Faculty Profile - Dr. R.SUBRAMANIYA BHARATHY PRIMS

Faculty Profile - Dr. R.SUBRAMANIYA BHARATHY

PRIMS – PERIYAR UNIVERSITY

AS ON 20TH October 2014.

1. Name in full (In Block Letters) Dr. R.SUBRAMANIYA BHARATHY

2. Date of Birth 19.07.1978

3. Father’s/Spouse Name V.Ramalingam

4. Mailing Address Dr.R.Subramaniya Bharathy Assistant Professor Periyar Institute of Management Studies Periyar University, Salem - 636 011 Mobile : 9865265208 Email : [email protected]

5. Permanent Address

Dr.R.Subramaniya Bharathy No. H-428, Housing Board (Opp. Periyar University) Kottakoundampatti, Salem – 636 011

6. Marital Status Married

7. Nationality Indian

8. State of Domicile Tamil Nadu

9. Category Backward Class

10. Religion Hindu

11. Present Employer PERIYAR UNIVERSITY, Salem.

(STATE UNIVERSITY, TAMILNADU)

mailto:[email protected]

CATEGORY I : TEACHING, LEARNING AND EVALUATION RELATED ACTIVITIES

EDUCATIONAL QUALIFICATIONS (Starting With Higher Degree)

Sl.No Examination

/ Degree

Name of Board /

College/ University % o

f M

ark

s

Subjects

Month

& Year

Passed

1. Ph.D Periyar University,

Salem

Hig

hly

C

om

me

nd

ed

Marketing Management

Consumer Behaviour

Dairy Industry

Sept.

2009

2. MBA University of Madras,

Chennai, Tamil Nadu 74

%

Management Principles

Quantitative Methods

Organisational Behaviour

Management Accounting

Managerial Economics

Legal Systems in Business

Production & Materials Mgt.

Personnel Management

Marketing Management

Applied Operations Research

Financial Management

Computer Languages for Mgt.

Business Policy & Strategic Mgt.

Mgt. Information System.

International Trade

Mkt Research & Cons. Behaviour

New Product Strategy & Mgt.

Services Marketing

Industrial Marketing

April

2000

3. MSW Periyar University,

Salem 68

.3%

Indian Society

Social Psychology

Social Work Research & Statistics

Social Case Work &

Social Group Work

Introduction to social work

Rural –Urban Community

Development

Human Resources Management

Medical & Psychiatric

Social Work

Management of NGOs

OCT

2010

4. M.Sc.,

Psychology

Tamilnadu Open

University, Chennai 69

%

Advanced General Psychology

Advanced Social Psychology

Life Span Psychology

Research Methodology

Psychological Testing

Organisational Behaviour

Marketing Psychology

Human Resource Management

Counselling & Behavioural

Modification Health Psychology

APRIL

2011

5. BBA

Manonmanium

Sundaranar University,

Tirunelveli. Tamil Nadu

62

%

Business Communication

Organizational Behaviour

Principles of Management

Business statistics

Economic analysis

Environment of Business

Secretarial Practice

Business Law

Financial Accounting

Money & Banking

Banking Law Practice

Corporate Accounting

Entrepreneurship

Human Resources Mgt.

Case Analysis

Production Mgt.

Principles of Marketing

Financial Management

Cost Accounting

Materials Management

Advertising & Sales Mgt.

April

1998

6.

HSc.

Commerce

Stream

Jawahar Navodaya

Vidyalaya, Pondicherry,

Central Board of

Secondary Education –

HRD Ministry

82

.6%

Business Studies

Economics

Accountancy

Hindi

English

Tamil

1995

Ph.D. Qualified for the Ph.D Degree in Management on 27.11.2009 - Register No: 05PHP0027

Title of Ph.D Thesis “A STUDY ON CONSUMPTION PATTERN AND BUYING BEHAVIOUR OF FLUID MILK CONSUMERS IN SALEM DISTRICT”

Qualified the NET Exam held on 20.06.2004 UGC Ref. No. : 1737/(NET – JUNE, 2004) Roll No. N361781

Details of Employment Experience: (In chronological order starting with the most recent)

Sl. No.

Name of the Employer /

Status of the Institute/ University (Govt. /

Quasi Govt./ Autonomous)

Post Held / Designation

Period of Employment

Basic Salary last drawn, Pay Scale

and Grade Pay

Nature of Duties

From To

1 Periyar Institute of

Management Studies (PRIMS), Periyar University, Salem, Tamil Nadu – 636 011 (Tamil Nadu State Government University)

Assistant professor

23.06.

2005 Till date

Gross Salary – 62,017 Basic Pay 22,340 Pay Scale 15600-39100: AGP-7000

Teaching & research Research Guidance Extension Activities Administrative Responsibilities Other Official Responsibilities

2 Vels College of Science Pallavaram, Chennai, (Affiliated to University of Madras)

Lecturer 01.08.2002

22.06. 2005

Consolidated Salary

Rs. 10,000

Teaching Research Extension Activities

Teaching, Learning and Evaluation related activities

1) Lectures, seminars, tutorials, practical, Contact hours undertaken taken as percentage

of lectures allocated

Sl.

No. Description

1. Handling Strategic Management, Organisational Behaviour (I Semester)

Services Marketing, Marketing Management, Research Methodology (II Semester)

2. 12 Hours of Teaching + 4 Hours of Tutorials Per week / 90 Days + 90 Days

(Two Semesters)

Lectures of other teaching duties in excess of the UGC norms

Sl. No.

Description

1. Class Advisor – Advising and counseling the students. Solving their grievances.

Guiding them in their career preparation.

2. Project Research Guide – MBA , M.Phil, Ph.D

3.

Junior Jaycee Wing Coordinator - Conducting events and programmes with trainers

from JCI Salem Metro Chapter and other Chapters.

4. Soft Skills Training & Development Cell Coordinator – Coordinating and

organizing soft skills training programmes to the MBA students.

5. Business Line Club Coordinator – Coordinating the Subscription, organizing

programme with the support of Hindu group.

Preparation and Imparting of knowledge / instruction as per curriculum; syllabus enrichment by providing additional resources to students

Sl. No.

Description

1. Study Materials for all the Units in the syllabus are prepared and supplied to the students for ready reference.

2. Practical Examples are supplied along with the theories. 3. Power Point Presentations are provided for ease understanding of the concepts

4. The students are made to refer a National and an International Book mentioned in the syllabus.

5. Updated information is provided to the students with respect to the concepts given in the syllabus.

Use of participatory and innovative teaching – learning methodologies; updating of subject content, course improvement etc.

Sl. No.

Description

1.

Case Study Methodology: Students will be supplied with a case and will be asked to discuss. Identification of core problem, Pertinent Factors, Generation of alternatives, Evaluation of Alternatives, Identification of best alternative, Conclusion will be the focal areas in the Case Study Discussion.

2.

Product Demo Learning: Students will be asked to bring a product of their choice and when the concepts are explained to them they will be asked to correlate the concepts with the products and discuss the learning. Then the students will be asked to present the outcomes.

3.

Field Learning: Students are instructed to correlate the concepts learned in the class room in the market place. Personally the students will be visiting the market interact with the real time management executives and the validate their conceptual understanding.

4.

MBWA: Management By Walking Around - The students will be asked to just explore the events happening around pertaining to the business and management. They learn different strategies adopted by various brands and marketers just by observing the Products, Advertisements, Exhibitions, road show campaigns etc…….

5.

Experiential Learning: The students themselves involve in the managerial decision making situations. Through internships and part time employment with marketers they adopt, practice and apply the concepts learnt in the class room. Through this, they get the real time experience and validate their learning.

6. Subject Quiz: Quiz Programme is conducted for the students. Concepts taught in the class room and real time examples will be the core questions in the Subject Quiz. This to encourage the students to have updated information their subjects.

7.

Group Discussions : The students will be given with real time managerial issues or sometimes with the subject content and will be asked to discuss the issue. Different dimensions of the given subject will be discussed and the outcome will be a big learning for the students.

8.

Power Point Lecturing : For each and every concepts in the syllabus a Power Point Presentation is prepared and will be presented to the students. This PPT enables the students to have easy understanding of the concepts with colorful and pictorial presentation.

9.

