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Faculty of Sexual and
Reproductive Healthcare
Survival Skills for Digital Managers -
First Year Post Go-Live
Abby Wright-Parkes
Head of Membership and Marketing
Emma Barrett
Digital Content Manager
Background to FSRH
Membership body for Sexual and Reproductive Healthcare (SRH) clinicians
Doctors, nurses working general practice primarily and SRH specialist services
providing contraception advice to patients.
15, 000 members
Membership is via qualifications
Faculty of RCOG but separate to
25 years old
Staff team of 20
Supported by 200 committee members (FSRH members, volunteers)
© Faculty of Sexual and Reproductive Healthcare
New Website
Modernisation journey
2.5 years project
Selected NetXtra to provide new website
Connected to Civicrm (drupal based)
Full-time project manager employed
Co-incided with new brand rollout
Go live 25 May 2016
www.fsrh.org
© Faculty of Sexual and Reproductive Healthcare
Improvement 1 – What is FSRH ‘Standards &
Guidance?
Our most used resource on our
website (indicated by our analytics)
Produced by our Clinical
Effectiveness Unit (CEU) based in
Edinburgh in Scotland. Content
advised by a member-led committee.
© Faculty of Sexual and Reproductive Healthcare
FSRH Standards & Guidance – where we started
© Faculty of Sexual and Reproductive Healthcare
FSRH Standards & Guidance – where we started
© Faculty of Sexual and Reproductive Healthcare
FSRH Standards & Guidance – where we started
at go live May 2016
© Faculty of Sexual and Reproductive Healthcare
FSRH Standards & Guidance – how we
solved the problem.
Talking to members
Interview with CEU (trip to Edinburgh)
Looked at analytics – problems with search
results – next case study
NetXtra helped
© Faculty of Sexual and Reproductive Healthcare
FSRH Standards & Guidance – where we are now
© Faculty of Sexual and Reproductive Healthcare
© Faculty of Sexual and Reproductive Healthcare
FSRH Standards & Guidance – It’s all ok now!
“Wow, thank you, it’s so
much easier now to find
what you want in the
standards and guidance
section – great
improvement!”
© Faculty of Sexual and Reproductive Healthcare
FSRH Standards & Guidance – It’s all
ok now!
Less searching using the main search bar on
the website
Huge increase in individual page views of our
clinical guidance documents – 431%
© Faculty of Sexual and Reproductive Healthcare
Improvement 2 – Searching our website
Our users like to use the search bar on the website – 9-10% of
our visitors use this function.
Search gives us an insight including unfamiliar words (to non-
clinicians)
© Faculty of Sexual and Reproductive Healthcare
Using our members’ expertise
Talking to members helped me to understand
what these key words are.
By gaining a better understanding of top-searched
words, we can better meet the needs of our
members using this function.
Started making some changes to the CMS to
better meet the needs of our members.
© Faculty of Sexual and Reproductive Healthcare
Using analytics to implement improvements
© Faculty of Sexual and Reproductive Healthcare
Using analytics to implement improvements
© Faculty of Sexual and Reproductive Healthcare
Using analytics to implement improvements
© Faculty of Sexual and Reproductive Healthcare
Using analytics to implement improvements
© Faculty of Sexual and Reproductive Healthcare
Using the website analytics to drive business change
Visitors tell you all kinds of ‘things’ about themselves – use it!
Changing how we work
Protecting our intellectual property
Connecting with organisations that refer traffic to us
Demographic analysis
Engaging with ‘younger’ audience
© Faculty of Sexual and Reproductive Healthcare
One and a half years later – Reflections
We expected too much from a website project!
We should have focused more on what our old site ‘told us’
We went through a massive organisational change. It’s still going on!
We’ve achieved a lot.
Would have been good to have a wider advisory group for website
project. We now have an advisory panel helping us with future plans.
Invest the time in analytics and act on the findings – make it a project
goal.
Work in partnership with your website company.
Visitors have increased by 161%! Developments continue.
© Faculty of Sexual and Reproductive Healthcare
Questions?
Thank you!
Abby Wright-Parkes – [email protected]
Emma Barrett – [email protected]
© Faculty of Sexual and Reproductive Healthcare