Facebook, Twitter & Co - Chance od. Risiko

8/6/2019 Facebook, Twitter & Co - Chance od. Risiko

1/57

Icabjeeh/ ]wd}}bz ) AeA`cfab em& Zdqdhe5


2/57

\zqbf}dbz} yef;

Cfmzbcq @cibfqa`bzwww&wbjfie}e&aen

Mhhin& Gbz`czm @bdfzda`www&ncq}bzmbqdgf&c}


3/57

Df`co}b mbq Qeadco Nbmdc Yez}zcgq Ybzq}b`bf wcq Qeadco Nbmdc dq} Dq} Qeadco Nbmdc mcq Zda`}dgb iz nda`5 Wdb |ocfb da` mdb bzq}bf Qa`zd}}b5

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4/57

Dq} Qeadco Nbmdc bdfb Nembbzqa`bdfrfg5

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5/57

Wcq bzwcz}bf Qdb qda` yef Qeadco Nbmdc5


6/57

Mcq hffbf Qdb qda` yef Qeadco Nbmdc

bzwcz}bf#

Nb`z Jbqra`bz cri mbz bdgbfbf Wbjqd}b Df}bzbqqb iz Df`co}b ) \zemrh}b wbahbf

Hrfmbf wbzmbf Wbzjb}zgbz (Bn|ib`orfgbf/Nrfm|ze|cgcfmc$

Gzbzb Zbda`wbd}b Mdzbh}bz Hrfmbfhef}ch}

Nb`z \zemrh}b ) Mdbfq}obdq}rfgbf ybzhcribf


7/57

Nd}}bo|rfh} coobz Ch}dyd}}bf Mdb Wbjqd}b {bdg} mbn

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wbz Qdb qdfm&

jbz mbf Joeg }bdobfQdb d`z Wdqqbf %Bp|bz}dqb nd} mbf

Jbqra`bzf D`zbq Joegq&

D`zb Wbjqd}b rfm D`z Joeg qdfm bdfb

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8/57

Mdb Mzb`qa`bdjb D`zbz Ch}dyd}}bf#

Mcq wda`}dgq}b [dbo; Nb`z bdfgb`bfmb Odfhqgbfbzdbzbf (Bdgbfwbzjrfg ) Izbnmwbzjrfg$ mrza`;


9/57

Qeadco Nbmdc Nczhb}dfg Hennrfdhc}def

Qeadco Nbmdc \CQQDY fr}{bf; [r`zbf

Obqbf/ Wdqqbf cfbdgfbf

Obzfbf Qra`bf;

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10/57

Qeadco Nbmdc Ch}dy fr}{bf;

Nd}nca`bf%\cz}d{d|dbzbf (Wbj :&


11/57

Qeadco Nbmdc Kb}{} Bp|bz}b wbzmbfBp|bz}b iz b` coobq gdj} bq fda`}/cjbz kbmbz dq} Bp|bz}b df qbdfbz Q|cz}b# Iehrqqdbzbf Qdb qda` cri D`z Q|b{dcogbjdb} rfm D`zb[dbogzr||b

[bdgbf Qdb/ mcqq Qdb bdf Bp|bz}b qdfm dfmbn QdbWdqqbf ybznd}}bof Qeadco Nbmdc dq} Hennrfdhc}def/ Qdb

hennrfd{dbzbf/ mcqq Qdb bdf Bp|bz}b qdfm


12/57

Nczhb}dfg yq& Hennrfdhc}defNczhb}dfg

Mdzbh}b Jbwbzjrfgyef \zemrh}bf %Mdbfq}obdq}rfgbf

EFBWCT Hennrfdhc}def&Qbfmbz {r Bn|ifgbz

Nemboo

Hennrfdhc}def Wdqqbfqybznd}}orfgbz{brg} Crinbzhqcnhbd}&Crinbzhqcnhbd} bz{brg}Df}bzbqqb iz mdb \bzqef&

Hennrfdhc}def bzieog} dfjbdmb Zda`}rfgbf/ Qbfmbzdq} Bn|ifgbz rfmrngbhb`z}&(ncft }e ncft$


13/57

GocrjwzmdgZbgbondg/Srcod}c}dy/

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Cr}`bf}dqa`mr qbojq} qbdf

Wdqqbf%Bp|bz}dqb hennrfd{dbzbf;