Management Games and activities: Games and activities are also used to make the students to actively engage in the learning process. In This the students are given with some activities and role plays and the outcome of the activities will be a big learning to them.

Examination duties (Invigilation; question paper setting, evaluation / assessment of answer scripts) as per allotment

Sl.

No. Description

1. MBA Semester Examinations Invigilation Duty - PRIMS

2. Question Paper Setting for MBA , M.Phil - PRIMS

3. Evaluation of Answer Scripts for MBA , M.Phil - PRIMS

4. Evaluation of Answer Scripts for MBA – Affiliated Colleges of Periyar University

5. Evaluation of Answer Scripts for MBA - Distance Education - Periyar University

6. MBA – Project Viva – Voce Internal Examiner - PRIMS

7. MBA – Project Viva – Voce External Examiner - Affiliated Colleges of P’r University

8. M.Phil - Inspection Committee Member - Affiliated Colleges of Periyar University

9. BBA – Inspection Committee Member - Affiliated Colleges of Periyar University

10. Ph.D – Doctoral Committee Member - Affiliated Colleges of Periyar University

11. Ph.D Thesis Adjudicator – Andhra University, Vishkapatnam, Andhra Pradesh

12. M.Phil Thesis Adjudicator – Bharathiar University, Coimbatore, Tamil Nadu

13. Question Paper Setting Board – CPP MBA– CHAIRMAN – Bharathiar University,

Coimbatore

14. Question Paper Setting Board - MBA – Member – Anna University, Chennai

15. Question Paper Setting Board – MBA – Member – Bharathiar University, Coimbatore

16. Question Paper Setting Board – MBA – Member – Bharathidasan University, Trichi

17. Question Paper Setting Board– MBA – Member – Vinayaka Mission University, Salem

18. Question Paper Setting Board – MBA – Member – Vel Tech University, Chennai

19. Question Paper Setting Board – MBA – Member – Karunya University, Coimbatore

20. Question Paper Setting Board – MBA – Member – MS University, Nellai

21. Question Paper Setting Board – MBA – Member – PSGR, Coimbatore

22. Staff Selection Board – MBA – Member – Vysya College, Salem

23. Staff Selection Board – MBA – Member – Vinayaka Mission University, Salem

24. Staff Selection Board – MBA – Member – Kandan College of Arts & Science, Erode

CATEGORY II : CO-CURRICULAR, EXTENSION AND PROFESSIONAL DEVELOPMENT RELATED ACTIVITIES

Co-curricular, extension and professional development related activities 1) Student related co-curricular, extension and field based activities (such as extension

work through NSS/NCC and other channels, cultural activities, subject related events, advertisement and counselling).

Appointed as NSS Programme Officer on 26.03.2009.

A. Programme organized for the NSS Volunteers

1. Organized special competitions for Periyar university department students – Essay

Competition “Role of youth in HIV / AIDS prevention”; Drawing Competition “Youth

Safety”; Lyrics Competition “AIDS Awareness” – 68 students participated. Inaugurated by

the Former vice chancellor Dr.M.Tangaraju and the Prizes were distributed by the former

Registrar Dr.S.Gunasekaran. Date : 28.04.2009 Venue : Senate Hall.

2. Organised a special initiative programme on “CLEAN & GREEN” – Special Campus cleaning

programme on 25.08.2009, inaugurated and presided by Vice Chancellor and the registrar.

This initiation is made to look the campus clean and green.

3. A special leadership training programme was organized to the NSS volunteers of Unit 1 on

“CAREER PLANNING & SUCCESS STRATEGIES” on 19th January 2010.

4. Organised a Special Leadership training & Career orientation programme in the event of

celebrating “NSS DAY”– Sep -24” (2010) in the title – “Corporate Social Responsibility”

– delivered by Dr.Devanand, Medical Director, Agarwal Eye Hospital, Salem, in which 87 NSS

Volunteers have participated and benefited.

5. On 01.11.2010, 13 NSS volunteers were made to participate in the event of Tree Plantation

at the “MOOKANERI” (Near Chinna thirupathi, Salem) organized by the Salem people’s club,

Salem.

6. On 03.11.2010 a special leadership & team building training programme was organized

for the NSS volunteers of Unit 1 – Presided by Dr.A.Muthusamy, NSS Coordinator, Periyar

University.

7. 56 NSS volunteers of NSS Unit 1 have participated in the Blood Donation camp jointly

organized by Periyar University and Rotary club of Salem at Periyar university on

19.11.2010.

NSS PROGRAMME OFFICER

8. A leadership training- cum- Motivational workshop was organized on the Title “THALAIVA

VAA” on 06.01.2011 for the NSS volunteers of Unit 1 – Workshop was conducted by

Mr.N.Zahir Hussain, HR Trainer, Erode.

9. On 25.01.2011- Right to Vote – Awareness rally was organized by the Collectorate, Salem

in which 12 NSS volunteers of Unit 1 were made to participate and create awareness among

the general public of Salem.

10. To appreciate the selfless service rendered by the NSS Unit 1 volunteer Mr. L.Shankar Raja,

Tamilnadu Directorate of Collegiate study has awarded him “BEST NSS VOLUNTEER

AWARD” and Cash prize of Rs.2000/-.

11. Initiated a special teachers’ drive programme in creating awareness about values and ethics

in upbringing younger generation. 125 copies of “Pasamulla Puthiya Thalaimuraiku”

book were given to all faculty members of Periyar University at free of cost in the fond

memory of Swami Vivekanandha. July 4th 2011.

12. World population day was celebrated on July 11 2011. A special lecture was given to the

NSS volunteers of Unit 1 on the title “THE WORLD OF 7 BILLION”. Causes and

consequences of population were discussed among the NSS volunteers. Information bulletin

was circulated among the departments of Periyar University.

13. A special motivational lecture was given to the NSS Volunteers on 20.07.2011 in the title

“DARE TO DREAM” where the importance of goal setting, self management and time

management was made aware to the 100 NSS volunteers who participated in the

programme.

14. 68 NSS volunteers of Unit 1 have participated in the Independence Day celebration held

at Periyar University on 15th august 2001.

15. Sadhbawana Diwas was observed by the NSS Unit 1 volunteers on 19th August 2011.

Students have taken special pledge on that day. 100 volunteers have participated.

Dr.J.Senthilvelmurugan, Assistant Professor has delivered a special address.

16. A special Leadership Training Programme was conducted in the title “BORN TO LEAD” –

conducted by Jc. Allaudin, HR trainer, Urbane Academy, Salem – 11 on 25th August 2011

where 105 NSS volunteers have participated and benefited.

17. 8 Students were involved in the assembly election duties at six different places.

B. Special Activities in the University Campus

18. Actively participated and carried out responsibilities given in the “SEMMOZHI THAIMOZHI

PERANI” (RALLY) HELD AT KRISHNAGIRI & NAMAKKAL organized by Periyar university,

Salem.

19. Actively participated and carried out responsibilities given in the “Semmozhi Sudarottam”

(Marathan) held at the Salem region (Attur – Salem).

20. NSS Unit 1 has rendered its services in the three day Science day exhibition held at

Periyar University (Campus Cleaning, Beautification, Water supply, Security, Stall assistance,

Food counter assistance, Auditorium Hall Arrangement etc..)

21. 18 NSS volunteers of Unit 1 were actively involved in the celebration of “SAMATHUVA

PONGAL” organized by Periyar University in the month of January 2010.

22. Participated in the University level NSS advisory committee meeting organized by the NSS

COORDINATOR, Periyar University and headed by the Hon’ble Vice Chancellor.

23. Actively carried out campus cleaning and Beautification responsibilities assigned to me

during the CONVOCATIONS held at Periyar University for Past THREE years (2009, 2010 & 2011).

24. Actively participated in the CAMPUS TREE PLANTATION FUNCTION organized by Periyar

University in which trees were planted by the former agriculture Minister, Former Member

of Legislative Assembly, former Vice Chancellor and Former Registrar.

25. Actively participated in the Mupperum Vizha held at Periyar university. NSS volunteers

were involved in the Campus cleaning, Hall Arrangement, Security, Food distribution etc.

