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M AX IMIZ ING E V E NT F UNDRAIS ING S UCCE S S W I T H B L A C K B A U D F R I E N D S A S K I N G F R I E N D S ™
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HOUSEKEEPING!
o Please mute your phone while listening. Only unmute when laughing at my jokes
o Please do not put the call on hold – hang up and call back to eliminate hold music playing during the session
o Optimize Viewing the Event• Hit the F5 key to put the window into full-screen mode• Close all other applications• Increase your computer’s screen resolution
1. Start Menu->Control Panel->Display
2. Settings Tab
3. Increase screen resolution by moving the slide all the way to the ‘More’ side (right)
4. Click Apply and OK
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QUESTIONS ALONG THE WAY?
Please feel free to type your question into the Q&A chat box:
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MEET KRISTIN
• 28 years old
• Born and raised in Ann Arbor, Michigan
• With Blackbaud for 4 years
• Started fundraising at age 12
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AGENDA
What’s the big deal about peer-to-peer fundraising?
Keys to p2p fundraising success
What does Blackbaud have to offer?
Customer showcase
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MARKETPLACE SIZE PROJECTIONS – 2008 TO 2014
2008 2009 2010 2011 2012 2013 2014$0.0
$20.0
$40.0
$60.0
$80.0
$100.0
$120.0
$21.4 $25.3 $29.2 $33.1 $37.0 $40.9 $44.8
$18.0$21.3
$24.6$27.9
$31.2$34.5
$37.8
$9.0
$10.7
$12.3
$14.0
$15.6
$17.3
$18.9
$8.7
$10.3
$11.8
$13.4
$15.0
$16.6
$18.2
Run Walk Ride 30 All Other Events / IFEs Canada UK/Intl
$119.7M
$57.1M
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WHY IS EVERYBODY DOING IT?
Organizations and Participants • Provides opportunity for constituents to turn passion into action• Moves constituents into the role of fundraiser & ambassadors for your
organization• Diversifies traditional fundraising efforts, revenue stream
Donors • My friend asked for my help• I want to support their efforts and help them reach their goal• Donor wants to honor loved ones and be recognized for their support
It’s a win-win for you and the community you serve
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WHAT DO THESE NUMBERS HAVE IN COMMON?
$1.3 BILLION RAISED
17 million participants
31 MILLION DONORS
37,000 EVENTS (AND COUNTING…)
POWERED BY FRIENDS ASKING FRIENDS™
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1. EMPOWER participants to become successful fundraisers
2. Extend REACH with built-in, mobile ready social media tools
3. MANAGE your events more efficiently
KEY BENEFITS OF FRIENDS ASKING FRIENDS
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EMPOWER PARTICIPANTS TO BECOME SUCCESSFUL FUNDRAISERS
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DID YOU KNOW…
•Participants who use online tools raise six times more than non-users
6
•Multi-year participants raise up to three times more than new participants
3
•Average participant sends 27 emails
27
•FAF emails have a 90 percent greater open rate
90
•1 in every 4 emails sent my participants convert into donations
1 in 4
•Average gift per participant is $60
60
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SIGNING UP
• This is an opportunity to learn about your participants
• Understand participants’ mission connection, interests, and fundraising goals
• Segment participants into groups depending on level of engagement and goals. Create communication plan accordingly
• CAUTION: You’ll be tempted to ask lots of questions, but be courteous participants and don’t make the form too long
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PERSONAL E-MAIL SOLICITATION
Why it works?
• They are asked by a friend
• Message from a friend means high response rates
• E-mail is easiest and least intimidating way to ask.
• Quick link directing friends to personal page
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ONLINE CHALLENGES
Add competitive components to your
event- everyone loves a challenge
Create a special online challenge to
support organization initiative
Team captain challenges
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Library of Personal E-mail Templates
Team Leaders
General Walkers
Team Members
Thank You Messages
Customer Service is Critical - Available 24
Hours a Day Near Event
Offer 75 Online Tips and Checklists
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BEST PRACTICES: EMPOWERING PARTICIPANTS
Registration form can be used to learn about participants interest and mission connection.
