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8/4/2019 Fairfax Digital Rate Card
http://slidepdf.com/reader/full/fairfax-digital-rate-card 1/4
The sharp end.RATEcARD EFFEcTIVE SEPTEMBER 2011
Fairfax Digital NZ
stuff.o.nz
8/4/2019 Fairfax Digital Rate Card
http://slidepdf.com/reader/full/fairfax-digital-rate-card 2/4
FD CONNECT (CONSISTS OF THE FOLLOWING PRODUCTS)
Behavioural Targeting cPM Weekly Ad Impression Base Audiene Size BT Definitions
Business Readers $35 1,100,000 400,000A unique who visits stuff.co.nz business pages a minimum of 4 times per month
A unique who visits stuff.co.nz news pages a minimum of 4 times per month
A unique who visits stuff.co.nz motoring pages a minimum of once per month
A unique who visits stuff.co.nz travel pages a minimum of t wice per month
A unique who visits stuff.co.nz small business pages a minimum of once per month
A unique who visits stuff.co.nz sports pages a minimum of 4 times per month
News Enthusiasts $35 2,800,000 1,000,000
Automotive $35 1,289,000 250,000
Travel $35 900,000 330,000
Small Business Interest $35 99,000 18,000
Sports Enthusiasts $35 1,100,000 540,000
custom Behavioural Targets $35
Keyword Targeting cPM
Relevant Offers - Text & Logo $10
Display Ad Sizes - 300x250728x90/760x120/160x600/300x600
$40
Performane channel - cPc
NEWSLETTERS SUBSCRIBERS AD INSERTION PERIOD &DISTRIBUTION FREQUENCY
SKYSCRAPER 468X60 BANNER ADVERTORIAL
cuisine 17,900 Fortnightly $1,000 NA $1,500
NZHG 18,700 Monthly $500 $500 $750
NZGardener 25,100 Weekly $500 $500 $750
Life & Leisure 9,600 Monthly $300 $300 $500
TV Guide 9,100 Weekly $300 $300 $500
Lifestyle Blok 700 Weekly $200 $200 $300
Autoar 700 Monthly $200 $200 $300
MASTHEADS300X250/728X90/760X120
/160X600/300X600300X250- BELOW THE FOLD
WEEKLY ADIMPRESSIONS
WEEKLY REACH
Waikato Times $20 $15 580,750 32,000
Taranaki Daily News $20 $15 508,750 22,000
Manawatu Standard $20 $15 408,500 24,000
The Dominion Post $20 $15 1,740,000 90,000
Marlborough Express $20 $15 276,500 14,000
Nelson Mail $20 $15 428,250 21,000
The Press $20 $15 3,183,500 77,000
Timaru Herald $20 $15 225,500 12,000
The Southland Times $20 $15 513,750 24,000
Sunday News $20 $15 195,500 5,600
MASTHEADS WEEKLY RATE MONTHLY RATE WEEKLY ADIMPRESSIONS
WEEKLY REACH
Aukland Now - News channel 20% SOV $440 $1,400 274,500 39,000
Aukland Now - Homepage 100% SOV $370 $1,190 274,500 39,000
Aukland Now - ROS 20% SOV $305 $980 274,500 39,000
Fairfax Digital is the preeminent produer of digital ontent in NZ,offering a variety of advertising solutions to meet lient’s needs.Publishing aross multiple digital platforms, Fairfax Digital reahesover 3.55 million New Zealanders
FD connetFD connet is an innovative portfolio offering three produts fousedon onneting your lients advertising message to the most targetedaudiene in a relevant & effiient manner
BehaviOural TargeTing
TARGETED Reah the most valuable audiene
BT is new produt that intuitively traks onsumer ationsaross our network, to predit future onsumer behaviour soyou an display the most relevant advertising message to6 identified behaviour based audienes
For example, through BT you an reah motoring enthusiastswithin an environment beyond just motoring ontent. This isdone through FFX sophistiated tehnology whih allows youto reah your motoring audiene as they navigate throughoutFFX setions & sites
COnTexTual TargeTing
RELEVANT Reah your audiene with an engaging,relevant message
FD connet has the ability to target nihe terms andkeywords relating to a lient’s brands and ampaigns. This
in-turn allows an advertisers ampaign to ahieve a muhhigher level of audiene engagement and relevany of adreative to the artile, whih is more likely to result in ahigher response rate
PerfOrmanCe Channel
EFFIcIENT To deliver better, ost effiient results
cost-Per-clik ampaigns are a very ost effetive wayto reah your audiene. With the advertiser only payingwhen a user liks on their ad, it ensures effiient use of marketing budgets
cPc ampaigns are served aross all FFX sites toensure suffiient inventory is served to deliver onforeasted liks
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STUFF.CO.NZ CHANNELS - ALL DISPLAY AD SIZES300X250/728X90/760X120/ 160X600/300X600
300X250- BELOW THE FOLD
WEEKLY ADIMPRESSIONS
WEEKLY REACH
