 $201,600

Partial $1,000/day 56 $56,000

Other Revenue* $20,000

Total Estimated Operating Revenue $418,400

Lower Rents

Full Facility $3,200/day 44 $140,800

Arena $2,400/day 84 $201,600

Partial $800/day 70 $56,000

Other Revenue* $24,000

Total Estimated Operating Revenue $422,400

55% Utilization Calender

Ex i st ing Cond it ions


E x i s t i n g C o n d i t i o n s

Existing ConditionsCurrently many of the uses of the facilities at the Franklin County Fairgrounds center around equestrian uses. However, many of the buildings are rented out to serve as a multi-modal space and are used for a variety of purposes. While the facilities are adequate for the Franklin County Fair, they are becoming dilapidated and are in need of repair. If the fairgrounds are to accommodate a new improved equestrian center some buildings may have to be displaced and be replaced within the proposed multi-purpose center.

View of a warm up area on the side of an existing barn.



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Newer Secondary Entry Northwest Pkwy Roadway Frontage Field Parking Drive Aisles

Service Road Off Main Entrance Main Entrance w/ Decorative Fence / Gate

Northwest Pkwy - Existing Parking Aisle

Stable Service Road Storage Area / Maintenance Barn

Main Entrance / Opposite Storage Facility

Panoramic View of Open Field (looking SW) Designated Field Parking (foreground)

Site Photography



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1. Fine Arts Building

2. Secretary’s Office

3. Restroom

4. Portable Stands

5. Permanent Stands

6. Dellinger Building

7. Edwards Building

8. Ganyard Building

9. Rigsby Building

10. Bob Evans Arena

11. Birkhold Riding Stables

12. R+S Anglebeck Stables

13. Barn 25 (4-H)

14. Barn 24

15. G.A. Burke Building

16. Barn 27 C.R.C.R.C Raceway

Franklin County Fairgrounds Parcel Ownership

Franklin County Agricultural Society

City of Hilliard

Norwich Township

Existing Buildings

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Existing Utilities

1. Electric

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4. Sanitary Sewer

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Constraints, Issues and Opportunities

Parcel InformationNorwich Township

Franklin County Agricultural Society

City of Hilliard

Old Hilliard

Light Industrial Zoning

Additional InformationAbove Ground Power Lines

Buffer

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Maintenance Road

COTA Express Route 57

Proposed Bike Lane

Proposed Bike Trail

Pedestrian Path

Drainage Patterns

Franklin County Fairgrounds Entry

Fac il ity Des ign

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Event Organizers: •Ahostsitethathasoptimumamenitiesforeachuniqueevent •“Happy”exhibitors,spectators&vendors •Aresponsivefacilitymanagementoperation

FranklinCounty,the“Owner”(TheCommunity): •Provideagoodproduct&service •Asitethatisfunctional,anduserandoperationallyfriendly •Asitethatiseasytomarket •Asitethatiseasytomaintain •Asitethatcanbeeasilyandefficientlybeturnedoverbetweenevents •Thesitetohaveapositiveimpactonthesurroundingcommunity(hotels,lodging, restaurants,shops,schools,etc.) •Thecentermustaddamenitiesintheeventsindustryandnotdiminishbusinessforthe surroundingvenues

General: •Asitethatiseasytonavigateforvehicular,pedestrianandequestriantraffic- wayfindingsystem •Asitethatcanbecordonedoffforticketedeventsandforsecuritypurposeswhen needed •Separationofcar/trucktrafficwithexhibitorsandspectators •Streamlinetrafficflowfromthebarnstothemulti-purposecenterfortheexhibitor

Theseconsiderationswerederivedfrominputofmultiplestakeholdermeetings,individualinterviewsandteammembercontributions.

Exhibitors •Easeofingressandegress–Easeofpullinginwithbigrigs,clearlymarked,wide turningradiionewayand/oreasyturnaround. •Safe&convenientunloadingandloadingareas •Convenientaccessfromparkingtothebarns •Parkingwithpullthroughspaces •RVhook-ups–Providebasicelectricandwaterforcamper/trailers.Thisisnotacamp ground.Thisisforexhibitorstobeabletostayintheirhorsetrailerswithcampersclose totheirhorses,atleastongrounds. •Barnsthatareclean,safe&wellventilated •Convenientaccesstowashstalls&manurebins–Suggesttheybelocatedwherethey donotdisturbhorsesgoingtoandfromtheireventvenues. •Manurebinslocatedforeaseofcleanout–Themanurebinsneedtobelocatedso whentheyarebeingserviceditdoesnotdisturbtheexhibitors.Suggesttheoppositeend ofthebarnsfromwhereexhibitorscomeandgototheireventvenue. •Convenient&coveredaccessfrombarnstowarm-up&fromwarm-uptoeventarena/ venue •Arenawithgoodfooting,properlygroomed,dustfree&maintainedfortheirsport •Arenawithgoodlighting •Indoorandcoveredarena •Convenientaccesstobathrooms •Accesstovendors