C. Special Activities in the University Campus

1. Organised First TEN DAYS NSS special camp at Kottakoundampatti and

Anaikoundampatti Villages - Inaugurated by The former Vice-Chancellor Dr.M.Thangaraju

and the former Registrar Dr.S.Gunasekaran and presided by Dr.T.Periyasamy, The former

NSS Coordinator of Periyar University. Road Cleaning, Drainage Construction for School, Eye

camp, Tree Plantation, Road safety Awareness programme, Temple campus cleaning – All

these activities were carried out in the special camp.

2. Organised Second SEVEN DAYS NSS special camp at YERCAUD Villages (Murugan

Nagra, Athiyur, Asambur, Murugan Nagar, MGR Nagra, Kovilmedu, Mundagambadi) –

Inaugurated by The former Vice-Chancellor Dr.M.Thangaraju and the former Registrar

Dr.S.Gunasekaran and presided by Dr.A.Muthusamy, The NSS Coordinator of Periyar

University. AIDS Awareness, Eye camp, Medical Camp, Fuel Consumption Awareness, Mega

Medical Camp, School campus cleaning, Church cleaning, Village Cleaning, Awareness on

literacy and government schemes – Road show, Nutritious Food Habits- All these activities

were carried out in the camp.

3. Organised Third SEVEN DAYS NSS special camp at SANGEETHAPATTI village, Omalur

Block, Salem District (Adopted Village of Periyar University) between 08.03.2011 and

14.03.2011. Inaugurated by the Syndicate Member Dr.Periyasamy and presided by the NSS

Coordinator Dr.A.Muthusamy. Healthy Food habits, Veternary Camp, School Campus

Cleaning, Temple campus cleaning, Road repairing, Fuel consumption awareness creation,

AIDS awareness programme, Environment protection awareness, Leadership Training

programme – all these activities were carried out.

4. Organised Fourth SEVEN DAYS NSS special camp at SANGEETHAPATTI Village, Omalur

Block, Salem District (Adopted Village of Periyar University) between 16.03.2012 and

22.03.2012. Inaugurated by the Periyar University Vice Chancellor Dr.K.Muthuchelian.

School Campus Cleaning, Road Repairing, AIDS awareness, Eye Camp, Veterinary Medical

Camp, Plastic Awareness Camp, Temple Campus Cleaning, Healthy Food Awareness camp,

Leadership Training Programmes were carried out in the Special Camp.

D. Durable Assets Created

1. During the NSS Special Camp 1, NSS Unit volunteers have built up a drainage cover before the Primary School in the Kottakoundampatti village.

2. Further the students have digged the pits and planted trees for shadow and fruits. The

activities were still appreciated by the local public. 3. NSS unit 1 students and NSS Unit 2 Students have jointly repaired the road during the NSS

special camp 3 in the Sangeethapatti village.

E. Orientation / Awareness Programmes to NSS Volunteers

1. A Special Orientation programme and meeting was conducted to the I year NSS volunteers

on various aspects of NSS on 15.07.2009.

a. Theme of NSS

b. NSS song

c. About Regular Activities

d. About Special Camping

2. Organised a one day awareness programme on “HEALTHY FOOD HABITS FOR HAPPY

LIFE” – in collaboration with food science department of Periyar University on 15.10.2009 –

Chief Guest – Mrs. Jeya Sudha, Principal , Gokulam Nursing College, Salem.

3. Organised a one day awareness programme on “EYE CARE” – in collaboration with

Computer Science department of Periyar University on 09.11.2009 – Chief Guest –

Dr. Devanand, Medical Director, Agarwal Eye Hospital, Salem.

4. A special TB awareness film was played for the student volunteers of NSS Unit 1 on 25th

January 2010 – 100 volunteers have participated. (Casting – Vivek, Sachu..) – PRIMS

Seminar Hall.

5. A special awareness programme was conducted to the NSS volunteers on Anti Ragging.

“ANTI RAGGING VIDEO CDs” were given FREE to all the departments of University.

F. Details of Seminar attended

1. Undergone the General Orientation Course conducted by the Training, orientation and

Research Centre – National Service Scheme, Madras School of Social Work, Chennai

from 07.09.2009 to 16.09.2009.

2. Attended Three days Zonal Level Orientation Training Programme held at Periyar

University during January 19-21, 2011 Organised by Youth Red Cross Periyar University,

Salem.

3. Participated in the one day trainers training programme for RRC Programme officers

on Celebrating Life Module conducted at Periyar university in association with the

Tamilnadu State Aids Control Society on 18th March 2011.

G. Rapport with other Local Organisations by NSS Unit 1

1. Department of Food Science, Periyar University 2. Urbane Academy, Salem 3. Education Department, Periyar University. 4. Nehru Yuvakendra, Tharamangalam 5. Bethal Groups, Thoppur 6. Gokulam Hospitals, Salem 7. Deepam, NGO, Yercaud 8. Agarwal Eye Hospital, Salem 9. Maruthi Bllod Bank, Salem 10. Road Safety association, Salem. 11. Salem Citizens’ Forum 12. JCI Salem Metro, Salem 13. Rotaract Club, Salem 14. Youth Red Cross, Periyar University.

A. Soft Skills Training Programmes organized for the students

1. Organised a Three Days Soft skills training workshop, presided by then Vice-Chancellor

Prof.Dr.T.Balakrishnan on 7th, 8th & 9th March 2007. ‘Physiological basis of communication’,

‘Verbal and Non-Verbal Communication’, ‘Managerial Communication’, ‘Goal Setting and

Time Management’, ‘GD Skills’, ‘Interview Skills’, ‘Entrepreneurial Skills’ were trained in the

workshop.

2. Organised “VICTUS’ 07” – one day workshop on HR Skills & Competencies on 12.09.2007.

‘Essential Skills & Attitudes for HR Professionals’, ‘HR Career Planning & Success Strategies’,

‘HR Practices – What they don’t teach in B-Schools’, ‘Situational Role Play’ sessions were

conducted in the workshop for the students.

3. Organised “Explora’ 08” – Three Days workshop on Managerial Competencies on

5th, 6th & 7th March 2008.

4. Organised a Special Lecture on “Thirukuralum Melanmaiyum” on 24.02.2009 I which

Former Vice Chancellor Dr.M.Thangaraju deliberated on the management concepts

presented in the Thirukkural.

5. Organised a Three Day workshop on Students’ Soft Skills Development on 4th, 5th & 6th

March 2009. ‘Survival of the Excellence’, ‘PMA for Successful Career’, ‘Good Manners and

Etiquette’, ‘Employability Skills’, ‘Motivation through Humour’, sessions were held for the

students in the workshop.

6. Organised “Bravo-4” – a Three day workshop on Students Soft Skills Development on 9th,

10th & 11th March 2010. “Creative Approach’, ‘Leadership Skills’, ‘Self Motivation’, training

sessions were conducted for the students.

7. Organised “MBA-SOUL” – Two day residential-cum-outbound training programme for MBA

students at Yercaud Hill Station, Salem. ‘Creativity’, ‘Strategic Management Skills’, ‘Team

Management & Interpersonal Skills’, ‘Public Speaking Skills’ were the skills trained in the

management development programme.

8. Organised a One day Workshop on “Career Opportunities in Indian Insurance Industries

and Sharpening the Saw for Better Career” on 13.10.2008.

9. Organized a One day Workshop on “The Golden Hour” for the MBA students on

21.01.2009.

Coordinator – SSTDC Soft Skills Training & Development Cell

1. The IIP Cell was inaugurated in Periyar Institute of Management Studies on 24.07.2012.

An Memorandum of Understanding was signed between PRIMS and JCI Salem Metro

Chapter.

2. Organised A Special Lecture on “Entrepreneurship as Career Choice” on 01.08.2012.

Jc. HGF. K.Selvakumar, Past President JCI Salem Metro Chapter was the resource Person.

3. Organised a Two days workshop on “Effective Public Speaking”, on 03.09.12 & 04.09.12.

Jc.HGF.Rajendhira Dhanji, Past President, JCI Salem Metro. Jc.Saravanan, President, JCI Salem

Metro were the resource persons for the workshop.

4. Organised a One week special lecture series “Entrepreneur Interaction Programme &

Soft Skills Training Programme” in which 5 Entrepreneurs have interacted with the

Management students between 10.09.2012 – 14.09.2012.

5. Organised a One day workshop on “How to Prepare a Winning Resume & Entrepreneur

Interaction Programme” on 22.009.2012. Jc. Prince, Director, Career Refresh & Reach

Academy, Salem was the resource Person.

