Factors Affecting the Buying Behavior of Tourist on ... Nepal, handmade crafts are the major source

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  • Factors Affecting the Buying Behavior of Tourist on

    Handicraft Products

    (Special reference to tourists visiting Patan Durbar square)

    Submitted by:

    Ayushi Adhikari

    Symbol No: 14455/14

    T.U. Registration No: 7-2-22-3-2014

    A summer project report submitted to

    Faculty of Management, Tribhuvan University

    In the partial fulfillment of the requirements for the degree of

    Bachelor of Business Administration (BBA)

    at the

    Patan Multiple Campus

    Tribhuvan University

    Patandhoka, Lalitpur

    May, 2018

  • ii

    RECOMMENDATION BY SUPERVISOR

    This is to certify that the summer project entitled “Factors Affecting the Buying

    Behavior of Tourists on Handicraft Items (Special Reference to Tourists Visiting

    Patan Durbar Square)” is an academic work done by Ayushi Adhikari (T.U reg. No.

    7-2-22-33-2014) submitted in partial fulfillment of the requirements for the degree of

    Bachelors of Business Administration (BBA) at Faculty of Management, Tribhuvan

    University under my supervision and guidance. To the best of my knowledge, the

    summer project is an original work of the student and the information presented by her

    in the summer project report has not been submitted earlier anywhere for any other

    purposes.

    ………………………

    Mr.Promod Raj Upadhyay

    Date: May, 2018

  • iii

    VIVA-VOCE SHEET

    We have conducted the viva-voce examination of the summer project report presented

    by

    Ayushi Adhikari

    Patan Multiple Campus,

    Lalitpur

    T.U reg. No. 7-2-22-33-2014

    Entitled

    Factors Affecting the Buying Behavior of Tourists on Handicraft Items

    (Special Reference to Tourists Visiting Patan Durbar Square)”

    And found the report to be original work of the student and written according to the

    prescribed format. We recommend the report to be accepted as partial fulfillment of

    the requirements for the degree of

    Bachelor of Business Administration (BBA)

    Viva-voce Committee

    (………………………) (.…………………..)

    Internal Expert External Expert

    (Summer Project Supervisor)

    (……………………...)

    External Expert

    (……………………...)

    Chairperson, RC Date: May, 2018

  • iv

    DECLARATION

    I Ayushi Adhikari (T.U. reg. No.7-2-22-33-2014) hereby declare that I have completed

    the summer project and prepared this report entitled Factors Affecting the Buying

    Behavior of Tourists on Handicraft Items (Special Reference to Tourists Visiting

    Patan Durbar Square) under the supervision and guideline of Mr. Pramod Raj

    Upadhyay in partial fulfillment of the requirements for the degree of Bachelors of

    Business Administration (BBA) at Faculty of Management, Tribhuvan University. It

    is my original work and I have not submitted it earlier elsewhere for any other purposes.

    ………………………….

    Ayushi Adhikari

    T.U. Reg. No. 7-2-22-33-2014

    Date: May 2018

  • v

    ACKNOWLEDGEMENTS

    This is an attempt to present the factors that influence the purchasing behavior of

    consumers (handicraft). This study will be beneficial to the students of marketing as

    they relate their classroom studies and theories on finance to this study.

    First, I would like to thank Mr.Promod Raj Upadhyay for acting as summer project

    report supervisor and guiding throughout the report. I would like to thank academic

    advisor Director OF BBA Faculty Dr.Yuga Raj Bhattarai for providing us necessary

    ideas and materials required for summer project report. Last but not the least, I would

    like to thank everyone who has provided me valuable time and response for the

    completion of the report.

  • vi

    TABLE OF CONTENT

    RECOMMENDATION BY SUPERVISOR ................................................................. ii

    VIVA-VOCE SHEET .................................................................................................. iii

    DECLARATION .......................................................................................................... iv

    APPROVAL LETTER................................................. Error! Bookmark not defined.

    ACKNOWLEDGEMENTS ........................................................................................... v

    LIST OF TABLES ..................................................................................................... viii

    LIST OF FIGURES ...................................................................................................... ix

    LIST OF ABBREVIATION .......................................................................................... x

    EXECUTIVE SUMMARY .......................................................................................... xi

    CHAPTER I ................................................................................................................... 1

    INTRODUCTION ......................................................................................................... 1

    1.1 Context information ............................................................................................. 1

    1.2 Statement of problem ........................................................................................... 2

    1.3 Purpose of the study ............................................................................................. 3

    1.4 Significance of the study ...................................................................................... 3

    1.5 Literature review .................................................................................................. 3

    1.5.1 Conceptual review................................................................................................... 4

    1.5.2 Review of related studies ........................................................................................ 6

    1.6 Research Method .................................................................................................. 9

    1.6.1 Research design ...................................................................................................... 9

    1.6.2 Population ............................................................................................................. 10

    1.6.3 Sample size, type and sampling procedure ........................................................... 10

    1.6.4 Data sources, collection procedures and instrument ............................................ 10

    1.6.5 Data analysis tools ................................................................................................. 10

    1.7 Limitations ......................................................................................................... 11

    1.8 Organization of the study ................................................................................... 11

    CHAPTER II ................................................................................................................ 13

    DATA PRESENTATION AND ANALYSIS ............................................................. 13

    2.1 Respondent profile ............................................................................................. 13

    2.2 Data presentation and analysis ........................................................................... 14

    2.3 SWOT Analysis.................................................................................................. 29

    2.4 Finding and conclusion ...................................................................................... 30

    CHAPTER III .............................................................................................................. 33

  • vii

    SUMMARY AND CONCLUSION ............................................................................ 33

    3.1 Conclusion .......................................................................................................... 33

    3.2 Action implication .............................................................................................. 34

    References

    Appendices

  • viii

    LIST OF TABLES S.No. Tables Page No.

    Table 1.1: Major Empirical studies 7

    Table 2.1: Weighted average mean 13

    Table 2.2: Gender of Respondents 14

    Table 2.3: Age Group 15

    Table 2.4: Factors Influencing Purchasing Decision from Buyer’s Side 16

    Table 2.5: Factors Influencing Buying Decision of Handicraft from

    Seller Side