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Facial Makeup Milady’s Standard Cosmetology Cosmetology: ©2007 Thomson Delmar Learning. All Rights Reserved

Facial Makeup Milady’s Standard Cosmetology Cosmetology: ©2007 Thomson Delmar Learning. All Rights Reserved

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Facial Makeup

Milady’s Standard Cosmetology

Cosmetology:

©2007 Thomson Delmar Learning. All Rights Reserved

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

“Always look at what you have left. Never look at

what you have lost.”

Robert Shuller

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Objectives• Describe the different types of

cosmetics and their uses.• Demonstrate an understanding of

cosmetic color theory.• Demonstrate a basic makeup

procedure for any occasion.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Identify different facial types and demonstrate procedures for basic corrective makeup.

• Demonstrate the application and removal of artificial lashes.

• List safety measures to be followed during makeup application.

Objectives–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Enhancing Natural Beauty

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Cosmetics

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Foundation Chemistry• Liquid• Cream• Mineral

powder

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Foundation Selection and Use• Match to skin tone.• Blend with disposable makeup sponge.• Avoid lines of demarcation.• Mineral powder is applied with fluffy

brush.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Concealers• Use to cover blemishes and

discolorations.• Match color to skin.• Apply with sponge or disposable cotton

swab.• Use sparingly and soften edges.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Face Powder• Adds matte finish, absorbs oil, and

“sets” foundation.• Mixture of talc or cornstarch and

pigment.• Uses binders like zinc stearate.• Applied with large powder brush.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Cheek Color• Called blush or rouge.• Comes in powder, gel, or cream.• Used to add natural glow and color.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Lip Color• Lipstick or gloss

– Formulas of oils, waxes, and dyes

• Lip liner– Used to outline lips; keeps lip color from

feathering; coordinate with lip color

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Eye Shadows• Make eyes brighter

and more expressive.

• Forms• Colors

– Highlight color– Base color– Contour color

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Eyeliners• Used to outline and emphasize the

eye.• Consist of wax or hardened oil base

with color additives.• Apply with short strokes and gentle

pressure.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Eyebrow Color• Used to add color and contour brows.• Chemistry similar to eyeliner pencils.• Avoid harsh contrasts with haircolor.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Mascara• Used to darken and thicken lashes.• Chemistry• Pigments• Application

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Other Cosmetics• Eye makeup removers• Grease paint• Cake (pancake) makeup

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Makeup Brushes • Powder brush• Blush brush• Concealer brush• Lip brush• Eye shadow brushes• Eyeliner brush

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Angle brush• Lash and brow brush

Makeup Brushes–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Makeup Tools• Tweezers• Eyelash curler• Sponges• Powder or cotton

puffs• Mascara wands• Spatulas

• Disposable lip brushes

• Sponge-tipped shadow applicators

• Cotton pads or puffs

• Pencil sharpener

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Color Theory• Primary colors• Secondary colors• Tertiary colors• Complementary colors

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Warm and Cool Colors• Warm

• Cool

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Determining Skin Color

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Selecting Makeup Colors• Light skin color• Medium skin

color• Dark skin color

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Color Selection Steps• Determine skin level.• Determine skin undertone.• Determine eye color.• Determine complementary colors.• Determine hair color.• Choose eye makeup colors.• Coordinate cheek and lip colors.• Apply makeup.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Complementary Colors for Eyes

• Neutrals: safest• Blue eyes

– Gold, peach, copper, mauve, plum, taupe, camel

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Green eyes–Brown-based reds, red-orange, red-violet, violet, coppers, rusts, pinks, plums, mauve, and purples

Complementary Colors for Eyes–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Brown eyes–Can wear any color: greens, blues, grays, silvers

Complementary Colors for Eyes–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Cheek and lip color– Coordinate in same color family as eye

makeup• Hair color and eye color

– Hair color impacts the complementary colors chosen

Complementary Colors for Eyes–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Complementary Colors for Eyes–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Client Consultation• Consultation area• Lighting• Gather information• Sell retail

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Makeup Application Supplies• Cleansers, astringent, toner,

moisturizer• Bases, concealers, face powders,

cheek colors, lip colors, lip liners, eye shadows, eyeliner pencils, mascara

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Towels, draping sheets, makeup cape, headband or hair clips, eyelash curler, assorted makeup brushes, small makeup palette

• Disposable applicators, sponges, tissues, sharpener, cotton, spatulas

Makeup Application Supplies–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Makeup Application Preparation

• Perform client consultation.• Wash hands.• Drape client.• Apply cleanser.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Remove cleanser.• Apply astringent lotion or toner. • Apply moisturizer. • Groom eyebrows.

Makeup Application Preparation–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Makeup Application Procedure• Apply foundation.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Apply concealer.

Makeup Application Procedure–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Apply powder.

Makeup Application Procedure–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Apply eye color.• Apply eyeliner.• Apply eyebrow color.