6. Organised a Special Lecture on “The Art of Goal Setting” for the MBA students on

08.01.2013. Jc.HGF.G.Kumaraguru, National Trainer, JCI India was the Trainer.

7. Organised a Two day Skill Training Programme to the students of PRIMS on various skills on

28.01.2013 and 29.01.2013. Thiru.Nandhakumar Zone Trainer, Ms.Manju Anand National

Trainer, Thiru. Mohan Kumar Zone Trainer, Dr.Saravanakumar, Zone Trainer were the

trainers who groomed the students on those skills.

8. Organised a Two days workshop on “EPS-Effective Public Speaking Skill” for the MBA

students 0n 11.02.2013 and 12.02.2013. Jc.Akalya, National Trainer was the pilot faculty.

Coordinator – IIP Cell & Junior Jaycees Wing

PRIMS, Periyar University, Salem - 11

1. Coordinator for the National Seminar titled “Strategic Management : Opportunities and

Challenges in Post LPG Era” held on 15.02.2007 and 16.02.2007 in which more than

400 participants discussed and deliberated on the conference scheme.

2. Member in Coordinating Committee – National Seminar on “Integrated Global Business

Management – The Indian Experience” – 2006.

3. Member in Coordinating Committee – National Seminar on “Emerging Trends in

Management “ – 2008.

4. Member in Coordinating Committee – National Seminar on “Global Business Environment

– Challenges and Opportunities” – 2009.

5. Member in Coordinating Committee – National Seminar on “Challenges of Human

Resource Management in the Changing Environment” – 2010.

6. Member in Coordinating Committee – International Conference on “Global Business

Environment and Its impact on Management Education” – 2011.

7. Member in Coordinating Committee – National Seminar on “India Inc. As a Global Super

Power” – 2012.

8. Member in Coordinating Committee – National Seminar on “Innovative Functional

Management Strategies in Current Business Scenario (IFMS CBS’13)” – 2013.

9. Member in Coordinating Committee – National Seminar On “Emerging Management

Trends and Strategies(EMTS)” – 2014.

10. Organised A national Seminar on “ New Age Marketing Mantras – Realities and Emerging

Trends” – 25th & 26th September 2014.

National Seminar – Academic Event Coordinator & Member

1. Nodal Officer - Unemployed Youth Employment Generation Programme (UYEGP)

Had been appointed as Nodal Officer to organize and coordinate Seven Days Training

Programme on “Unemployed Youth Employment Generation Programme (UYEGP)” OF

Entrepreneurship Development Institute, Government of Tamil Nadu, Chennai at Periyar

University between 12.12.2013 – 19.12.2013 for selected unemployed youth of Salem

District. Importance of Entrepreneurship, Characteristics of a successful entrepreneur,

Marketing of the products, accounts book keeping, working capital management, legal and

tax procedures, soft skills were the core contents of the programme. 30 Beneficiaries were

participated. 24 Technical sessions were conducted with professional trainers and field

experts. An Industrial Visit was also organized for the Participants.

2. Nodal Officer – Entrepreneurship Development Programme for Graduates (EDP)

Had served as Nodal Officer to conduct and coordinate Four Weeks Entrepreneurship

Development Programme for Graduates (EDP) of Entrepreneurship Development Institute,

Government of Tamil Nadu, Chennai at Periyar University from 11.12.2013 to 04.01.2014

for selected Graduates and Diploma Holders of Salem District. 25 graduates were benefited

out of this programme.

3. Nodal Officer - Unemployed Youth Employment Generation Programme (UYEGP)

Has been appointed as Nodal Officer to organize and coordinate Seven Days Training

Programme on “Unemployed Youth Employment Generation Programme (UYEGP)” OF

Entrepreneurship Development Institute, Government of Tamil Nadu, Chennai at Periyar

University between 12.12.2013 – 19.12.2013 for selected unemployed youth of Salem

District. Importance of Entrepreneurship, Characteristics of a successful entrepreneur,

Marketing of the products, accounts book keeping, working capital management, legal and

tax procedures, soft skills were the core contents of the programme. 30 Beneficiaries were

NODAL OFFICER – UYEGP, EDP & PMEGP Of Entrepreneurship Development Institute, Chennai

participated. 24 Technical sessions were conducted with professional trainers and field

experts. An Industrial Visit was also organized for the Participants.

2) Contribution to corporate life and management of the department and institution

through participation in academic and administrative committees and responsibilities.

For one year term, served as the EDITOR of ‘WISDOM’ an official Newsletter of Periyar

University that covers the University and University Departments’ activities with some event

photographs.

Edited and Published the following Volumes

1. ‘WISDOM’ – Volume 1, Issue 1, January 2011 (Sept., Oct., Nov., & Dec. 2010 Events)

2. ‘WISDOM’ – Volume 1, Issue 2, April 2011 ( Jan., Feb., & March 2011 Events)

3. ‘WISDOM’ – Volume 1, Issue 3, July 2011 ( April, May & June 2011 Events)

4. ‘WISDOM’ – Volume 1, Issue 4, October 2011 (July, August & Sept. 2011 Events)

5. ‘WISDOM’ – Volume 1, Issue 5, January 2012 (Oct., Nov., & December 2011 Events)

Appointed as Public Relations Officer (i/c) on 18.112011

1. Coordinated all Press Meetings held at Periyar University at various occasions.

2. Maintaining Rapport with the Public and other local administration officials.

3. Acted as Nodal officer during the visit of His Excellency Former President of India

Dr.APJ Abdul Kalam to the Periyar University Campus.

4. Coordinated the events and programmes during the Independence day celebrations in

the University Campus ( 2010, 2011, 2012 & 2013)

5. Coordinated the events and programmes during the Republic Day celebrations in the

University Campus (2011, 2012, 2013 & 2014)

6. Coordinated the events during the Convocations of the University (2011, 2012 & 2012)

EDITOR – WISDOM Official Newsletter of Periyar University

PRO - Public Relation Officer (i/c) Periyar University, Salem - 11

7. Important Communications and correspondence are coordinated with affiliated colleges,

Government authorities and other stakeholders of Periyar University.

3) Professional development activities (such as participation in seminars, conferences, short term, training courses, talks, lectures, membership of associations, dissemination and general articles, etc.) Sl.No Description Particulars

1 Participation in Seminars / Conferences 53 Seminars / Conferences 2 Training Courses / FDP 13 Courses 3 Invited Talks 70 Invited Talks 4 Membership of Associations National Institute of Personnel Management

Junior Chamber International Madras Management Association

CATEGORY III : RESEARCH AND ACADEMIC CONTRIBUTION RESEARCH PUBLICATIONS

(a) Books- Self authored/co-authored/edited (Please attach separate sheet, if necessary)

Sl. No.

Title of the Book (s)

Whether Sole

Author (or) Co-author

Name of Publisher

(with city/ country)

Month & year of

publication

Refereed or Non-

refereed

ISBN/ ISSN No.

1 Nurturing Entrepreneurship Volume 1 – Author – Pages 48

Sole Author

Periyar University Entrepreneurship cum

Skill Development Centre Publication

NR -

2 Nurturing Entrepreneurship Volume 2 – Author – Pages98

Sole Author

Periyar University Entrepreneurship cum

Skill Development Centre Publication

NR -

3 Managerial Communication Author

Sole Author

Periyar Institute of Distance Education

Publication

NR -

4 Organisational Behaviour Author

Sole Author

Periyar Institute of Distance Education

Publication

NR -

5 WISDOM University official News Letter – Issue 1 – Editor – Pages 16

Sole Author

Periyar University Publication

January 2011

NR -


Sole Author


April 2011

NR -

7 WISDOM University officialNews Letter – Issue 3 – Editor – Pages 16

Sole Author


July 2011

NR -

8 WISDOM University official News Letter –

Sole Author


Oct. 2011

NR -

Issue 4 – Editor – Pages 16


Sole Author


January 2012

NR -

Chapters contributed in edited books (Please attach separate sheet, if necessary)

Sl.No

Title of Chapter (s)

Title of the Book (s)

Whether Sole

Author or Co-author

Name of Publisher (with city/ country)

Month& year of

publication

Refereed or Non-

refereed

ISBN/ ISSN No.

