FACULTY OF VISUAL ARTS & PERFORMING ARTSgndu.ac.in/syllabus/201314/VISPERF/BACHELOR OF DESIGN...Solid geometry – plan, elevation, section and side elevation of solid object:- Cube,

FACULTY OF VISUAL ARTS & PERFORMING ARTS

SYLLABUS

FOR

BACHELOR OF DESIGN (SEMESTER: I–VIII)

Session: 2014

COURSE STRUCTURE

1st to 2nd Semester FOUNDATION COURSE

(COMMON TO ALL) SPECIALIZATION (ANY ONE)

3rd TO 8th SEMESTER FASHION DESIGN TEXTILE DESIGN

INTERIOR DESIGN GRAPHIC DESIGN CERAMIC DESIGN

WORKING SCHEDULE 8 SEMESTERS PER COURSE 2 SEMESTERS PER SESSION 19 WEEKS PER SEMESTER

30 HOURS PER WEEK 570 HOURS PER SEMESTER

GURU NANAK DEV UNIVERSITY AMRITSAR

Note: (i) Copy rights are reserved.

Nobody is allowed to print it in any form. Defaulters will be prosecuted. (ii) Subject to change in the syllabi at any time. Please visit the University website time to time.

1

BACHELOR OF DESIGN (SEMESTER SYSTEM)

Bachelor of Design (1st Semester) Foundation

Sr.No. Course Total Marks

External Time allowed

for exam.

Time allocation

1 Drawing-1

Paper A Still life and Perspective Paper B Nature Study Paper C Out door Sketching

Practical 200

200

100 50 50

3 Hours each

210 Hours

2 Colour-1 Practical 100

Theory 100

100 -

4 Hours

3 Hours

90 Hours

60 Hours

3 Basic Design Practical 100

Theory 50

100 -

4 Hours

3 Hours

90 Hours

30 Hours

4 Workshop-1 Practical 150

150 6 Hours 60 Hours

5 History of Art–1 Theory 100

- 3 Hours 30 Hours

6 Communication Skill in English Theory 35

Practical 15

- 3 Hours 30 Hours

7 Punjabi Compulsory OR Basic Punjabi (Mudhli Punjabi)

Theory 50

- 3 Hours 30 Hours

8 Computer Application–1 Theory 50

Practical 50

-

50

3 Hours

6 Hours

30 Hours

2

BACHELOR OF DESIGN (SEMESTER SYSTEM)

Bachelor of Design (2nd Semester) Foundation


External Time allowed

for exam.

Time allocation

1 Drawing and Illustration

Paper A Life study Paper B Illustration

Practical 200

200

100 100

6 Hours each

120 Hours

2 Colour-2 Practical 100

100 6 Hours 90 Hours

3 Design and Communication Practical 100

Theory 50

100 -

6 Hours

3 Hours

90 Hours 30 Hours

4 Liberal Art Theory 50

- 3 Hours 30 Hours

5 Workshop-2 Practical 140

Theory 60

140

-

6 Hours

3 Hours

90 Hours 15 Hours

6 Aesthetics and Art Appreciation Theory 100

- 3 Hours 30 Hours

7 History of Art-2 Theory 100

- 3 Hours 30 Hours

8 Computer Application-2

Practical 50

Theory 50

50 -

6 Hours

3 Hours

30 Hours

9 Communication Skill in English Theory 35

Practical 15

- 3 Hours 15 Hours

10 Punjabi Compulsory OR Basic Punjabi (Mudhli Punjabi)

Theory 50

- 3 Hours 15 Hours

3

BACHELOR OF DESIGN SPECIALIZATION- (SEMESTER-III) Sr.No. Course Total

Marks External Internal

Ass.: Time

allowed for exam.

Time allocation

1 Design Development-I Practical 300

180 120

12 Hours 315 Hours

2 Workshop-I Practical 250

150 100 12 Hours 120 Hours

3 Computer Aided Design Practical 100

60

40

2 Shift

60 Hours

4 Market Survey Practical 100

60 40 3 Hours 15 Hours

5 Technical Theory Theory 100 - 3 Hours 30 Hours 6 History Theory 100 - 3 Hours 15 Hours 7 Advertising & Marketing Theory 50 - 3 Hours 15 Hours 8 Environmental Studies-I

(Compulsory) 50 Marks

BACHELOR OF DESIGN SPECIALIZATION- (SEMESTER-IV) Sr.No. Course Total


Ass.: Time

allowed for exam.

Time allocation

1 Design Development-II Practical 300

180 120

12 Hours 315 Hours

2 Workshop-II Practical 200



Theory

30

50

20 -

2 Shift

3 Hours

60 Hours



5 Technical Theory Theory 100 - 3 Hours 30 Hours 6 History Theory 100 - 3 Hours 15 Hours 7 Business Studies-I Theory 50 - 3 Hours 15 Hours 8 Environmental Studies-II

(Compulsory) 50 Marks

4

BACHELOR OF DESIGN SPECIALIZATION- (SEMESTER-V) Sr.No. Course Total


Ass.: Time

allowed for exam.

Time allocation

1 Design Process-I Practical 300

180 120

12 Hours 315 Hours

2 Workshop-III Practical 250

150 100 12 Hours 120 Hours


Theory

30

50

20 -

2 Shift

3 Hours

60 Hours


60 Viva

40 3 Hours 30 Hours

5 Technical Theory Theory 100 - 3 Hours 30 Hours 6 History Theory 100 - 3 Hours 30 Hours 7 Business Studies-II Theory 50 - 3 Hours 15 Hours

BACHELOR OF DESIGN SPECIALIZATION- (SEMESTER-VI)

Sr.No. Course Total


Ass.: Time

allowed for exam.

Time allocation

1 Design Process-II Practical 300

180 120

12 Hours 345 Hours

2 Workshop-IV Practical 250

150 100 12 Hours 120 Hours


60 40 2 Shift

60 Hours

4 Technical Theory Theory 100

100 - 3 Hours 15 Hours

5 Entrepreneurship Development Programme

Theory 50

50 - 3 Hours 15 Hours

6 Exhibition Design & Display Practical 50

Theory

30

50

20 -

3 Hours Viva

3 Hours

30 Hours

5

BACHELOR OF DESIGN SPECIALIZATION- (SEMESTER-VII)


External Internal Ass.:

Time allowed

for exam.

Time allocation

1 Design Process-III Practical 300

180 120

12 Hours 200 Hours

2 Workshop-V Practical 250

150 100 12 Hours 200 Hours


60 40 6 hours 50 Hours

BACHELOR OF DESIGN SPECIALIZATION- (SEMESTER-VIII)

Sr.No. Course Total


Ass.: Time

allowed for exam.

Time allocation

1 Design Project Project 600 Viva

300 100

200

300 Hours

2 Industrial Training 200 200 540 Hours Instruction for Examiners:

1. Question paper should be strictly according to the syllabus. 2. Model Paper being sent for guidelines based on syllabus should be followed. 3. Assessment of answer books should not be assessed in parity of Master Degree of

Fine Arts or B. Tech. 4. From University side, it should be informed to Paper Setter/Examiner that the

Bachelor of Design Course of all specializations emphasized to create a designer which is practically more floor level practical job in relevant field in their future career. And this course provides side-by-side theoretical knowledge of each subject but that is secondary.

5. There should be sufficient choice of question for the students. At least 8 questions should be set in each case, the students are to attempt 5 questions.

6

BACHELOR OF DESIGN (SEMESTER) FOUNDATION COURSE

Foundation – A Practical and Theory Subjects

1. Drawing-1 Still life and Perspective, Nature Study, Out door Sketching 2. Colour-1 3. Basic Design 4. Workshop-1 5. History of art-1 6. English 7. Punjabi Compulsory / Basic Punjab (Mudhli Punjabi) 8. Computer Application-1

7

BACHELOR OF DESIGN (SEMESTER – I) FOUNDATION COURSE

1. DRAWING-1

Time: 3 Hours Practical: 200 Marks

a. STILL LIFE & PERSPECTIVE

Time: 3 Hours Total Marks: 100

Introduction to meaning and importance of object. Drawing with reference to observation, proportion, balance, light and shade, form, colour, texture and perspective.

Study of different objects with pencil, crayon and Charcoal only in line drawing.

Study of transparent objects like glasses, bottles etc. with Drapery in pencil and crayon

showing light & shade.

Study of composition of different types of object in water colour, monochrome, half tone, tempera, collage, mosaic texture etc. on different paper & surfaces.

Study of symmetrical objects breaking into regular, basic geometry forms like, cylinder,

cone, sphere, cuboids etc. and understand their relative association in different planes with subjects to the shape of the object.

Study of 2-dimentional and 2-dimentional, Object in relation to space. Solid geometry – plan, elevation, section and side elevation of solid object:- Cube,

cuboids, cylinder, cone, tetrahedron, hexagonal and prism etc.

Visual perception of space with solid objects through one point perspective with instruments and freehand.

Developing Drafting & free hand perspective drawing with pencil shading and colour.

2-point perspective, 3-point perspective and out door studies.

8


b. NATURE STUDY Time: 3 Hours Total Marks: 50

Study of plants, its different parts and construction in line drawing, pencil shading and water colours.

Study of shrubs in pencil with textures.

Detailed study of the following with reference to its construction, characteristics, form,

colour and texture from different angles, in pencil, pen and colous, flowers, vegetables, birds, feathers, fruits, creepers, shells, animals, butterflies, insects etc.

c. OUT DOOR SKETCHING

Time: 3 Hours Total Marks: 50

Visit to museum to appreciate various sculptures in stone and bronze casting and being able to draw them.

Study of ruin/ monuments in and around New Delhi with a view to study structure and

Architecture.

Visit to Zoo for detailed study of animals, birds etc.

Other out door locations like: Railway station, Market, Bus Stop, Restaurants etc. Instruction for the Examiners (Practical):

1. The examiner should set 2 questions out of which 1 has to attempted. 2. Maximum marks and time allowed to be specified.

9


2. COLOUR-1 Time: 3 Hrs. Total Marks: 200 Marks

Theory: 100 Marks

Time: 4 Hrs. Practical: 100 Marks

THEORY: Introduction to Colour and Colour wheels Primary, Secondary, Tertiary colous. Understanding Hue, Value, Tint & shade Meaning and understanding of colour intensity by making a chart. Physical and emotional reaction of colours. Balance with Colour Achieving different Grades of colour: Pale, Light, Vivid, Bright, Dull, Deep. Colour Interpretation- Expression, Mood, Seasons, Colour schemes – Analogous, Complimentary, Monochrome, Achromatic, Adjacent,

Warm and Cool Colours. Understanding Colour Spectrum, Additive colour, Subtractive Colour, Newton’s Colour

Theory, Theory of Chevreul.

INSTRUCTION FOR EXAMINERS: (Theory)

1. Question paper should be strictly according to the syllabus. 2. Model Paper being sent for guidelines based on syllabus should be followed. 3. Assessment of answer books should not be assessed in parity of Master Degree of Fine

Arts or B. Tech. 4. From University side, it should be informed to Paper Setter/Examiner that the Bachelor

of Design Course of all specializations emphasized to create a designer which is practically more floor level practical job in relevant field in their future career. And this curse provides side-by-side theoretical knowledge of each subject but that is secondary.

5. There should be sufficient choice of question for the students. At least 8 questions should be set in case the students are to attempt 5 questions.

6. The questions can be divided in to two parts. 7. Maximum Marks and Time allowed need to be mentioned. 8. Name of the subject and specialization to be clearly mentioned.

10


2. COLOUR-1

Time: 4 Hours Practical: 100 Marks External: 100 Marks

PRACTICAL

Understanding of Materials – Natural Organic Pigments and Synthetic Organic Pigments,

Oils, Oleoresins, Resins (Natural and Synthetic), Glues, Starches and Gums, Waxes, Solvents, Additives, Papers, Canvas and Grounds.

Understanding of Methods - Pencil (all types), Soft Pastels, Oil Pastels, Chalk and Conte

Crayon, Charcoal, Pen and Ink, Brush and Ink, Different Type of Brushes, Water Colours, Gouache, Oil Colours, Acrylic Colours, different types of papers.

INSTRUCTION FOR EXAMINERS (Practical):


11


3. BASIC DESIGN

Time: 4 Hrs Total: 150 Marks Practical: 100 Marks External: 100 Marks

Time: 3 Hrs Theory: 50 Marks

THEORY AND PRACTICAL

1. Basic Elements of Design 2. Basic shapes Man Made and Natural 3. Forms in relation to design 4. Movement, Transition, Mirror, Rotation, Extension 5. Stylization (Traditional, Decorative, Geometric) 6. Splitting (Abstract) 7. Texture and pattern and Repetition

INSTRUCTION FOR EXAMINERS: (Practical)





Bachelor of Design Course of all specializations emphasized to create a designer which is practically more floor level practical job in relevant field in their future career. And this curse provides side-by-side theoretical knowledge of each subject but that is secondary.



12


4. WORKSHOP-1 Time: 6 Hours Practical: 150 Marks

External: 150 Marks

Demonstration and practical classes to be conducted on the following:

Clay modeling Plaster of Paris Thermo coal Paper Mache Tin foil Oil Colour Acrylic colour Fabric Waste material

Experimenting/ innovating with above mediums and materials, submit projects at the end of Semester.



13


5. HISTORY OF ART - 1

Time: 3 Hrs. Theory: 100 Marks

INDIAN ART

Indus valley Civilization Mauryan Dynasty Kushana Dynasty Gupta Dynasty Medieval Paintings – Eastern and Western Miniature Paintings Mughal Miniature Paintings Rajsthani Paintings – Kishangarh, Bundi, Mewar. Pahari Paintings – Kangra, Basholi. Colonial Painting. Bengal School – Nandlal Bose, Rabinderanath Tagore, Abinderanath Tagore. Post Independence Art – Jammini Roy, Amrita Shergill. Contemporary Art – K.G. Subramanyam, Bhupen Kakkar.

INSTRUCTION FOR EXAMINERS: (Theory) 1. Question paper should be strictly according to the syllabus. 2. Model Paper being sent for guidelines based on syllabus should be followed. 3. Assessment of answer books should not be assessed in parity of Master Degree of Fine

Arts or B. Tech. 4. From University side, it should be informed to Paper Setter/Examiner that the Bachelor of

Design Course of all specializations emphasized to create a designer which is practically more floor level practical job in relevant field in their future career. And this curse provides side-by-side theoretical knowledge of each subject but that is secondary.