Spectators: •Convenientparking •Asitethatiseasytonavigate •Convenientaccesstorestrooms&concessions •Covered&protectedseating •Seatingwithgoodvisibilityofeventfloor •Convenientaccesstothevendors Vendors(TradeShowVendors): •ConvenientParking •Easeofloading&unloading •Easeofset-up&teardown •Locationformaximumexposuretofoottraffic •Asitethatiseasytonavigate •Protected/coveredvendingarea •Electrichookup(somewaterhook-ups) •Convenientaccesstorestrooms&concessions

Facility Design & Operational Development Considerations


F a c i l i t y D e s i g n

Facility Design Guiding ProgramThedesignprocessforthepotentialFranklinCountyMulti-PurposeCenterhasincludedparticipantsfromtheequinedisciplinesincludingriders,organizersanddesignerstoensurethefacilitywillmeettheneedsofpotentialusers.Theschematicfacilitydiagramsarenotintendedtobefinalandrepresentfunctionalandspacialbenchmarkstobeginplanningandprovideanestimateforanequestriancenter.ThelocationontheFranklinCountyFairgroundsrepresentsonlyapotentialplacementwhichwouldrequireafuturemasterplanningeffortinordertobetterassesstheoptimallocationandprovidemoredetailintheinteractionofcurrentandfuturefacilities.

Therequestedlistbelowrepresentstherequestedprogramelementsandareconsideredintheschematicfacilitydesigns.

ArenaRequirements•Showarenafloor150’x240’•Atoneendoflength,amake-uppen•Seatingfor2,500spectators•Announcer’sroomoverlookingarena•Entryoffice(breakoutroom)•Judgesroom(breakoutroom)•Restroomsandconcessionareas

StallingArea•Approximately50010’x10’stallswith10’alleywaysinbetween•Attached(orcovered)walkwaytothearena•Fourwashracksprovidinghotandcoldwater•110voltelectricaloutletseveryeightstalls•Watersupplyforevery15stalls•Manurepitsoutsidethebuilding•Parkingonthreesidesofthebuildingwithspaceforbackingup40’rigswhilemaintainingadrive(parkingfor30rigs)

Camping•75unitswith50-ampelectricandwater/seweragefor75+units(manyoftheseunitswillbebussesor40’horsetrailerswithlivingquarters)•Additionalparkingfortrailersandtrucks

OutsideRidingArea•Acoveredridingpenof150’x300’

CattlePens•Acoveredspaceforcattleoradditionalpracticeareas

Parking•EnoughparkingtoadequatelymeetHilliard’scitycoderequirementof1parkingspaceper5seatsforasportsarena.

30

Functional Diagram

NotToScale

Public Access

Pull-Through Access

Spectator Seating +/- 2000

Main ArenaIndoor Make-Up Arena

Office Area

Open Air Covered Arena

Back of House

30’ Walk

Restrooms

Wash Area



Franklin County Equestrian Center


Multi-Purpose Center

32


Multi-Purpose Center - Plan

NotToScale



Multi-Purpose Center - Plan

20,485 sf

8,398 sf

4,260 sf

13,485 sf

79,680 sf

Total: 126,308 Square Feet

NotToScale

34

162 Stall - All Weather Barn Layout



162 Stall - All Weather Barn Elevations

South ElevationScale 3/16” = 1’-0”

North ElevationScale 3/16” = 1’-0”

36

162 Stall - All Weather Barn Elevations

East ElevationScale: Not To Scale

West ElevationScale: Not To Scale

Fac il ity layout

38

Multi-PurposeCenter

BuildingInformation

AdditionalPracticeSpace

Barn

Parking

OpenSpace

Pedestrian-OrientedSpace

FairgroundsStorage

PedestrianCorridor

Maintenance/ServiceAccess

AdditionalInformationBuffer

MainStreet

FacilityLinkages

Conceptual Facility Layout


F a c i l i t y l a y o u t

Estimate of Probable Cost - Conceptual Facility Layout

Franklin County Multi-Purpose Center Feasibility Study Prepared by:

Schematic Facilty Layout Estimate of Probable Cost Kinzelman Kline Gossman

Date: 11/29/2010 Revised:Calculated By: NL Revised:Checked By: MK Revised:Project: Franklin County Multi-Purpose Center Feasibilty Study File No.:

Item Ext. Description Quantity Unit @ Unit Cost = Total Cost

Barn 24 (7,250 square feet) 1 Each @ 5,000.00$ = 5,000.00$ Barn 25 (10,000 square feet.) 1 Each @ 5,000.00$ = 5,000.00$

Subtotal 10,000.00$

Heavy Duty Asphalt Roadway Pavement (4") 1,554 Cu. Yd. @ 175.00$ = 271,950.00$ 304 Agg. Base (8") 3,109 Cu. Yd. @ 35.00$ = 108,815.00$ Asphalt Pavement (3") for Parking 1,660 Cu. Yd. @ 175.00$ = 290,500.00$ 304 Agg. Base (6") for Asph. Parking 3,320 Cu. Yd. @ 30.00$ = 99,600.00$ 4" Concrete for Plaza 27,075 Sq. Ft. @ 4.00$ = 108,300.00$ Specialty Pavement 1 (Concrete Pavers on 4' Concrete Base) 9,025 Sq. Ft. @ 15.00$ = 135,375.00$ Aggregate Pavement for Parking 7,336 Cu. Yd. @ 30.00$ = 220,080.00$ Curb Ramp 4 Each @ 1,250.00$ = 5,000.00$