1 “Current and future trends of Intellectual Property Rights Management and Governance” pp.129-139

Intellectual Property

Rights Demystified,

Sole Author

New India Publishing

Agency, New Delhi

2008 - ISBN No:

9788189422875

2 “Customer Relationship Management in Indian Service Industries”, pp.479-484

Retail Management,

Sole Author

Excel Books,

New Delhi

2008 - ISBN

9788174466044

3 “An attitudinal approach in Management of Disaster mitigation and risk reduction” pp. 247 – 257

Geological Hazards – An

attitudinal approach in

management

Sole Author

New India Publishing

Agency, New Delhi,

2009 - ISBN :

9788190851275

4

Green Marketing, Page: 378-383

Modern Management Practices for

Business,

Co-author - 2012 -

ISBN 97881909

27505, ISBN

9788190927505

5 “Entrepreneurial Inspiration for a Novel Century”, pp. 294-297

Business practices for sustainable integration

Co-author

SBH Publishers, Pondicherry

2012 - ISBN :

9788190927512

Research Articles/Papers published in Journals /Periodicals /Conference

Proceedings/Newspapers (Please attach separate sheet, if necessary)

Sl.No

Title of research article / paper(s)

Name of journal

(with city/ country)

Whether Sole

Author or Co-author

Month & year of

publication, Volume,

no. & page nos.

Whether Refereed/

non-refereed

ISBN/ ISSN No.

Level (Int./ Nat./

State/ Local)

1 SWOT Analysis of Dairy Development, pp. 55-56

Kisan World Co-author February:

2014 -

Vol.41,No.2, ISSN

0971-

Nat

9229

2 A study on dairy practice and opportunities in dairy industry in India, pp. 90-92

IJRCM Co-author September

2013 -

ISSN 2231-4245

Int

3 The Need For Lifting the ban of Export of Skimmed Milk Powder, Page. 14-17

Kisan World Co-author September

2013 -

ISSN 0971-9229

4 An Empirical Study on Commercial Customer Preferences towards Purchase of milk in Salem City, Tamilnadu, Page 77-89

Intercontinental journal of Marketing Resource Review

Co-author September

2013 -

ISSN 2347-1670

Int

5 Problems faced by women entrepreneurs in Dairy Industry In Salem District pp. 202-205

International Journal of Functional

Management

Co-author Vol.1,July

Sep 2013

- ISSN

2319-1406

Int

6 The Importance of Competency Mapping in The Current Business Scenario, Page 44-50

Intercontinental journal of

Human Resource Review

Co-author August 2013

- ISSN

2320-9704

Int

7 A Study On Problems Faced By Dairy Retailer In Salem District Of Tamilnadu, pp. 206-211

International Journal of Functional

Management

Co-author Vol.1,July

Sep 2013

- ISSN

2319-1406

Int

8 A Study on the Competitive Advantage of Aavin over its rivals in the Salem Region: An Empirical Study, Page: 44-56

Asia Pacific Journal of

Marketing & Management

Review

Co-author July 2013 - ISSN

2319-2836

Int

9 A study on commercial customer preference towards Aavin milk in Salem Region, Page: 291

Progressive Outlook

Co-author July

2013 -

ISSN 2231-2358

10 A study on Buying Behaviour of Fluid Milk Consumers in Salem District, Tamil Nadu, India, pp.23-35

VELS Management

Journal Co-author

Vol:1 – June 2013

-

ISSN No.

2250 – 1223

11 A Study On Consumer Preference For Using Unorganized Milk In Salem District (Tamilnadu), pp. 54- 60

Aadyam A Journal Of

Management Co-author

Volume 2, Issue1 Jan

– June 2013

-

ISSN No:

2278-4152

12 A Study on Satisfaction level of women Entrepreneurs in Dairy sector in Salem District of Tamilnadu, pp. 43-53

Asia Pacific Journal of Research

Co-author June 2013 Volume 1

Issue 4 -

ISSN 2320-5504

Int

13 Innovations in Dairy Products developing healthy, functional Dairy Products through reformulation and new ingredients: appeal for global consumers

International Journal of

Management, IT and

Engineering

Co-author May 2013, Volume 3

- ISSN2249-0558

Int

14 Milk : The White Gold of Indian Agriculture, Page: 59-62

Indo Global Journal of Applied

Management Science

Co-author April 2013

Vol1 /Issue 1

- ISSN

2320-7892

Int

15 The prospects and Challenges Faced by milk Firms in India and with Special References to Salem District, Page 81-85


Management Science

Co-author April 2013 - ISSN

2320-7892

Int

16 The Quality of Milk Products Manufactured in Salem District, Page: 80-82

Observer Of Management

Education Co-author

January 2013 Vol8

/Issue 1

- Int

17 Dairy Development in Salem District Page: 252-256

International Journal

Information Technology & Mgt Science,

Co-author

July December 2012 Vol2

/Issue 2

- ISSN

22316752

18 Milk In India: Kisan World Co-author December ISSN Int

Production And Marketing, pp. 31-32

: 2012 Volume.39

NO.12

- 0971-9229

19 Natural Resource Management, Page: 110-112

Journal of Management

and Science

Co-author June 2012

Vol2 /Issue 4

- ISSN

2249-1260

20 Mobile banking service in India and impact of Mobile banking services, pp. 98-100


Management Science

Co-author 2012 - ISSN

2320-7892

Int

21 A study on Consumer attitude and performance towards Aavin product in Salem District, Tamilnadu; pp. 290-295

International Journal of

Information Technology

and Management

Science

Co-author

January June

2013 Vol3 Issue 1

-

ISSN 9788190927

505

Int

1 “Customer Relationship Management – an effective promotional strategies of MSMES” pp. 55-57

Proceedings of the National level Seminar on Sales Promotional Strategies, Virudhunagar Hindu Nadar’s Senthilkumara Nadar college, Virudhunagar, T.N.

Sole Author

- Nat

2 Challenges and problems of rural marketing, pp. 43-46

Proceedings of the National Seminar on Emerging trends in global business, RVS College of Engineering & Technology, Coimbatore

Sole Author

2012 - ISBN9789381

Nat

3 Overview of advertisement, pp. 40-43

Proceedings of the National Conference On Emerging trends in global business, RVS College of Engineering & Technology, Coimbatore

Sole Author

2012 - ISBN9

78-938

Nat

4 Green marketing with special reference to corporate

Proceedings of the National Conference On Changing

Sole Author

August 2012

- ISBN 9789-3804

Nat

environment, pp. 450-454

scenario of corporate management, JKK Nataraja College, Komarapalayam

5 Green Marketing, pp. 544-547

Proceedings of the National Seminar on Changing scenario of corporate management, JKK Nataraja College, Komarapalayam.

Sole Author

August 2012

- ISBN

97893804061

Nat

6 CSR The Art of Building Brands in Rural India, Page: 491-499

Proceedings of the national seminar on Changing Scenario in Corporate Management, JKK Nataraja College, Komarapalayam

Sole Author

August 2012

- ISBN

9789380406

Nat

7 Preference of consumers using milk brands in Salem district, 231-233

Proceedings of the National Conference On Emerging Trends In Management Towards Sustainable Development, VelTech Technical University, Chennai

Sole Author

- Nat

8 Corporate Governance in Entrepreneurial Business, Page: 218-221

Proceeding of the national conference on Emerging Trends in Management towards Sustainable Development, VelTech Technical University, Chennai, Sept

Sole Author

- Nat

9 Communication Key for successful Life, Page: 152-159

Proceedings of the National Seminar on Modern Trends in Business Communication,

Sole Author

February 2013

- Nat

Periyar University College of Arts & Science, Pennagaram

10 Green Supply Chain Management, pp. 304-307

Proceedings of the 2nd National Conference on Business Challenges and Opportunities for Transformation Excellence, Vysya Institute of Management Study

Sole Author

- Nat

11 An overview of Dairy Cooperatives and Milk Marketing in India, pp. 308-310 Stud

Proceedings of the 2nd National Conference on Business Challenges and Opportunities for Transformation Excellence, Vysya Institute of Management

Sole Author

- Nat

Sponsored/Consultancy Projects Undertaken (other than that for a research degree) (Please indicate: (a) Major Projects; (b) Minor Projects; (c) Consultancy Projects; (d) Completed Research Projects; (e) Ongoing Research Projects; (f) Whether Outcome/Output of Projects/Policy Document forwarded to Sponsoring/Funding Government Agency(s) etc.) (Please attach separate sheet, if necessary)

Sl. No.

