Facilitating & Managing Knowledge Sharing Initiatives on Crop Biotechnology:

2010

Mariechel J. NavarroGlobal Knowledge Center on Crop Biotechnology

ISAAA Information Network MeetingNanyang Executive Center, Singapore

April 4-5, 2011

Global Knowledge Center on Crop Biotechnology (KC)

•ISAAA’s two-pronged objectives -knowledge sharing - technology transfer

•Make available to global community science-based, authoritative info on crop biotech through info sharing & exchange, networking, development of communication materials, and capacity building

ISAAA

Global Knowledge Center on Crop Biotechnology (KC)

Biotechnology Information Centers (BICs)

OTHER PARTNERS

STAKEHOLDERS Farmers Academicians/

scientists Policy/decision

makers Media practitioners Religious sector Global community Other partners

MESSAGES Technology Benefits and risks Regulatory process Others

CHANNELS Interperson

al Mediated

Awareness and understanding Consumer preferences Level of capacity Participation and decision

making

FEEDBACK

IMPACT Informed public

Science-based decision-making Technology acceptance

Increased capacity, equity, and empowerment

People: X Factor

Science Communication Network

Info Network Meetings: Global Sharing of Experiences

• Singapore, 2005 Beijing, 2010

ISAAA’s Global Information Network

26 Current nodes26 Current nodesFuture node

Knowledge and Experience Sharing

PhilippinesPhilippinesISAAA’s Global KCISAAA’s Global KCMalaysiaMalaysia

IndiaIndia

EgyptEgypt

KenyaKenya

ThailandThailand

MaliMali

PakistanPakistan

RussiaRussiaBulgariaBulgaria

Sri LankaSri Lanka

SpainSpain ItalyItalyUSAUSA

JapanJapan

Burkina FasoBurkina FasoCosta RicaCosta Rica

MexicoMexico

HondurasHonduras

BrazilBrazil

VietnamVietnamBangladeshBangladesh

South AfricaSouth Africa

IndonesiaIndonesiaPeruPeru

ChinaChina KoreaKorea

ISAAA Annual Global Status ReviewAs of December 2010

No. of articles: 1,6052008 – 1,516

No. of countries reached: 69 2008 - 70

No. of languages: 30 2008 – 47

Total impressions: 2.1 B 2008 - 1.4 B

Beijing, China (international launch) and country launches/media briefings in 19 countries

Monitored by Fleishman-Hillard & BICs

External Reviewer

“If KC wants to develop itself as an example of how science communication thrives in an arena that demands socially robust knowledge, it must substantially do more than information processing, packaging, and networking. It should be contributing new knowledge and analytical insights about the process of science communication”.

Contribution to Science Communication

Country Case Studies

Biotech Communication Series

Publications

ISAAA Website

50,000 visits/month

7 of top 10 from developed

countries

www.isaaa.org

Website/CBU Optimization

As of November 26, 2009

As of Aug 31, 2010

• Visits to site from search engine increased from 31.32% to 59.82%

•Access to CBU articles increased from 1467/mo to 76,375/mo

Top Downloads for 2010

Brief 39 Materials 247,496

Brief 35 Materials 116,985

Brief 37 Materials 111,280

Brief 34 Materials 95,646

Brief 32 Materials 84,208

Brief 41 Materials 71,739

Pocket Ks 66,167

Brief 40 Materials 47,602

CBU translations 43,800

Brief 38 Materials 13,986

Brief 36 Materials 11,685

• From a total to 804,189 downloads

Crop Biotech Update/Biofuels Supplement

510 issues; 12,240 articles

Go for Gold

ISAAA Crop Biotech Update Recipients(As of December 2010)

- Includes recipients of Crop Biotech Update translations in Arabic, Bahasa Indonesia, Bangla, Chinese, French, Italian, Japanese, Portuguese, Spanish, Thai and Vietnamese

- Does not include subscribers to other list serves that pick up articles from the Crop Biotech Update; estimated at 30,000

Multiplicity of Info

1,000 copies

2,000 copies

50,000 visits; 50,000 downloads

ISAAA Content Manager

Impressions Database

Journal Articles

Translated

Materials

Links from

other Websites

2.1 billion

Media Impressions

ISAAA ISAAA

PublicationsPublications

ISAAA Brief 41ISAAA Brief 41

Stakeholder Stories

ISAAA Brief 40

ISAAA Publications

Other Publications

Online Articles

Uploaded Videos

Profile and Feedback from Subscribers

• Profile: scientists (46%), faculty (26%), managers/administrators (12%), development workers, private sector representatives, and journalists

Feedback: it’s concise, informative; easy to read and digest; contains news from all over the world; has links to original source; timely; and provides quality summaries.