Subtotal 1,239,620.00$

Multi-Purpose Center 1 Each @ 5,495,905.00$ = 5,495,905.00$ Open Air Covered Arena 1 Each @ 30,000.00$ = 30,000.00$ 162 Stall Barns 3 Each @ 804,670.50$ = 2,414,011.50$ Stalling 3 Each @ 250,084.40$ = 750,253.20$ Barn Manure Bins 12.0 Each @ 7,300.00$ = 87,600.00$

Subtotal 8,785,069.70$

Benches 15 Each @ 350.00$ = 5,250.00$ Bollards 40 Each @ 200.00$ = 8,000.00$ Trash Bins 20 Each @ 300.00$ = 6,000.00$

Subtotal 19,250.00$

Storm Sewer (Multi-Sized) 1 Each @ 545,500.00$ = 545,500.00$ Storm Manhole 25 Each @ 3,000.00$ = 75,000.00$ Water Line (Multi-Sized) 1 Each @ 259,750.00$ = 259,750.00$ Water Hydrants 4 Each @ 3,000.00$ = 12,000.00$ Water Service 1 Each @ 3,000.00$ = 3,000.00$ Sanitary Line 1,130 L.F. @ 120.00$ = 135,600.00$ Sanitary Manhole 4 Each @ 4,000.00$ = 16,000.00$ RV Dump Station (TBD) 1 Each @ 10,000.00$ = 10,000.00$

Subtotal 1,056,850.00$

Main Site Electric / Facilty & Distribution 1 Each @ 229,682.00$ = 229,682.00$ Parking Lot GFI's 85 Each 100.00$ = 8,500.00$ Parking Lot Lighting 42 Each @ 3,100.00$ = 130,200.00$ Pedestrian Lighting 20 Each @ 2,000.00$ = 40,000.00$

Subtotal 408,382.00$

Excavation 6,050 Cu. Yd. @ 8.00$ = 48,400.00$ Topsoil Stockpile & Placement (30 acres) 24,200 Cu. Yd. @ 8.00$ = 193,600.00$


Signage & WayfindingMain Entrance Sign 1 Each @ 4,000.00$ = 4,000.00$ Street Signs (at crosswalk) 4 Each @ 200.00$ = 800.00$ Wayfinding Sign 6 Each @ 200.00$ = 1,200.00$ Parking Signs 25 Each @ 125.00$ = 3,125.00$

Subtotal 9,125.00$

Planting Allowance 1 Each @ 100,000.00$ = 100,000.00$ Subtotal 100,000.00$

Base Cost Subtotal 11,870,296.70$

10% Contractor Overhead and Profit 1,187,029.67$ Subtotal 13,057,326.37$

10% Design Contigency 1,305,732.64$ Grand Total (Base Bid) 14,363,059.01$

ESTIMATES OF PROBABLE CONSTRUCTION COSTS PREPARED BY THE ARCHITECT REPRESENT

HIS BEST JUDGMENT AS A DESIGN PROFESSIONAL. HOWEVER, THE ARCHITECT HAS NO CONTROL OVER THE

COST OF LABOR, MATERIALS, OR THE CONTRACTORS METHODS OF DETERMINING BID PRICES, OR OVER COMPETITIVE BIDDING OR MARKET CONDITIONS. THEREFORE, THE ARCHITECT CANNOT

GUARANTEE THAT BIDS OR CONSTRUCTION COST WILL NOT VARY FROM ANY ESTIMATES OF PROBABLE CONSTRUCTION COST PREPARED BY HIM.

Demolition

09-218

Preliminary Site Estimate

General Notes

Pavements

Site Structures

Site Furniture

Utilities

Earthwork

BASE COST SUMMARY

Planting

Electric Power & Site Lighting

Draft Page 1 of 1


Schematic Facilty Layout Estimate of Probable Cost Kinzelman Kline Gossman




Subtotal 10,000.00$


Subtotal 1,239,620.00$

Multi-Purpose Center 1 Each @ 5,495,905.00$ = 5,495,905.00$ Open Air Covered Arena 1 Each @ 30,000.00$ = 30,000.00$ 162 Stall Barns 3 Each @ 804,670.50$ = 2,414,011.50$ Stalling 3 Each @ 250,084.40$ = 750,253.20$ Barn Manure Bins 12.0 Each @ 7,300.00$ = 87,600.00$

Subtotal 8,785,069.70$


Subtotal 19,250.00$


Subtotal 1,056,850.00$





Signage & WayfindingMain Entrance Sign 1 Each @ 4,000.00$ = 4,000.00$ Street Signs (at crosswalk) 4 Each @ 200.00$ = 800.00$ Wayfinding Sign 6 Each @ 200.00$ = 1,200.00$ Parking Signs 25 Each @ 125.00$ = 3,125.00$