Homepage $25 $24 5,797,000 789,000
Business $40 $36 1,165,000 266,000
Travel $45 $40 203,000 93,000
Tehnology $35 $34 299,000 127,000
Weather $24 $19 101,000 36,000
Entertainment $30 $24 1,508,000 287,000
Lifestyle $30 $24 836,000 202,000
News $25 $20 4,340,000 738,000
Sport $20 $16 2,163,000 299,000
Blogs $10 - 16,000 -
Run-of-Stuff.o.nz $15 $12 10,000,000 1,109,000
STUFF ON MOBILE SITE (M.STUFF.CO.NZ)BANNER(TOP & BOTTOM)
WEEKLY ADIMPRESSIONS
WEEKLY REACH
Homepage $23 1,175,000 78,000
Full Home Page Weekly Buyout (Top & Bottom Banner) $20,000 1,175,000 78,000
Business $35 150,000 14,000
Travel $30 31,000 4,000Tehnology $35 105,750 13,000
Entertainment $25 201,500 23,000
Lifestyle $25 25,750 9,000
News $20 646,500 79,000
Sport $15 376,000 22,000
Run-of-m.Stuff (exl. Homepage) $12 1,632,500 196,000
Sponsorship Opportunities (available aross all mobile platforms) POA
STUFF ON MOBILE APPS (IPHONE & ANDROID)BANNER(TOP & BOTTOM)
WEEKLY ADIMPRESSIONS
WEEKLY APP USERS
DOWNLOADS
Homepage $23 cPM 51,293 40,000 iPhone: 84,619
Full Home Page Weekly Buyout aross both platforms (Top & Bottom Banner) $1,000 P/Wk 51,293 40,000 Android: 16,032
Run-of-Stuff Apps aross both platforms (exl. Homepage) $15 cPM 46,970 40,000
Run-of-Site-Apps aross both platforms (exl. Homepage) - Full Page $30 cPM
Sponsorship Opportunities (avai lable aross all mobi le platforms) POA
STUFF ON TABLETS (IPAD) TILE WEEKLY AD IMPRESSIONS
WEEKLY APP USERS
DOWNLOADS
Run-of-iPad (Banner + Full Page) $20 207,900 9,300 iPad: 29,778
Sponsorship Opportunities (avai lable aross all tablet platforms) POA
HOME PAGE FIXED PRICEDAILY RATE
DAILY ADIMPRESSIONS
DAILY REACH
One Day Buyout (all impressions - above fold) $12,000 1,242,000 233,000
One Day Buyout (all impressions - below fold) $5,000 1,242,000 233,000
Full Home Page One Day Buyout $15,000 2,484,000 233,000
VIDEO CPM WEEKLY ADIMPRESSIONS
Pre-Rolls & companion Banners $60 300,000
NEWSLETTERS SUBSCRIBERS AD INSERTIONPERIOD 468X60/160X600 ADVERTORIAL FREQUENCY OF DISTRIBUTION
Business Day 4,606 Per Week $500 $800 Daily or Weekly - subsribers hoie
Headlines 13,471 Per Week $700 $1,000 Daily - Monday-Friday
SPONSORED CONTENT
Advertiser providing ontent to stuff.o.nz First Month - $15k: set up $4k , supporting media $11k
Supporting media links to advertisers sponsored ontent page Ongoing months - $7,000: maintenane $1,500, supporting media $5,500
customisable pakages are available to suit lients needs POA
* Double clik for Publishers July 2011, Omniture Sitecatalyst June-July11, Nielsen Online Mobile Market Intelligene July11, Nielsen Online Market Intelligene Domesti Jul11 P.T.O.
NZ’s largest news site whih onnets with 3.3 million uniquereaders and delivers over 110 million page impressions permonth. It offers premium news ontent aross multiplevertile hannels: General news, business, tehnology, sport,entertainment, life & style, travelling & blogs
m.sTuff.CO.nz
M.stuff.o.nz (NZ’s #1 mobile site) reahes 640,000 monthlyvisitors & delivers 5.5 million monthly page views
sTuff.CO.nz aPPs
Our platform also has multiple tablet/mobile offerings inthe market plae, These reate the ability for our readers toonnet with stuff.o.nz on the go
videO On sTuff.CO.nz
Stuff.o.nz delivers over 1+ million video streams per monthaross a variety of different ontent. Our video offeringprovides your lients the perfet platform to run their TVc’sonline for signifiant inremental reah
sPOnsOred COnTenT
FFX an reate an advertorial styled page homed within astuff.o.nz sub-setion and inlude advertiser ontent withinthis environment
This is a great option for an advertiser who wants to offermore information than just a standard advertising messageand wants longer engagement with their audiene
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TEXT FORMATS WEEKLY
RATE
WEEKLY AD
IMPRESSIONS
Top Strip $6,000 17,000,000
Special Offers $7,000 17,000,000
Sponsored Links $4,500 17,000,000
RICH MEDIA LOADING FORMATSLOADING %
ACROSS ALL PAGES
Video Ads 10%
Gutter/Side Bars 20%
Push Down Big Banner 15%Standard Expandable Ad 15%
Super Expandable Ad 20%
Full Page Expandable Ad 25%
Page Take Over 30%
Sushi Train 25%
contat Details
Agenies please ontat your Fairfax Media consultant
Aukland (09) 970 4000 or Wellington (04) 474 0487
Diret lients please email [email protected]