Factor affecting for purchasing the apartment

7/29/2019 Factor affecting for purchasing the apartment

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FACTORS AFFECTING PURCHASING

BEHAVIOR OF APARTMENT:

A STUDY ON DEVELOPMENT &TECHNOLOGY LTD,

(MUHAMMADPUR AREA)


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Md. Sabbir Haider

BBA ,17th

BatchID# 083200098

Major in Marketing

Eastern University


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Objectives

Broad objective:

The broad objective of the study is to find out the Factors

Affecting Purchasing Behavior for Apartment: a Study on

Mohammadpur area.


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Specific objectives:

To find out Internal Influences affect on purchasing behavior

of Apartment

To find out External Influences affect on purchasing behavior

of Apartment

To find out product related affect on purchasing behavior of

Apartment

Objectives Continue


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To find out price related affect on purchasing behavior of

Apartment

To find out place related affect on purchasing behavior of

Apartment

To find out promotion related affect on purchasing behavior of

Apartment

ObjectivesContinue


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Methodology

Research Design: Descriptive Research

Population: Those are already purchasing apartment

Sample: Those are already purchasing apartment in

Mohammadpur area.Sample Size: 50

Sample Technique: Random Sampling

Data: Primary Data

Data Collection Methods:QuestionnaireData Representation & Analysis:Descriptive statistical tools,Frequency Distribution tools and pie chart


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Internal Influences Related Affect


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Pie chart showing that 26% are neutral, 24% are disagree and

24% are strongly disagree with this statement. So attitude is not

affecting purchasing behavior of apartment.

Attitude is considered at the time of

purchasing Apartment

Attitude is considered at the time of purchasing Apartment

8.0%

18.0%

26.0%

24.0%

24.0%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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Pie chart showing that 34% are agree and 22% are strongly agree with

this statement. So personality is affecting purchasing behavior of

apartment.

Personality is considered at the time of


Personality is considered at the time of purchasing Apartment

22.0%

34.0%

16.0%

18.0%

10.0%Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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Pie chart showing that 34% are strongly agree and 32% are agreewith this statement. So lifestyle is affecting purchasing behavior

of apartment.

Lifestyle is considered at the time of


Lifestyle is considered at the time of purchasing Apartment

34.0%

32.0%

12.0%

14.0%

8.0%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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Pie chart showing that 38% are strongly agree and 26% are agree

with this statement. So occupation is affecting purchasing

behavior of apartment.

Occupation is considered at the time of


Occupation is considered at the time of purchasing Apartment

38.0%

26.0%

14.0%

12.0%

10.0%

Strongly A gree

Agree

Neutral

Disagree

Strongly Disagree


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External Influences Related Affect


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Pie chart showing that 38% are strongly agree and 26% are agree

with this statement. So family status is affecting purchasing


Family status is considered at the time of

purchasing ApartmentFamily status is considered at the time of purchasing Apartment

38.0%

26.0%

14.0%

12.0%

10.0%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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Pie chart showing that 34% are agree and 26% are strongly agree

with this statement. So culture is affecting purchasing behavior

of apartment.

Culture is considered at the time of


Culture is considered at the time of purchasing Apartment

20.0%

34.0%

28.0%

10.0%

8.0%Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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Pie chart showing that 26% are neutral, 24% are disagree and 24% are

strongly disagree with this statement. So religious beliefs is not


Religious beliefs is considered at the time of

purchasing ApartmentReligious beliefs is considered at the time of purchasing Apartment

8.0%

18.0%

26.0%

24.0%

24.0%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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Pie chart showing that 34% are strongly agree and 32% are agree with

this statement. So reference groups are affecting purchasing behavior

of apartment.

Reference groups is considered at the time of


Reference groups is considered at the time of purchasing Apartment

34.0%

32.0%

12.0%

14.0%

8.0%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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Product Related Affect


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this statement. So design is affecting purchasing behavior of apartment.

Design is considered at the time of

purchasing ApartmentDesign is considered at the time of purchasing Apartment

34.0%

28.0%

18.0%

12.0%

8.0%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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this statement. So quality is affecting purchasing behavior of

apartment.

Quality is considered at the time of

purchasing ApartmentQuality is considered at the time of purchasing Apartment

22.0%

50.0%

12.0%

10.0%

6.0%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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Pie chart showing that 40% are neutral with this statement. So

brand name is not affecting purchasing behavior of apartment.