Title/ Subject

of Research

Project(s)

Whether

major or

minor

project

Date of Commen

-cement

Date of Compl -etion

Total Grants /

Funding

received

(Rs.)

Name of Sponsoring/

Funding

Agency

Whether

Outcome /

Outputs

sent to

Sponsoring

Govt. Agency

Whether

final report

published as monograph

book

1

“ A study on problems and

practices in procurement

and marketing of Milk and

Milk products in Salem district”

Major Research project

1.02.2011 1.08.2013 6,04,600 University

Grants Commission

Yes Under Process

Research Guidance: Number of scholars who have been awarded M.Phil / Ph.D. degree under your supervision both as Guide and/or Co-Guide:

Name of Degree Submitted Awarded

(i) M.A/M.Phil Degree 6 out of 10 Candidates 6

(ii) Ph.D Degree 2 out of 9 Candidates Nil

Refresher Course, Methodology, Workshops, Training, Faculty Development Programs, etc. attended. (Please attach separate sheet, if necessary)

Sl.No Name of the Course Attended Sponsoring Institution Duration

From To

1. 3 days Faculty Improvement Programme Vels College of Science,

Pallavaram, Chennai 15.06.2005 to 17.06.2005

2.

12 day NSTEDB “Faculty Development

Programme on Entrepreneurship

Development”

Kongu Eningeering College,

Perundhurai 20.12.2006 to 31.12.2006

3.

2 day faculty development programme

on “Enhancement and value addition in

management Education: case method

of teaching and case writing”

Coimbatore Institute of

Management and

Technology, Coimbatore.

24.03.2008 to 25.03.2008

4.

19 days AICTE sponsored faculty

development programme on “Application

of modern management techniques –

TQM, Six Sigma, CRM & ERP solutions”

Vels college of Science,

pallavaram, Chennai 26.03.2008 to 13.03.2008

5. 2 days Faculty Development Programme

entitled “Organisational Behaviour”

Sri Venkateswara College of

computer applications and

management, Coimbatore.

19.07.2008 to 20.07.2008

6. 28 Days UGC sponsored orientation

course

UGC Academic Staff

College, Bharathiar

University, Coimbatore.

30.10.08 to 26.11.08

7. three days FIP on “Effective Public

Speaking (EPS – 2009)”

JCI Coonoor Kings,

COONOOR.

27th

,28th

Feb & 1st

March

– 2009

8. 10 Days General Orientation Course Madras School of Social

Work, Chennai 07.09.2009 to 16.09.2009

9. 3 days Zonal Level Orientation Training

Programme

Youth Red Cross Periyar

University, Salem. 19.01.2011 to 21.01. 2011

10. 12 Days Faculty Development programme

in Entrepreneurship

Department of Science &

Technology, Government of

India

09.03.2011 to 20.03.2011

11. One day “Trainers Training programme” Periyar University, Salem 19.03.2012.

12. 4 Days ZTWS – Zone Trainers Workshop JCI – Zone 17, Coimbatore 04.07.2013 to 07.07.2013

13. 21 days UGC sponsored REFRESHER

COURSE

UGC Academic Staff

College, University of

Madras, Chennai.

16.08.2013 to 05.09.2013

Papers presented in Regional/National and International Seminars/Conferences / Workshop/ Symposium. Indicate whether the Conference Proceedings are published.

(Please attach separate sheet, if necessary)

Sl. No.

Title / Subject of Paper presented

Subject of Conference/Seminar/

Symposium/Workshop

Organising Institution / name of

the City / Country Duration

Whether Proceedings Published (Yes/No)

1. “Customer Relationship Management – an effective promotional strategies of MSMES” pp. 55-57

Proceedings of the National level Seminar on Sales Promotional Strategies, ISBN No: 978-81-910426-5-8.

Virudhunagar Hindu Nadar’s Senthilkumara

Nadar college, Virudhunagar, T.N.

December 2010

Yes

2. Corporate Governance in Entrepreneurial Business, Page: 218-221

Proceeding of the national conference on Emerging Trends in Management towards Sustainable Development, Vol-1, ISBN 978-81-8424-794-7

Vel-Tech Technical University, Chennai,

September 2012

Yes

3. CSR The Art of Building Brands in Rural India, Page: 491-499

Proceedings of the national seminar on Changing Scenario in Corporate Management ISBN 978-93-80406-89-3

JKK Nataraja College, Komarapalayam,

August 2012

Yes

4. Communication Key for successful Life, Page: 152-159

Proceedings of the National Seminar on Modern Trends in Business Communication, ISBN 819077455-7

Periyar University College of Arts &

Science, Pennagaram

February 2013,

Yes

5. Green Marketing, pp.544-547


JKK Nataraja College, Komarapalayam,

August 2012,

Yes

6. Challenges and problems of rural marketing, pp.43-46

Proceedings of the National Seminar on Emerging trends in global business, ISBN978-93-81537-00-8

RVS College of Engineering & Technology, Coimbatore,

2012 Yes

7. Preference of consumers using milk brands in Salem District, 231-233

Proceeding of the national conference on Emerging Trends in Management towards Sustainable Development, Vol-1, ISBN 978-81-8424-794-7

Vel-Tech Technical University, Chennai,

September 2012

Yes

8. Green marketing with special reference to corporate environment, pp.450-454.


JKK Nataraja College, Komarapalayam

August 2012

Yes

9. Overview of advertisement,

Proceedings of the National Seminar on Emerging trends

RVS College of Engineering &

2012 Yes

pp. 40-43 in global business, ISBN978-93-81537-00-8

Technology, Coimbatore,

10. Green Supply Chain Management, pp. 304-307

Proceedings of the 2nd

National Conference on Business Challenges and Opportunities for Transformation Excellence, ISBN 978-93-82570-22-6

Vysya Institute of Management

Studies, Salem -, T.N.

February 26,2014,

Yes

11. An overview of Dairy Co-operatives and Milk Marketing in India, pp 308-310

Proceedings of the 2nd

National Conference on Business Challenges and Opportunities for Transformation Excellence, ISBN 978-93-82570- 22-6

Vysya Institute of Management

Studies, Salem -, T.N.

February 26,2014

Yes

12. “Global Economy and Finance – Indian Banking Sector”

International Conference on Business Economics and Finance(ICBEF)

Adaikalamatha College, Thanjavur

September 29-30,2005

-

13. “Funds of Service Quality Management in India Insurance Industry”

International Conference on Global Business and Policy Modelling(GBPM)

Adaikalamatha College, Thanjavur

September 21-22,2006

-

14. “10 Steps Approach Case Analysis in Marketing”

International Seminar on Case Study method of Teaching in Commerce/ Management Education.

Bharathidasan University, Tirchy

January 20-21,2007

-

15. “Marketing challenges in the Globalised business era”

International Conference on Managerial Issues in the Globalised Era.

