TOYOTA MOTOR EUROPE

Facing Challenges TogetherDimitris Agrafiotis, Public Relations Officer, Toyota Hellas

Athens – 26 November 2005

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Outline

1) Toyota in Europe

2) Sustainability challenges as car manufacturer

3) Toyota in Europe

4) Sustainability challenges as car manufacturer

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Toyota in Europe - Manufacturing

1992 UK: Corolla, Avensis, engines

1998 Belgium: European manufacturing HO

2001 France: Yaris

2002 Poland: Transmissions

2002 Turkey: Corolla

2005 Poland: Engines

Czech Republic: Small cars

Investment: 4,841m €; +14,429 employees

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Toyota in Europe - Marketing & Sales

• Investment 962 M €

• 3,870 employees

• 2,988 outlets

• 52,000 employees at dealers

• 916,000 vehicles

• 50% from European production

3

+ 10%

5% - 10%

2% - 5%

- 2%

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Sustainability Challenges

Ambient air quality, Emissions

Demand, Mix

Congestion, Equal Access

Accidents, Security

Employees, Customers and Communities

Environment

Mobility

Energy 　　

Safety

Quality of life

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CSR - Corporate Social Responsibility

EXTERNAL

Environmental & social challenges

NGO/government demand

Lack of trust

INTERNAL

Innovation

Global competition

Risk assessment

Corporate value

creation

+

Sustainable

development

PERFORMANCE

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Corporate Culture

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Tackling the Challenge

Hybrid Synergy Drive

Towards Zero Emissions

Active Safety

Safe cars

PRODUCT STRATEGY

ISO14001Recycling

Green, clean & lean

Safety firstcampaigns

Health & safety

MANUFACTURING STRATEGY

Global Vision 2010

Toyota Way

Toyota Earth Charter

Environmental Policy

Guiding Principles

ENGAGING WITH STAKEHOLDERS

SOCIAL CONTRIBUTIONS

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Engaging with Stakeholders

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Social Contributions

Source: Porter & Kramer, Harvard Business Review, Dec 2002

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Strategic Philantropy

1. Corporate topics

• Road safety

• Environment

• Technical and engineering

education

2. Use of our core competencies

• Engineering

• Marketing

• Affiliate network

Source: Porter & Kramer, Harvard Business Review, Dec 2002

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Toyota Fund for Europe

Toyota Motor Europe

Social contributions activitiesSocial contributions activities

““Toyota Fund for Europe”Toyota Fund for Europe”

26 National Marketing & Sales Companies (NMSC)

7 European Manufacturing Companies (EMC)

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Toyota Fund for Europe (TFfE): Principles

To strengthen Toyota corporate citizenship by promoting social contributions in Europe that meet the expectations:

(1) Focus on key problems close to our business

- Environment

- Road safety

- Technical and engineering education (FY06 onwards)

(2) Enhance partnerships with NGOs

Through support/guidance to affiliated companies

90%

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Toyota Fund for Europe: Project Selection Criteria

1. Related to environment, road safety, technical and engineering education

2. Active involvement affiliates

3. Practical improvements & hands on experience

4. Teamwork (multistakeholder)

5. Pan-European and national level activity

6. Visibility

Strategic alignment & accountability

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Green Pack

• Focus on Teachers

• Pupils 11-16 years

• Various materials

• Relevance to curricula

• Interactive (games, discussions,

brainstorming)

2001 2002 2002 2003 2003 2004 2005

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A Partnership

• National: Ministries of environment and education

• Professional organisations: Teacher training centres, NGOs,

environmental institutes, schools

• Expert: Trainers, teachers, artists, editors, designers

• Business: Toyota

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Schools for Sustainable Development Community Action Programme• Partnership to

- promote ESD and local community environmental actions

- Help people to improve their neighbourhood  

• Project & scope:

- Giving grants to local schools near Toyota operations +

technical and organisational supports

• Toyota Motor Europe involves actively its affiliates in these

countries and partners 

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Eco-Schools • International programme for ESD

• 13,000 schools in 31 countries

• Mutli-level partnership with UNEP, NGOs, local

authorities, active involvement of Toyota affiliates

Eco-Schools: overview

School environmental education, management and certification programme

ECOCommittee

Environmental

review

Action Plan

Monitoring &

evaluation

Linking to curriculum

Involving school &

community

Eco-code

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Ecological Automotion (1/2)

• 59 groups of third grade high-school students from all over

Greece (324 students)

• 27 municipalities

• 13 Local Unions of Municipalities and Communities

• More than 2000 people attended the presentations of the

students

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Ecological Automotion (2/2)

• 17 theatrical performances

• 12 song compositions

• 25 video productions

• 5 dance performances

• 1 puppet show

• 35 mock-ups

• 22 paintings

• 680 pictures

• 65.000 hours that students

spent during the

implementation of the program

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MedSOS

• Development and dissemination of a comprehensive water-

conservation water package in Southern Europe

• Education of over 1,000 students

• Engagement of children into in-school water saving activities

• Training of primary school teachers

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Further Development

Business

Civil society

Public authorities Explore creative solutions

for complex social problems