Subtotal 9,125.00$



10% Contractor Overhead and Profit 1,187,029.67$ Subtotal 13,057,326.37$

10% Design Contigency 1,305,732.64$ Grand Total (Base Bid) 14,363,059.01$





Demolition

09-218


General Notes

Pavements

Site Structures

Site Furniture

Utilities

Earthwork

BASE COST SUMMARY

Planting


Draft Page 1 of 1

40

Phase 1 Facility Layout

Multi-PurposeCenter

BuildingInformation

AdditionalPracticeSpace

Barn

Parking

OpenSpace

Pedestrian-OrientedSpace

FairgroundsStorage

PedestrianCorridor

Maintenance/ServiceAccess

AdditionalInformationBuffer

MainStreet

FacilityLinkages

Phase1BuildingUtilization


F a c i l i t y l a y o u t

Estimate of Probable Cost - Phase 1


Phase 1 Estimate of Probable Cost Kinzelman Kline Gossman




Subtotal 10,000.00$


Subtotal 1,239,620.00$

Multi-Purpose Center 1 Each @ 5,495,905.00$ = 5,495,905.00$ Open Air Covered Arena 1 Each @ 30,000.00$ = 30,000.00$

Subtotal 5,525,905.00$


Subtotal 16,100.00$







Signage & WayfindingMain Entrance Signs 1 Each @ 4,000.00$ = 4,000.00$ Street Signs (at crosswalk) 4 Each @ 200.00$ = 800.00$ Wayfinding Signs 6 Each @ 200.00$ = 1,200.00$ Parking Signs 25 Each @ 125.00$ = 3,125.00$

Subtotal 9,125.00$



10% Contractor Overhead and Profit 835,841.20$ Subtotal 9,194,253.20$

10% Design Contigency Contigency 919,425.32$ Grand Total (Base Bid) 10,113,678.52$





Planting

BASE COST SUMMARY

General Notes

Pavements

Site Structures

Site Furniture

Utilities


Earthwork

Demolition

09-218


Draft Page 1 of 1


Phase 1 Estimate of Probable Cost Kinzelman Kline Gossman




Subtotal 10,000.00$


Subtotal 1,239,620.00$

Multi-Purpose Center 1 Each @ 5,495,905.00$ = 5,495,905.00$ Open Air Covered Arena 1 Each @ 30,000.00$ = 30,000.00$

Subtotal 5,525,905.00$


Subtotal 16,100.00$







Signage & WayfindingMain Entrance Signs 1 Each @ 4,000.00$ = 4,000.00$ Street Signs (at crosswalk) 4 Each @ 200.00$ = 800.00$ Wayfinding Signs 6 Each @ 200.00$ = 1,200.00$ Parking Signs 25 Each @ 125.00$ = 3,125.00$

Subtotal 9,125.00$



10% Contractor Overhead and Profit 835,841.20$ Subtotal 9,194,253.20$

10% Design Contigency Contigency 919,425.32$ Grand Total (Base Bid) 10,113,678.52$





Planting

BASE COST SUMMARY

General Notes

Pavements

Site Structures

Site Furniture

Utilities


Earthwork

Demolition

09-218


Draft Page 1 of 1

Financ ial analys i s / ProForma


F i n a n c i a l a n a l y s i s

Staff Salaries $225,000

Benefits (25% Salaries) 56,250

Office (No Rent) 24,000

Advertising 36,000

Insurance 10,000

Utilities 100,000

Other 20,000

Annual Total $471,250

The operational costs of running a multi-purpose facility are significant.Staffing demands require more full time and part time employees compared to the fairgrounds existing staffing model.

Sales and marketing are critical for the success of such a facility. The process of marketing the facility and actively selling space to users requires a comprehensive and coordinated effort.

There are different methods of managing such a facility. Outsourcing the operations including sales, marketing and event facilitation to a management firm is one common alternative to direct owner operation.

The differences of each model is shown below. It should be noted that there is the potential for operational economy of scale if this new facility folded into a larger management contract involving other Central Ohio facilities.

Operational Costs Staff Roles and Responsibilities

The budget to the right was compiled based on analysis of like facilities and an estimate of local conditions related to running such a facility on the Franklin County Fairgrounds.

Salaries represent the larger single budget item. Utilities in an operation such as this are significant - representing 25% of revenue for some operations.

Total direct operational costs (not including debt service) are estimated just under $500,000 per year.

Operational Budget

46

The annual operational costs and estimates of revenues (low, medium and high) are compiled at the right into a time-series view of the project economics with the effects of inflation considered for both costs and revenues.

Revenue begins in year 1 at an estimated $400,000 for the low estimate, $500,000 for the medium estimate and $600,000 for the high estimate. It is inflated each year at an annual rate of 3%.

Costs are likewise increased at the same rate to account for increases in operations such as salary raises and other costs.