14


COMMUNICATION SKILL IN ENGLISH Time: 3 Hours Max. Marks: 50

Theory Marks: 35 Practical Marks: 15

Contents: 1. Reading Skills: Reading Tactics and strategies; Reading purposes–kinds of purposes and associated comprehension; Reading for direct meanings; Reading for understanding concepts, details, coherence, logical progression and meanings of phrases/ expressions. Activities:

a) Active reading of passages on general topics b) Comprehension questions in multiple choice format c) Short comprehension questions based on content and development of ideas

2. Writing Skills: Guidelines for effective writing; writing styles for application, resume, personal letter, official/ business letter, memo, notices etc.; outline and revision. Activities:

a) Formatting personal and business letters. b) Organsing the details in a sequential order c) Converting a biographical note into a sequenced resume or vice-versa d) Ordering and sub-dividing the contents while making notes. e) Writing notices for circulation/ boards

3. Listening Skills: Barriers to listening; effective listening skills; feedback skills. Attending telephone calls; note taking. Activities:

a) Listening exercises – Listening to conversation, News/TV b) Taking notes on a speech/lecture

a. Speaking and Conversational Skills: Components of a meaningful and easy conversation; understanding the cue and making appropriate responses; forms of polite speech; asking and providing information on general topics. Activities:

a) Making conversation and taking turns b) Oral description or explanation of a common object, situation or concept c) Giving interviews

15


Recommended Books:

1. Oxford Guide to Effective Writing and Speaking by John Seely

2. A Course in Listening and Speaking–I by V. Sasikumar et. al., Foundation Books.

3. The Written Word by Vandana R Singh, Oxford University Press.

Suggested Books:

1. Developing Communication Skills by Krishna Menon and Meera Bannerjee. Macmillan.

2. Business Communication; Theory and Practice by Swati Samantray and R.D.Bhushan.

Sultan Chand

3. Business Communication: Techniques and Methods by Om Juneja and Aarti Majumdar.

Orient Blackswan

4. Handbook of Practical Communication Skills; Clarissa Wright (Ed). JAICO Books

5. Spoken English: A Foundation Course (Part I and II) by Kamlesh Sadanand and Sushila

Punitha. Orient Blackswan (for recorded conversation)

Suggested Pattern of Question Paper: The question paper will consist of seven skill–oriented questions from Reading and Writing

Skills. Each question will carry 5 marks. The questions shall be phrased in a manner that students

know clearly what is expected of them. There will be internal choice wherever possible.

i) Multiple choice questions on the language and meanings of an unseen passage.

ii) Comprehension questions with short answers on content, progression of ideas,

purpose of writing etc. of an unseen passage.

iii) Personal letter

iv) Official/Business correspondence

v) Making point-wise notes on a given speech/ technical report

vi) Writing notices for public circulation on topics of professional interest

vii) Do as directed (5x1=5 marks) (change of voice, narration, combination of 2 simple

sentences into one, subject-verb agreement, using appropriate tense, forms of verbs.

(7x5=35 marks)

16


Practical /Oral Testing Marks: 15

Contents: 1. Conversation with students or examiner.

2. Listening to any recorded or live material and asking oral questions for listening

comprehension.

Questions:

1. Students may be asked to engage in face-to-face conversation with other students or

examiners on topics of general interest.

2. Students may be asked to prepare for one minute and then speak for one to two

minutes on a simple topic with examiners as the audience

3. A teacher or examiner may read out a small passage and the students may be asked

to answer a couple of comprehension questions. (recorded material may also be

used)

Note: Oral test will be conducted by external examiner with the help of internal examiner. The

oral test examiner will be appointed from those teachers who are actually teaching the subject.

17


gzikph (bkiawh) ;wK L 3 xzN/ e[b nze L 50

gkm-eqw ns/ gkm-g[;seK 1H frnkB wkbk (ftfrnkBe s/ ;wki-ftfrnkBe b/yK dk ;zrqfj) (;zgH vkH ;fszdo f;zx, g'qH wfjzdo f;zx pBt?s), r[o{ BkBe d/t :{Bhtof;Nh, nzfwqs;o, 2007

b/y L gjhnk gqd{FD, Go{D jZfsnk d/ d/F ftu, Bkoh Fesh, tksktoDh gqd{FD ns/

wB[`y, J/v} L fJe rzGho ;zeN.

2H gzikp d/ wjkB ebkeko (pbtzs rkorh), r[o{ BkBe d/t :{Bhtof;Nh, nzfwqs;o.

b/y L nzfwqsk F/ofrb, e/Hn?bH;fjrb, pV/ |[bkw nbh yK, ;'Gk f;zx, fgqEthoki

eg{o, GkJh ;w[zd f;zx

3H g?oQk ouBk

4H g?oQk gVQ e/ gqFBK d/ T[`so.

5H (T) gzikph X[Bh ftT[_s L T[ukoB nzr, T[ukoB ;EkB s/ ftXhnK, ;to, ftnziB, ;[o.

(n) GkFk tzBrhnK L GkFk dk Ne;kbh o{g, GkFk ns/ T[g-GkFk dk nzso, gzikph

T[gGkFktK d/ gSkD-fuzBQ.

6H wks GkFk dk nfXnkgB

(T) gfjbh GkFk d/ s"o T[`s/

(n) d{ih GkFk d/ s"o T[`s/

nze tzv ns/ gohfyne bJh jdkfJsK

1H fe;/ fBpzX dk ;ko iK T[;dk ftFk t;s{ (d' ftu'I fJe) . 10 nze

2H tkose o{g L o/yk fuso, BkfJe fpzp, ebkswe r[D, o/yk fuso ;kfjs ~ d/D 10 nze

3H g?oQk ouBk L fszB ftfFnK ftu'I fe;/ fJe T[s/ g?oQk fbyD bJh 5 nze fejk ikt/ .

4H g?oQk d/ e/ T[; pko/ gzi gqFBK d/ T[`so 5 nze

5H Bzpo 5 T[s/ fd`sh ftnkeoD d/ nkXko s/ toDBkswe gqFB 10 nze

6H Bzpo 6 ftu wks GkFk d/ gfjbh GkFk ns/ d{ih GkFk ti'_ nfXnkgB, wjZst ns/ ;wZf;nktK pko/ uko gqFB g[`S/ ikDr/, fiBQK ftu'_ ftfdnkoEh B/ d' dk T[`so d/Dk j't/rk. 5%2=10 nze

18


mu~FlI pMjwbI (In lieu of Compulsory Punjabi)

pwT-kRm

smW : iqMn GMty ku~l AMk : 50 1. pMjwbI BwSw

gurmuKI ilpI gurmuKI ilpI : bxqr Aqy qrqIb 20 AMk

2. gurmuKI AwrQogRw&I sÍrW dI vMf Aqy aucwrn ivAMjnW dI vMf Aqy aucwrn 15 AMk

3. pMjwbI Sbd-bxqr Aqy rcnw swDwrn Sbd in~q vrqoN dI pMjwbI SbdwvlI 15 AMk

XUint Aqy QIm:

1. pMjwbI BwSw : nwmkrx Aqy sMKyp jwx pCwx, gurmuKI ilpI : nwmkrx, gurmuKI vrxmwlw;

pYNqI A~KrI, A~Kr kRm, sÍr vwhk (a A e), lgW mwqrW, pYr ivc ibMdI vwly vrx, pYr

ivc pYx vwly vrx, ibMdI, it~pI, A~Dk[

2. gurmuKI AwrQogRw&I Aqy aucwrn ; sÍrW dI vMf Aqy aucwrn (lGU-dIrG sÍr) ; sÍr Aqy lgW

mwqrW ; ivAMjnW dI vMf Aqy aucwrn ; pYr ivc pYx vwly vrxW (h, r, v) dw aucwrn ; l

Aqy L dw aucwrn ; B,D,F,J,G dw aucwrn; pYr ivc ibMdI vwly vrxW dw aucwrn[

3. pMjwbI Sbd-bxqr Aqy rcnw: swDwrn Sbd; iek~lw sÍr (ijvyN Aw) ; sÍr Aqy ivAMjn

(ijvyN Awr) ; ivAMjn Aqy sÍr (ijvyN pw) ; ivAMjn sÍr ivAMjn (ijvyN pwr) ; pMjwbI Sbd

rcnw ; ilMg-puilMg, iek vcn-bhu vcn; in~q vrqoN dI pMjwbI SbdwvlI; Kwx-pIx Aqy

swkwdwrI nwl sMbMiDq[

19


AMk-vMf Aqy prIiKAk leI hdwieqW:

1. pihly XUint iv~coN pMjwbI BwSw Aqy gurmuKI ilpI dI bxqr Aqy qrqIb nwl sbMiDq

5-5 AMkW dy cwr ivhwrk pRSn pu~Cy jwxgy[ AMkW dI vMf A~goN iek-iek jW do-do AMkW dy

Coty pRSnW ivc kIqI jw skdI hY[

2. dUjy XUint iv~coN gurmuKI AwrQogRw&I Aqy aucwrn nwl sbMiDq 5-5 AMkW dy iqMn ivhwrk

pRSn pu~Cy jwxgy[ AMkW dI vMf A`goN iek-iek jW do-do AMkW dy Coty pRSnW ivc kIqI jw

skdI hY[

3. qIjy XUint iv~coN pMjwbI Sbd-bxqr Aqy Sbd rcnw nwl sbMiDq 5-5 AMkW dy do ivhwrk

pRSn pu~Cy jwxgy[ AMkW dI vMf A`goN iek-iek jW do-do AMkW dy Coty pRSnW ivc kIqI jw

skdI hY[

4. in`q vrqoN dI pMjwbI SbdwvlI nwl sbMiDq iek-iek AMk dy pMj (AwbjYkitv) pRSn pu~Cy

jwxgy[

5. pRSnW dI BwSw srl Aqy spSt r~KI jwvy[

20


8. COMPUTER APPLICATION - 1 Time: 6 Hours Practical: 50 Marks

External: 50Marks

Time: 3 Hours Theory: 50 Marks

5 Projects for Design work in computer prints for paint brush package and other packages to

be submitted for internal assessment.

Final question paper should be objective type (50 questions or 100 questions). A. Computer Fundamentals and DOS = Module I 1. Introduction to Computer. 2. Application of Computer in the Fashion/Textile/Graphic Design etc. 3. Logical Sections of CPU. 4. Difference between Hardware & Software. 5. Renaming File. 6. Activities of ROM in switching off the Machine. 7. Booting 8. Type of Memory. 9. Understanding a Term “Byto”. B. Introduction To DOS Commands 1. Difference between a ‘File’ and a Directory. 2. DOS Commands : MD, CD, CD….CD, RD. Copy CON, DIR, COPY, REN, DEL, CLS. Date, Time, Deltree, Format, Attrib. C. Windows 95 = Module = II 1. Introduction to Windows. 2. Different between a single tasking and a multi tasking operating systems. 3. Advantages of Windows over DOS. 4. Manipulating a Windows Opening, Closing, Moving, Maximising and Minimizing a Window. 5. Accessories Group Clock, Calendar, Notepad, Calculator. 6. Paintbrush Illustrative Package Creating BMP files in PB using drawing aids available Kerning and Tracking. Changing fonts and Type styles. 7. Transforming objects Rotating and Skewing Objects Cropping Graphics Text – Wrap

21


8. Importing Files Importing Text Files from WS Importing Graphic Files from Corel Draw. INSTRUCTION FOR EXAMINERS: (Practical)








22

BACHELOR OF DESIGN (SEMESTER – II) FOUNDATION COURSE

Foundation – B Practical and Theory Subjects

1. Drawing and Illustration Life Study and Illustration 2. Colour-2 3. Design & Communication 4. Liberal Art 5. Workshop-2 6. Aesthetics and Art Appreciation 7. History of Art-2 8. Computer Application-2 9. English-II 10. Punjabi Compulsory / Basic Punjab (Mudhli Punjabi)

23


1. DRAWING AND ILLUSTRATION

Practical: 200 Marks External: 200 Marks


a. LIFE STUDY

Knowledge and proportion of human figure and various parts of the body and its proportion, planes masses, postures, rhythmic unity of body parts.

Study of human figure in different mediums like: Pencil, charcoal, poster, water colours,

pen and inks etc. to develop illustration techniques and skills.

Study of full human figure in different postures with reference to live models i-e Male/Female

The students are required to sketch regularly and submit a hundred free hand – quick

sketches (out door/Indoor situations and compositions) every week. Time: 6 Hours Practical: 100 Marks

b. ILLUSTRATION

Improving Drawing skills and composing different scenes Understanding illustration and techniques with subject to communication and narration Simplification/ Stylization/ manifestation of drawing into/ for illustration



24


2. COLOUR-2 Time: 6 Hours Practical: 100 Marks

External:100 Marks

Traditional and ethnic colour Modern colour scheme One point colour scheme & effect of colours placements Colour – ways of specific Design

Exercise based on Application in the Disciplines: Discussion of collage Exercises Group project based on Subject Colour-2 and Subject Design Co-ordination of all

Exercises INSTRUCTION FOR EXAMINERS: (Practical)


25


3. DESIGN & COMMUNICATION Time: 6 Hrs. Practical: 100 Marks

External: 100 Marks


Note: * Practical Exercise only NOT for THEORY Exams.

1. Principles of Design 2. Design and Environment 3. Visualization of an Idea & its meaning & process. * 4. Visualization of a Word. * 5. Study of an area in relation to its surroundings seeking out a problem, analysis

and formulation basic design. * 6. Flexibility of design in relation to adaptation. * 7. Meaning of Communication 8. Elements of Communication 9. Importance of Communication 10. Communication through Abstraction in / with constraints. Exercise: visualization

of an Idea (Rhythm and chaos) * 11. Process of Visualization.*

a. The Emerging Concept b. The Analysis c. The Constraints d. The Synthesis e. The Option f. Simplification

12. Mediums of Communication ( Electronic media, Print media, Film, Television and Radio)

13. Exercise based on Combination of Ideas, Medium of Collage Etc. *

26

BACHELOR OF DESIGN (SEMESTER – II) FOUNDATION COURSE INSTRUCTION FOR EXAMINERS: (Practical)








27


4. LIBERAL ARTS

Time: 3 Hours Theory: 50 Marks Liberal Arts – Definition, Importance Features, Impact on Society and life of people in General.

Meaning & significance of the term “Symbology”. The role of Visual Identity. Manmade and Natural symbols and communication. Development of Indian Folk Art forms (J &K, West Bengal, Rajasthan, Gujrat, Karnatka)

their contribution in day to day life. Brief notes on the following:-

1. Radio as a audio form 2. T.V. as a visual form 3. Advertisement & Commercial Art 4. Fashion Industry – scope of Artistic expression.

Folk Art and craft of Punjab. INSTRUCTION FOR EXAMINERS: (Theory) 1. Question paper should be strictly according to the syllabus. 2. Model Paper being sent for guidelines based on syllabus should be followed. 3. Assessment of answer books should not be assessed in parity of Master Degree of Fine





28


5. WORKSHOP – 2

Time: 6 Hrs. Total Marks: 200 Practical: 140 Marks External: 140 Marks


Note: * Practical exercise only, NOT for THEORY Exam. a. PRINT MAKING

Introduction to importance of print making Use of line/ wood and cutters* Cutting techniques and line texture, dots and shapes etc.* Different methods of making blocks with Linonium and wood Innovation by using wire, coarse fabric, cord etc.* Trail and proofs Registration methods for using trial and proof and multicolor printing.

