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INTRODUCTION
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GROUP NO . 6
DHLs decision to relocate its European hub fromrussels! el"ium
to Leip#i"$Halle in German%
&hat tri""ered them to set up its hub in Leip#i"' (hallen"es
faced b% DHL asic strate"% of DHL ) (reatin" a *in+*in
situation
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COMPANY BACKGROUND
Originally founded in 1969 to deliver documents betweenSan
Francisco and Honolulu.
Founders- Larry Hillblom, drian !alsey " #obert Lynn $y
%&1&, !HL 'ad o(erating 'ubs in %%& countries over
)%)&& service (oints, customer base of %.) million
"6%&&& ve'icles for delivery
*a+or com(etitors
*a+or o(erating 'ubs .
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%&& a((roved for construction.
!ue to ban of nig't flig't in $russels.
dvantages of moving to Lei( ig regionalgovernment su((ort ,
attractive (ac/age,incentives , fast a((roval .
%&&6 commencement of (ro+ect , (ro+ectmanager 0 *ic'ael
#einboot'
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ESTABLISHING THE HUB AT LEIPZIGGROUP NO . 6
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EXHIBIT
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FOUR PHASESGROUP NO . 6
1st phase BUILDING PHASE
2ND
phase HUB BUILDINGCOMPLETE
3RD phase 3 MONTHS OFTESTING
TH phase MORE THAN !"DAILY FLIGHTS
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GROUP NO . 6
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GROUP NO . 6
ECONOMIC ATTRACTIVENESS OFTHE REGION
DHL a1iation hub has an ade2uate capacit% to handle the
ampli3ed1olume of shipment this capacit% aced as lo"istic 4 callin"
card 45arious sectors bene3ted due to DHL pharmaceuticals !
chemical!automobile
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EMPHASIS ON TECHNOLOGY GROUP NO . 6
!ynamic route (lanning 0 elematic
Sorting facility " its basic o(erations1. (ron to t'e 'ub%.
Sorting selection). Flyer sorting2. #eloading t'e (arcels and
documents. 3ustoms and 'os(ital selection
. 4rotection of environment1. 3ogeneration unit.%. 4'otovoltaic
System.
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GROUP NO . 6
89
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TRANSPORT FACILITYGROUP NO . 6
1. ircraft available
%.O(timi ation of trans(ort facility
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CRITICISM FACEDGROUP NO . 6
Published b die !el" # Ge$%&' 'e!s(&(e$ i' )**+
Lac/ of well-trained 'andling staff " wor/ force
delivery 'andling 5loading " unloading
7ncrease cost due to delay of s'i(ment
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FUTURE E,PECTATIONS
GROUP NO . 6
%&&8 - erologic was establis'ed as a freig't com(any in
(artners'i( wit'Luft'ansa cargo
rade wit' $a'rain :, merica , Hong :ong , ; ,7ndia ,
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LEARNINGS FROM THE CASE
GROUP NO . 6
7m(lementing 3O#4O# ; Strategy
>etwor/ design in su((ly c'ain
management
O(timal use of location and servicesavailable and trans(ort
facility .
#ole of facility layout in (erformance oft'e com(any
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CONCLUSION GROUP NO . 6
E,CELLENCE - SIMPLY - DELIVERED