The Low revenue estimate yields a break even situation - the facility covers its expected cost of operations. It is important to note that these “operational break even” scenarios are frequently quoted as the goal of other facilities. The cost of development and its associated debt service was generally expected to come from other sources of public finance and / or debt.

The medium and high revenue estimates yield an annual surplus which would be expected to be available for debt service to repay development construction costs.

Financial Model with Sensitivity Analysis

Revenue / Cost Inflation 3.0% 1.00 1.03 1.06 1.09 1.13 1.16 1.19 1.23 1.27 1.30

Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10

Revenue

Low $400,000 $412,000 $424,360 $437,091 $450,204 $463,710 $477,621 $491,950 $506,708 $521,909

Medium $500,000 $515,000 $530,450 $530,450 $530,450 $530,450 $530,450 $530,450 $530,450 $530,450

High $600,000 $618,000 $636,540 $655,636 $675,305 $695,564 $716,431 $737,924 $760,062 $782,864

Expenses

Estimate $475,000 $489,250 $503,928 $519,045 $534,617 $550,655 $567,175 $584,190 $601,716 $619,767

Operational Profit / Available to Service Debt

Low ($75,000) ($77,250) ($79,568) ($81,955) ($84,413) ($86,946) ($89,554) ($92,241) ($95,008) ($97,858)

Medium $25,000 $25,750 $26,523 $11,405 ($4,167) ($20,205) ($36,725) ($53,740) ($71,266) ($89,317)

High $125,000 $128,750 $132,613 $136,591 $140,689 $144,909 $149,257 $153,734 $158,346 $163,097

Operational Proforma



Three scenarios have been considered to analyze the direct financial “feasibility” of the Franklin County Fairgrounds Multi-Purpose Facility.

Alternative 1 - All Development Costs ($11 million Phase 1 only) to be funded by ongoing operations at the facility. This results in an expected debt service requirement of over $636,000 per year and consequently yields negative cash flows for all three revenue models- only showing a net profit in year 10 of the High revenue estimate.

Alternative 2 - Funding of Half of Development Costs $5.5 million also shows a net negative cash flow in the first six to seven years. It begins to generate positive cash flow in year 7 of the High revenue estimate and Year 10 of the medium revenue estimate.

Alternative 3 - does not include debt service and therefore shows a break even (zero profit) situation for the Low revenue estimate and some profit for the Medium and High revenue scenarios.

It should be noted that operational costs could be higher than anticipated thereby reducing free cash flow.

Likewise, if the estimates of revenue have been under stated and actual utilization is higher - the resulting increase would improve the model.

In deciding upon a course of action - particularly if analyzing the feasibility of incurring long term debt, it is important to make conservative estimates as has been the case herein.

Funding Development Costs with Operational Revenues

Development Capitalization Models

Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10

Alternative 1 - Complete Construction Costs

All Phase One Costs - $11,000,000

30-Year Amortization - 4% Rate

Debt Service $636,131 $636,131 $636,131 $636,131 $636,131 $636,131 $636,131 $636,131 $636,131 $636,131

Operational Profit / (Loss) After Debt Service

Low ($711,131) ($713,381) ($715,699) ($718,086) ($720,544) ($723,077) ($725,685) ($728,372) ($731,139) ($733,989)

Medium ($611,131) ($610,381) ($609,609) ($624,726) ($640,298) ($656,336) ($672,856) ($689,871) ($707,397) ($725,448)

High ($511,131) ($507,381) ($503,519) ($499,540) ($495,442) ($491,222) ($486,875) ($482,397) ($477,785) ($473,034)

Alternative 2 - Half Construction Costs

Half of Phase One Costs - $5,500,000

30-Year Amortization - 4% Rate

Debt Service $318,066 $318,066 $318,066 $318,066 $318,066 $318,066 $318,066 $318,066 $318,066 $318,066


Low ($393,066) ($395,316) ($397,633) ($400,020) ($402,479) ($405,011) ($407,619) ($410,306) ($413,073) ($415,924)

Medium ($293,066) ($292,316) ($291,543) ($306,661) ($322,232) ($338,271) ($354,790) ($371,806) ($389,331) ($407,383)

High ($193,066) ($189,316) ($185,453) ($181,475) ($177,377) ($173,156) ($168,809) ($164,331) ($159,719) ($154,969)

Alternative 3 - No Construction Costs

Operations Self Funded - No Debt Service

Debt Service $0 $0 $0 $0 $0 $0 $0 $0 $0 $0


Low ($75,000) ($77,250) ($79,568) ($81,955) ($84,413) ($86,946) ($89,554) ($92,241) ($95,008) ($97,858)

Medium $25,000 $25,750 $26,523 $11,405 ($4,167) ($20,205) ($36,725) ($53,740) ($71,266) ($89,317)

High $125,000 $128,750 $132,613 $136,591 $140,689 $144,909 $149,257 $153,734 $158,346 $163,097

Based on this analysis, subsidy appears to be necessary to cover not only initial development costs but also ongoing operations in all but the most aggressive revenue estimate scenarios. With the most conservative revenue estimate, in year one $75,000 would be required to cover operational shortfalls. If half of construction costs are to be covered the subsidy must increase to nearly $400,000. Likewise the subsidy would exceed $700,000 in year 1 if all construction costs must be serviced.