Provide steps to setting up personal page in collateral materials.
Share why setting up personal page is important.
Make follow up calls to participants and be sure to remind them personalize their webpage.
Create online challenges, a little healthy competition is always fun!
Connect online and offline efforts. Offline efforts increase online activity!
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EXTEND REACH WITH BUILT- IN , MOBILE READY SOCIAL MEDIA TOOLS
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WHY DOES SOCIAL MEDIA MATTER?
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WHY DOES SOCIAL MEDIA MATTER?
Social Media Users Are Your Top Supporters
Social Media Users Come Closer to
Reaching their Goals
Social Media Users Set the Highest Goals
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BLACKBAUD SOCIAL MEDIA TOOLKIT
Allows event participants to reach more people and share compelling messages
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UPDATE FACEBOOK STATUS FROM PARTICIPANT HQ
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YOU CAN EVEN SEND A TWEET!
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MOBILE READY EVENTS
Fundraising on the Go!• Fundraising is no longer confined to desktops and business hours.• Take your events on the road with mobile ready event, personal, team, and
individual donation pages. • Automatically redirects mobile devices to the corresponding mobile pages to
make it easy to donate anywhere.
*May 2010 Pew Internet phone survey
Email Donation Form Confirmation
E-mail is most popular in US, representing more than 41% of mobile Internet time. That’s up from 37% last year.*
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BEST PRACTICES: EXTENDING REACH
Include information about tools in all
participant communications
Provide social media information
on website and give examples of
how tools are used
Share social media and mobile success stories in
emails, newsletters and on
social media platforms
Include message about mobile and
social when making follow up
phone calls
Highlight tools during team and event kickoffs,
fundraising clinics and personal one on one meetings
Online success requires an integrated strategy. Always including information about
online tools in all your offline efforts.
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MANAGE YOUR EVENTS MORE EFFIC IENTLY
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UNDERSTANDING YOUR DATA
• Helps with creation of fundraising goals. Last year’s achievements become next year’s successes
• Be better stewards of their participants by tracking:- Fundraising activity, interests, goals - Number of emails sent, open rate and conversion
rate
• Create and implement personalized retention and cultivation strategies for event participants- Year round fundraising plans- Move participants up the pyramid- Engage with participants at organization events
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TRACK YOUR PROGRESS: MID-SEASON CORE METRICS
• A set of data that measures the success and projected success of your event
• Snapshot of event’s performance• Measure against your goals/plan for the season and against last
year
Core Metrics
• The metrics you have the ability to influence via your marketing tactics
• Participant Behavior can be influenced mid season
Actionable metrics
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WHAT METRICS SHOULD I TRACK?Participant Behavior
Team size and fundraising performance
Number of emails sent
Adoption of facebook badge
Fundraising goal
Segments
Core segments as defined entering into season
Upon analysis, any segments that pop up different than initial list
Overall Event Gauge Donation $ raised Number of donations
received Number of participants Source performance Site traffic Number of Teams
Detailed Participant Metrics Average donation amount Donation $ / participant Donation # / participant Emails sent / participant
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BEST PRACTICES: MANAGING PARTICIPANTS
Understanding data helps with the creation of
fundraising plan and goals.
Analyzing event results allows you to build on the previous
year’s achievements
Track your progress mid
season: How is the event
performing? Is it on target, above
or below
Participant behavior can be influenced mid
season
Pull the data you need. Take the time to create
and save reports
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GE T CRE AT IV E W IT H INDE P E NDE NT F UNDRAIS ING E V E NT S
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04/13/2023 36Page #30 © 2010 BlackbaudAudio Call: 1-408-792-6300 Event Number: 668 664 929
Equality California – “No on 8” Wedding Registry
Over 1,700 Couples Raising Over $1M Online
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Call Blackbaud: 800-443-9441
Email Blackbaud: [email protected]
Email me: [email protected]
READY TO GET STARTED?
Blackbaud
Friends Asking Friends
