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SMARTER approaches in Asset Management www.saama.org.za
Factors that influence the outsourcing of maintenance activities within the South African petrochemical industry
Wandile Maphanga and Krige Visser
Graduate School of Technology Management, University of Pretoria
SMARTER approaches in Asset Management
▪ Introduction
▪ Literature and Theory
▪ Conceptual Model
▪ Methodology
▪ Research Findings
▪ Conclusions
▪ Recommendations
Content
‘If you deprive yourself of outsourcing and your competitors do not, you're putting yourself out of business’
(Lee Kuan Yew)
SMARTER approaches in Asset Management
INTRODUCTION
SMARTER approaches in Asset Management
Introduction
▪ In asset intensive organisations, e.g. those in the petrochemical industry,
maintenance can account for 2/3 of the life-cycle cost of an asset
▪ The petrochemical industry accounts for ~R329 billion of South Africa’s
turnover
▪ This turnover is generated by six petrochemical plants across the country
▪ Asset Intensive Organisations typically spend more than 10% of the
operating budget on maintenance (Garg & Deshmukh 2006)
▪ Outsourcing is one of the methods the asset manager can use to
improve asset performance and/or to reduce cost
▪ The maintenance manager needs to consider the benefits, risks, decision
factors and performance measures before making the decision to
outsource a specific maintenance function
SMARTER approaches in Asset Management
Research Objectives
▪ The objectives of this research were to determine:
• What maintenance managers and supervisors within the South African
petrochemical industry perceive as the deciding factors
• What are the expected benefits of outsourcing
• What are the expected risk associated with outsourcing
• What are the performance measures that need to be in place to monitor the
performance of the outsourced activity
▪ The literature shows that the current primary driver of outsourcing
decisions is cost reduction
SMARTER approaches in Asset Management
LITERATURE AND THEORY
LITERATURE AND THEORY
▪ The literature identified 27 critical factors that must be taken into account
before deciding to outsource. These factors are grouped into 7 categories
• Strategic – core vs. non-core activities, competitive advantage, alignment with business strategy
• Economic – will outsourcing result in cost reduction, what are the indirect costs involved?
• Organisational – can the organisation structure support the outsourced maintenance activity, what will the interface with production involve
• Maintenance activity characteristics – what maintenance activities are amicable to outsourcing in terms of their nature, complexity, and maintenance planning required
• Employee impact – what happens to internal staff after an activity is outsourced, issues regarding training, redeployment due to operational requirements
• Supplier – availability of suppliers who can provide the outsourced maintenance at the required cost, schedule and quality, competence of the supplier, type of contract, performance of supplier
• Management – relationship management between organisation and supplier, performance management
Literature and Theory
▪ By outsourcing, the organisation is able to concentrate its resources on a
core set of competencies (Quinn and Hilmer, 1994)
▪ In the UK, outsourcing has helped to reduce the power of the trade unions.
This is relevant to the highly unionised South African workforce (Harland et al.
2005)
▪ Despite the potential benefits, outsourcing presents risks to the organisation
▪ Functions that are highly integrated into business processes may be
severely affected if outsourced to the “wrong” supplier
▪ Different organisational culture could present a challenge for other internal
functions (e.g. production) to effectively communicate with the outsourced
maintenance
▪ Loss of knowledge and organisational know-how, decrease in morale, loss
of control, and decreased performance are risks of outsourcing (Nili et al. 2013)
SMARTER approaches in Asset Management
Literature - Performance
▪ The following items could be measured to determine a contractor’s
performance (Bertolini et al., 2004)
• Price of service
• Maintenance cost
• Equipment availability (MTBF)
• Safety and environmental performance (number of incidents, accidents)
• On-time performance (MTTR)
• Work quality (amount of re-work, infant failure rates)
• Schedule compliance
• Actual work completed against planned work (schedule attainment)
SMARTER approaches in Asset Management
CONCEPTUAL MODEL
Conceptual Model for Outsourcing
▪ Outsourcing is often triggered by
both external and internal
environments such as government
legislation and increased
competition
▪ The six-step approach by
Campbell (1995) for the process to
follow before deciding to
outsource maintenance provided
the basis for the overall
conceptual model for the research
SMARTER approaches in Asset Management
METHODOLOGY
SMARTER approaches in Asset Management
METHODOLOGY
▪ Personnel from three business units (operating hubs) in the processing
industry were involved in gathering data on outsourcing
▪ Twenty one (21) mechanical senior managers and one-hundred and five
(105) foremen (or supervisors) from the three regional operating hubs
were selected and invited to participate in the study
▪ The justification for selecting this sample was that senior managers make
the final decision to outsource, whereas foremen will work closely with
the supplier for which the activity has been outsourced to.
▪ Some 43 questionnaires, fully completed by the respondents, were
returned
SMARTER approaches in Asset Management
Data Collection
▪ Section 1 of the questionnaire collected demographic information such
as geographic location, and position (senior manager or foreman).