” “

It is impossible to read everything published on the subject as the material is too huge. Without CBU I’d be simply lost in the ocean of literature.

Translations of CBU articles are being picked up by non-English websites for third-party publications such as Mondoagricoltura (Italian).

CBU Cited as Reference

• Food Futures Now (ISIS Report 21/06/10) http://www.i-sis.org.uk/theGlobalFoodSecurityAct.php • Crop Breeding and Biotechnology by CP Malik, Chitra Wadhwani, Bhavneet Kaur

(http://books.google.com/books?id=eZ4-Or8nXnoC&pg=PA141&lpg=PA141&dq=%22Crop+Biotech+Update%22+references&source=bl&ots=-_edJErNBU&sig=l63bbl0yXbqk9p4LfuykwfW3vjE&hl=en&ei=n069TNu4A4uyvgOw1Jwe&sa=X&oi=book_result&ct=result&resnum=4&ved=0CCQQ6AEwAzgU#v=onepage&q=%22Crop%20Biotech%20Update%22%20references&f=false)

 • Reshaping Indian Food and Agricultural Policy to Meet the Challenges and Opportunities of

Globalization by Per Pinstrup Andersen (References on p.15 http://www.eximbankindia.com/lecture2002.pdf)

 • The Cost Benefits of Opposing Agricultural Biotechnology (New Biotechnology Journal; Citation:

Andrew Apel, The costly benefits of opposing agricultural biotechnology, New Biotechnology, In Press, Corrected Proof, Available online 22 May 2010, ISSN 1871-6784, DOI: 10.1016/j.nbt.2010.05.006.(http://www.sciencedirect.com/science/article/B8JG4-504JYNT-1/2/8a13cbba83c6a95c4d584e09eedd26ee)

• China Agricultural Update, a service by the Iowa Department of Economic Development office in China, p.14 (http://www.repiowachina.com/report/China%20Ag%20Newsletter%202010-08.pdf)

 • The Role of Plant Pathology and Biotechnology in Food Security in Africa by James M. Onsando

and Florence Wambugu; Vol 3, Part 2, pp 77-86 

Sites Linking to CBU

External Assistance

• Resource persons in Workshop on “Validation of the National Communications and Public Awareness Strategy and Plan of LAC-Biosafefty Project, Peru; Risk Communication Workshop in International Potato Center

• Brief 40, Bridging the Knowledge Divide, & Kenya document were references cited in Plan

Print Media Reportage of Agri-biotechin the Philippines: 2000-2009

New Research

Adoption & Uptake Pathways of Biotechnology Crops Among Farmers in Selected Provinces of Luzon

Objectives:1. Describe farmer-adopters of biotech crops2. Identify factors that farmers consider in adoption of biotech

crops3. Find out current level of adoption4. Analyze uptake pathways: information sources, influential

actors, trainings, people to whom knowledge/practices shared, support services accessed & received, intention & reasons for continuing adoption

5. Analyze relationship between socio-demographic characteristics & adoption level, uptake pathways; farmer-related characteristics

6. Enumerate other issues concerning adoption & uptake of biotech crops & recommended solutions

Contributions•Increasing interest in communicating biotechnology

•Increasing number of science communicators: multi-disciplinary teams

•Multiplicity of information (through republishing; translations; multi-sources)

•Wider coverage & availability of biotech info from low-info sources like Asia, Latin America, and Africa

•Probably “only” source of biotech info needed for decision-making

Global Cooperation & Commitment

Towards providing a positive environment that enables stakeholders to participate in the social process of debate and decision-making on crop biotech