Factors That Influence Product Development

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    FACTORS THAT INFLUENCE PRODUCT

    DEVELOPMENT

    DZULKIFLI AWANG, PHD

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    So..It was from these influences

    that make us develop a product

    ...to DESIGN? or INVENT?

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    FACTORS THAT INFLUENCE

    PRODUCT DEVELOPMENT

    Product Analysis is the process of identifying,

    looking at or disassembling a product and

    identifying its main features. The aim is to

    understand more about a product and improve it

    in the future. Many factors influence thedevelopment of a product, some are listed

    below:-

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    The rich picture below gives an outline to some of the many factors that affect the development of a

    product. Below is more detail regarding each of the points mentioned above.

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    1. COST

    The cost of the materials and labour required to

    manufacture the product. The price potentialcustomers are prepared to pay for the product.

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    2. ERGONOMICS

    The product may be designed for human use. As

    a result ergonomics (sizes etc...) will pay a majorrole.

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    3. MATERIALS

    The availability of materials and the development of new,hi-technology materials will have an influence on the finaldesign of a product.

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    4. CUSTOMER REQUIREMENTS

    The customer will have great influence over the way a product is

    designed and develops. As a product is designed it is normal for

    potential customers to be questioned about the type of product ordesign that they prefer. For example, when designing a mobile

    phone a design team will show potential customers several

    designs and make changes according to their likes and dislikes.

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    5. INDUSTRIAL PRODUCTION

    All products are manufactured through one of the

    following manufacturing techniques:a) Single Item / Prototype / One Off

    b) Batch Production

    c) Continuous Production

    d) Just in TimeWhen designing a product the most desirable

    production technique may influence the way the finalproduct looks.

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    6. COMPANY IDENTITY

    The product may have to display the company image. Most

    companies are proud of their public image. This may determine

    the colour scheme applied to the product, the way it looks oreven the materials that are used in its manufacture (i.e. recycled

    materials).

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    7. AESTHETICS

    The shape and form of the product may determine the layout of

    circuits or mechanisms etc.. inside it. Products are oftendesigned to look stylish. The style applied to the outside of a

    product can quite easily influence the technology inside it.

    Aesthetics can also alter the production / manufacturing

    techniques through which it is made.

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    8. FASHION

    The fashion of the time influences the design of

    products. Usually people want to buy up to dateitems not ones based on 'last years look'.

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    9. CULTURE

    Some products are aimed at different cultures and countries. A

    product acceptable in one culture may be looked up one asoffensive or less desirable in another. The use of colours and

    colour schemes are a good example of this.

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    10. FUNCTIONS

    The number of functions a product has to

    perform will inevitably affect its design. Exactlywhat is the product going to do?

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    11. ENVIRONMENT

    Many people (potential customers) are

    concerned about their environment and thedamage to it caused by industrial production.

    When designing a product it may be wise to

    ensure that the materials can be recycled or theproduct itself can be manufactured from a large

    proportion of recycled material.

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    So..It was from these

    influences that make usDESIGN? or INVENT? or

    INNOVATE?

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    NOW..are you ready to INVENT

    or INNOVATE or in a generalterms known as DESIGN

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    19/19Thank you for your attention