Ybz}zcrbfybzmdbfbf dq}

Bdfiorqqjbhennbf


14/57

Qeadco Nbmdc dq} Hennrfdhc}def

Nbfqa`bf q|zba`bf jbz D`zbNczhb/ D`z Rf}bzfb`nbf rfmD`zb \zemrh}b df bdfbz mdgd}cobfHefybzqc}def&Kb}{} gbzcmb&


15/57

Qeadco Nbmdc dq} Hennrfdhc}def

Ydbob qb`bf mcq coq Gbic`z&Qdb hffbf mcq coqA`cfab qb`bf&


16/57

Qeadco Nbmdc ]eeoq]eeoq {rz Hennrfdhc}def;

JoegqNdazejoeggdfgQeadco Fb}wezhqWdhdq

Zc}dfgq ) ZbydbwqIezbf


17/57

Qeadco Nbmdc ]czgb}dfg[dbogzr||bf mbidfdbzbf

(Gbqa`oba`}/ Icndodbfq}cfm/ Co}bz/ Df}bzbqqbf/ Gbegzcidqa`b

Bdfgzbf{rfg/ Crqjdomrfg/ J:J%J:A $

[dbogzr||bf idfmbfCri wboa`bf \oc}}ieznbf idfmb} qda` mdb [dbogzr||b5

[dbogzr||bf cfcotqdbzbfWend} jbqa`i}dg} qda` mdb [dbogzr||b5

Zbqqerzab iz mdb [dbogzr||b wbzmbf(Ydmbeq/ Crmde/ Jdombz/ Odfhq/ ]bp} rfm Joegjbd}zgb/ \zemrh}bjbq|zba`bf/ Zbydbwq/ Jbq} \zca}dab/ Jb`dfm }`b Qabfb/ Rfdsrb

Dfieznc}defq/ Q`czb terz \cqqdef$


18/57

Qeadco Nbmdc jbmbr}b}Wezm ei ner}`[r`zbf/ Nd}zbmbf ) ]bdobf[r D`zbn Ica`gbjdb} (Bp|bz}dqb$Wezcf cra` dnnbz Qdb Izbrmb `cjbf#

Mbidfd}def Qeadco Nbmdc cri; `}}|;%%mb&wdhd|bmdc&ezg%wdhd%QeadcoUNbmdc


19/57

MDB WDA@]DGQ]BFQeadco Nbmdc \oc}}ieznbf dn jbzjodah


20/57

IcabjeehMcq Mdgd}cob MrDn Kc`zb :


21/57

Icabjeeh q}bzzbda`; Mdb [c`obf


22/57

Wcq jzdfg} ndz bdfb Icabjeeh

Icf\cgb5 Bdfb Icabjeeh Icf \cgb dq} yoodg

heq}bfoeq& Coobq wcq Qdb jzcra`bf dq} [bd} rfm

bdfbf Caaerf} cri Icabjeeh&

Mcnd} Qdb fda`} D`z |zdyc}bq \zeido izmdb Ybznczh}rfg jbfr}{bf nqqbf/obgbf Qdb bdfb Icf \cgb cf&

Cri mbz Icf \cgb jbhennbf Qdb

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23/57

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2& Ybziibf}oda`bf Qdb D`zb Icabjeeh Qbd}bWbff coobq ibz}dg dq}/ hffbf Qdb mdb Icf \cgb ybziibf}oda`bf& Hodahbf Qdb cri Qbd}bjbczjbd}bf rfm mbch}dydbzbf Qdb mdb E|}def Frz Cmndfdq}zc}ezbf hffbf mdbqb Qbd}bqb`bf&

9& Bdfbf |cqqbfmbf Odfh Fcnbf iz D`zb Icabjeeh Qbd}b wòbf@cjbf Qdb nb`z coq :2 Icfq cri D`zbz Qbd}b/ hffbf Qdb bdfbf bdfica`bf Odfh Fcnbf

wòbf& Mcq ybzbdfica`} mdb Cmzbqqb yef mbz hzt|}dqa`bf Mczq}boorfg {r bdfbnFcnbf D`zbz Wcò& Mciz fr}{bf Qdb jd}}b mdbqbf Odfh;`}}|;%%www&icabjeeh&aen%rqbzfcnb%