Required Fiscal Subsidies

48

Estimated Economic Impact

Number of Annual Visitors 75,000

Portion From Out-of-Town 20%

Hotel Nights 15,000

Direct Spending from Out-of-Town Travelers $249

Total Out-of-Town Direct Spending $3,735,000

"Day Trippers" $60,000

Day-Tripper Direct Spenging Per Person $107

Total Day-Tipper Spending $6,420,000

Total Annual Direct Spending $10,155,000

Economic Multiplier 1.5

Total Annual Direct, Indirect and Induced Benefits $15,232,500

Source of Spending Impact Figures: Experience Columbus 2009. Multiple based on 1.6 and 1.7 figures reported in other facility analyses.

Communities make investment decisions on public infrastructure and facilities based not only on direct economic practicality but also on overall economic benefit realized by the community as a whole. In the case of the events, travel and tourism industry, long history has shown that the economics of the local facility itself do not adequately capture the downstream benefits to the larger economy.

The economic benefits take three general forms:Direct Spending: Spending by the event operator to rent the facility and spending by all participants coming to the event in the form of entry tickets, on-site goods and services, etc.

Indirect Spending: Spending by visitors on other goods and services while participating - hotels, restaurants, shopping, gasoline, etc.

Induced Spending: Additional economic activity spurred by the direct and indirect activity. For instance, a restaurant owner benefits from additional traffic because of the event and pays staff to service this business. These funds then re-enter the local economy as the local employee purchases goods and services with it. - other purchases by local businesses (supplies)

The induced effect is generally shown as a multiplier based on an economic analysis of related inputs and outputs in the local and regional economy. In this case, 1.5 was used based on an analysis of other economic impact analyses from like facilities (1.6 and 1.7 were reported but 1.5 has been used here for conservatism).

The total economic benefit of an equestrian multi-purpose facility on the Franklin County Fairgrounds exceeds $15 million each year.

Regional Economic Benefit



Potential Partners in Development � All American Quarter Horse Congress � State of Ohio Department of Development � Franklin County Commissioners � City of Hilliard � City of Columbus � The Ohio State University � Franklin County Agricultural Society � 4-H � Franklin County Soil & Water Conservation District � Youth Sports Organizations � Others

The AQHC Event is of critical important to the City of Columbus, Franklin County and many other local and regional municipalities. An equestrian multi-purpose facility in Hilliard on the Franklin County Fairgrounds would be an important incentive to retain this important event and grow it in Central Ohio.

State and Federal Funds have been used by other communities to fund development of public multi-purpose centers. This model was employed by the City of Jacksonville to fund its equestrian multi-purpose center. The programs and sources of such funds varies and generally relies on committed local, State and National political champions.

The Ohio State University continues to be important leader in State agricultural science. Their participation could be sought based on their animal science, veterinary and outreach / extension programming.

The AQHC could be a partner to the development in some capacity.

Other local and regional equestrian groups should be considered for participation.Naming rights and other advertising could provide additional revenue. “Buy a Brick” donation campaigns and other fund raising should be considered as grass-roots efforts toward its development.

Potential Development Partners

Append ix


A p p e n d i x

The Appendix section contains the following:

+ Advisory Committee Meeting Listing

+ Comparable Equestrian Facilities

+ Utility Overlays

Appendix

Riders warming up during the Franklin County Fair


A p p e n d i x

Advisory Committee Meetings April 29th, 2010 Steering Committee Kick-Off Meeting

May 25th 2010Steering Committee Meeting

June 24th, 2010On Site Committee Meeting

July 29th, 2010Steering Committee Meeting

August 18th, 2010Steering Committee Meeting

September 10th, 2010Focus Group Meeting

Stakeholders meeting on site at the Franklin County Fairgrounds, June 24, 2010


A p p e n d i x

Comparable Equestrian Facilities

The following best existing equestrian facilities have been included to reflect multiple facilities that contain a close programmatic similarity to that of what is being proposed.

Local Competition

1. Franklin County Fairgrounds

2. The Ohio Expo Center

3. Greater Columbus Convention Center

4. Nationwide Arena

5. Franklin County Veterans Memorial

2

3

4

5

2 Miles 4 Miles0

North

1

58

Main Indoor Arena• 150’ x 300’ Indoor multipurpose arena• Cooled with large fans• State-of-the-art dirt floor• Attached 7,200 sq. ft. of covered staging

area provides access to the main arena.• House sound that can be broadcast to the

barn, terrace and barn areas.• Seating Capacity 3,700• Floor seating capacity, 2,675

Concourse Area• 80,000 square feet of concourse space

surrounds the main arena• Includes restrooms, vendor, and

concession areas• Full service box office open during ticketed

events• Judges stand and show office

Concession Facilities• Four concession stands are available within

the building.• Facility retains all concession/liquor

revenues.• Catering handled through outside

company

Area Statistics

North Florida Dressage Association Schooling Show Series IIINight Schooling In The Main ArenaHorse Shows In The Park Hunter-Jumper CompetitionBlack Stallion Summer Camp ExtravaganzaMartha Josey Barrel Racing & Horsemanship ClinicParelli Natural Horsemanship ClinicPals N’ Paws Dog Agility Trials