▪ Section 2 requested respondents to indicate the extent to which they
agree or disagree with 21 decision factors that were provided
▪ Section 3 required respondents to select 5 benefits and 5 risks from the
list of ten, and then rate these on a scale of 1 to 5, with 1 being most
importance, and 5 being least important
▪ Section 4 required respondents to rate the level of importance of 8
quantitative and 8 qualitative performance factors that were provided
SMARTER approaches in Asset Management
RESEARCH FINDINGS
SMARTER approaches in Asset Management
Factors that influence outsourcing decision
▪ The 21 decision factors of the
questionnaire were grouped into
seven categories and the total
scores of all respondents were
determined for each category
▪ ‘strategic’ and ‘supplier’
categories are the most
important to consider when
making the decision to
outsource maintenance activities
0
20
40
60
80
100
Ra
tio
of to
tal re
sp
on
se
s (
%)
Individual Factors for Outsourcing
0 10 20 30 40 50 60 70 80 90 100
Q8.4
Q8.3
Q8.2
Q8.1
Q7.3
Q7.2
Q7.1
Q6.3
Q6.2
Q6.1
Q5.4
Q5.3
Q5.2
Q5.1
Q4.3
Q4.2
Q4.1
Ratio of number of 'agree & fully agree' responses vs. total number
Strategic
Supplier
SMARTER approaches in Asset Management
Most Important Decision Factors to be Considered
▪ The following five factors were deemed to be the most important in the
outsourcing decision
• The maintenance department forms part of the BU’s core competency (Q4.1)
• The maintenance department is aligned with the overall strategy of the BU (Q4.2)
• The maintenance department in the BU is flexible enough to meet changing
customer requirements (Q4.3)
• The type of maintenance contract that is established between the company and
service provider is critical to the success of the outsourced maintenance activity
(Q5.1)
• A performance contract, where the supplier is paid based on achieving key
performance indicators set by the client, is sufficient to manage the outsourced
maintenance activity (Q5.3)
Potential Benefits of Outsourcing
▪ Respondents were requested to
select the five most important
benefits of outsourcing from a list
of ten benefits.
▪ The total number of respondents
that selected a benefit was
calculated
▪ The most important benefits
were:
• Reduction in the power of trade
unions
• Discarding of problematic
maintenance tasks
• Reduced safety liability
11
11
12
13
13
15
16
18
19
20
0 5 10 15 20 25
Cost saving
Equipment leasing
Improved flexibility
Access to vendor expertise and…
Transfer fixed costs to variable costs
Increased focus on Production
Improved speed of service delivery
Reduced safety liability
Discard problematic maintenance…
Reduce power of the trade unions
Number of respondents
Potential Risks of Outsourcing
▪ Respondents were requested to
select the five most important
risks of outsourcing from a list of
ten risks.
▪ Highest perceived risks to
outsourcing were:
• Loss of organisational knowledge’
• Dependence on supplier
• Supplier selection
▪ Risk of loss of know-how can be
reduced by outsourcing those
activities that require non-core
competencies
3
8
8
13
15
16
18
21
22
25
0 5 10 15 20 25
Decreased flexibility
Poor integration internal departments
Damage to organizational brand
Unrealized cost savings or hidden…
Poor service, supplier performance
Employee issues and morale
Loss of control and core competence
Poor contracts, supplier selection
Dependence on the supplier
Loss of organizational know-how
Number of respondents
Quantitative Performance Measures
▪ Respondents were asked to rate the
importance of each of seven
quantitative performance measures
as low (not essential), medium
(essential) and high (critical)
▪ Most important quantitative
measures were:
• Equipment reliability
• Safety & environmental
• Price of service
▪ In an asset intensive petrochemical
plant, reliability of the equipment is
an important contributor to the
organisation’s bottom line
.
3
4
2
3
3
2
1
12
8
13
8
7
12
11
14
17
14
18
19
15
17
0 5 10 15 20
Schedule compliance
Work quality
On-tme performance
Safety & Environmental
Equipment reliability
Maintenance Cost
Price of service
Number of Respondents
High Medium Low
Qualitative Performance Measures
▪ Respondents were also asked to
rate the importance of each of
eight qualitative performance
measures
▪ The most important qualitative
measures were:
• Competence of the service provider
• Clearly defined contract
• Service provider experience
▪ In the petrochemical environment,
an incompetent service provider
can lead to cost overruns, delays,
damage to equipment, and
increased risk of injury
2
3
5
8
3
7
3
2
9
8
9
13
10
13
5
12
18
18
15
8
16
9
21
15
0 5 10 15 20 25
Clearly defined contract
Service provider maintenanceexperience
ISO 9001 certification
Location-distance from plant
Resource availability
Knowledge of the plant
Competence of service provider
Satisfaction with service provider
Number of respondents
High Medium Low
SMARTER approaches in Asset Management
CONCLUSIONS
SMARTER approaches in Asset Management
Conclusions
▪ The aim of this research was to explore the current perceptions that
maintenance managers and supervisors within the South African
petrochemical industry have towards the deciding factors, expected
benefits and risks, and performance measures towards outsourcing.
▪ The study showed that economic factors were not considered to be the
most important when making the decision to outsource.
▪ Respondents indicated that the ‘strategic’ and ‘supplier’ categories are
the key decision factors
▪ The biggest risk to outsourcing was perceived to be ‘loss of company-
specific knowledge’
SMARTER approaches in Asset Management
Conclusions
▪ The biggest benefits of outsourcing as perceived by the respondents are
the ‘reduction of union powers’ and a ‘solution to problematic
maintenance tasks’
▪ Most important quantitative performance measure is equipment
reliability
▪ Most important qualitative performance measure is supplier
competence
SMARTER approaches in Asset Management
RECOMMENDATIONS
SMARTER approaches in Asset Management
Recommendations
▪ This study was performed in the process industry and similar studies in
other industries could provide more insight into the outsourcing
relationship
▪ The results for managers, foremen and planners were not compared due
to small numbers and a larger sample from industry might reveal
differences
▪ The study was only performed for the company and not the contractors
whose views could also be valuable for improving the relationship
SMARTER approaches in Asset Management
QUESTIONS
Chevron refinery, Houston