Facts and Reasons

www.flavonmax.comDebrecen, June 21, 2008.

Why do we need dietary supplements?

• Environmental hazards• Increased daily stress

• Improper nutrition• High amount of food additives• Smoking, alcohol consumption

oxidative stress caused by the presence an excessive number of free radicals

Cell-, tissue- and organ injurieswww.flavonmax.com

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Defense system of the body against free radicals

• Two basic types :– Bigger molecules – antioxidant enzyme proteins– Smaller molecules – antioxidants and vitamins

• Antioxidants give their own molecules to free radical molecules

• Superoxide-dismutase, catalase, peroxy-redoxin• Vitamins C-, E- and A, glutation

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Antioxidants

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Natural substances present in foodstuffs

Their primary role is to defend the body against freeradicals

Most well-known antioxidants:Vitamin CVitamin EZink, Magnesium and SeleniumFlavonoids and other phenol compounds

Flavonoids

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• Vegetable acting agents with antioxidant effects that defend them from harmful environmental effects

• A comprehensive group of compunds, whose chemical baseframe is the same, certain linked groups and sidechains are different.

• We know of more than 8000 kinds of flavonoids, and their number is continuously increasing.

Flavon max product line

• A good selection of healthy raw materials, components have synergist effect

• Special production technology, which is careful with effective agents and vitamins (35-40 kg of fruit effective agent/bottle)

• A product, which is actually healthy, and contains no preservatives

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• Scientifically founded facts and knowledge + precisely determined unchanging recipe

• Fits well into the group of functional foodstuffs

• A unique premium product

Flavon max product line

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Flavon max

Juice concentrates:• Blueberry• Blackcurrant• Black elder• Red grapes• Beetroot

– Sea buckthorn pulp– Natural Vitamins C and E– Sea buckthorn pulp, seeds and peel grist– Panax ginseng ground root grist– Apple pectine and fructose

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Flavon kids

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Juice concentrates:• Blackcurrant• Cherry• Blackberry• Beetroot• Blueberry

– Sea buckthorn pulp– Sea buckthorn pulp, seeds and peel grist– Apple pectin and fructose– Vitamins B1, B2, B3, B5, B6 and B12– Vitamins C and H, folic acid

Flavon max Plus+

Juice concentrates:• Pomegranate• Black elderberry• Red grapes• Blackcurrant• Blueberry• Beetroot• Acerola

– Sea buckthorn pulp– Sea buckthorn pulp, seeds and peel

grist– Panax ginseng ground root grist– Apple pectin and fructose– Added natural vitamins C and E

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Guaranteed excellent quality of raw materials:

- qualified suppliers

- specification and certification for each and every shipment

- preliminary examination of the received raw material, recurrent contol of effective agent

content

Comprehensive Quality Control

Comprehensive Quality Control

Continuously supervised production process:

- ISO 22000-system audited by TÜV-Nord- HACCP-system- Every product can be tracked from the grower

to the consumer- Gluten-free feature guaranteed by an accredited laboratory of SGS

TÜV-Nord:- An independent control and certifying organization,

which is the 2nd biggest in Germany and the 8th in the world of this kind

- A successful audit in November 2007- ISO 22000 certificates in 5 different languages

(Hungarian, English, German, Polish, Swedish), which can be downloaded from the website

Comprehensive Quality Control

SGS examinations:- The SGS Group (Société Générale de Surveillance), which

was founded in 1878, is a leading quality control, testing and certifying organization with a headquarters in Geneva

- The examination proved that the gluten contents are far below the limit set for glutenfree products in the case of all the three products (20 ppm, i.e. 20 mg/kg)

- Flavon max, Flavon kids and Flavon max Plus+ products can be consumed by flour-allergic people

Comprehensive Quality Control

Doping Test Examination:

- National Sport Health Institute Doping Control Research Laboratory (Report no. 52/04)

- „Flavon max dietary supplements contain no materials included in the doping list.”

- „The products can be consumed by athletes.”

Comprehensive Quality Control

Unique Research Background

Our scientific experts:Prof. Dr. Zoltán Dinya, doctor of the MTA, Flavonoid ResearcherProf. Dr. Mária Figler, Institute Director, Professor

Analitical experiments – Prof. Dr. Zoltán Dinya Inner content, carbon hydrate, vegetable acid and measuring vitamins

Unique Research Background

Clinical experiments on patients suffering from COPD – Dr. Mária Szilasi

Research of the adjuvant effects of Flavon max on heavy smoker patients suffering from COPD

Animal experiments in experimental asthma bronchiale – Dr. József Szentmiklósi

Pulmonary pharmacologic analysis, anti-asthmatic research of effects

Unique Research Background

Systhematic and local effects of polyphenols on patients of Raynaud-syndrome – Dr. Zoltán Csiki