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24/57


25/57

]D\\Q ) @DOIQND]]BOFr}{bf Qdb mdbqb ]d||q#


26/57

]d||; R`z{bd} iz \eq}dfgqMdb `a`q}b Ch}dyd}}bz{dbobf \eq}q d&m&Z&gbgbf 33&


27/57

]d||; \eq}dfgq (Df`co}$ Q|zba`bf Qdb jbd Ch}defbf mdb

jbqefmbzq ch}dybf Odhbz cf/ rn qe

mbf Nro}d|odhc}defqbiibh} {rjbqa`obrfdgbf&

@boibf hffbf {&J& \zene}defq/

Gbwdffq|dbob/ b}a& Cra`Wbzjbcf{bdgbf {r jbq}dnn}bfCh}defbf (A\A.Cf{bdgbf$ qeoo}bfjbmca`} wbzmbf&

Hrz{b \eq}q/ nd} eiibfbf Izcgbfbfmbfm/ Rnizcgbf/ b}a& cfdndbzbf{rn Nd}nca`bf rfm hffbf `boibf/

mdb Df}bzch}def mbz Odhbz {r q}bdgbzf&


28/57

]d||; \eq}dfgq (Jdombz ) Ydmbeq$ Q`czbcjob Aef}bf} gbfbzdbzbf&

Ie}eq qeoo}bf dnnbz bdf{bofjbqa`zdbjbf wbzmbf&

Hc}bgezdbf df mbf Jdombzgcobzdbfcfobgbf kb fca`]`bnbfqa`wbz|rfh} ({&J&; Q|c/

Qcrfc/ Ncqqcgbf/ rqw&$&


29/57

]d||; ]`bnbfzcq}bz

Jbyez bdf Jbd}zcg bzq}boo} wdzm/ wdzm bdfb Q|co}b crq mbn Zcq}bz gbw`o}&

Mdb ]`bnbf qeoo}bf dn Ocrib bdfbz Wea`b dnnbz cjwba`qbofm bdfb Q|co}b cjmbahbf&


30/57

DF@CO]B ]BDOBFIcabjeeh df}bgzdbzbf (Wbjqd}b % Joeg$

CH]DEF BZGBJFDQ


31/57

DF@CO]B ODHBFIcabjeeh df}bgzdbzbf (Wbjqd}b % Joeg$

CH]DEF BZGBJFDQ


32/57

ICF WBZMBFIcabjeeh df}bgzdbzbf (Wbjqd}b % Joeg$

CH]DEF BZGBJFDQ


33/57

]wd}}bz3=< [bda`bf5]wd}}bz dq} bdfheq}bfoeqbzNdazejoeggdfg.

Mdbfq}/ mbqqbfFr}{bz jbz hrz{b]bp}fca`zda`}bf yefncpdnco 3=< [bda`bfOfgbhennrfd{dbzbf&

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34/57

]wd}}bz5 Wcq dq} mcq

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35/57

]wd}}bz; Wcq hcff da` }wd}}bzf

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\da}rzb ei }`b mct/ 192|zekba}

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Ieooewbz bf}fbzy} cj#$


36/57

Ter]rjbJzecmacq} TerzqboiTer]rjb wdzm qa`ef ocfgbfda`} nb`z frz coq \ez}coiz Idona`bf yef ]dbz.hrfq}q}ahbf/ qefmbzf{rfb`nbfm cra` df mbzRf}bzfb`nbfq.hennrfdhc}def coqbiibh}dybq Wbzh{brg

bdfgbqb}{}

Mdb bdfica`q}bIezn Wdqqbf {r

hefqrndbzbf


37/57

Ter]rjb 3& Zbgdq}zdbzbf rfm bdgbfbf Ter]rjb A`cffbo bzq}boobf&:&A`cffbo.Qbd}b e|}dqa` dfmdydmrboo gbq}co}bf (cj`bjbf yefcfmbzbf$&1& Mbn A`cffbo bdfb bdgbfb qbojq}q|zba`bfmb RZO gbjbf&=&A`cffboq yef cfmbzbf nd} `foda`bf Df`co}bf cjeffdbzbf&2& Idonb df @M |zemr{dbzbf rfm èaòcmbf&9&Idonb qeoo}bf fda`} ofgbz coq 2 Ndfr}bf qbdf8 mdb

mrza`qa`fd}}oda`b Crifc`nbq|cffb jb}zg} {wdqa`bf 1/2 rfm= Ndfr}bf&

7& Hocz rfm ocfgqcn q|zba`bf&

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38/57

Ter]rjb Qbd}b; CrijcrQra`ibom

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Ydmbe}d}bo

Ydmbe

Q}brbzrfg

Jbwbz}bf

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Yezqa`ogb

Zbobycf}bYdmbeq

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Hef}ebdfq}boorfgHcfcocjeffdbzbf


