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FACTS,FIGURES & RATES
2017
Your very own private Viennese Classic Radio.radio klassik Stephansdom.We are the radio station thatawakens emotions. The most classical music, combined with inspirational content, created by competentmusic editors and seasoned radio producers.
An ambiance between calm and energetic Professional in character, yet still remaining approachable. Sophisticated, without overbearing intellect.
130,000 art-loving listeners daily, 684,000 Austrians have listened to radio klassik Stephansdom at least once* – in Vienna via terrestrial or DAB+ broadcasting systems, all over Austria via important cable networks and worldwide via live stream.
FACTS, FIGURES & RATES2017
Our Products & RatesReferences
AirportDriver
Bank Austria
Bankhaus Schellhammer & Schattera
card complete
Dorotheum
Kika Leiner
KUG – Kunstuniversität Graz
MuTh – Konzertsaal der Wiener Sängerknaben
ÖAMTC
Stadt Wien
Sterntalerhof
Theater an der Wien
T-Mobile
Vienna Insurance Group
WESTbahn
Wiener Symphoniker
* al
l pri
ces
excl
usiv
e 5%
adv
ertis
ing
tax
+ 20
% v
at. O
n de
man
d, r
adio
kla
ssik
offe
rs r
adio
spo
t pro
duct
ion.
Incu
rrin
g co
sts
are
dire
ctly
dis
cuss
ed w
ith th
e cl
ient
.
Description
RADIO-SPOT
INFOMERCIAL
EVENT ADVERTISEMENTOVER 5 DAYS
EVENT ADVERTISEMENTOVER 10 DAYS
TIP OF THE DAY
SPONSORSHIP(BEFORE OR AFTER AMUSICAL PIECE)
DEDICATION(BEFORE OR AFTER A MUSICAL PIECE)
Pricein EUR*
3,60 persecond
105,–
450,–
850,–
150,–
95,–
50,–
The Radio-Spot is embedded in theadvertisment segment.
The infomercial is embedded in ourprogrammes. 90 seconds per spot,editorial content with high value,customer provides content.
Tip of the Day, 45 seconds, as the first announcement in the event calander,created by radio klassik.
The sponsorship is positioned before and/or after a piece of music. 10 seconds per sponsorship, no direct purchase prompts possible.
The dedication is positioned before and/or after a piece of music. 10 seconds per dedication, no direct purchase prompts possible.
Event announcements are aired during our event calender. Monday throughSaturday at 7.30a.m. and 6.30p.m. Event announcements are 30 seconds.
*sou
rce:
Rad
iote
st fi
rst h
alf-
year
201
6
E/B-group
Educationin percentage
Our listeners
income/educationin percentage
39
list
ening
to the ra
dio reading books
practice sports
ea
t out
listening to music
10
20
13
30
47
50
50
↓
↓
↓
↓private stationradio klassik Stephansdom-listenerssource: Radiotest 1. Halbjahr 2016
Leisure activityin percentage, „very/rather often“-naming
Interestsin percentage, „very interesting“-naming
A-Levels (UK)/High School Diploma (U
S)
compulsory school
Vocational Educa
tion
62
5
33
36
4419
trave
l abr
oad
c
ultural events
pension funds electronics
fi nanci
al and
capi
tal i
nves
tmen
t
7
10
9
11
2110
27
15
17
18
23
3340
49
health
economy
Austrian populationradio klassik Stephansdom-listenerssource: Peter Hajek Public Opinion StrategiesOnline-survey November 2016
professional development
thea
ter,
oper
a vi
sit
25 50
0
36
71
69
4
52
16
E/B-group 1/2
E/B-group 3
E/B-group 4/5
25 50
0
0
48
12
25
67
28
80
60
40
20
0
60
45
30
15
0
Graduates of High School Diploma and/or University/College Degree are reachedprecisely at radio klassik Stephansdom. 62% versus 36%
MUSICA SACRA
NACHT
OPERNABEND
Our Programme Guide
News: Workdays at 6.00, 7.00, 8.00 and 9.00, noon at 12.00 and 13.00, evening at 17.00 and 18.00. On the weekend, 7.00, 8.00, 9.00,12.00 and 13.00.
Short broadcasts: of music editorials can be heard throughout the entire day in the Magazin-programmes. Special broadcasts (Mélange with Staatsopern-director Dominique Meyer, Opernsalon,
Wiener Lied.klassisch and Hauptwerke undPositive, etc.) from Saturday and Sunday arerepeated in the „DaCapo“ on Monday,Wednesday and Friday.
FACTS, FIGURES & RATES 2017
NACHT
MORGENDÄMMERUNG
ALLEGRO MAGAZIN
RUBATO
KLASSIK UM 12
KLASSIK UM 1
RADIO KLASSIK AM NACHMITTAG
ALLEGRO MAGAZIN AM NACHMITTAG
VARIATIONEN
DACAPO DACAPO DACAPO
KLAVIERMUSIKAM ABEND
KAMMERMUSIKAM ABEND
RADIO KLASSIK INSWOCHENENDE
KONZERTAM SAMSTAG
ORGEL CITY VIENNA
BACH UM 6 – UND MEHR
SPEZIAL
PERSPEKTIVEN PERSPEKTIVEN LEBENSWEGE
MORGENDÄMMERUNG
07.05 ALLEGRO MAGAZIN
09.05 SPEZIAL
10.05 KONZERT 10.15 MASS
RADIO KLASSIK AM NACHMITTAG
OPERNABEND OPERNABEND
AUSKLANG
Mon Tue Wed Thu Fri Sat Sun00.00 –05.00
05.05 – 06.00
06.05 – 11.00
11.00 – 12.00
12.05 – 13.00
13.05 – 14.00
14.00 – 17.00
17.05 – 19.00
19.00 – 20.00
20.00 – 21.00
21.00 –23.00
22.00 – 23.00
23.00 – 24.00
radio klassik StephansdomStephansplatz 4/IV/DG, 1010 WienTel. + 43 (1) 512 40 400
[email protected]/verkauf