Factors of Design 3 - Visual, Tactile & Aesthetic · Factors of Design 3 Visual, Tactile & Aesthetic 2 ... Developing a Design Brief Ergonomics in the real world ... detail the implications

Program Support Notes by: Scott Sleap B. Ed (Hons Class 1) Head Teacher Industrial Arts Produced by: VEA Pty Ltd Commissioning Editor: Darren Gray Cert IV Training & Assessment Executive Producer: Simon Garner B.Ed, Dip Management

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Reproducing these support notes

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Factors of Design 3

Visual, Tactile & Aesthetic

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© Davis Film and Video Production P/L trading as Classroom Video 2010 Reproducing these support notes


For Teachers

Introduction Have you ever thought about why individuals want to become designers? Maybe they have an eye for visual detail, or they are tactile and talented with their hands. Or maybe they have an eye for form, beauty and aesthetic appeal. Whatever talents or inspirations that designers have, it is important to remember what design’s really all about. In this program our presenter Aldi introduces three key factors of design that influence the end-user experience: visual, tactile and aesthetic. It starts with an introduction to understanding factors of design, then details elements and examples of visual factors. It then introduces tactile factors that influence the design process, and finishes with a breakdown of aesthetic factors.

Timeline 00:00:00 Introduction 00:00:51 Understanding factors of design 00:04:04 Visual factors 00:07:47 Tactile factors 00:11:12 Aesthetic factors 00:14:46 Conclusion 00:15:23 Credits 00:16:31 End program

Related Titles Factors of Design 1: Innovation Factors of Design 2: Time and Money Developing a Design Brief Ergonomics in the real world

Recommended Resources http://www.princetonol.com/groups/iad/Files/elements.htm http://www.ecf.com.au/mainpage http://money.howstuffworks.com/market-research.htm http://en.wikipedia.org/wiki/Ergonomics http://www.powerhousemuseum.com/designersatwork/ http://www.charlwood.com.au/ http://www.halfateaspoon.com/Home.html http://www.invetech.com.au/

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Student Worksheet

Initiate Prior Learning 1. Complete the radial list diagram below; place words in the spaces provided which relate to the

three factors of design listed.

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2. Using the table below list seven visual elements of design, give a brief description and produce an

image that represents the visual element.

Visual Element Description Image

3. Organize a local artist to visit the class. Prepare questions for the artist on the visual elements of

design. 4. Break into two groups, the ‘Form’ and ‘Function’ groups. Have a class debate on the following

statement.

‘Form (aesthetics) is more important than function in the design of a product.’

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Active Viewing Guide 1. According to Aldi, what is design all about? _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ 2. Define ‘Appropriateness’ as it relates to design? _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ 3. 321 Water completed extensive market research before designing their product. In the table below

detail the implications of their findings in relation to the aesthetics and function of their product.

Aesthetics Function

4. Circle Y for yes or N for no. Ergonomics relates to:

a) Comfort Y/N

b) Visual Appeal Y/N

c) Manufacturing Techniques Y/N

d) Ease of Use Y/N

e) Safety Y/N

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5. The two dimensions of quality are listed in the boxes below. Two definitions are also in boxes

below. Draw a line that connects the dimensions to the correct definition.

Consistency

A product’s ability to perform its function over an

acceptable period of time. This dimension of quality is concerned with things like durability, reliability and ease

of repair.

Level

A dimension of quality related to how regularly the product delivers its targeted level of quality.

6. There are many visual elements to be aware of when designing products. Draw a line to the

appropriate definition for each visual element.

Line/Outline

Intensity, value and chroma or purity.

Color

The three dimensional volume and thickness.

Texture

The two-dimensional geometric shape.

Shape

The way the surface looks, such as rough or smooth.

Form

A linear representation.

Size or Proportion

How large an object is in proportion to another object.

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7. 321 Water and Tear Lab are products in which visual factors needed to be addressed in their

product design. Outline the visual factors that needed to be addressed and detail how they were addressed. Use the table below to assist in the completion of your answer.

Product Visual Factor Description

321 Water

Tear Lab

8. “Form follows function” is an old catch cry in the design industry. Explain this statement? _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ 9. Define tactile factors as they relate to design? _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________

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10. The finishing of structural elements such as wood, metal or plastics can have a tactile effect. List

some of the different tactile elements related to these materials. _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ 11. What were the tactile factors that were integrated into the design of the Tear Lab? _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ 12. Tactile factors can also be dictated to by function. Using an example explain this statement? _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________

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13. Aesthetics can be very complex, and there are many theories about how to apply it to design.

Aesthetics looks at various elements, list these elements. _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ 14. How can designers use aesthetics to get a marketing edge for their product? _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________

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Extension Activities 1. Design an informative piece to give others information about the concept of form versus function.

This could be in the form of a poster, pod cast, comic strip, written speech, pamphlet, video, Power point, etc.