PRACTICAL WORK Basic techniques in surface printing in one colour* Composition – non-figurative using line, five or more shapes, one and more colour

techniques according to composition (black & white, colour – maximum three)* Composition – landscape in colour*

b. PHOTOGRAPHY

Importance of Photography in relation to Design and Communication Handling the camera, understanding different kinds of camera and exposures Taking pictures in different light conditions Compositions: Figurative, Architectural, Street Photography, Object Study in various

Light conditions, Creative Photography.*

INSTRUCTION FOR EXAMINERS: (Practical) 1. The examiner should set 2 questions out of which 1 has to attempted. 2. Maximum marks and time allowed to be specified.



Fine Arts or B. Tech.

29


6. AESTHETICS AND ART APPRECIATION


Elements of Art The concept of Beauty Aesthetic to Experience Communication: - Feeling and Understanding Shilpa Text







30


7. HISTORY OF ART - 2 Time: 3 Hours Theory: 100 Marks

WESTERN ART

Prehistoric Art Greek Art Roman Art Impressionism ( Monet, Manet, Degas, Renoir) Expressionism (Munch, Ensor, Die Brucke, Dev Blave Reiter) Post Impressionism ( Van Gogh, Paul Gauging, Paul Cezanne) Fauvism (Hennery Matisse) Cubism (Picasso, Peit Mondrian)






31

BACHELOR OF DESIGN (SEMESTER – II) FOUNDATION COURSE–B

8. COMPUTER APPLICATION - 2

Time: 6 Hrs. Practical: 50 Marks External: 50 Marks

Time: 3 Hours Theory: 50 Marks a) Difference between a Document and Non- Document (2 Shifts) b) Creating a Document c) Saving a Document d) Formating Text e) Paragraph Alignment

• Identing a paragraph • Preview and printing • Deleting a Document

f) Arranging Text and Graphics (Paint Brush Files)

• Tables • Border and Shading • Columns • Special Features • Adding Bullets • Headers and Footers

32


II. PAGE MAKER 6.5 = MODULE IV 1. Introduction to DTP • What is DTP • Types of Printing • Difference between a laser and an inkjet printer 2. Introduction to page maker • Creating a new publication • Opening an Existing file • Saving a publication. 3. Story Editor - Composing a new story using an Editor - Spell Check / Find and Replace - Getting matter from editor into a layout window 4. Understanding of text Block - Difference between thread and Unthreaded Text Book - Converting unthreaded blockes into a threaded ones 5. Understanding of Tables - Setting tables using Indents / tab command - Setting Tabs and Creating Bullets 6. Formating Text - Changing the width of characters - Kerning and Tracking - Changing fonts and types styles 7. Transforming objects - Rotating and skewing objects - Cropping graphics - Text – Wrap 8. Importing Files - Importing text files from MS - Importing Graphic files from corel Draw. Instructions for Examiners (Theory)

1. Page maker 6.5 module IV must have 5 projects and should be submitted as internal assessment. 2. Final question paper should be objective type ( 50 questions or 100 questions)

Instructions for Examiners (Practical) 1. The examiner should set 2 questions out of which one has to be attempted. 2. Maximum marks and time allowed to be specified.

33


COMMUNICATION SKILL IN ENGLISH Time: 3 Hours Max. Marks: 50

Theory Marks: 35 Practical Marks: 15

Contents: 1. Reading Skills: Reading Tactics and strategies; Reading purposes–kinds of purposes and associated comprehension; Reading for information given and implied; Inferential reading, critical reading and interpretation; connotation and understanding tone; paraphrasing, gist and central idea; Activities:

a) Active reading of learned passages on academic and professional topics b) Short comprehension questions on implied meanings c) Reading outcome including paraphrasing and summary writing.

2. Writing Skills: Guidelines for effective writing; writing styles for paragraphs/ short essays of expository and argumentative nature; academic and technical reports, style, arrangement, variety of illustrations, diagrams, tables, charts etc., main section, appendices, conclusion, list of references; outline, synopsis, revision. Activities:

a) Writing of paragraph/ short essay on learned and professional topics b) Organising ideas/ arguments in a logical order c) Writing a brief report on the given data, diagram, chart etc.

3. Listening Skills: Barriers to listening; effective listening skills; feedback skills. Attending telephone interviews; transcoding and note taking. Activities:

a) Listening exercise – Listening to Conversation, News/TV, group discussion, long speech b) Making notes on conversation, group discussion and lectures.

4. Speaking and Discussion Skills: Components of an effective talk/ presentation; planning and organizing content for a talk/ presentation, use of visual aids, effective speaking skills, discussion skills. Activities:

a) Making presentation to a group on a given topic. b) Participating in a group discussion. c) Making slides for PowerPoint presentation or other audio-visual aids

34


Recommended Books:

1. Oxford Guide to Effective Writing and Speaking by John Seely

2. A Course in Listening and Speaking–I by V. Sasikumar et. al., Foundation Books.

3. The Written Word by Vandana R Singh, Oxford University Press.

Suggested Books:

1. Developing Communication Skills by Krishna Menon and Meera Bannerjee. Macmillan.

2. Business Communication; Theory and Practice by Swati Samantray and R.D.Bhushan.

Sultan Chand

3. Business Communication: Techniques and Methods by Om Juneja and Aarti Majumdar.

Orient Blackswan

4. Handbook of Practical Communication Skills; Clarissa Wright (Ed). JAICO Books

5. Spoken English: A Foundation Course (Part I and II) by Kamlesh Sadanand and Sushila

Punitha. Orient Blackswan (for recorded conversation)

Suggested Pattern of Question Paper: The question paper will consist of seven skill–oriented questions from Reading and Writing

Skills. Each question will carry 5 marks. The questions shall be phrased in a manner that students

know clearly what is expected of them. There will be internal choice wherever possible.

i) Short answer comprehension questions on an unseen passage on a learned topic

ii) Making summary/ précis or paraphrasing of ideas of a given passage

iii) Writing a paragraph of expository or argumentative nature on a given topic

iv) Interpreting a given data, chart, diagram etc and making a brief report

v) Transcoding (given dialogue to prose or given prose to dialogue)

vi) Making given number of slides for a presentation on a given topic

vii) Do as directed (5x1=5 marks) (change of voice, narration, combination of 2 simple

sentences into one, subject-verb agreement, using appropriate tense, forms of verbs.

(7x5=35 marks)

35


Practical / Oral Testing Marks: 15

Contents:

1. Oral Presentation with/without audio visual aids. 2. Group Discussion. 3. Listening to any recorded or live material and asking oral questions for listening

comprehension. Questions:

1. Oral Presentation will be of 5 to 10 minutes duration. (Topic can be given in advance or it

can be of student’s own choice). Use of audio visual aids is desirable.

2. Group discussion comprising 8 to 10 students on a familiar topic. Time for each group

will be 15 to 20 minutes.

Note: Oral test will be conducted by external examiner with the help of internal examiner. The oral test examiner will be appointed from those teachers who are actually teaching the subject.

36


gzikph (bkiawh)

;wK L 3 xzN/ e[b nze L 50 gkm-eqw ns/ gkm-g[;seK

1H frnkB wkbk (ftfrnkBe s/ ;wki-ftfrnkBe b/yK dk ;zrqfj) (;zgH vkH ;fszdo f;zx, g'qH wfjzdo f;zx pBt?s), r[o{ BkBe d/t :{Bhtof;Nh, nzfwqs;o, 2007 b/y L ;kfjs s/ b'e ;kfjs, nZyK, nu/sB dk r[D s/ ;[Gkn, ezfgT{No ns/

fJzNoB?`N, wB[`yh nfXeko.

2H gzikp d/ wjkB ebkeko (pbtzs rkorh), r[o{ BkBe d/t :{Bhtof;Nh, nzfwqs;o.

b/y L ;shF r[iokb, r[ouoB f;zx, mke[o f;zx, pboki ;kjBh, ;[fozdo e"o.

3H Fpd-pDso ns/ Fpd ouBk L gfoGkFk, w[`Yb/ ;zebg

4H Fpd Fq/DhnK

5H g?oQk ouBk

6H g?oQk gVQ e/ gqFBK d/ T[`so

7H w[jkto/ ns/ nykD

nze tzv ns/ gohfyne bJh jdkfJsK

1H fe;/ fBpzX dk ;ko iK T[;dk ftFk t;s{ (d' ftu'I fJe) . 10 nze

2H tkose o{g L o/yk fuso, BkfJe fpzp, ebkswe r[D, o/yk fuso ;kfjs ~ d/D 10 nze

3-4H 3-4 Bzpo T[`s/ fd`sh ftnkeoD d/ nkXko s/ toDBkswe gqFB. 10 nze

5H g?oQk ouBk L fszB ftfFnK ftu'I fe;/ fJe T[s/ g?oQk fbyD bJh 5 nze fejk ikt/ .

6H g?oQk d/ e/ T[; pko/ gzi gqFBK d/ T[`so 5 nze

7H Bzpo 7 ftu n`m nykD ns/ nZm w[jkto/ g[`S/ ikDr/, fiBQK ftu'_

ftfdnkoEh B/ gzi-gzi ~ tkeK ftu tos e/ noE ;gZFN eoB/

j'Dr/ . 5O5= 10 nze

37


mu~FlI pMjwbI (In lieu of Compulsory Punjabi)

pwT-kRm

smW : iqMn GMty ku~l AMk : 50 1. pMjwbI Sbd-bxqr

sMXukq Aqy imSrq Sbd in~q vrqoN dI pMjwbI SbdwvlI 20 AMk

2. pMjwbI vwk-bxqr swDwrn vwk : iksmW sMXukq vwk : iksmW imSrq vwk : iksmW pMjwbI vwkW dI vrqoN dy iviBMn smwijk pRsMg 15 AMk

3. pRkwrjI pMjwbI ic`TI p`qr pYrw rcnw AKwx Aqy muhwvry 15 AMk

XUint Aqy QIm:

1. pMjwbI Sbd bxqr: sMXukq Sbd ; smwsI Sbd (ijvyN lok sBw) ; dohry Sbd/duhrukqI

(ijvyN DUV DwV/Br Br), imSrq SbdW dI bxqr/isrjnw; AgyqrW rwhIN (ijvyN aup-BwSw),

ipCyqrW rwhIN (ijvyN rMglw), pMjwbI Sbd rcnw; pVnwvIN rUp, ikirAw/shwiek ikirAw dy

rUp ; in~q vrqoN dI pMjwbI SbdwvlI ; ru~qW, mhIinAW, mOsmW, igxqI nwl sbMiDq[

2. pMjwbI vwk-bxqr : krqw krm ikirAw; swDwrn vwk, ibAwnIAw, pRSnvwck,

AwigAwvwck; sMXukq Aqy imSrq vwkW dIAW iksmW ; suqMqr Aqy ADIn aupvwk ; smwn

(qy/Aqy) Aqy ADIn (jo/ik) XojkW dI vrqoN ; pMjwbI vwkW dI vrqoN dy iviBMn

smwjk/siBAwcwrk pRsMg ; Gr ivc, bwzwr ivc, myly ivc, SOipMg mwl/isnmy ivc, ivAwh

ivc, Dwrimk sQwnW ivc, dosqW nwl Awid[

3. ies XUint ivc ic~TI p~qr (in~jI/d&qrI), pYrw rcnw Aqy AKwx muhwvirAW dI vrqoN

rwhIN ividAwrQI dI BwSweI Xogqw nMU priKAw jwvygw[

38


AMk-vMf Aqy prIiKAk leI hdwieqW:

1. pihly XUint iv~coN pMjwbI Sbd bxqr Aqy Sbd rcnw nwl sbMiDq 5-5 AMkW dy iqMn

ivhwrk pRSn pu~Cy jwxgy[ AMkW dI vMf A~goN iek-iek jW do-do AMkW dy Coty pRSnW ivc

kIqI jw skdI hY[

2. in`q vrqoN dI SbdwvlI nwl sbMiDq iek-iek AMk dy pMj (AwbjYkitv) pRSn pu~Cy jwxgy[

3. dUjy XUint iv~c pMjwbI vwk-bxqr nwl sbMiDq 5-5 AMkW dy do ivhwrk pRSn pu~Cy jwxgy[

AMkW dI vMf A`goN iek-iek jW do-do AMkW dy Coty pRSnW ivc kIqI jw skdI hY[

4. pMjwbI vwkW dI ivhwrk vrqoN nwl sbMiDq 5 AMkW dw iek pRSn pu~iCAw jwvygw ijs ivc

ividAwrQI nMU iksy smwijk/siBAwcwrk pRsMg ivc vrqy jWdy pMj vwk ilKx leI ikhw

jwvygw[

5. ividAwrQI nMU iksy iek ivSy ’qy in~jI jW d&qrI ic~TI ilKx leI ikhw jwvygw[

6. ividAwrQI nMU iksy iek ivSy ’qy pYrw ilKx leI ikhw jwvygw[

7. ividAwrQI nMU iek-iek AMk dy pMj AKwxW jW muhwvirAW nMU vwkW ivc vrq ky ArQ spSt

krn leI ikhw jwvygw[

8. pRSnW dI BwSw srl Aqy spSt r~KI jwvy[

39

BACHELOR OF DESIGN SPECIALIZATION (SEMESTER–III) FASHION DESIGN

Design Development-I

Time: 12 Hours Practical: 300 Marks External: 180 Marks

Int. Assessment: 120 Marks Fashion Art-I

1. Understanding the fashion figure 2. Figure analysis (3 different postures-front, 3 quarters, profile) 3. Understanding stylelines in fashion figure 4. Analysis of hands, feet and face 5. Draping the fashion figure with

Princess seam line blouse Full Sleeve front placket opening blouse Pleated trouser Contour trouser One piece dress with princess seam One piece dress with fish dart

6. Fashion Details Pockets Sleeves Cuffs Collars Necklines Skirts Pants Silhouettes Garment decorative details (embroidery, quilting etc.)

INSTRUCTION FOR EXAMINERS: (Practical) 1. The examiner should set 3 questions making one question as compulsory and choice between

the other two. The student has to attempt a total of two questions. 2. Maximum marks and time allowed to be specified.

40


Technical Theory Time: 3 Hrs. Theory: 100 Marks

- Fashion Vocabulary - Fashion Forecasting - Fashion Details- Pockets, Sleeves, Cuffs, collars, necklines, skirts, pants, silhouettes and garment decorative details (embroidery, quilting etc.) - Introduction to standard measurements – Domestic & International - Fibers – Classification – Properties, Characteristics - Vegetable Fibers – Cotton, Linen, Jute - Animal Fibers – Wool, Silk - Synthetic & Man-made – Fibers- Nylon, Polyesters, Accetate, Rayon/Viscose, Acrylic.