Changes in local hand-circulatory parameters; and laboratory investigations

Clinical experiments on cardiologic patients – Dr. Zoltán Galajda

Treating patients who had Redo operation with Flavon max products

Health & Success

We received more than 1000Health Status Surveys

More than 800 medical club members

Continuous positive feedback from consumers

Research findings

Major colouring matters incorporated in the product

• Blueberry: mirtillin, lutein• Blackcurrant: delfinidin• Black elder: cyanidin-3-glucoside, rutin, quercetin,

sambucin, cyanidin-3-sambubioside• Red grapes: resveratrol, trans-resveratrol• Beetroot: betanin, betacyanin• Cherry: melatonin• Blackberry: cyanidin-3-glucoside

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Measurements: Agricultural and Research Institute of the College of Nyíregyháza – Prof. Dr. Zoltán Dinya

Findings of latest laboratory research

Total polyphenol content

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Measurements: Agricultural and Research Institute of the College of Nyíregyháza – Prof. Dr. Zoltán Dinya

Findings of latest laboratory research

ORAC value (mM TE/kg)

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Measurements: Agricultural and Research Institute of the College of Nyíregyháza – Prof. Dr. Zoltán Dinya

Findings of latest laboratory research

Free Radical binding capacity

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Beneficial effect of consumption on general state of health(*: p<0,05; before consumption vs. after consumption; paired t-test)

General State of Health (n=196)

2,71

3,85

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Beneficial effect of consumption on general condition(*: p<0,05; before consumption vs. after consumption; paired t-test)

General condition (n=123)

4,11

2,66

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Beneficial effect of consumption on blood sugar level(*: p<0,05; before consumption vs. after consumption; paired t-test)

Blood sugar level (n=136)

3,06

4,26

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1

2

3

4

5

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Beneficial effect of consumption on digestion(*: p<0,05; before consumption vs. after consumption; paired t-test)

Digestion (n=180)

4,07

2,71

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2

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4

5

before afterconsumption

Visual acuity (n=172)

3,432,91

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4

5

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Beneficial effect of consumption on visual acuity(*: p<0,05; before consumption vs. after consumption; paired t-test)

Beneficial effect of consumption on productivity(*: p<0,05; before consumption vs. after consumption; paired t-test)

Beneficial effect of consumption on memory(*: p<0,05; before consumption vs. after consumption; paired t-test)

Beneficial effect of consumption on stress tolerance(*: p<0,05; before consumption vs. after consumption; paired t-test)

Stress tolerance (n=182)

2,73

3,89

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1

2

3

4

5

before afterconsumption

Membership in acknowledged national and international professional organizations

• MÉKISZ (Association of Dietary Supplement Producers and Distributors) – founder member

• EOQ MNB (Hungarian National Committee of the European Quality Organization) - member

• MISZ (Hungarian Innovational Association) – member

• MMSZ (Hungarian Marketing Association) - member

• DSA (Direct Selling Association)

Hungarian Product Award Recognized Product Title

The aim of the tender:

• to recognize the steadily high quality of services or products produced in Hungary,

• to enhance the production of outstanding quality goods that can be competitive on the international market, to encourage the development of services

• to provide an obvious support for consumers of products and related services for quality-conscious choice

Hungarian Product Award Recognized Product Title

Members of the committee among others: – National Institute for Food Hygiene and Nutrition– General Inspectorate for Consumer Protection (OÉTI)– Hungarian Trade Licensing Office– Herz Salami Factory Rt.– Richter Gedeon Nyrt.– Globus Canning Industry Company Nyrt.

Hungarian Quality SocietyHungarian House of Quality® award

Hungarian Quality AssociationHungarian House of Quality® award

Aim of the Award:

• to recognize development works with outstanding achievements, or personal achievement, which realized product development, technological development, IT system development or service development in the region.

• The starting point of the innovation can be research-development result, patent rights, application of know-how, application of innovative technology.

INNOVA Regional Innovational Agency of the Northern Great Plain

Regional Innovation Award of the Northern Great Plain

Regional Innovation Award of the Northern Great Plain

The Hungarian Venture Capital Association (MKME) is a representative of every major Hungarian base, of venture and private capital, i.e. its material and mental source.

Award of the Hungarian Venture Capital Association

The aim of the Business and Success Qualified Enterprise competition is:

• to reward those small and medium businesses with the „Business&Success” certificate who husbanded successfully, innovatively and competetively in the given year.

• to draw attention to the requirement of objective analysis of corporate achievement and the necessity of knowing the market environment and competitors in the frame of this competition.

Recognized Enterprise of Business & Success magazine

Favoured Quality Product of Hajdú-Bihar county

• The Quality Society of Hajdú-Bihar county was created by the local authority of Hajdú-Bihar county in order to provide the market performers of the county with support in the shape of marketing and communication tools.

• The society endeavours to find and nominate the excellent products of the county. With this program, they strive to make people conscious of these products of national brand, and enhance the positioning of the economic performers of the county.

XVI. Hungarian Innovation Granz Prize Tender

Thank you for your attention!

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