Makeup Application Procedure–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Apply mascara.

Makeup Application Procedure–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Apply cheek color.

Makeup Application Procedure–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Apply lip color.

Makeup Application Procedure–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Cleanup and Sanitation• Discard disposable items.• Disinfect implements.• Clean and sanitize brushes.• Place towels and linens.• Sanitize work station.• Wash hands.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Striking Contour Eyes• Base color from lashes to brow.• Medium tone on lid.• Medium to deep tone in crease and blend.• Highlight shadow under brow bone.• Eyeliner from outside corner tapering in.• Shadow over eyeliner.• Apply mascara.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Striking Contour Eyes–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Dramatic Smoky Eyes• Encircle with gray, brown, or black liner.• Smudge eyeliner.• Dark shadow from upper lash to crease.• Repeat on lower lash line.• Highlight color to upper brow area.• Apply mascara.• Add individual or band lashes.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Dramatic Smoky Eyes–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Special Occasion–Cheeks• Add definition under cheekbones.• Use shimmer or glitter for highlight.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Special Occasion–Lips• Line lips and fill with lip pencil and blot.• Add lip color.• Apply gloss to center of lips.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Corrective Makeup• Emphasizes good features.• Minimizes imperfections.• Highlighting is used to emphasize.• Shadowing minimizes features.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Analyzing Face Shapes• Oval• Round

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Square• Triangular• Heart-shaped

Analyzing Face Shapes–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Diamond• Oblong

Analyzing Face Shapes–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Forehead Area• Low forehead• Protruding forehead

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Nose and Chin Areas• Large or protruding nose• Short and flat nose• Broad nose• Protruding chin and receding nose• Receding chin• Sagging double chin

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Jawline and Neck Area• Broad jawline• Narrow jawline• Round, square, or triangular face• Short, thick neck• Long, thin neck

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Corrective Makeup for the Eyes

• Round eyes• Close-set eyes

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Bulging eyes• Heavy-lidded eyes

Corrective Makeup for the Eyes–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Small eyes• Wide-set eyes• Deep-set eyes• Dark circles

Corrective Makeup for the Eyes–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Eyebrows• The ideal

eyebrow shape

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Low forehead• Wide-set eyes• Close-set eyes• Round face• Long face• Square face

Eyebrows–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

The Lips

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

The Lips–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Skin Tone and Wrinkles • Ruddy skin (red)• Sallow skin (yellow)• Minimizing wrinkles with foundation

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Artificial Eyelashes• Band or strip lashes• Individual lashes• Adhesive• Allergy test

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Band Application Supplies• Adjustable lamp• Makeup chair• Lash adhesive• Trays• Cleanser• Eyelash remover

• Wet sanitizer• Headband/ hair clip• Tweezers• Cotton

swabs/pads• Eyelash brushes

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Eyelash curler• Hand mirror• Manicure scissors

• Makeup cape• Pencil sharpener

Band Application Supplies–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Band Lash Preparation• Give client consultation.• Wash hands.• Seat client.• Drape client.• Remove contact lenses.• Remove eye makeup.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Band Lash Procedure• Prepare lashes.• Shape eyelash strip.• Feather lash.• Apply adhesive.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Apply the lash.• Apply lower lash (optional)

Band Lash Procedure–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Removing Band Lashes• Commercial preparations• Soften with warm water and gentle

cleanser• Start at outer corner• Lift gently• Use cotton tips to remove makeup or

adhesive

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Individual Lashes• Known as eye tabbing• Individual lashes• Synthetic• Attached directly to client’s eyelashes• Follow manufacturer’s directions

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Safety Precautions• Wash hands.• Drape properly.• Protect hair and skin.• Keep fingernails smooth.• Use sanitized brushes and implements.• Use shaker for loose powder.• Pour lotions from bottles.

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Use clean spatulas and applicators.• Use spatula and disposable

applicators for lip color.• Use antiseptic on tweezed areas of

brow.

Safety Precautions–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Discard disposables.• Place towels and linens in hamper.• Keep workstation sanitary and neat.

Safety Precautions–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Summary and Review• What is the main objective of makeup

application?

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• List 8 types of facial cosmetics and how they are used.

Summary and Review–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Name the different types and uses of foundation.

• Name 3 types of cheek color.• Name 3 types of eye shadow and how

they are used.

Summary and Review–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• List the primary and secondary colors.

• Name the colors in the warm and cool ranges.

• What are complementary colors?

Summary and Review–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• List the cosmetics used in a basic makeup procedure in the order they are applied.

• What are the 7 facial types?

Summary and Review–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• Name and describe the 2 types of artificial eyelashes.

Summary and Review–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

• List at least 10 safety precautions for makeup applications.

Summary and Review–Cont’d

MILADY’SStandardInstructor Support SlidesCOSMETOLOGY

Congratulations!

You’ve just completedone unit of study toward

program completion!