41


Workshop Time: 12 Hours Practical: 250 Marks

External: 150 Marks Int. Assessment: 100 Marks

- Introduction to Sewing Machine - Common repairs & maintenance - Different types of opening - Different types of Necklines & Finishes - Different types of Collars & Sleeves - Different Types of Fasteners - Various kind of hand stiches, seams, and seam finishing. - Study of Anthropometry - Samples of Tie & Dye, Block printing, screen printing and Batik. - Construction of Kids garments 1. A line frock 2. Gathered frock 3. Body Suit



42


HISTORY


INTRODUCTION TO TRADITIONAL COSTUMES OF STATES

1. Jammu-Kashmir (Kashmiri Pandits & Muslims) 2. Punjab (Folk wear) 3. Himachal Pradesh (Folk wear & Gaddi Tribe) 4. Rajasthan (Folk wear & Bheel) 5. Gujrat (Folk wear) 6. West Bengal (Folk wear) 7. Orissa (Folk wear & Bstar Tribe) 8. Tamil Nadu (Folk wear & Toda Tribe)

Origin of Clothing Indus Valley Vedic Period Maurya & Shunga Period

Note: Traditional costumes of States should be considered as a project report to be submitted individually by the students. The project should have topic related to any one state. This part should not be included in the final question paper. The part from origin of clothing to Gupta period should only be included in the final question paper. The format of question should be more objective type rather than subjective type. INSTRUCTION FOR EXAMINERS: (Theory) 1. Question paper should be strictly according to the syllabus. 2. Model Paper being sent for guidelines based on syllabus should be followed. 3. Assessment of answer books should not be assessed in parity of Master Degree of Fine





43

BACHELOR OF DESIGN SPECIALIZATION (SEMESTER–III)

COMPUTER AIDED DESIGN (COMMON TO ALL SPECIALIZATIONS)

Practical: 100 Marks

External: 60 Marks Int. Assessment: 40

Project of Corel Draw 7.0 with 10 prints should be submitted as internal assessment. COREL DRAW 7.0- MODULE-5

1. An Introduction to Corel Draw 7.0 - Difference between Corel and Paintbrush - Understanding of pinel based and vector based images - Overview of Coral Draw

2. Working with Corel Draw - Opening a new Graphics - Modifying and Existing graphics - Saving a file

3. Introduction to Drawing tools - Use of free and bezier tools - Use of square, ellipse and polygon tools - Use of pencil tool to draw straight lines - Understanding of an open and closed shapes

4. Changing attributes of Graphical objects i.e. Fill and Outline color and styles. 5. File Menu

- Create your own colors - Use of making plates to create colors - Use of fountain and 2 color fill patterns - Texture file

6. Working with text - Use of Artistic Text - Edit text using Text-Character Commands - Converting text into Curved object

7. Creating special effects - Add perspective - Use envelop to create different shaped objects - Blending two objects to create transformations - Creating a 3D object using “Extrude” effect. - Add contours

44


8. Working with objects - Group/Ungroup objects - Separate objects - Weld and Trim - Send to Back/Send to Front - Combine two objects - Cut, Copy and Paste - Break apart

9. Create Symbols and Patterns 10. Web designing – HTML, Font Page 11. Internet Surfing.

Note: fashion design students should work on Fashion Details like -Trousers -Jackets -Collars -Necklines -Skirts -Sleeves DOCUMENTATION AND PRESENTATION

- Importance, Meaning & Principles of Documentation

- Different types of paper-British/American/Standard

- Different methods of layout golden rectangle/grid/margins/2,3 & 4 columns

- Role of TEXT and visual in documentation-(Heading, Sub-Heading)

- Composition with in grid

- Role of letter styles

- Selection of letter size, colour of letters, colour of paper and how to emphasize.

- Different alignments and techniques of visuals and text.

- Important element of continuity, composition and alignment.

45


Concept of :

a) Date collection and compiling matter under different headings.

b) Different aspects of documentation

Introduction

Heading

Sub Heading

Glossary of items

Bibliography

Concept of chapter and acknowledgements.

Presentation of any subject of their choice keeping the above principles in mind

Reviewing


1. The examiner should set 2 Projects out of which 1 has to attempted.

2. Maximum marks and time allowed to be specified

46

BACHELOR OF DESIGN (SEMESTER–III)

Advertising & Marketing

Common to all specializations Time: 3 Hours Theory: 50 Marks

1. Definition of Marketing - Core Marketing Concepts - Goals Benefits of the Marketing Concept - Evolution of Markets 2. The Marketing Concept and its Evolution. -Various concepts of Marketing – Production Concept - Selling concept, Marketing concept, Product, Societal Marketing - Benefits of the Marketing Concepts 3. The Marketing System and its Environment. - Major Components of the Company’s Micro Environment.

4. The Marketing Mix - The concept and elements of the Marketing mix the 4P’s and their sub elements - Factors considered for designing an appropriate marketing mix

5. Market Segmentation and Targeting - Concept - Need for benefit - Base of Segmentation - Characteristics of Profitable Segments - Market Targeting Strategies 6. Products - Basic Concept - Product Life Cycle - Marketing Strategies for different stages of PLC 7. Product Branding - Important Branding - Purpose of Branding - Branding Strategies - Characteristics of good brand names 8. Product Packaging - Basic Purpose Types of Packages - Important decision areas- size, share, materials, colors, dual use of packages changes in package design, pre-testing of package.

47

BACHELOR OF DESIGN (SEMESTER–III) FASHION DESIGN

9. New Product Development - Need - Stages - Organization Arrangements 10. Pricing - Procedure - Pricing Methods – promotional pricing, discriminatory pricing, new product pricing, product mix pricing. - Initial Price Changes 11. Direct Marketing - Nature - Growth -Advantages - Major Decisions 12. Advertising - Need & Importance to wholesalers, retailers and consumers - Advantages - Role of advertising in the marketing mix. INSTRUCTION FOR EXAMINERS: (Theory) 1. Question paper should be strictly according to the syllabus. 2. Model Paper being sent for guidelines based on syllabus should be followed. 3. Assessment of answer books should not be assessed in parity of Master Degree of Fine Arts

or B. Tech. 4. From University side, it should be informed to Paper Setter/Examiner that the Bachelor of




48

BACHELOR OF DESIGN (SEMESTER–III) FASHION DESIGN

Market Survey Practical: 100 Marks


Time: 3 Hours

Make a visit to Textile Industry and do survey on

Fibres and Filaments Yarns Weaves Knits Non-wovens Handloom and power looms Dying units Printing Units

INSTRUCTION FOR EXAMINERS: (Practical) 1. Only viva to be conducted

49

BACHELOR OF DESIGN (SEMESTER–III) TEXTILE DESIGN 1. DESIGN AND DEVELOPMENT


Int. Assessment: 120 Marks Time: 12 Hours

Understanding Design Composition and Patterns

Understanding and Developing of Traditional Designs (Centreline Ogee, Paisley,

Grapewine, Jalli )

Different types of placements

Colour ways

Development of Carpet Designs

a. Traditional Carpet Designs b. Traditional Carpets (Mughal, Persian, French, Italian) c. Contemporary Designs


1. The examiner should set 3 questions making one question as compulsory and choice between the other two. Student has to attempt a total of 2 questions.

2. Maximum Marks and Time Allowed is to be specified.

50

BACHELOR OF DESIGN (SEMESTER–III) TEXTILE DESIGN

2. WORKSHOP Practical: 250 Marks External: 150 Marks


Print Samples of:

Stencil Handblock Tie & Dye Batik

Application of above printing into products Weave Samples of:

Plain Weave Rib Weave Basket Weave Twill Weave & its variations Satin & Sateen Weave Cut pile and uncut pile

Basic Stiches

Hemming Stich Slip Stich Blanket Stich Back Stich Buttonhole Stich Running Stich Satin Stich Herringbone Stich Chain Stich Crochet

INSTRUCTION FOR EXAMINERS: (Practical) 1. The examiner has to specify two projects out of which one has to be attempted. 2. The medium of the project is to be clearly mentioned.

51


3. TECHNICAL THEORY

Theory: 100 Marks Time: 3 Hrs.

Fibre Terms Related to Textiles Classification of Fibres Properties of Fibres [ Physical & Chemical] Manufacturing Process of Cotton, Wool, Silk & Polyester Bonds Crystallinity

Yarns Classification of Yarns Simple Yarns, Novelty Yarns, Ply Yarns, Textured Yarns Spinning Process Yarn Count Thread Count and Methods of Determining Thread Count Blends, Mixture and Combination

Fabric Weaving Introduction to Handloom and its Parts, Frame loom, Pit Loom, Flyshuttle loom, Draw

loom. Operations of loom. Introduction to Basic Weaves, Plain and its Variations [Rib & Basket], Twill and its

Variations, Satin, Sateen, Jacquard, Dobby, Pile.

INSTRUCTION FOR EXAMINERS: (Theory) 1. Question paper should be strictly according to the syllabus. 2. Model Paper being sent for guidelines based on syllabus should be followed according to

the session. 3. Assessment of answer books should not be assessed in parity of Master Degree of Fine Arts





52


4. HISTORY Theory: 100 Marks

Time: 3 Hrs Study of Woven Traditional Fabrics:

Assam Handlooms Brocades Baluchari Tangail Jamdani Bomkai Ikat Chanderi Dharamavaram Paithani Kangiveram Temple Kullu Shawls Manipuri Cloth Tanchoi Tassar Silk Malmal Poochampalli Ilkal


the session. 3. Assessment of answer books should not be assessed in parity of Master Degree of Fine





53


5. MARKET SURVEY



Mill Made Fabrics

Students Will Survey the Market and Submit a Project Report for the same. Visit to Exclusive Mill Made Showroom. Project Report on the Basis of Industrial Visit.

INSTRUCTION FOR EXAMINERS: (Practical) 1. Only Viva to be conducted

54

BACHELOR OF DESIGN (SEMESTER–III) INTERIOR DESIGN

DESIGN DEVELOPMENT – I DRAFTING & RENDERING



- Free Hand Lines -Alphabets and Numbers -Architectural Symbols - Types of Line - Depiction of Principles of Design (Rhythm, Balance, Proportion etc.) - Isometric View - Axonometric View Orthographic Projection of simple solids - Plan, Elevation and Section Drafting of furniture – Stool, Table and Chair. INSTRUCTION FOR EXAMINERS (Practical):

1. The paper setter should set 3 questions making one question compulsory and choice between the other two. Student has to attempt a total of 2 questions.

2. Maximum Marks and Time allowed need to be specified.

55


WORKSHOP - I



- Introduction to carpentry tools & their functions - Wood – Cutting, Sawing, Plaining, Drilling, Polishing, Finishing - Joineries – 16 Different Types - Lengthening, Widening & Bearing


1. The examiner has to specify two projects out of which one has to be attempted. 2. The medium for the project should be clearly mentioned.

56


TECHNICAL THEORY Theory: 100 Marks

Time: 3 Hours

- Introduction to carpentary tools & their functions - Different types of wood and their properties - Different types of finishes and polishes - Hardwares, fittings, metal sections & Accessories for furniture - Different types of boards – plywood, commercial boards, novateak and laminates - Furnishings and Floor Coverings (Soft) - Different types of joineries, stools, tables and chairs - Ergonomics and Anthropometry.

INSTRUCTION FOR EXAMINERS: (Theory) 1. Question paper should be strictly according to the syllabus. 2. Model Paper being sent for guidelines based on syllabus should be followed. 3. Assessment of answer books should not be assessed in parity of Master Degree of Fine Arts





57


MARKET SURVEY Practical: 100 Marks


Time: 3 Hours 1. Study and Survey of rates and varieties of:

- Wood Finishes - Laminates - Paints - Accessories and hardware - Furnishings and Floor coverings (Soft)

2. Visit to exclusive showrooms. 3. Students will submit a project report and material board based on survey conducted. INSTRUCTION FOR EXAMINERS: (Practical) 1. Only Viva to be conducted

58


HISTORY Theory: 100 Marks

Time: 3 Hours 1. Period furniture

- Egyptian - Greek - Roman - Romanesque - Gothic - Renaissance - Baroque - Neo-classism - Chippendale - Imperial - Romanticism

2. Modern Furniture

- Art Noveu movement - Modern movement - Art deco movement - Post modern movement






59


ESL-221: ENVIRONMENTAL STUDIES-I Theory Lectures: 1.5 Hours/ Week Max. Marks: 50 Time of Examination: 3 Hours Section A (15 Marks): It will consist of five short answer type questions. Candidates will be required to attempt three questions, each question carrying five marks. Answer to any of the questions should not exceed two pages. Section B (20 Marks): It will consist of four essay type questions. Candidates will be required to attempt two questions, each question carrying ten marks. Answer to any of the questions should not exceed four pages. Section C (15 Marks): It will consist of two questions. Candidate will be required to attempt one question only. Answer to the question should not exceed 5 pages. 1. The multidisciplinary nature of environmental studies:

Definition, scope & its importance. Need for public awareness.

2. Natural resources: Natural resources and associated problems: a) Forest resources: Use of over exploitation, deforestation, case studies. Timber extraction,

mining, dams and their effects on forests and tribal people. b) Water resources: Use and over-utilization of surface and ground water, floods, drought,

conflicts over water, dams-benefits and problems. c) Mineral resources: Use and exploitation, environmental effects of extracting and using

mineral resources, case studies. d) Food resources: World food problems, change caused by agriculture and overgrazing,

effects or modern agriculture, fertilizer-pesticide problem, salinity, case studies. e) Energy resources: Growing of energy needs, renewable and non-renewable energy

resources, use of alternate energy sources, case studies. f) Land recourses: Land as a resource, land degradation, soil erosion and desertification.

Role of an individual in conservation of natural resources. Equitable use of resources for sustainable lifestyles.

3. Ecosystem:

Concept of an ecosystem. Structure and function of an ecosystem. Producers, consumers and decomposers. Energy flow in the ecosystem. Ecological succession. Food chains, food webs and ecological pyramids.

60


Introduction, types, characteristic features, structure and function of the following ecosystems: a. Forest ecosystem b. Grassland ecosystem c. Desert ecosystem d. Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries)

4. Social Issues and Environment: From unsustainable to sustainable development. Urban problems related to energy. Water conservation, rain water harvesting, watershed management. Resettlement and rehabilitation of people; its problems and concerns. Case studies. Environmental ethics: Issues and possible solutions. Climate change, global warning, acid rain, ozone layer depletion, nuclear accidents and

holocause. Case studies. Wasteland reclamation. Consumerism and waste products. Environmental Protection Act:

Air (prevention and Control of Pollution) Act. Water (prevention and Control of Pollution) Act. Wildlife Protection Act. Forest Conservation Act.

Issues involved in enforcement of environmental legislation. Public awareness.

References/Books:

1. Agarwal, K. C. 2001. Environmental Biology, Nidhi Publications Ltd. Bikaner. 2. Bharucha, E. 2005. Textbook of Environmental Studies, Universities Press, Hyderabad. 3. Down to Earth, Centre for Science and Environment, New Delhi. 4. Jadhav, H. & Bhosale, V. M. 1995. Environmental Protection and Laws. Himalaya Pub. 5. Joseph, K. and Nagendran, R. 2004. Essentials of Environmental Studies, Pearson

Education (Singapore) Pte. Ltd., Delhi. 6. Kaushik, A. & Kaushik, C. P. 2004. Perspective in Environmental Studies, New Age

International (P) Ltd, New Delhi. 7. Miller, T. G. Jr. 2000. Environmental Science, Wadsworth Publishing Co. 8. Sharma, P. D. 2005. Ecology and Environment, Rastogi Publications, Meerut. 9. Booklet on Safe Driving. Sukhmani Society (Suvidha Centre), District Court Complex,

Amritsar 10. Kanta, S., 2012. Essentials of Environmental Studies, ABS Publications, Jalandhar.