Brand name is considered at the time of


Brand name is considered at the time of purchasing Apartment

18.0%

24.0%

40.0%

16.0%

2.0%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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Pie chart showing that 38% are agree, 18% are strongly agree and 26%

are neutral with this statement. So differentiation is affecting

purchasing behavior of apartment.

Differentiation is considered at the time of

purchasing ApartmentDifferentiation is considered at the time of purchasing Apartment

18.0%

38.0%

26.0%

14.0%

4.0%Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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Price Related Affect


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Pie chart showing that 42% are neutral and 20% are disagree with this

statement. So fixed price is not affecting purchasing behavior of

apartment.

Fixed price is considered at the time of


Fixed price is considered at the time of purchasing Apartment

14.0%

16.0%

42.0%

20.0%

8.0%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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Pie chart showing that 40% are agree and 26% are strongly agree withthis statement. So discounts are affecting purchasing behavior of

apartment.

Discounts is considered at the time of

purchasing ApartmentDiscounts is considered at the time of purchasing Apartment

26.0%

40.0%

10.0%

14.0%

10.0%Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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this statement. So payment period is affecting purchasing behavior of

apartment.

Payment Period is considered at the time of

purchasing ApartmentPayment Period is considered at the time of purchasing Apartment

50.0%

24.0%

14.0%

8.0%

4.0%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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this statement. So credit terms are affecting purchasing behavior of

apartment.

Credit Terms is considered at the time of


Credit Terms is considered at the time of purchasing Apartment

20.0%

46.0%

20.0%

8.0%

6.0%

Strongly A gree

Agree

Neutral

Disagree

Strongly Disagree


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Place Related Affect


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this statement. So locations are affecting purchasing behavior of

apartment.

Locations is considered at the time of


Locations is considered at the time of purchasing Apartment

40.0%

24.0%

14.0%

16.0%

6.0%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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this statement. So linkage to the working place is affecting purchasing


Linkage to the working place is considered at

the time of purchasing ApartmentLinkage to the working place is considered at the time of purchasing Apa

18.0%

46.0%

14.0%

12.0%

10.0%Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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this statement. So accessibility to the market is affecting purchasing


Accessibility to the market is considered at

the time of purchasing ApartmentAccessibili ty to the market is considered at the time of purchasing Apar

16.0%

34.0%

28.0%

10.0%

12.0%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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strongly disagree with this statement. So public transport is not


Public transport is considered at the time of

purchasing ApartmentPublic transport is considered at the time of purchasing Apartment

18.0%

18.0%

36.0%

14.0%

14.0%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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Promotion Related Affect


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this statement. So television advertisement is affecting purchasing


Television advertisements is considered at the

time of purchasing ApartmentTelevision advertisements is considered at the time of purchasing Apartm

56.0%

22.0%

10.0%

8.0%

4.0%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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this statement. So direct marketing to the market is affecting

purchasing behavior of apartment.

Direct marketing is considered at the time of

purchasing ApartmentDirect marketing is considered at the time of purchasing Apartment

20.0%

44.0%

16.0%

12.0%

8.0%Strongly A gree

Agree

Neutral

Disagree

Strongly Disagree


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this statement. So fair is affecting purchasing behavior of apartment.

Fair is considered at the time of purchasing

ApartmentFair is considered at the time of purchasing Apartment

50.0%

22.0%

14.0%

8.0%

6.0%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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strongly disagree with this statement. So word of mouth is not


Word of mouth is considered at the time of


Word of mouth is considered at the time of purchasing Apartment

14.0%

20.0%

40.0%

12.0%

14.0%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree


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In part of internal influences related factors occupation is very

important factor for affecting purchasing behavior of apartment.

In part of external influences related factors family status is veryimportant factor for affecting purchasing behavior of apartment.In part of product related factors design is very important factor

for affecting purchasing behavior of apartment.

Major Findings


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In part of price related factors payment period is very important

factor for affecting purchasing behavior of apartment.

In part of place related factors locations is very important factorfor affecting purchasing behavior of apartment.

In part of promotion related factors television advertisement is

very important factor for affecting purchasing behavior ofapartment.

Major FindingsContinue


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Consumers occupation, family status, Apartment design,

Payment period, Apartment locations and Television

advertisement are very important factor for affectingpurchasing behavior of apartment so marketer should give

importance that factor.

Recommendation


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Thank You

Documents

Factor affecting for purchasing the apartment