2. Search the internet and look for definitions of Target Marketing. Research how to complete

various types of market research. 3. Ergonomics is an important aspect of good functional design. Research the concept of

ergonomics and discuss how Anthropometric data is used to produce ergonomically designed products.

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Suggested Student Responses

Active Viewing Guide 1. According to Aldi, what is design all about?

It’s about customers, consumers and end-users. Our designs attend to the dreams, desires and needs of society, to make living just that little bit easier.

2. Define ‘Appropriateness’ as it relates to design?

Appropriateness is the suitability of a product for its intended use. For example, an mp3 player must be able to play a wide variety of file types, or it won’t be seen as an appropriate product to perform that function.

3. 321 Water completed extensive market research before designing their product. In the table below

detail the implications of their findings in relation to the aesthetics and function of their product.

Aesthetics Function

The 321 Water bottle is directed to the younger female market, therefore the look, or aesthetics, of the product must be appealing to this demographic.

As the Target Market is primarily young females the product needed to be designed so that it would fit comfortably in a female hand. Ergonomic design was therefore a primary concern.

4. Circle Y for yes or N for no. Ergonomics relates to:

a) Comfort Y/N

b) Visual Appeal Y/N

c) Manufacturing Techniques Y/N

d) Ease of Use Y/N

e) Safety Y/N

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5. The two dimensions of quality are listed in the boxes below. Two definitions are also in boxes

below. Draw a line that connects the dimensions to the correct definition.

Consistency

A product’s ability to perform its function over an

acceptable period of time. This dimension of quality is concerned with things like durability, reliability and ease

of repair.

Level

A dimension of quality related to how regularly the product delivers its targeted level of quality.

6. There are many visual elements to be aware of when designing products. Draw a line to the

appropriate definition for each visual element.

Line/Outline

Intensity, value and chroma or purity.

Color

The three dimensional volume and thickness.

Texture

The two-dimensional geometric shape.

Shape

The way the surface looks, such as rough or smooth.

Form

A linear representation.

Size or Proportion

How large an object is in proportion to another object.

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7. 321 Water and Tear Lab are products in which visual factors needed to be addressed in their

product design. Outline the visual factors that needed to be addressed and detail how they were addressed. Use the table below to assist in the completion of your answer.

Product Visual Factor Description

321 Water

Color: Clean water is

associated with blues and aqua’s

Beautifully clear aqua water bottle is what they wanted to replicate in the real product and that

was quite a difficult process. The material was a new material and the people who were mixing

the colors did not really know how to use it; they needed to become familiar with the product. They went to four or five different production

runs before they finally got the color right because it was such an important part of the

product.

Tear Lab

Shape and Form: The three dimensional shape should not be

visible to the naked eye.

The top surface was designed to be very flat to present the smallest possible silhouette to the patient as the object comes towards their eye.

Working on the assumption that the object coming to their eye is the point where they are going to be the most anxious they reduced the

silhouette and made the tear lab with a relatively flat surface. The patient’s view of the bottle is

therefore reduced because of the effects of shape and form.

8. “Form follows function” is an old catch cry in the design industry. Explain this statement?

A really visually appealing product that doesn’t work very well is not satisfactory. And a really practical product that doesn’t look great or have an aesthetic appeal will not sell in the market either.

9. Define tactile factors as they relate to design?

Tactile factors are about the touch and feel of a product. 10. The finishing of structural elements such as wood, metal or plastics can have a tactile effect. List

some of the different tactile elements related to these materials. Roughness Smoothness Texture Hardness Softness Weight

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11. What were the tactile factors that were integrated into the design of the Tear Lab?

There is a portion of Tear Lab which is grey, and heavily textured which is based around the clinician having to hold the device and be confident about what they are holding and how they are holding it. It was about generating a degree of confidence for the clinician holding the tear lab device.

12. Tactile factors can also be dictated to by function. Using an example explain this statement?

In the furniture industry using fabrics that are maybe not the softest plush fabrics, but they have a high clean ability factor is an example of where tactile factors must also conform to functional factors. A fabric that can be cleaned which increases the longevity of a product, such as in a nursing home where there are a lot of spills highlights this point. It may not be the most tactile material, but the longevity of the product is really important. On the other end of the spectrum, beautiful soft leather, used in a wallet or jewellery or personal item is quite important as it’s a high-end luxury item, and the touch and the feel of that is important in the product as well.

13. Aesthetics can be very complex, and there are many theories about how to apply it to design.

Aesthetics looks at various elements. List these elements. Shape Form Line Symmetry Proportion Balance

14. How can designers use aesthetics to get a marketing edge for their product?

Designers may use current trends or fashions to inform their aesthetic choices, and penetrate certain target markets. For example a bookshelf produced using skateboards would be an ideal application for the youth market.

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Factors of Design 3 - Visual, Tactile & Aesthetic · Factors of Design 3 Visual, Tactile & Aesthetic 2 ... Developing a Design Brief Ergonomics in the real world ... detail the implications