61

BACHELOR OF DESIGN (SEMESTER–IV)

BUSINESS STUDIES-I (Common to all specialization)

Theory: 50 Marks Time: 3 Hours

1. Basics of Business Concept of Business Nature of Business Scope of Business Objectives of Business Social responsibilities of Business Business system and its environment 2. Organising A Business

Forms of Business ownership & Organising Choice of a suitable form of organization Growth strategies Business Combination 3 Production Function Production Management Production Planning & Contract 4. Marketing Function Nature & functions of Marketing Marketing Research Product Planning Promotion Planning Channel discussions Printing Objectives-Policies







62


COMPUTER AIDED DESIGN COMMON TO TEXTILE & FASHION DESIGN SPECIALIZATION


Internal: 20 Marks External: 30 Marks

Theory: 50 Marks

SOFTWARE COREL PHOTOPAINT 1. Getting Started - Setting up a new image - Opening existing files - Viewing your image - Safety nets - Saving and Closing 2. Retouching & Refining Your Image - Changing image dimensions and resolution - Adjusting the focus and view - Tonal corrections 3. Painting, Filling and Editing - Working with brushes and paint modes - Using the fill tools - Editing your artwork

4. Working with Text & Objects - Creating & selecting objects - Moving, duplicating and deleting objects - Grouping and combining objects - Transforming objects - Editing objects

5. Working with paths - Creating and saving path - Selecting and moving parts of a path - Editing a path - Purpose of paths

63


6. Applying Special Effects to Your Image - Using the two dimensional filters - Using the three dimensional filters - Using the artistic filters - Using the blur filters - Using the colour transform filters - Using the render filters - Using the sharpen filters 7. Printing - Setting up your print job - Previewing, sizing and positioning the printed image. 8. Importing Files

INSTRUCTION FOR EXAMINERS: (Practical) 1. The examiner should set 2 projects out of which one has to be done in specified time. INSTRUCTION FOR EXAMINERS: (Theory) 1. Question paper should be strictly according to the syllabus. 2. Model Paper being sent for guidelines based on syllabus should be followed. 3. Assessment of answer books should not be assessed in parity of Master Degree of Fine





64

BACHELOR OF DESIGN (SEMESTER–IV) FASHION DESIGN

DESIGN DEVELOPMENT -II Practical: 300 Marks External: 180 Marks


1. FASHION ART-II

a. Office Wear b. Resort Wear c. Casual Wear d. Occasion Wear e. Club Wear f. Kids Wear - Mood Board - Fashion Illustration - Color Board and Swatch Board - Garment Specification Sheet - Costing Sheet

INSTRUCTION FOR EXAMINERS (Practical): 1. The paper setter should set 3 questions making one question compulsory and choice

between the other two. Student has to attempt a total of 2 questions. 2. Maximum Marks and Time allowed need to be specified.

65


WORKSHOP- II Practical: 200 Marks External: 120 Marks


1. Pattern making of adult bodice block. 2. Dart manipulating through pivot and slash and spread method. 3. Construction of Fashion Details –Frills, tucks, pleats. 4. Attachment of trimming & accessories. 5. Construction of different types of pockets. 6. Construction of women’s top 7. Construction of Sundress. 8. Basic embroidery stitches and Construction of samples of Indian Traditional

embroideries (at least six).



66


TECHNICAL THEORY


(1) Types of yarns

(i) Classification (ii) Properties (iii) Blends, mixture, combination

(2) Fabric construction basic weaves-plain, rib, basket, twill, satin, dobby. Jacquard & pile. (3) Introduction to power loom & handloom-names and definitions (1 line definitions) spit

loom, draw loom, fly shuttle loom, repier loom, airjet loom, water jet loom, circular loom and sulzer loom.

(4) Finishes-chemical, mechanical & special purpose finishes.

(5) Dyeing-classification of dyes, acid, basic, direct, reactive , vat, disperse, pigment (only

definitions)

(6) Prints (a) types of prints-duplex, discharge, flock, resist, engineered, blotch, burnt out (only definitions) (b) Printing techniques-block, screen, resist, roller, stencil & transfer (only definitions)






67


HISTORY


1. Egyptian 2. Greek 3. Roman 4. Bayzantine 5. Gothic 6. Renaissance

17th, 18th, 19th, 20th, Century of Contemporary Designer 1. Channel 2. YSL 3. Verseaca 4. Jean Paul Gaultier 5. Any two Indian designers







68


MARKET SURVEY



Trimming and Notions 1. Market survey of

Laces, braids and their types Buttons and fastener Labels Patches Lining, interlining and underlining-felted units and exclusive showroom

2. Visit to various manufacturing and retailing and exclusive showrooms 3. How does market survey help fashion designer. Note: Project reports to be submitted at the end of the Semester.

INSTRUCTION FOR EXAMINERS: (Practical) 1. Only Viva to be conducted.

69

BACHELOR OF DESIGN (SEMESTER–IV) INTERIOR DESIGN

DESIGN DEVELOPMENT – II Practical: 300 Marks External: 180 Marks


- One and two point perspective - Furniture design (sofa, couch, table, storage cabinet etc.) - Partition and Room dividers - Design of conference hall, wall elevation. - Furniture design for a lobby/ lounge/ reception

INSTRUCTION FOR EXAMINERS (Practical): 1. The paper setter should set 3 questions making one question compulsory and choice between

the other two. Student has to attempt a total of 2 questions. 2. Maximum Marks and Time allowed need to be specified.

70


WORKSHOP – II Practical: 200 Marks External: 120 Marks


- Model making (2 of each) o Wood Accessory o Table o Chair o Room Dividers


1. The examiner has to specify two projects out of which one has to be attempted. 2. The medium for the project should be clearly mentioned

71


TECHNICAL THEORY


- Definition, Importance & use of paneling and cladding. - Introduction to Foundations and its types. - Brick – Bonding, Types and walls - Stone Masonry - Arches and Lintels - Section through a load bearing brick wall - Cavity Wall - Partition Wall - Types of Room Dividers - Floor and flooring - Roofs







72


MARKET SURVEY Practical: 50 Marks External: 30 Marks


1. Study and survey of varieties of

- Bricks - Stones - Glass - Types of flooring - Panelling and Cladding

2. Visit to exclusive showrooms. 3. Students will submit a project report and material board on the basis of survey conducted.


1. Only Viva to be conducted.

73


HISTORY


1. Indus Valley Civilization (Harappa and Mohenjodaro) 2. Hindu Architecture:

- The Shunga dynasty – Chaityas, Viharas and stupas - The South Indian period – Pallavas, Cholas and Hoysalas - Jain Period

3. Islamic Architecture

- Akbar Period - Shahjahan Period - Lodhi Style






74


COMPUTER AIDED DESIGN FOR INTERIOR DESIGN


Int. Assessment: 20 Marks Theory: 50 Marks

Time: 3 Hours AUTOCAD – 2D

1. Introduction to Auto Cad definition application. 2. Basic concepts

- Opening a file - Saving a File - Closing a File - Using tools

3. Setting up the Documents - Viewing Documents - Using Rulers - Changing Sizes

4. Working with Graphics: - Drawing Figures - Using Rulers - Adjusting Segments - Coloring the Text - Modifying Shapes - Using Transformation Tools

5. Using layers, Colors and Line types - Working with Layers - Creating and naming layers - Assigning color to a layer - Making a layer current

6. Adding text to drawing - Working with Styles - Creating and modifying textiles - Using Line text

7. Using blocks - Working with blocks - Inserting blocks - Exploding blocks

75


8. Dimensioning concept - Linear Dimension - Radial dimension - Angular dimension - Creating dimension

9. AutoCAD 2-D

- Introduction to AutoCAD – 2D - Opening a file/ Saving a file - Closing a file - Drawing tools (2-D) - Modify tools - Dimensioning - Text and editing - Layers control and color - Line types/ Line weight - Hatch/ Bhatch - Blocks - Plotting/ Printing


the session. 3. Assessment of answer books should not be assessed in parity of Master Degree of Fine





INSTRUCTION FOR EXAMINERS: (Practical) 1. The examiner should set 2 projects out of which one has to be done in specified time.

76

BACHELOR OF DESIGN (SEMESTER–IV) TEXTILE DESIGN

DESIGN DEVELOPMENT-II Practical: 300 Marks External: 180 Marks Internal: 120 Marks

Time: 12 Hrs Colorways Understanding and Development of Contemporary designs [strips, checks, dots, diapers] florals from the nature to fabric repeat in full scale.

Understanding of Traditional Woven Designs INSTRUCTION FOR EXAMINERS (Practical):



77


WORKSHOP-II Practical: 200 Marks External: 120 Marks

Internal: 80 Marks Time: 12 Hrs

Understanding and Development of Screens. Make three Different layouts: Decorative, and Utility print any one. [Screen print] Applications of Weaves into Product. Embroidering the Traditional Embroideries: kutch, kantha, kasuti, Chikankari

[shadow], Phulkari, and Appliqué of Gujarat. INSTRUCTION FOR EXAMINERS: (Practical)


78



Time: -3 Hrs Fabric Introduction to power looms: Rapier, Circular, Airjet, Waterjet and Sulzer. Bolt information. Fabric Weight and Quality. Fabric Grading.

Finishes Introduction to Finishes. Classification of Finishes: Mechanical, Chemical, Special purpose finishes. Preliminary Treatments. Importance of Finishes.

Methods of fabric construction Felt. Knitting. Bonded. Knotted. Braiding. Lace.


1. Question paper should be strictly according to the syllabus. 2. Model Paper being sent for guidelines based on syllabus should be followed according

to the session. 3. Assessment of answer books should not be assessed in parity of Master Degree of Fine





79



Time: 3 Hrs Study of traditional Indian fabrics. Printed: Sanganeri, Kalamkari, Phads, Azrakh, and Bagru. Embroidered: Kantha, Phulkari, Kutch, Chikankari, Suzni, Ariwork of Kashmir, Appliqué, Chamba Rumal, Zardozi, Kasuti, Putkali Shawls [Toda Tribes] INSTRUCTION FOR EXAMINERS: (Theory)

1. Question paper should be strictly according to the syllabus. 2. Model Paper being sent for guidelines based on syllabus should be followed according

to the session. 3. Assessment of answer books should not be assessed in parity of Master Degree of Fine





80


MARKET SURVEY

Practical: 50 Marks External: 30 Marks Internal: 20 Marks

Time: 3 Hrs Market survey of handloom and power loom fabrics. Students will go for market survey and submit a project report. Visit to various showrooms. INSTRUCTION FOR EXAMINERS: (Practical) 1. Only Viva to be conducted.

81


ESL-222: ENVIRONMENTAL STUDIES-II Theory Lectures: 1.5 Hours/ Week Max. Marks: 50 Time of Examination: 3 Hours Section A (15 Marks): It will consist of five short answer type questions. Candidates will be required to attempt three questions, each question carrying five marks. Answer to any of the questions should not exceed two pages. Section B (20 Marks) : It will consist of four essay type questions. Candidates will be required to attempt two questions, each question carrying ten marks. Answer to any of the questions should not exceed four pages. Section. C (15 Marks): It will consist of two questions. Candidate will be required to attempt one question only. Answer to the question should not exceed 5 pages. 1. Biodiversity and its Conservation: Definition: Genetic, species and ecosystem diversity. Biogeographical classification of India. Value of Biodiversity: Consumptive use; productive use, social, ethical, aesthetic and option

values. Biodiversity of global, National and local levels. India as mega-diversity nation. Hot-spots of biodiversity. Threats to Biodiversity: Habitat loss, poaching of wild life, man wildlife conflicts. Endangered and endemic species of India. Conservation of Biodiversity: In situ and Ex-situ conservation of biodiversity. 2. Environmental Pollution: Definition, causes, effects and control measures of:

a) Air Pollution b) Water Pollution c) Soil Pollution d) Marine Pollution e) Noise Pollution f) Thermal Pollution g) Nuclear Hazards h) Electronic Waste

Solid Waste Management: Causes, effects and control measures of urban and industrial wastes.

Role of an individual in prevention of pollution. Pollution case studies. Disaster Management: Floods, Earthquake, Cyclone and Landslides.

82


3. Human population and the environment Population growth, variation among nations. Population explosion-Family welfare programme. Environment and human health. Human rights. Value education. HIV/AIDS. Women and child welfare. Role of information technology in environment and human health. Case studies. Road Safety Rules & Regulations: Use of Safety Devices while Driving, Do’s and Don’ts

while Driving, Role of Citizens or Public Participation, Responsibilities of Public under Motor Vehicle Act, 1988, General Traffic Signs.

Accident & First Aid: First Aid to Road Accident Victims, Calling Patrolling Police & Ambulance.

4. Field Visits: Visit to a local area to document environmental assets–river/forest/grassland/hill/

mountain. Visit to a local polluted site–Urban/Rural/Industrial/Agricultural. Study of common plants, insects, birds. Study of simple ecosystems–pond, river, hill slopes etc.

Note: In this section the students will be required to visit and write on the environment of an area/ ecosystem/vi1lage industry/disaster/mine/dam/agriculture field/waste management/ hospital etc. with its salient features, limitations, their implications and suggestion for improvement. References/Books:

1. Agarwal, K. C. 2001. Environmental Biology, Nidhi Publications Ltd. Bikaner. 2. Bharucha, E. 2005. Textbook of Environmental Studies, Universities Press, Hyderabad. 3. Down to Earth, Centre for Science and Environment, New Delhi. 4. Jadhav, H. & Bhosale, V. M. 1995. Environmental Protection and Laws. Himalaya Pub. 5. Joseph, K. and Nagendran, R. 2004. Essentials of Environmental Studies, Pearson

Education (Singapore) Pte. Ltd., Delhi. 6. Kaushik, A. & Kaushik, C. P. 2004. Perspective in Environmental Studies, New Age

International (P) Ltd, New Delhi. 7. Miller, T. G. Jr. 2000. Environmental Science, Wadsworth Publishing Co. 8. Sharma, P. D. 2005. Ecology and Environment, Rastogi Publications, Meerut. 9. Booklet on Safe Driving. Sukhmani Society (Suvidha Centre), District Court Complex,

Amritsar 10. Kanta, S., 2012. Essentials of Environmental Studies, ABS Publications, Jalandhar.

83

BACHELOR OF DESIGN (SEMESTER–V)

BUSINESS STUDIES-II (COMMON TO ALL SPECIALIZATION)

Theory: 50 Marks Time: 3 Hrs

1. Finance Function - Objectives and scope of Financial Management - Financial Planning - Sources of Finance 2. Personal Functions - Nature & Scope of Personnel Management - Manpower Planning 3. Management Planning Functions - Meaning - Aim & Importance - Limitations - Characteristics of a good plan - Types of plans - Steps in the planning process 4. Sales Function - Traditional & Modern Concepts - Steps in the selling process - Sales Forecasting - Sales Promotion - Sales Force Management INSTRUCTION FOR EXAMINERS: (Theory) 1. Question paper should be strictly according to the syllabus. 2. Model Paper being sent for guidelines based on syllabus should be followed. 3. Assessment of answer books should not be assessed in parity of Master Degree of Fine Arts





84

BACHELOR OF DESIGN (SEMESTER–V) FASHION DESIGN

DESIGN PROCESS-I


Internal Asst: 120 Marks Time: 12 Hrs.

