MARKETING RESEARCH

Kampoeng Arab Coffee

BY :

Fadly Abdul Aziz Hassan BMI/10313011

UNIVERSITAS CIPUTRA

2015

INTRODUCTIONCoffee is a beverage that is popular among the people of Indonesia since the arrival of the Dutch to colonize the Indonesian nation while carrying a coffee plant to be planted and then became an export commodity for the Netherlands even today when Indonesia has been an independent nation . Indonesian themselves also have long cultivated coffee plants and processing of coffee became a daily drink for most Indonesian people even today has become a lifestyle trend in Indonesia with the premium coffee products. Coffee drink is one drink that is also favored by most people in Surabaya , as evidenced by the presence of many coffee shops in Surabaya either from warung to the café serving a variety of products based drinks coffee . Café and restaurant in Surabaya grow by 20 % every year it can be seen http://kanalsatu.com/id/post/11660

Coffee in its development are presented in a variety of ways , from the traditional way to use a sophisticated espresso machine . Coffee in Surabaya, the bulk is sold at coffee shops that use traditional methods in the presentation of his coffee , and most of the copies that are usually presented in the traditional way is robusta coffee locally , Arabica coffee is locally named vary according to where plant growth the coffee . Innovation presentation were varied, ranging from the addition of cane sugar , palm sugar , whole milk , ginger , until the chemicals are safe for consumption as creamer .

Arabic coffee as a beverage typical Arab community in Ampel Surabaya , can be used as an alternative choice of specialty coffee products Surabaya .

Arabic coffee is the result of a combination of local Indonesian coffee with spices imported from Arab countries . The only ingredients and spices are imported from Saudi Arabia , namely cardamom . Cardamom has an important role as the giver of the distinctive aroma of Arabic coffee . The composition of the other spices are ginger , cinnamon.

Kampoeng Arabic coffee is a product that combines robusta coffee beans with spices derived from Arabic . The word ' Kampoeng Arab ' in this product declares that the product Kampoeng Arabic coffee is a result of production of local Arab villages in the northern section of Surabaya , which is the region Religious Tourism Sunan Ampel .

Kampoeng Arabic coffee is available in sachet and Aluminum Foil . 20gram sachet containing a mixture of coffee and sugar Arabic Kampoeng on every once in a serving , while for packaging Aluminum Foil Coffee contains Kampoeng Arab 100gram only. In terms of the dimensions of the product , packaging sachet dimensionless length x width , 10cm x 3cm with a selling price of Rp 2.500 , - per sachet and packaging Aluminium Foil 10cm diameter and has a height of 16cm . The price offered for Kampoeng Kopi Arab Aluminium Foil packaging of Rp 50,000 , - per Aluminum Foil .

Eventhough Kampoeng Arab coffee is favorable in Surabaya but it still a new product in market so we as the producer want do some research by comparing kampoeng arab coffee with the other Arabic coffee that had long been distributed in the market such as Cangkir Mas Coffee and Kuda Dunia Coffee

METHDOLOGY

We use exploratory method because we want to know comparasion Kampoeng Arab Coffee with the other Arabian coffee. We use qualitative with interview one by one to the respondent

SURVEY KOPI ARAB

Analysis of Arabic coffee products that have been distribute in the community as well as society's views on Arab coffee in Indonesia especially in Surabaya , East Java, Indonesia .

A. PETUNJUK PENGISIAN

1. Bacalah setiap pernyataan dengan teliti.

2. Jawablah semua pernyataan yang tersedia secara jujur.

3. Berilah tanda check (√ ) pada jawaban Anda.

4. Setelah selesai tolong periksa kembali jawaban Anda.

Keterangan :

1 = Sangat Tidak Baik 4 = Baik2 = Kurang Baik 5 = Sangat Baik

3 = Cukup

BRAND KUDA DUNIA

SURVEY 1 2 3 4 5

RASA

KEMASAN

HARGA

PRAKTIS

MEREK

BRAND KAMPOENG ARAB

SURVEY 1 2 3 4 5

RASA

KEMASAN

HARGA

PRAKTIS

MEREK

BRAND CANGKIR MAS

SURVEY 1 2 3 4 5

RASA

KEMASAN

HARGA

PRAKTIS

MEREK

Nama: ………………………….

Alamat: ………….………………

TTD: ………………………….

`

Interview Result

1. Respondent name= Zeid 2. Age : 453. Occupation : entrepreneur

1. Respondent : ahmad zainuri2. Age : 30 3. Occupation : warung owner

“Taste of Kampoeng Arab Coffee is so good, its better than the other brand, the packaging of cangkir mas is unique it use bottle plastic. Kampoeng arab coffee is easy to serve. The brand of kampoeng arab coffee still new in the market. Kuda dunia is cheaper but the taste just so so”

Price of kampoeng arab coffee more expensive, but the taste is better. Still new in

the market but it unique to serve. Cangkir mas have a unique packaging too

1. respondent : rifky and rinanda2. age : both are 203. occupation : college student

1. Respondent : yanto 2. Age : 483. occupation : warung owner

Kuda dunia has the cheapest price, but kampoeng arab has the better taste. The taste of the coffee and the spices mix perfectly. Rare to find Arabic coffee in surabaya

Never heard of kampoeng arab coffee, the price is expensive but the taste is really good, the ginger give warm to body

from the result of interview, I can conclude that taste of kampoeng arab coffee is

better than the other and it have easy serve product that already have a sugar in that.

But the packaging cangkir mas has bigger percentage because it has unique

packaging. Compare to the other product kampoeng arab is new in market so there

are many people still doesn’t know about kampoeng arab coffee

also the result of this interview we can determined