Sree Amman Institute of Management & Research, Erode

October 17-18,2007

-

16. “Opportunities and challenges in dairy marketing – An Indian perspective”

International Conference on Services Marketing in the Globalised Era

San International Business School,

Coimbatore

May, 15,2008

-

17. “Natural Resource Management”

International Conference on Competency Building Strategies in Business and Technology for Sustainable Development

Sri Ganesh School of Business Management

Salem

February, 24,2012

-

18. “A study on problem faced by dairy wholesaler in Salem District Of Tamilnadu”

International Conference on “Innovative ways of Managing business in the post Globalised Era”

Bharathi Vidapeeth Deemed University,

New Delhi

February,2n

d,,2013

-

19. “Entrepreneurial Culture among Women In dairy industry in Salem District of Tamilnadu”

International Conference on “Innovative ways of Managing business in the post Globalised Era”

Bharathi Vidapeeth Deemed University,

New Delhi

February,2n

d,2013

-

20. “National and Global Resource Management”

International Conference on Competency Building Strategies in Business and Technology for Sustainable Development

Sri Ganesh School of Business Management

Salem

February,22

nd ,2013

-

21. “The challenges of Entrepreneurship Today”

International Conference on “Innovation and Entrepreneurship in a networked world (ICIE)

Sakthi Institute of Information and

Management Studies, Coimbatore

May, 10th

2012

-

22. “Understanding and managing BPO risks”

National seminar on ‘Emerging opportunities in Business Process Outsourcing’

SRM Arts & science college, Chennai

February, 28

th ,2004

-

23. “Modern advertisements as carriers of cultural transformation”

National seminar on ‘Globalization – Trends in advertising and Changing Culture’

University of Madras, Chennai

December,17

th ,2004

-

24. “A Study on SWOT Profile of Aavin Co-operative Milk Processing Industry”

National Seminar on “ Indian Cooperative Movement at Cross Roads”

Periyar University, Salem

August, 19

th, 2005

-

25. “Implementation of Global Business Through IT – Indian Experience”

National Seminar on “Integrated Global Business Management - The Indian Experience”


February, 24

th ,2006

-

26. “Emerging Trends in Indian Textile Industry”, A Special Focus on Tirupur – Textile Valley of Tamilnadu”

National Seminar on “Management Trends in Indian Textile Industries in the changing Global Business Scenario”

Gandhigram Rural Institute (Deemed

University), Gandhigram

March, 29

th, 2006

-

27. “Marketing of Financial Services”

National Seminar on “Marketing of Financial Services”

Vivekanandha College of Arts &

Science for women, Tiruchengode

August, 30

th ,2006

-

28. “Fundamental Strategies and Tactics in Building Customer Relationships in Indian Services Industry”

National Seminar on “Emerging Trends in Customer Relationship Management”


September,7

th,2006

-

29. “An empirical study on causes of stress and factors influencing effect on stress among working women in selected organizations in Salem city”

National Seminar on “Emerging Trends in Human Resource Management”

Kodaikanal Christian college, Kodaikanal

September,22

nd, 2006

-

30. “An Empirical Study on Innovative Employment Opportunities Available in Soft Skills Training Industry to Eradicate Poverty In India With Special Reference to Salem City”

National Seminar on “Eradication of Poverty through Innovative Employment Schemes”

Urumu Dhanalakshmi College, Tirchy

September,28

th ,2006

-

31. “Knowledge Management Benefits & Important Areas In Service Industries”

National Seminar on “Perspectives in Knowledge Management”

VLB Janakiammal College of Engineering

and Technology, Coimbatore

October, 6

th, 2006

-

32. “Marketing through SERVQUAL Management in Insurance Industry”

National Seminar on “Emerging Trends in Services Marketing “

Sree Amman Arts & Science College,

Erode

-

33. “Food products Industry and agricultural development”

National Seminar on “Dimensions of Agriculture development in India “


December,14

th ,2006

-

34. “Soft skills Training – the most research priority area in education”

National Seminar on “Emerging Trends in the areas of Educational Research”


January, 20

th, 2007

-

35. “Customer Relationship Management in E- Business Strategy”

National Seminar on ‘Strategic Management: Opportunities And Challenges in the Post LPG Era


February, 15

th ,2007

-

36. “Emerging Trends in retail management”

National Seminar on “Emerging Trends in Retail Management”

Annamalai University,

Annamalainagar

February, 29

th ,2008

-

37. “Strategic Management in current global business environment”

National Seminar on “Global Business Environment-Challenges and Opportunities”


January, 28

th ,2009

-

38. “Global Financial Meltdown – impact on Indian economy”

National Seminar on “Global Financial Meltdown-Causes, Impact and Remedies”


February, 25

th,2009

-

39. “HRM in Dairy Industry”

National Seminar on “Challenges of Human Resource Management in the changing Environment”


February, 25

th,2009

-

40. “Mobile Banking” National Seminar on “Banking Innovation and Customer Enrichment”


March, 18

th ,2010

-

41. “7Ps in Services Industry Special reference to Banking and Insurance Sectors”

National Seminar on “India INC. as a global Super Power”.


February, 23

rd,2012

-

42. “CRM in the Banking Sector”

National Conference on “IT and Emerging trends in Banking Sector”

Sri Sakthi Kailash Women’s College ,

Salem

August, 17

th,2012

-

43. “Green Marketing with special reference to Corporate Environment”

National Conference on “Green Marketing with special reference to Corporate Environment”

J.K.K.Nattaraja College of Arts and Science, Nammakal

August, 31

st,2012

-

44. “Marketing Through SERVQUAL Management in Indian Insurance Industry”

National Seminar on “Service Excellence in Retail, Hospital, Banking and Insurance”.

Mannar Thirumalai Naicker College

Madurai

March, 19

th,2013

-

45. “A study on Sustainable Economic Development and it’s implications on the Environment”

National Seminar on “Emerging Challenges for Sustainable Business”

Jeyam College of Engineering &

Technology, Dharmapuri

April, 26

th ,2013

-

46. “Mobile Marketing-Present And Futures”

National Seminar on “India INC. as a global Super power”


February, 23

rd,2012

-

47. “Green Business A view Of Retail Sector in India”

National Seminar on “India INC. as a global Super power”


February, 23

rd, 2012

-

48. “Impact of Advertising in social Networking Sites”

National Seminar on “Emerging Trends in Advertising”

Padmavani Arts and Science College for

Women, Salem

October, 12

th ,2012

-

49. “Dairy Sector As a Backbone”

Annual Conference of “Association of Economists”

Periyar University Salem

October, 27

th , 2012

-

50. “Impact of CSR Practices in Service Industry”

National Seminar on “Innovative Functional Management in Current Business Scenario” (IFMS CBS’ 13)


February, 21

st ,2013

-

51. “New Avenues For Growth Of Milk and milk Products In India”

National Seminar on “Innovative Functional Management in Current Business Scenario” (IFMS CBS’ 13)


February, 21

st ,2013

-

52. “Emerging Trends in Marketing of FMCG Products

National Seminar on “Emerging Management Trends and Strategies – EMTS-2014”

PRIMS, Periyar University

March 6-7, 2014.

-

53. “CER: Corporate Environment Responsibility as Marketing Tool”

National Seminar on Natural Resource Management issues and perspectives – NRMIP-2014

Department of Economics, Periyar

University.

March 10, 2014

-

Lecture/Special Lecture in Institutions of repute within the country and outside.

(Please attach a separate sheet if necessary)

Sl.No Title / Subject of Lecture

Delivered Name and Place of

Institution Date of Lecture

Duration

1 “Recent challenges of management graduates”

Dr. MGR Chokalingam Arts college, Arani

23.08.2004 One Day

2 “ Effectiveness of Advertisements and audience perception”

AVS college of science, Salem

25.08.2006 One Day

3 “Current trends of IPR management & Governance”

Department of Geology, Periyar University

05.10.2006 & 06.10.2006

Two Days

4 “Success Principles” YRC-IRCS, Periyar University

22.02.2007 to 25.02.2007

Four Days

5 “Human resources Management” Vysya college, Salem 15.03.2007 One Day

6 “Sales & Distribution Management” AVS college of science, Salem

25.07.2007 One Day

7 “Management concepts and handwriting skills”

Department of commerce, Periyar University

24.08.2007 One Day

8 “HRD & Management” Kandhasamy Kandar College, Velur

24.09.2007 One Day

9 “Management skills & Personality Development”

Kavignar Ramalingam Govt. Arts college, Namakkal

03.03.2008 One Day

10 “Case Analysis in Management” Department of Business Administration, Annamalai University, Chidambaram

26.07.2008 Three Days

11 “Personality Development” Sree Amman Institute of Management Research, Erode

01.08.2008 One Day

12 “Success strategy for successful managers”

Sree Amman Institute of Management Research, Erode

27.09.2008 One Day

13 “ Marketing as career choice” Vivekananda college of arts and science for women, Thiruchengode

22.01.2009 One Day

14 “MBA Career Planning and success strategies”

Paavai Engineering college, Namakkal.