Design Project-I- Domestic Market Design Project-II- International Market

(with specifications of Fabric, Colour, Costing & Illustrations) compilation and Submission of portfolio 50% compilation 50% portfolio INSTRUCTION FOR EXAMINERS (Practical): 1. The paper setter should set 3 questions making one question compulsory and choice


85


WORKSHOP-III


Internal Asst.: 100 Time: 12 Hrs.

1. Drafting & construction of Indian Traditional garments- Kalidar Kurta, Kalidar Lehnga,

Salwar Suit, Churidar Pajami, Sari Blouse & Choli cut blouse 2. Drafting & construction of:

- Basic Skirt - Pleated Skirt - Trousers (basic and one variation)



86


HISTORY Theory: 100 Time: 3 Hrs

TRADITIONAL INDIAN TEXTILES Indian traditional textiles (embroided –kasida, chickenkari, kantha, phulkari) Traditional embroideries of Chamba rumal, kathiawar, kutch, gujarati, sindhi, gold and silver work embroidery. Fabric, colours, motifs, stitches used in Indian traditional embroidery. Indian traditional Woven textiles- (Kota, baluchaar, brocade, kangiveram, chanderi, tangail) Brief history of these textiles. Colours and motifs used in these Indian traditional textiles. Production processes of various woven Indian textiles. Printed – (hand block printing-sanganeri), Indian traditional textiles. Indian traditional Dyed textiles-(Ikkat, patolam tie and dye) Indian traditional Painted textiles – (Kalamkari) Brief history of these textiles Colours, motifs, stiches used in these Indian textiles Production processes of various dyed, printed and painted Indian textiles.







87



Time: 3 Hrs -Grading/Commercial paper pattern -Layout & Consumption - Merchandising - Selection of clothing for following age groups

ii) Infants iii) Toddlers iv) Adolescents v) Adults vi) Elderly

a. Socio-psychological factors affecting clothing choices b. Wardrobe planning, budgeting and inventory planning, decision making c. Fashion vocabulary d. Fashion trends and fashion coordination e. Forecasting and its application in fashion industry






88


MARKET SURVEY Practical: 100 Marks

External: 60 Marks Internal Asst.: 40 Marks

Time: 3 Hrs Market Survey of

- Famous brands available in market (Kids wear, teenager, women and men) - Latest trends in Fashion. - Visit to various garment manufacturing units

Note: Project reports are to be submitted at the end of semester.


89


CAD COURSES FOR FASHION DESIGN Software to be taught-Abode Illustrator

Total: 100 Marks Theory: 50 Marks

Practical: 50 Marks Internal: 20 Marks External: 30 Marks

1 Introduction to Abode Illustrator Application of Illustrator in Fashion Designing

2 Basic Concepts Opening and closing documents Saving documents Setting preferences Using the Toolbars Using Palettes

3 Viewing & setting up Documents Viewing Documents Using Rulers Changing the Artboard size

4 Working with Graphic & Color About vector Graphics bitmap images About collar Models About Paths & Anchor Points Drawing with Pen & Pencil Tool Adjusting path segments Drawing Rectangles, Ellipses, Polygons etc. 5 Modifying shapes & Applying Special Effects Using the Transformation Tools Blending Shapes Working with Compound paths About the Ink Pen Filter

6. Make at least 10 computerized specification sheets INSTRUCTION FOR EXAMINERS: (Practical)

1. The examiner has to specify two projects out of which one has to be attempted.

90



1. Question paper should be strictly according to the syllabus.

2. Model Paper being sent for guidelines based on syllabus should be followed.

3. Assessment of answer books should not be assessed in parity of Master Degree of Fine

Arts or B. Tech.

4. From University side, it should be informed to Paper Setter/Examiner that the Bachelor

of Design Course of all specializations emphasized to create a designer which is

practically more floor level practical job in relevant field in their future career. And this

curse provides side-by-side theoretical knowledge of each subject but that is secondary.

5. There should be sufficient choice of question for the students. At least 8 questions should

be set in case the students are to attempt 5 questions.

6. The questions can be divided in to two parts.

7. Maximum Marks and Time allowed need to be mentioned.

8. Name of the subject and specialization to be clearly mentioned.

91

BACHELOR OF DESIGN (SEMESTER–V) INTERIOR DESIGN

DESIGN PROCESS - I Practical: 300 Marks External: 180 Marks Internal: 120 Marks

Time: 12 Hours 1. Design process- Complete interiors of a residence 2. Staircase design 3. Design of rooms (Bedroom, Kitchens, Toilet) 4. Design Project – Residential 5.Measured Drawings INSTRUCTION FOR EXAMINERS (Practical):



92


WORKSHOP - III Practical: 250 Marks External: 150 Marks Internal: 100 Marks

Time: 12 Hours Wood/ Steel/ Glass furniture piece for residence or office.

- Beds - Couch - Storage Cabinets

(2 of each) INSTRUCTION FOR EXAMINERS: (Practical)


93



Time: 3 Hours 1. Types & construction of False Ceiling 2. Services – Electrical and Sanitary 3. Interior Landscaping 4. Types of Doors and Windows 5. Lighting in Interiors 6. Air Conditioning INSTRUCTION FOR EXAMINERS: (Theory)






94


MARKET SURVEY


Time: 3 Hours

1. Collecting samples, rates and varieties of electrical fitting accessories and lighting, False Ceiling. 2. Visit to exclusive showrooms 3. Students will submit a project report and material board on the basis of survey conducted. INSTRUCTION FOR EXAMINERS: (Practical) 1. Only Viva to be conducted.

95


COMPUTER AIDED DESIGN FOR INTERIOR DESIGN AUTOCAD – 3D

Practical: 50 Marks External: 30 Marks Internal: 20 Marks Theory: 50 Marks

Time: 3 Hours Drawing solids Modifying solids Surfaces Rendering/ Shades Perspectives/ View ports INSTRUCTION FOR EXAMINERS: (Practical) 1. The examiner should set 2 projects out of which one has to be done in specified time. INSTRUCTION FOR EXAMINERS: (Theory)






96


HISTORY


1. Greek Architecture 2. Roman Architecture 3. Renaissance 4. Gothic Architecture 5. English Baroque 6. Modern Architecture INSTRUCTION FOR EXAMINERS: (Theory)






97

BACHELOR OF DESIGN (SEMESTER–V) TEXTILE DESIGN

DESIGN PROCESS–I Practical: 300 Marks External: 180 Marks Internal: 120 Marks

Time: 12 Hrs

Project 1: Development of Printed and Woven Designs for the following.

Residential : According to the various age groups(kids, Adult). Minimum two designs for each category.

Project 2: Development of Printed and Woven Designs for any one of the following.

Commercial : Restaurants and Hotels. Minimum two designs for each category.

Documentation of the Design Process. Color Illustration. Layout with Costing. Finished products.



98


WORKSHOP-III Practical: 250 Marks External: 150 Marks Internal: 100 Marks

Printing &Weaving Practical Printing &Weaving of Design Project 1 Printing &Weaving Practical. Printing &Weaving of Design Project 2. Dyeing with Direct Dyes, Acid Dyes, Napthol Dyes, Natural Dyes, and Reactive Dyes.

INSTRUCTION FOR EXAMINERS: (Practical) 1. The examiner has to specify two projects out of which one has to be attempted. 2. The medium for the project should be clearly mentioned.

99


TECHNICAL THEORY

Theory: 100 Marks Time: 3 Hrs

Dyeing A) Classification of Dyes. B) Stages of Dyeing.

Solution Dyeing. Fibre Dyeing. Yarn Dyeing. Piece Dyeing. Garment Dyeing. Methods of Dyeing. Jet Dyeing. Package Dyeing. Pad Dyeing. Winch Dyeing.






100



Time: 3 Hrs Zaris from Surat Textile Sculptures: Mrinalini Mukherjee, Riten Majumdar Macramé Leading textile designers and their creations Satya Paul. Ritu Kumar. Abu Jani. Krishna Mehta. Niki Mahajan. J.J Valaya Meera and Muzaffar Ali. Anshu Arora Sen.

INSTRUCTION FOR EXAMINERS: (Theory) 1. Question paper should be strictly according to the syllabus. 2. Model Paper being sent for guidelines based on syllabus should be followed. 3. Assessment of answer books should not be assessed in parity of Master Degree of





101


MARKET SURVEY


Time: 3 Hrs Visit to Various Furnishing Stores. Latest Trends in Textiles


102


COMPUTER AIDED DESIGN

Theory: 50 Marks Practical: 50 Marks

External: 30 Marks Internal: 20 Marks

Time: 3 Hrs. Introduction to Net Graphics The process of Jacquard Designing Set up a new work area

Hooks and ends Repeat height

Aspect Ratio Drawing in Net Graphics

Use of Pencil and Pen to draw Fill Tool Draw lines, ellipses, rectangles,

View repeats Graph Mode Editing

INSTRUCTION FOR EXAMINERS: (Practical) 1. The examiner should set 2 projects out of which one has to be done in specified time. INSTRUCTION FOR EXAMINERS: (Theory)






103

BACHELOR OF DESIGN (SEMESTER–VI)

ENTREPRENEURSHIP DEVELOPMENT PROGRAMME (COMMON TO ALL SPECIALIZATION)

Max. Marks: 50 Marks

Uni. Exam.: 3 Hrs. Time: 30 Hrs.

The Course is designed for 30 hours duration and would deal with the subject on entrepreneurship including Project Management. The course will assist the person to develop and insight into entrepreneurship understand and develop the traits that make a successful entrepreneur. It will assist him/her to formulate his/her venture and launch the same. The details of topics alongwith duration are given below: Sr. No. Topics Hours 1 Entrepreneurship and its traits

f. Why entrepreneurship, who is an entrepreneur 3 (Characterstics of a good entrepreneur) g. Entrepreneurship Motivation training 6

(development entrepreneur’s traits through behaviour excercises) 2 Project concept and planning - Method of Product Identification and Procedures and formalities 3 - Concept of Project Report-covering aspects like management, Site selection, and Building Technology and Technical Know-how Selection of Plant and Machinery, Plant Capacity, Utilities requirements etc. 6 3 Project Financing and Viability - Project Cost and Capital Structure 3 - Estimating Cost of Production and Profitability 3

h. Estimating Financial Rating like BEP, Paybook, Period DSCR, HTV, IRR etc.

INSTRUCTION FOR EXAMINERS: (Theory) 1. Question paper should be strictly according to the syllabus. 2. Model Paper being sent for guidelines based on syllabus should be followed. 3. Assessment of answer books should not be assessed in parity of Master Degree of





.

104

BACHELOR OF DESIGN (SEMESTER–VI) FASHION DESIGN

DESIGN PROCESS-II \


Internal Asst.:120 Marks Time: 12 Hrs

Inspirational Designing and Presentation Designing on innovative Themes like prose, poetry, historic moments, current issues, special

days and occasions, festivals, celebrations, events, movements, historic periods, culture, traditional costumes, traditional textile designs etc.

Creating lines on different themes, using different fabrics, (e.g. silk, velvet , satin, lace, chiffon, jute, leather) accessories-(e.g, hats bells, jewellery, tattooing, shoes, bows and belts), silhouettes-(e.g- barrel, funnel, a line, straight, capsule, circular, boat etc.) colours (e.g-monochromatric, rainbow, neutrals black and white, warm, cool, analogous, complimentary) designs etc.




105


WORKSHOP-IV


Internal Asst.: 100 Marks Time: 12 Hrs.

Pattern making and construction of men’s wear - Shirt - Trouser - Casual Jacket - Formal Jacket



106


TECHNICAL THEORY


FASHION MERCHANDISING Overview of the garment industry-design, production and marketing Introduction to fashion merchandising- the activities involved Role of merchandiser, qualities of a merchandiser Responsibility of the fashion merchandiser Visual merchandising and its advantages for the buyer and setter today Fashion calendar The planning cycle Merchandise planner Trend prediction-fashion forecasting, trend/colour forecasting Sales forecasting Product selection and mix Distribution mix Distribution channels, from producer, to ultimate consumer Fashion supply chains-store retailing, non-store retailing Buying calendar Buying strategy Role and responsibility of the retail fashion buyer Customer identification –customer profiling and role of buyer Sourcing & global sourcing Range planning and range building






107


EXHIBITION DESIGN & DISPLAY


Internal Asst.: 20 Marks Theory: 50 Marks

Time: 3 Hrs. THEORY Introduction to Exhibition and Display Different Modes of Exhibition and Display Objectives of Exhibition Design and Display The Benefits in Promotion of Marketing by Display and Exhibition of the Commercial

Value of Displays. The Importance of Exhibitions and Garments fairs for Fashion Designer.

PRACTICAL Layout Design and Illustration for different kinds of Design and Displays Window Displays for a specific store Boutique or a shop Mood Board and Story Boards Prop Development

INSTRUCTION FOR EXAMINERS: (Practical) 1. Only Viva to be conducted INSTRUCTION FOR EXAMINERS: (Theory)






108


COMPUTER AIDED DESIGN (FASHION DESIGN)


Internal Asst.: 40 Marks Time: 3 Hrs.

Note: During this semester the students shall be using the lab (Computer) to prepare their thesis and design projects. They would implement all their computer skills to prepare their projects. 1. Painting

- About painting in Adobe Illustrator - Setting Paint Attributes - Using the Color & Swatches Palette - Painting by Dragging & Dropping - Setting the Attributes

2. Creating Gradients & Patterns 3. Using Layers

- Using the Layer Palette - Creating Layers and Setting Layer Options - Moving objects within Layers - Changing the order of Layers - Displaying layers n Artwork view

4. Using Type 5. Importing & Exporting Artworks

- Using the Clipboard to Import and Export Artworks - Using the drag and deep Features to Import and Export Artwork - About Graphic File Formats

6. Printing Documents 7. Producing Colour Separations 8. Making Computerized Fashion Folio INSTRUCTION FOR EXAMINERS: (Practical) 1. The examiner should set 2 projects out of which one has to be done in specified time.

109

BACHELOR OF DESIGN (SEMESTER–VI) TEXTILE DESIGN

DESIGN PROCESS-II


Internal: 120 Marks Time: 12 Hrs.