Events

AE R I A

LMost populous city in Florida

Population - 799,875 People (2006)

Median Household Income - $40,316 (2000)

Jacksonville Equestrian CenterJacksonville, FL

Facility• 120,000 square foot Main Arena • 34, 480 Square Foot Floor• Ample Restrooms• Climate Controlled• 24 ft. x 14 ft. Roll-up Door• Clay/Sand/Loam Surface• 2 Concession Stands• 2,586 Stadium Seats• 4 Spotlights• 2,500 Floor Seating Capacity• Heavy Duty Portable Floor Covering• Dressing Rooms• Sound System• Conference Room• Vendor Space Along Concourse

concession/liquor revenues.• Catering handled through outside

company

Area Statistics

ConcertsRodeosMonster truck showsMotorcross racesBoat & RV showsBarrel racesCircusesCheerleading competitionsHorse shows & competitionsHorsemanship clinicDog agility trials

Events

Fourth largest city in the state

Population - 44,779 People (2000)

Hattiesburg is centrally located less than 90 minutes from New Orleans and Mobile, the Gulf Coast and Jackson, Mississippi.

Forrest County Multipurpose CenterHattiesburg, MS

Facility

Comparable National Equestrian Facilities


A p p e n d i x

• 50,000 sq. ft. Livestock Barn usable floor space

• 120’ x 270’ Indoor Arena (open at both ends)

• Direct Access from Livestock Barn to Arena• Arena Seating for 1200 + (walkways

above seating area)• 274 Indoor Horse Stalls, 500 Total Stalls

Available• 500 Cattle Ties• Customized setups for your specific needs• 4 Wash Stalls• All animal pens under one roof• 6 1/2 acres fenced/shaded parking areas• Sheltered outdoor holding pens with

access open to arena• Office space available in Livestock Barn• RV Hook Ups

Area Statistics

National Team Penning Finals Copenhagen PRCA Bull Riding BalNational Junior Cattle ShowsCutting EventsRoping EventsBarrel race Events

Events

Population - 104,197 people (2000)

County seat of Wichita County

Median household income - $32,554 (2000)

Wichita Falls Multi-Purpose Events CenterWichita Falls, TX

Facility• Designed to be multi-functional• Banquet hall• The footing is made up of a combination

of clay, dirt and sand, it is kept well groomed and prepared for each event on an individual basis.

• Indoor arena - 160’ X 240’

Area Statistics

Appaloosa Horse Club ShowSouth Mississippi Equine Association Monthly MeetingAll Breed Horse ShowNational Barrel Horse Association Barrel RacingMonster TrucksUnited States Championship Wrestling presents destruction IISouth Mississippi Equine Association Horse ShowBluegrass Festival2010 VFD Festival Mud Bog2010 VFD FestivalAll Breed ShowLamar County Turners & Burners Association ShowDeo RodeoAll Breed Horse ClubSouth Mississippi Equine Association Monthly MeetingTractor and Engine ShowGarden Seminar High School RodeoRight way to throw away

Events


County seat of Madison County and situated in the northern part of the metropolitan area surrounding the state capital, Jackson.


Canton Multi-Purpose CenterCanton, MS

Facility

60

• 110,000 sq. ft., heated and ventilated. • 10,000 sq. ft. of vending concourse. • 150’ x 300’ arena • Seating for 2,286. • Fully enclosed 75’ x 125’ paddock• Attached 120’ x 240’ covered arena, • Two outdoor 120’ x 240’ practice rings

and three lunging rings.• Barns E & F contain 152 additional stalls• Total permanent stall capacity to 456. • A total of 18 wash bays serve the six barns

now available, all supplied by hot and cold water.

• An additional 120’ x 240’ riding ring, a dressage pad and two lunging rings are soon to be constructed.

• These additions to our facility come complete with a new fiber optic sound system to better meet the needs of each event.

• The East Building has 134 temporary stalls or serving as an indoor riding arena.

• 100 RV sites with water, electricity• 4-station waste disposal site• 10,380 square foot Meeting Center

Exposition Hall

• Coliseum - Equine Shows• $900.00/day or 10% of gate + $125/

event technology fee• Coliseum - All Non-Equine Shows

• $1,500/day or 10% of gate + $125/event technology fee

Area Statistics

NE Dist. 4-H Horse ShowSr. Expo 2010NCQHA Dist. V Spring Classic Quarter Horse ShowCarolina Classic DerbySoutheast Dist. 4-H Horse ShowMorning Star Ranch Memorial Weekend Classic & DerbyEHA’s Hunter Horse ShowECOSC Martin Festival Open Horse ShowNBHA & IBRA Barrel RacingFirecracker Jubilee/Liberty Bell ClassicSERHA Main Event & Double Run FuturityECOSC Freedom Classic Open Horse ShowSummertime Blues Dressage At Its FinestVRHA’s Summer SlideJust Horsin’ ‘Round Open Horse ShowEHA Hunter Horse ShowECOSC Sunnyside Open Horse Show12th Annual Carolina Classic Horse ShowFall Indoor EHA Horse Show2010 Stampede In The Park RodeoECU Equestrian Team IDA Horse ShowCarolina Fall Classic SE Affliliate Reining Championship

Events

About 40 minutes from Greenville, NC


County seat of Martin County


Senator Bob Martin Eastern Agricultural CenterWilliamston, NC

Facility• The Coliseum was constructed in 1901• Large, three-story, enclosed oval-shape

amphitheater housing a show ring for horses.