13.03.2009 One Day

15 “Faculty Development “ Holy Cross Matric. Hr. Sec. School, Salem

23.03.2009 One Day

16 “Current scenario in Entrepreneurship”

SSM institute of Textile Technology, Komarapalayam

09.07.2009 One Day

17 “Career Guidance in Management” Sree Sakthi kailash women’s college, Salem

06.08.2009 One Day

18 “Trends in World class teaching competencies”

Excel institute of management and information technology, Komarapalayam

27.07.2009 One Day

19 “Global Recession – Challenges and its impacts”

Pavendar college of arts & science, Attur

25.09.2009 One Day

20 “Global Financial crisis effects on Global Marketing”

Gnamani Institute of Management studies, Namakkal

30.10.2009 One Day

21 “Research Methodology” National Institute of Fashion technology – NIFT, Tirupur

02.11.2009 & 03.11.2009

Two days

22 “Global recession – Challenges and strategies”

Sree sakthi kailash women’s college

06.01.2010 One Day

23 “Life skills development” Nehru Yuvakendra Salem at yercaud

26.01.2010 One Day

24 “Contemporary Business Trends”

Department of Management Studies, AVS college, Salem

28.01.2010 One Day

25 “MBA – Career Planning” Sivanthi Aditanar College of Engineering, Tiruchendur

15.02.2010 One Day

26 “Entrepreneurship Competencies”

Aditanar College of Arts& Science, Tiruchendur

16.02.2010 One Day

27 “Opportunities in Services Marketing”

Muthayammal college of Arts & Science, Rasipuram, Namakkal.

20.02.2010 One Day

28 “Ilamaiyil Samuthaya Thalaimai Kol”

SSM Polytechnic College, Komarapalayam & APEX Club.

12.03.2010 One Day

29 “Emotional Intelligence – A need for faculty members”

Muthayammal Engineering College, Rasipuram, Namakkal

10.05.2010 to 22.05.2010

Twelve Days

30 “Work Life Success through Personal success”

National Institute of Personnel management at Chemplast, Mettur

17.06.2010 One Day

31 “Creativity and Innovation for Entrepreneurial Ventures”

SSM Institute of Textile Technology & Polytechnic College, Komarapalayam

2107.2010 One Day

32 “Group Orientation”. HRD Cell, Selvam college of Technology, Namakkal

31.07.2010 One Day

33 “Career Planning & Success Strategies for MBA students”

Excel College of Engineering for Women, Komarapalayam

07.08.2010 One Day

34 “Opportunities in Financial Services Industry”

Forum on Financial Services, Muthayammal Engineering College, Rasipuram

19.10.2010 One Day

35 “Soft Skills for MBAs” NIFT-Tea Knitwear Fashion Institute, Tirupur

29.10.2010 One Day

36 “Employment, Empowerment And Entrepreneurial Skills”

Vinayaka Mission’s College of Pharmacy, Vinayaka Missions University, Salem.

29.10.2010 &

30.10.2010

Two days

37 “Global Business Environment & its Impact on Management Education”

Periyar Institute of Management Studies, Periyar University, Salem – 11.

10.02.2011 &

11.02.2011

Two days

38 “Career Planning” Vysya College, salem 12.02.2011 One Day

39 “Banking sector Trends and Challenges Career preparation strategies”

Nandha Arts & Science College, Erode.

24.02.2011 One Day

40 “Leadership Skills” Indian Red Cross Society & Youth Red Cross, Periyar University, Salem

31.03.2011 One Day

41 “Handwriting Skill” TamilNadu State Council for Science and Technology & Periyar University, Salem.

02.05.2011 to

21.05.2011

Twenty Days

42 “Creativity is the essence of Entrepreneurial Scenario”

SSM Institute of Textile Technology & Polytechnic College, Komarapalayam

28.07.2011 One Day

43 “Marketing: Yesterday, today and Tomorrow”

Sri Balaji Chokalingam Engineering college, Arni, Thiruvannamalai

22.08.2011 One Day

44 “Employability Skills –Leads to Dream Job”

Muthayammal Engineering College, Rasipuram, Namakkal.

05.11.2011 One Day

45 “Case Studies & Research Methods in Management Studies”

Excel Business School, Komarapalayam

11.11.2011 One Day

46 “Preparation Strategies for NET/SET examinations”

Sri Kandhan College of Arts & Science, Erode.

17.11.2011 One Day

47 “Business Opportunities and Success Strategies”

K.S.Rangasamy Institute of Technology, Tiruchengode

07.01.2012 One Day

48 “Career planning and Success Strategies“

P.G.P Polytechnic college, Namakkal

30.01.2012 One Day

49 “How to prepare a Business Plan?”

Excel Engineering College, Komarapalayam

27.02.2012 to

29.02.2012

Two Days

50 “Career success strategies“ Sri Ganesh college of Arts & Science. Salem

17.07.2012 One Day

51 “Mastering English Communication Skill”

The Salem Polytechnic College, Salem

18.08.2012 One Day

52 “Career Success strategies in Management studies “

Shri Sakthikailash women’s College, Salem.

18.09.2012 One Day

53 “Career Planning and Success Strategies for the MBA Students”

Tagore Institute of Engineering and Technology” Salem

28.09.2012 One Day

54 “Entrepreneurial Success” Aditanar College of Arts & Science, Thiruchendur

21.03.2013 One Day

55 “Transformational & Servant Leadership for effective trainers”

South India Textiles Research Association, Coimbatore at SSM College, Komarapalayam

09.03.2013 One Day

56 “Self Management” JCI, Erode Dynamic, Erode 11.07.2013 One Day 57 “Managing Success” IOB staff in salem Region 12.08.2013 One Day

58 “Knowing Yourself” JCI Pondicherry Metro, Pondicherry.

15.08.2013 One Day

59 “The Success Traingle” Bharathiyar Arts and Science College For women, Attur

25.09.2013 One Day

60 “Entrepreneur Vs Intrapreneur” Sri Vijay Vidyalaya College of Arts & Science, Dharmapuri

12.02.2014 One Day

61 “How to Publish Articles?” Shri Shakthi Kailassh Women’s College,Salem

29.10.2013 One Day

62 “Time Management in Research” Periyar University, Salem 22.01.2014 One Day

63 “Entrepreneurial Traits and Competencies”

Angel College of Engineering & Technology, Tirupur.

23.01.2014 One Day

64 “Current Marketing Trends & Challenges”

Aditanar College Of Arts& Science,Tiruchendur

24.01.2014 One Day

65 “Personality Determinants” Sri Vijay Vidyalaya College of Arts & Science, Dharmapuri

12.02.2014 One Day

66 “Marketing Trends in 2014” Vysya Institute of Management Studies, Vysya College, Salem.

26.02.2014 One Day

67 “Effective Human Relations” JCI, Erode Dynamic, Erode 18.08.2013 One Day

68 “ ANNUAL DAY “ Sengunthar Matric. Hr.Sec. School Salem

01.02.2014 One Day

69 “Thirukkuralum Melanmaiyum” Periyar University 27.03.2014 One Day

70 “Career Opportunities in Arts & Science Stream after +2”

“Vettri Nichyam” Programme for +2 students by Daily Thanthi.

17.04.2014 One Day

OTHER MISCELLANEOUS INFORMATION

Membership/Fellowship of other institutions/professional societies:

An active Member Junior Chamber International since 2009 Served as Director, International – JCI Salem Chapter for the year 2010 - 2011 Served as Vice President – Training Division JCI Salem Chapter for the year

2012-2013 Serving as Junior JAYCEE Wing Coordinator JCI Salem Chapter for the year

2013 – 2014

Successfully Graduated as CERTIFIED ZONE TRAINER – ZONE XVII, JCI India.

An active member in National Institute of Personnel Management Participating in all the meetings of NIPM. Delivered a special lecture to the HR Executives of MALCO – Madras Aluminum

Company Ltd., Mettur. Other activities/Responsibilities:

Active participant in all the activities of Madras Management Association, Salem Chapter

Advisory Board Member of Entrepreneurship Development Cell of Sona College of Technology, Salem.

Advisory Board Member of Entrepreneurship Development Cell of SSM Polytechnic College, Komarapalayam.

Member, Staff Selection Board of Vysya College, Salem Member, Staff Selection Board, Vinayaka Mission University, Salem.

DECLARATION

I hereby declare that the information given by me is true, complete and correct

to the best of my knowledge and belief and that nothing has been concealed or

distorted.

Date : ____________

Place : ___________

(Signature)

JUNIOR CHAMBER INTERNATIONAL – JCI INDIA

National Institute of Personnel Management - NIPM

Documents

Faculty Profile - Dr. R.SUBRAMANIYA BHARATHY PRIMS