Project – 1 : Development of Woven and Printed Designs for the following:

Office

Project – 2 : Development of Woven and Printed Designs for the followings: Dress material: According to the latest trends i.e for Kids wear, Men wear, Women wear



110


WORKSHOP-IV Practical: 250 Marks External: 150 Marks Internal: 100 Marks

Time: 12 Hrs. Project – 1 : Weaving and printing of Designs :

Samples of Furnishings Printed Products for the office

Project – 2 : Weaving and printing of Designs

Samples of Shirting Printed



111


TECHNICAL THEORY


1. Printing Auxilary used in Printing Paste Printing Recepies

2. Pretreatments of Printing Degumming Bleaching Scouring

3. Post Treatments Heat Setting Steaming Washing

4. Types of Prints Blotch Flock Duplex Burnt Out Engineered Rubber Prints

5. Methods of Printing Block Roller Screen Stencil Microjet

6. Styles of Printing Direct Discharge Resist

7. Types of Printing Roller Rotary Transfer

8. Colour Fastness to Light, Washing, Perspiration, Crouching, Bleaching [ chlorine] 9. Printed Fabrics Imperfections 10. Market Planning 11. Market Forecasting 12. Merchandising

112


TECHNICAL THEORY INSTRUCTION FOR EXAMINERS: (Theory)




Arts or B. Tech.










.

113


EXHIBITION DESIGN & DISPLAY

Practical: 50 Marks External: 30 Marks Internal: 20 Marks Theory: 50 Marks

Time: 3 Hrs. Theory

Interaction of Exhibition Design & Display Detail Study of Different Mediums and Grades of Exhibition of Textile Products The Benefits of Promoting Marketing by Display & Exhibition Commercial Value of Display in Different Areas of domestic and Export Market The Premier Textile Units Participating in Different Exhibitions and Display of

Specialized Fabrics








114




Generate the weaves (Net Graphics) Plain Weave Warp Rib Regular Warp Rib Irregular Weft Rib Regular Weft Rib Irregular Hopsack Regular Hopsack Irregular Twill Regular Sateen Regular Sateen Extended

Generate a Weave Repeat

Save and repeat as Weave Utilities Colour separation Colour palette Exchange colour


115

BACHELOR OF DESIGN (SEMESTER–VI) INTERIOR DESIGN

DESIGN PROCESS – II


Time: 12 Hrs. 1. Design Project – Residential

2. Design Project – Commercial

3. Compilation and Submission of Portfolio – 50% Compilation, 50% Portfolio


1. The paper setter should set 3 questions making one question compulsory and choice

between the other two. Student has to attempt a total of 2 questions.


116


WORKSHOP – IV


Time: 12 Hrs. 1. Furniture Models of Project I and II. 2. Design Project Model I and II. INSTRUCTION FOR EXAMINERS: (Practical)


117


TECHNICAL THEORY


1.Estimation and Costing 2. Project Management

- CPM - PERT - ACTIVITY

3. Anti – Termite Treatment. 4. Fire Protection 5. Prevention of Cracks in Buildings 6. Planning of Buildings INSTRUCTION FOR EXAMINERS: (Theory)



3. Assessment of answer books should not be assessed in parity of Master Degree of Fine Arts

or B. Tech.

4. From University side, it should be informed to Paper Setter/Examiner that the Bachelor of

Design Course of all specializations emphasized to create a designer which is practically

more floor level practical job in relevant field in their future career. And this curse provides

side-by-side theoretical knowledge of each subject but that is secondary.






118


COMPUTER AIDED DESIGN FOR INTERIOR DESIGN


Time Practical: 3 Hours 3D MAX Application of 3 – D studio in interior design 3D Geometry 3D Orientation Lighting Material Texture Modification Using Cameras Walk throughs Design Project – Residential Design Project - Commercial INSTRUCTION FOR EXAMINERS: (Practical)

1. The examiner has to specify two projects out of which one has to be attempted.

119


EXHIBITION DESIGN AND DISPLAY

Theory: 50 Marks Practical: 50 Marks External: 30 Marks Internal: 20 Marks

Time Theory: 3 Hours Time Practical: 3 Hours

THEORY

- Introduction to Exhibition and Display System - Modes of Exhibition and Display System - Types of Display Systems - Objectives of Exhibition Design - Lighting in Exhibition - Objectives of Display

PRACTICAL

- Lighting in Exhibition - Types of Display - Layout Design for Exhibitions








120

BACHELOR OF DESIGN (SEMESTER–VII) FASHION DESIGN

DESIGN PROCESS-III

Total Marks: 300 External: 180 Marks Internal: 120 Marks

Time Practical: 12 Hours Designing for a Fashion Show

Conceptual Designing(2concepts) Minimum 6 garments in line planning

Research report Mood board Colour board Swatch board Fashion illustrations Garment specifications Costing sheets.

121


WORKSHOP-V


Time Practical: 12 Hours Construction of minimum 6 garments designed for the fashion show.

122



Total: 100 Marks External: 60 Marks Internal: 40 Marks

Time Practical: 06 Hours Introduction to Richpeace software. Design fashion illustrations with various tools.

123

BACHELOR OF DESIGN (SEMESTER–VII) TEXTILE DESIGN

DESIGN PROCESS-III


Time Practical: 12 Hours

Development of designs for the followings :

Tapestries Murals Macramé Crochet Wall hangings (Embroidery, Applique, Patch work)




124


WORKSHOP-V



Weaving of designs for the followings :

Tapestries Murals Macramé Crochet Wall hangings (Embroidery, Applique, Patch work)




125




Introduction to Textronics Software

Working with Design Dobby Software Working with Jacquard Pro Software

1. Dobby Making design for stripes and checks Working with different weaves Colourways and calculation sheet

2. Jacquard Create designs using different tools for Furnishings/Jacquard fabrics.


126

BACHELOR OF DESIGN (SEMESTER–VII) INTERIOR DESIGN

DESIGN PROCESS – III

Max. Marks: 300 Int. Assessment: 120 Marks Ext. Assessment: 180 Marks

Design Project - school

Design Project – landscaping(indoor & outdoor)

Design Project – hotel

127


Workshop V

Max. Marks: 250 Int. Assessment: 100 Marks Ext. Assessment: 150 Marks

Furniture on a concept Model with soft board

128


Computer Aided Design

Max.Marks: 100 Int. Assessment: 40 Marks Ext. Assessment: 60 Marks

Photoshop C4 (i) Basics of Revit software (latest version)

(ii) 2D &3D with Revit

129

BACHELOR OF DESIGN (SEMESTER–VIII) FASHION AND TEXTILE DESIGN

DESIGN PROJECT

Total Marks: 600 Marks


1. Certificate I & II Viva: 100 Marks Certificate –I by Guide Certificate –II by Advisory committee

2 Abstract 3 Acknowledgement 4 Introduction 5 Review of Literature

Origin Historical Background Motifs Colours Method, Material and Techniques

6 Methodology 7 Results and discussion. Discussion of collected information including pictures,

samples and illustrations 8 Design Development 9 Bibliography 10 Vita

INDUSTRIAL TRAINING

Total Marks-200 (Internal)

Industrial training for minimum 8-10 weeks. Report to be submitted

130

BACHELOR OF DESIGN (SEMESTER–VIII) INTERIOR DESIGN

DESIGN PROJECT

Total Marks: 600 Marks


Viva: 100 Marks

1. Synopsis 2. Library study 3. Case study 4. Report submission 5. Preliminary design submission 6. Final design submission 7. Model

INDUSTRIAL TRAINING

Total Marks-200 (Internal)

Industrial training for minimum 8-10 weeks. Report to be submitted .

131

BACHELOR OF DESIGN (SEMESTER–III) GRAPHIC DESIGN

Graphic Design -III Semester

SUBJECTS

1. Design Development

2. Workshop

3. CAD

4. Technical Theory

5. History

6. Advertising and Marketing

132


I. Design Development Practical: 300 Marks External: 180 Marks


a). Drawing and Illustration-all the techniques and styles of illustration b). Typography- Basics of Calligraphy, learning about upper and lower case in all major

fonts, spacing, enlargement and use of typography. Typographical Composition. c). Space of organization- Understanding the elements of advertising with reference e to

effect of space with balance ad eye-movement emphasized. INSTRUCTION FOR EXAMINERS (Practical):



133


II. Workshop - I



a). Photography - Camera parts and usage - Composition and frames - Experiment with different light conditions and angles - Usage of equipment and Dark Room b). Airbrush - Handling and Techniques. Usage of Airbrush for

Illustration background etc. INSTRUCTION FOR EXAMINERS: (Practical)


134


COMPUTER AIDED DESIGN (COMMON TO ALL SPECIALIZATIONS)

Practical: 100 Marks


Project of Corel Draw 7.0 with 10 prints should be submitted as internal assessment. COREL DRAW 7.0- MODULE-5

1. An Introduction to Corel Draw 7.0 a. Difference between Corel and Paintbrush b. Understanding of pinel based and vector based images c. Overview of Coral Draw

2. Working with Corel Draw a. Opening a new Graphics b. Modifying and Existing graphics c. Saving a file

3. Introduction to Drawing tools a. Use of free and �ezier tools b. Use of square, ellipse and polygon tools c. Use of pencil tool to draw straight lines d. Understanding of an open and closed shapes

4. Changing attributes of Graphical objects i.e. Fill and Outline color and styles. 5. File Menu

a. Create your own colors b. Use of making plates to create colors c. Use of fountain and 2 color fill patterns d. Texture file

6. Working with text a. Use of Artistic Text b. Edit text using Text-Character Commands c. Converting text into Curved object

7. Creating special effects a. Add perspective b. Use envelop to create different shaped objects c. Blending two objects to create transformations d. Creating a 3D object using “Extrude” effect. e. Add contours

135


8. Working with objects a. Group/Ungroup objects b. Separate objects c. Weld and Trim d. Send to Back/Send to Front e. Combine two objects f. Cut, Copy and Paste g. Break apart

9. Create Symbols and Patterns 10. Web designing – HTML, Font Page 11. Internet Surfing.

Note: fashion design students should work on Fashion Details like -Trousers -Jackets -Collars -Necklines -Skirts -Sleeves DOCUMENTATION AND PRESENTATION

i. Importance, Meaning & Principles of Documentation

j. Different types of paper-British/American/Standard

k. Different methods of layout golden rectangle/grid/margins/2,3 & 4 columns

l. Role of TEXT and visual in documentation-(Heading, Sub-Heading)

m. Composition with in grid

n. Role of letter styles

o. Selection of letter size, colour of letters, colour of paper and how to emphasize.

p. Different alignments and techniques of visuals and text.

q. Important element of continuity, composition and alignment.

136


Concept of :

i. Date collection and compiling matter under different headings.

ii. Different aspects of documentation

Introduction

Heading

Sub Heading

Glossary of items

Bibliography

Concept of chapter and acknowledgements.

Presentation of any subject of their choice keeping the above principles in mind

Reviewing


1. The examiner should set 2 Projects out of which 1 has to attempted.

2. Maximum marks and time allowed to be specified

137


IV. Market survey Practical: 100 Marks


Time: 3 Hours Print Media

Study of different types of paper Study of different types of Cards/Boards Different material on which printing is done Different printing processes


1. Only viva to be conducted

138


V. Technical Theory


a. Elements and Principles of Graphic Design b. Typography

i. Style, Arrangements and Appearances ii. Function of Typography

iii. Development of Typography iv. The mathematics of Typography

c. Art Work (Preparation of Art Work –Pre-press) i. Line Art Work ii. Half tone/Continuous tone art iii. Analog and Digital Art

v. Dummy making d. History of Advertising

i. Introduction ii. Meaning of Advertising/ Campaign

iii. Categories of Advertising-immediate action, awareness, image iv. Role of Advertising v. Advertising objective and Communication

e. Kinds of Advertising i). National, ii) Retail, iii). Industrial, iv). Trade, v). Professional, vi).Farm, vii). Non-product of idea. f. Functional and Communication Graphics INSTRUCTION FOR EXAMINERS: (Theory)






139


VI. History Theory: 100 Marks

Time: 3 Hours

a. History of Print Making b. Uses of Material in Print Making c. Types of Print Making and its technique

i. Relief Printing-woodcut and wooden drawing/linocut ii. Intaglio printing-metal plate or plate including engraving, dry point, etching,

aquatint, mezzotint, crayon manner and soft ground technique iii. Surface Printing-Lithography from Stone Block or Metal plate iv. Stencil Printing/Serigraphy-Photo and stencil process

d. Registration/proofs and final proofs of paper and plate, colour and monochrome.







140


Advertising & Marketing Common to all specializations


1. Definition of Marketing - Core Marketing Concepts - Goals Benefits of the Marketing Concept - Evolution of Markets 2. The Marketing Concept and its Evolution. -Various concepts of Marketing – Production Concept - Selling concept, Marketing concept, Product, Societal Marketing - Benefits of the Marketing Concepts 3. The Marketing System and its Environment. - Major Components of the Company’s Micro Environment.

4. The Marketing Mix - The concept and elements of the Marketing mix the 4P’s and their sub elements - Factors considered for designing an appropriate marketing mix

5. Market Segmentation and Targeting - Concept - Need for benefit - Base of Segmentation - Characteristics of Profitable Segments - Market Targeting Strategies 6. Products - Basic Concept - Product Life Cycle - Marketing Strategies for different stages of PLC 7. Product Branding - Important Branding - Purpose of Branding - Branding Strategies - Characteristics of good brand names 8. Product Packaging - Basic Purpose Types of Packages - Important decision areas- size, share, materials, colors, dual use of packages changes in package design, pre-testing of package.

141


9. New Product Development - Need - Stages - Organization Arrangements 10. Pricing - Procedure - Pricing Methods – promotional pricing, discriminatory pricing, new product pricing, product mix pricing. - Initial Price Changes 11. Direct Marketing - Nature - Growth -Advantages - Major Decisions 12. Advertising - Need & Importance to wholesalers, retailers and consumers - Advantages - Role of advertising in the marketing mix. INSTRUCTION FOR EXAMINERS: (Theory)






142

BACHELOR OF DESIGN (SEMESTER–IV) GRAPHIC DESIGN

SUBJECTS I. Design Development II. Workshop II III. Technical Theory IV. History V. CAD VI. Business Studies VII. Market Survey

143


I. Design Development Practical: 300 Marks External: 180 Marks

Int. Assessment: 120 Marks Time:12 Hours

a. Concept oriented Illustration to be applied in :-

Press Ads Book Cover Story Board Posters and POP

b. Typography-Extension and stylization of fonts INSTRUCTION FOR EXAMINERS (Practical):



144


II. Workshop- 2



-Photography-Product Photography-B/W and Colour INSTRUCTION FOR EXAMINERS: (Practical)


145


III. Technical Theory Theory: 100 Marks

Time: 3 Hours 1. Understanding of different media

a. Newspaper

b. Magazine

c. Direct Mailer or Non-retail store

d. Radio

e. Television

f. Outdoor and sub-media

2. Structure of Advertising Agency

a. Service

b. Organization structure

c. Account Management –Marketing/Client servicing Dept.

d. Creative Department

e. Media Department

f. Research Department

g. Other Functions

3. Development and review of Advertising Plan

a. Creativity

b. Sales

c. Business Management

4. Creating the Advertisement

a. Development of Advertisement

b. Copy

c. Art Work

d. Production

146






Arts or B. Tech.