• ADA accessibility• Concession space• 60,000 Square feet• Metal halide Lighting• Permanent Ticket Windows• 116’ X 241’ Dirt Show Ring• Restrooms• Oval Shaped Amphitheater• Overhead Fans• Seating for 2,688• Office Space• Sound System Large Overhead Doors

Area Statistics

Horse ShowsQuarter Midget RacingConcertsMotorcycle TrainingSoftball TournamentsPresidential RalliesCuttingTeam PenningTeam RopingBMX ClubsRodeoCircusATV Racing

Events


Capital of Illinois and the county seat of Sangamon County


Illinois State Fairgrounds - The ColiseumSpringfield, IL

Facility


A p p e n d i x

• Great Southwest Equestrian Center has been serving Houston and the state of Texas since 1986.

• Attracts equestrians from across the United States, Mexico, Canada and beyond.

• A new and exciting renovation is under way!

• Enhanced viewing areas• Improved footing• Special walkways for horses and people• Luxurious hospitality club• Ability to host multiple events. • Great place for a company picnic or a chili

cook-off• Clubroom facility• 4 covered arenas• 5 outdoor arenas• Stalls for up to 1,000 horses• Seating for over 4,000 in main show

complex• 5,000 sq. ft. arena club• 100 RV slots• Concession stands, office space and

vendor areas• 65-acre complex• More than a half million square feet of

covered arenas, stables, pavilions and support buildings for year-round activities regardless of the weather (no rainouts)

Area Statistics

Equine Events

Events

Within the Houston–Sugar Land–Baytown metropolitan area

30 mins from Houston



Great Southwest Equestrian CenterKaty, TX

Facility• State-of-the-art facilities• The arena can seat more than 2,000

people.• 48,000 square feet of exhibit space • Which can accommodate

• 246 booths (10’ X 10’)• More than 600 modular livestock stalls

and • Luxury skyboxes

• More than 1,000 parking spaces• RV Park and additional RV spaces• Concession area• Adjacent pavilion with showers• Dressing rooms• Adjacent outdoor covered pavilion (400’

X 230’)

Area Statistics

Tunica Cutting Horse FuturityRosa Fort Majorette JamboreeSoutheastern Beefmaster Cattle SaleMid-South Quarter Horse ShowRosa Fort Greene RevueJeffers Cowboy Mounted Shooting National ChampionshipBrother-N-Laws Team RopingLucky Dog Productions Barrel RaceSouthern National Demolition DerbyRosa Fort High School GraduationShetland Pony & Miniature Horse Show & SaleSt. Jude Dixie Land Summer SlamDelta Blues Classic Hunter Jumper Horse ShowUnited States Team PenningBrother-N-Laws Team RopingUSTRC Southeast Regional FinalsT & J Bucking Stock SaleMid-South Championship Demolition DerbyBoy Scouts of America Scout Base 2010Fortune 5 Barrel Race

Events

Located on the edge of a growing gambling destination


County seat of Tunica County

Median Household Income - $26,607 (2000)

Tunica County Expo & ArenaCanton, MS

Facility


A p p e n d i x

WATER

Water

Water

440’ - six 2” laterals

Existing Utilities

Storm

Storm

1410’ - 6” Pipe

Sanitary

Sanitary

825’ - 8” Pipe

Manhole

Water Manhole

Storm Manhole

Sanitary Manhole

Proposed Utilities

Piping (by diameter)

Utility Overlay

64

1130’ - 8” Pipe

SANITARY

Water

Water

Existing Utilities

Storm

Storm

Sanitary

Sanitary

Manhole

Water Manhole

Storm Manhole

Sanitary Manhole

Proposed Utilities


Utility Overlay


A p p e n d i x

2485’ - 12” Pipe

1130’ - 15” Pipe

880’ - 18” Pipe

500’ - 24” Pipe

480’ - 30” Pipe

125’ - 36” Pipe

STORM

Water

Water

Existing Utilities

Storm

Storm

Sanitary

Sanitary

Manhole

Water Manhole

Storm Manhole

Sanitary Manhole

Proposed Utilities


Utility Overlay

66

ALL UTILITIES

Water

Water

Existing Utilities

Storm

Storm

Sanitary

Sanitary

Manhole

Water Manhole

Storm Manhole

Proposed Utilities

Sanitary Manhole

Utility Overlay

Documents

Fairgrounds feasibility study