FACULTY OF BUSINESS ENVIRONMENT AND SOCIETY

MODULE TITLE: INTRODUCTION TO BUSINESS ORGANISATION

COURSEWORK TITLE: Coursework 1 - An Individual Assignment (50% of module mark)

REQUIRED:

Identify a business organisation of your choice. Write an analytical report assessing the current

performance of this organisation by focussing on the functional areas within the organisation as

covered in this module. In particular your report should include:

1. Key background information on the organisation:

Name

Brief history

Sector(s)

Location(s)

Legal Status

Key Financial Data

2. The organisational structure adopted by this Organisation

You will need to consider in particular how this structure adds value to the business.

3. The approach to management within the organisation. This could include discussion of areas

such as:

The management approach / leadership style of the Chief Executive.

The approach to managing change

4. The Organisation’s marketing strategy - focussing on their

Target market(s)

Approach to the ‘7Ps’ marketing mix

5. The organisation’s approach to Human Resource Management. This should include issues such

as their approach to:

Recruitment

Staff Rewards

Training and Development

6. The organisation’s approach to supply chain management. In particular:

How do they supply their product or service to their target market?

What are the key features of their approach to logistics?

Where is the value added in their supply chain process?

7. Summary and Conclusions. Here you should:

Summarise your key findings.

Based upon the research you have undertaken determine how successful the business is likely

to be over the next few years.