147


IV – History


a. History of Printing and Technique

i. Letterpress ii. Offset

iii. Offset Lithography iv. Gravure v. Flexography

vi. Serigraphy and other technique

b. Pre-press preparation i Type setting ii. Mechanical Composition iii. Photo-Composition c. Plate and Processes i. Different of Plates-Metal/Plastic ii. Registration of Plates and paper for offset printing

d. Development of ‘SCREEN’ in Printing i. Percentage special colour ii. 4 Colour Printing (CMYK) e. Various types of Printers INSTRUCTION FOR EXAMINERS: (Theory)






148


V. Computer Aided Design


Int. Assessment: 20 Marks Theory: 50 Marks

1. ADOBE ILLUSTRATOR a. Introduction to Illustrator b. Difference between Vector and Raster Graphics c. Creating a file d. Opening a file e. Saving a file f. Closing a file g. Tool box h. Menu bar i. Palettes j. Color modes k. Grids and guide lines l. Ruler settings m. Layers n. Paths o. Filters p. Importing and Exporting files q. Printing a document

1. QUARK EXPRESS (LATEST VERSION) a. Working knowledge of the software b. Tool bar c. Menu Bar d. Standard Bar e. Property Bar f. Grids and Guide lines g. Ruler settings h. Importing and Exporting of images and files

Books Recommended: S.no. Name of the Book Author Publication Year of Publication 1. Illustration 10 Bible Alspach and Murdok IDG Books 2002 2. Complete Reference Illustrator-10 Eddy TMH 2002 3. Adobe Illustrator CS Classroom Adobe Press Tech Media 2004 in a book 4. Quark Express 5 Visual Quick Start Weinmanm Tech Media Guide 8176356689 5. Teach yourself Quark Express 4 in Binder Tech Media 14 days ISBN 8176350737

149

BACHELOR OF DESIGN (SEMESTER–IV) GRAPHIC DESIGN INSTRUCTION FOR EXAMINERS: (Theory)







150


BUSINESS STUDIES-I (Common to all specialization)


1. Basics of Business Concept of Business Nature of Business Scope of Business Objectives of Business Social responsibilities of Business Business system and its environment 2. Organising A Business

Forms of Business ownership & Organising Choice of a suitable form of organization Growth strategies Business Combination 3. Production Function Production Management Production Planning & Contract 4. Marketing Function Nature & functions of Marketing Marketing Research Product Planning Promotion Planning Channel discussions Printing Objectives-Policies







151


VII. Market Survey



Study of different Advertising media Press ads Outdoor Media

INSTRUCTION FOR EXAMINERS: (Practical) 1. Only viva to be conducted INSTRUCTION FOR EXAMINERS: (Theory)






152

BACHELOR OF DESIGN (SEMESTER–V) GRAPHIC DESIGN

SUBJECTS

1. Design Process 2. Workshop-III 3. CAD 4. Market Survey 5. Technical Theory 6. History 7. Business Study

153


I. Design Process


Time: 12Hours a). Advertising

- Magazine Ad - Stationary - Story Board - Direct Mail

b). Picture Book - Concept and layout - Dummy Making




154


II. Workshop-3



a). Photography - Portraits - Outdoor Photography - Fashion Photography b). Packaging



155


III. Computer Aided Design Theory: 50 Marks



ADOBE PHOTOSHOP 7/CS/CS2 a. Introduction to Adobe Photoshop

Application of Photoshop in various Graphic related applications b. Looking at the work area

Using the tool box Using the palettes

c. Understanding the images About bitmap images and vector graphs Determining image size and resolution Scanning images

d. Choosing a Colour Display Mode Colour Modes and Models Colour Gamuts

e. Reproducting colour f. Creating Images in PS

Drawing using Paintbrush and Airbrush tools Pencil tools Eraser tools Saving drawings

g. Selecting Images Making selections Adjusting selections Softening the Edges of Selection About paths Using the Path Palettes Creating the Paths Editing the Paths Filing & Stroking Paths

h. Using Layers - Using Layer patterns - Creating a Layered Image - Moving and Copying Layers - Using Adjustment Layers - Using Layer Mask

i. Editing - Using the Rubber stamp tool - Using the Smudge tool - Using the Focus tool

156

BACHELOR OF DESIGN (SEMESTER–V) GRAPHIC DESIGN - Using the Toning tool - Using the Type and Type Mask tool - Rotating & Flipping a Selection/image

j. Using Filters - About Plug-ins and Filters - Previewing and applying filters - Tips for creating special effects - Improving performance with filters - Using different filters - Adjusting Colour and Tonal adjustments

k. Exporting Photoshop image of other applications Books Recommended: S. No. Name of the Book Author Publication Year of Publication 1. Photoshop CS-Class room in a book Adobe Press Tech Media 2004 2. Photoshop CS2 Bible 3. Photoshop Eements 6 McClelland & Fuller Wiley Dreamtech 2005 in a book 4. Layers Matt Kloskowski Pogee Press O’Reilly INSTRUCTION FOR EXAMINERS: (Theory) 1. Question paper should be strictly according to the syllabus. 2. Model Paper being sent for guidelines based on syllabus should be followed. 3. Assessment of answer books should not be assessed in parity of Master Degree of Fine




6. The questions can be divided in to two parts. 7. Maximum Marks and Time allowed need to be mentioned. 8. Name of the subject and specialization to be clearly mentioned. INSTRUCTION FOR EXAMINERS: (Practical) 1. Only Viva to be conducted

157


IV. Market Survey

Practical: 100 Marks External: 60 Marks Int. Asst.: 40 Marks

Time: 3 Hrs.

Packaging Material & Printing Innovative Advertising Media INSTRUCTION FOR EXAMINERS: (Practical) 1. Only viva to be conducted

158


V. Technical Theory


a. Selection of Media b. Merits and Rates of various Media i). Newspaper, ii).Magazines, iii). Business papers and Magazines,

iv). Farms, v). Radio, vi). Television, vii). Outdoor Media, vii) Direct Mailer

c. Research of Advertising i. Objective, Technique and Printing ii. Message Research iii. Media Research d. Value of Research i). Creativity, ii). Advertiser or Advertising Agency, iii). Result of Research e. History and Development of ‘Packaging Industry’ i). Image, ii). Forms and materials, iii). Disposal, iv). Government Regulations INSTRUCTION FOR EXAMINERS: (Theory)






159


VI. History Theory: 100 Marks

Time: 3 Hrs. a. Modern Printing Industry i. Traditional Layout and paste-up ii. Organization of Printing Service iii. Preparing for a career in Printing b. Design and pre-press preparation i. Traditional layout and paste-up ii. Types of Art Work a. Working with Photographs b. Working from the rough layout c. Single-colour and multi-colour

c. Line and half tone Photography i. Line Photography ii. Light, Camera, Film Processing iii.Half tone photography-Density, Tone and Contrast d. Colour i. ‘Screen’ & ‘Dots’ ii. Half tone and continuous tone

e. Plate making i. Traditional methods ii. Digital Methods f. Paper and Ink (Print Media) i. Types of paper ii. Types of ink g. Finishing operation i. Cutting Folding, Assembling, Binding, Demographic binding, Lamination and UV

Curi ii. Packaging INSTRUCTION FOR EXAMINERS: (Theory)


Arts or B. Tech.

160

BACHELOR OF DESIGN (SEMESTER–V) GRAPHIC DESIGN 4. From University side, it should be informed to Paper Setter/Examiner that the Bachelor









161


BUSINESS STUDIES-II (COMMON TO ALL SPECIALIZATION)


1. Finance Function - Objectives and scope of Financial Management - Financial Planning - Sources of Finance 2. Personal Functions - Nature & Scope of Personnel Management - Manpower Planning 3. Management Planning Functions - Meaning - Aim & Importance - Limitations - Characteristics of a good plan - Types of plans - Steps in the planning process 4. Sales Function - Traditional & Modern Concepts - Steps in the selling process - Sales Forecasting - Sales Promotion - Sales Force Management INSTRUCTION FOR EXAMINERS: (Theory)






162

BACHELOR OF DESIGN (SEMESTER–VI) GRAPHIC DESIGN SUBJECTS

1. Design Process-II 2. Workshop-IV 3. CAD 4. Technical Theory 5. Entrepreneurship Development Programme 6. Exhibition Design and Display

163

BACHELOR OF DESIGN (SEMESTER–VI) GRAPHIC DESIGN

I. Design Process-II


Time: 12 Hours

1. Campaign –Product/Social/Service/Corporate 2. Survey and Research 3. Co-ceptualisation 4. Executive 5. Book Publishing 6. Book Layout/Dummy(Brochure design) 7. Informative/Story/Educational 8. Visuals/Illustrators 9. Newspaper Design 10. Technical Aspects and Layout




164


II. Workshop



1. Packaging –Assignment related to Campaign 2. Airbrush – Assignment related to Campaign book magazine/newspaper design 3. Photography –Assignment related to Campaign



165


III. Computer Aided Design Practical: 100 Marks

External:60 Marks Int. Assessment: 40 Marks

1. FLASH MX/FLASH CS3 a. Introduction to Flash b. Animation Fundamentals

Introduction Techniques Managing windows and panels Tool Box

c. Drawing in Flash - Working with objects - Using primary drawing tools - Working with selection tools - Symbols and instances - Drawing panels

d. Working with Colours and Text - Colour panels - Colour mixer panels - Text Tools - Font symbols - Modifying text e. 2D Animation and Graphics - Working with Graphics - Working with libraries - Flash Symbols - Frame-by-Frame animation - Tweening - Modifying multi-frame sequences f. Character Animation Techniques - Story Board - Animation basics - Tweening - Backgrounds g. Integrating Audio Files with flash - Adding sound - Importing sound files - Synchronizing audio with animation - Stopping sounds h. Basic interactivity to Flash Movies - Actions and event handlers

166


2. SOUND FORGE/ADOBE AUDITIONS d. Audio Basics

- Amplitude - Wave length - Bit depth - Digital Audio

e. Introduction to software f. Opening, Creating and Saving image files g. Understanding and using the Tool Bar h. Manu bar i. Standard and Property bar j. Basic Sound Editing k. Compose area l. Sound effects

3. ADOBE PREMIERE

a. Introduction to Adobe Premier b. Application to Video editing c. Starting a Project d. Setting source clip e. Editing and Creating a program f. Working with timeline g. Transitions h. Audio mixing i. Adding effects j. Creating titles k. Creating output

Books Recommended: S.no. Name of the Book Author Publication Year of Publication 1. Flash MX 2004 Bible Reinhard & Dowd Wiley Dreamtech 2004 2. Flash MX Action Script Bible Reinhard & Dowd Wiley Dreamtech 2004 3. Adobe Premier Pro-2 Adobe Droblas & Seth IDG 2006 4. Understanding Digital SEN BPB Publication Music & Sound Forge 6



Arts or B. Tech.

167


4. From University side, it should be informed to Paper Setter/Examiner that the Bachelor of Design Course of all specializations emphasized to create a designer which is practically more floor level practical job in relevant field in their future career. And this curse provides side-by-side theoretical knowledge of each subject but that is secondary.



INSTRUCTION FOR EXAMINERS: (Practical) 1. The examiner should set two projects, out of which one has to be done in specified time.

168


IV. Technical Theory Theory: 100 Marks

Time: 3 Hrs. a. Agency brief and Advertising strategy i. Creative ii. Media iii. Account iv. Research b. ‘Sales Promotion’ and ‘Brand Images’ i. Hard sell ii. Soft sell c. Types of Head line i. Press Ad./Magazine Ad. ii. Outdoor and Sub-media d. Creative Approaches or Techniques i. Print Media ii Commercial Ad. e. ‘Space’ selling i. Different Media f. Regulation of Advertising i. Self Regulation ii. Government Regulation iii. Federal Trade iv. Private/State/Local regulation INSTRUCTION FOR EXAMINERS: (Theory)






169


V. ENTREPRENEURSHIP DEVELOPMENT PROGRAMME (COMMON TO ALL SPECIALIZATION)

M. Marks: 50 Marks

Uni. Exam.: 3 Hrs. Time: 30 Hrs.

The Course is designed for 30 hours duration and would deal with the subject on

entrepreneurship including Project Management. The course will assist the person to develop and

insight into entrepreneurship understand and develop the traits that make a successful

entrepreneur. It will assist him/her to formulate his/her venture and launch the same. The details

of topics alongwith duration are given below:

Sr. No. Topics Hours

1 Entrepreneurship and its traits

r. Why entrepreneurship, who is an entrepreneur 3

(Characterstics of a good entrepreneur)

s. Entrepreneurship Motivation training 6

(development entrepreneur’s traits through behaviour excercises)

2 Project concept and planning

- Method of Product Identification and Procedures and formalities 3

- Concept of Project Report-covering aspects like management,

Site selection, and Building Technology and Technical Know-how

Selection of Plant and Machinery, Plant Capacity, Utilities

requirements etc. 6

3 Project Financing and Viability

- Project Cost and Capital Structure 3

- Estimating Cost of Production and Profitability 3

t. Estimating Financial Rating like BEP, Paybook, Period DSCR,

HTV, IRR etc.

170





3. Assessment of answer books should not be assessed in parity of Master Degree of

Fine Arts or B. Tech.

4. From University side, it should be informed to Paper Setter/Examiner that the

Bachelor of Design Course of all specializations emphasized to create a designer

which is practically more floor level practical job in relevant field in their future

career. And this curse provides side-by-side theoretical knowledge of each subject but

that is secondary.

5. There should be sufficient choice of question for the students. At least 8 questions

should be set in case the students are to attempt 5 questions.




171


EXHIBITION DESIGN AND DISPLAY Time: 3 Hours M. Marks: 100 Marks

Theory: 50 Marks Practical: 50 Marks

Internal Assessment: 20 Marks External: 30 Marks

Exhibition as a medium of communication, relevant to all aspects of design. What is an exhibition? Study of exhibition in relation to

a. Product b. Message

The exhibition, as a necessary tool for a marketing strategy. Visualizing an exhibition, development of a concept. Using space relating it to concept/product and other design elements like colour, form, size etc., related to different design disciplines. Using the visual medium, using structures. Light: As creation effects. Window display:- The concept of window display. Using materials according to a theme. Each student will be required to develop a concept in their related areas and nock out the plan and development of exhibit module according to certain guidelines. INSTRUCTION FOR EXAMINERS: (Theory)






172

BACHELOR OF DESIGN (SEMESTER–VII) GRAPHIC DESIGN

DESIGN PROCESS – III


Time Practical: 12 Hours PROJECT–I Television Commercial Film (T.V.C.) – Campaign PROJECT–II Campaign – Services

WORKSHOP – V



Product Packaging – Cosmetics, Pharmaceuticals

C.A.D.



Adobe In-Design Interactive & Audio-Visual Using “Adobe After Effects.

173

BACHELOR OF DESIGN (SEMESTER–VIII) GRAPHIC DESIGN

DESIGN PROJECT


Viva: 100 Marks

1. Synopsis 2. History 3. Case Studies 4. Analysis 5. Conclusion 6. Problem Statement 7. Design Solution

INDUSTRIAL TRAINING

Total Marks: 200 (Internal) Industrial Training for minimum 8-10 weeks Report to be submitted.