39/57

iodahzIe}e.Q`czdfgWbff Qdb qda` embz D`zb\zemrh}b jbhcff}bznca`bf rfm qda` coqNbdfrfgqi`zbz df mbfhzbc}dybf Hfq}bfb}cjodbzbf na`}bf/jzcra`bf Qdb fda`}qwbd}bz coq Iodahz&


40/57

iodahz 3& Zbgdq}zdbzbf (Fcnbf w obf$ Tcèe DM fe}wbfmdg&:&Jdombz rfm Ydmbeq èaòcmbf rfm df Qb}q gzr||dbzbf&1& Izbrfmb % Hef}ch}b `df{rigbf &=&Jdombz }cggbf (Jbqa ocgwez}rfg$2& GBE }cggbf (Gbe Heezmdfc}bf$&9&Jdombz yef cfmbzbf coq Icyezd}bf `df{rigbf&7& Hennbf}dbzbf/ Hennbf}dbzbf/ Hennbf}dbzbf (Hennbf}czb

dnnbz hefq}zrh}dy/ wzmdgbfm rfm bdfiòbfm ieznrodbzbf$&0&Gzr||bf jbd}zb}bf/ hennbf}dbzbf rfm Jdombz df mdbqb Gzr||bf

bdfigbf&

4&Wda`}dg; D\]A rfm BPDI Mc}bf crqioobf rfm bz`co}bf&3


41/57

IZCGBF % MDQHRQQDEF

Qdb idfmbf mdbqb \zqbf}c}def rf}bz;

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42/57

MCFHB

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43/57

Rfqbz ]d||;Jbgdffbf Qdb nd} bdfbz Qeadco Nbmdc \oc}}ieznrfm bzwbd}bzf Qdb ocfgqcn D`zb Ch}dyd}}bf&


44/57

Gbz`czm @bdfzda`Md|oen Hennrfdhc}defqhcrincff (IY$

Coq md|oendbz}bz Hennrfdhc}defqhcrincff jdf da` jbzrioda` dnJbzbda` Gzcidh/ Wbjmbqdgf rfm Efodfb Nczhb}dfg }}dg&

Mdb 3449 yef ndz gbgzfmb}b Df}bzfb}cgbf}rz ncq}bz mbqdgf .wbj qeor}defq q|b{dcodqdbz} cri ]T\E1/ B.Aennbzab rfmQeadco Nbmdc Nczhb}dfg jbqa`i}dg} gbgbfwz}dg 2Nd}czjbd}bz&

Fbjbf mbz e|bzc}dybf Gbqa`i}qi`zrfg mbq Rf}bzfb`nbfqodbgbf nbdfb jbzrioda`bf Qa`wbz|rfh}b rfm jbqefmbzbfDf}bzbqqbf df mbf Jbzbda`bf Mbqdgf rfm Qeadco Nbmdc&

Nbdf Obd}q|zra`;Odbjbz bdf Oda`} cf{fmbf coq jbz mdbMrfhbo`bd} {r hocgbf&*

ncq}bzmbqdgf&c}


45/57

Cfmzbcq @cibfqa`bz

Cfmzbcq @cibfqa`bz dq} Wbjmbqdgfbz rfm Ie}egzci crqObdmbfqa`ci}& 3441 nd} mbn Df}bzfb}ydzrq dfid{dbz} wrzmb mcqWWW {r qbdfbn Wbgwbdqbz&

Fca` cjgbqa`oeqqbfbn \`tqde}`bzc|db Q}rmdrn wdmnb}b bzqda` gcf{ qbdfbz ]ea`}bz& Df mdbqbz [bd} bf}mbah}b bz bdfb Ioobcf fbrbf Ngoda`hbd}bf dn Wbj rfm hb`z}b {rzah {r qbdfbfjbzrioda`bf Wrz{bof&

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46/57

CF@CFG]d||q rfm ]zdahq iz mbf }goda`bfRngcfg nd} mdgd}cobf Nbmdbf&


47/57

Ydmbeq {rn Yez}zcg Qeadco Nbmdc Zbyeor}def . MBR]QA@;

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48/57

Nefd}ezdfg ) ]eeoq

Geegob Cfcot}daq . www&geegob&aen%cfcot}daq% Wee|zc . www&wee|zc&aen%

Geegob Cobz}q . www&geegob&aen%cobz}q Geegob Wbjncq}bz}eeoq . www&geegob&aen%wbjncq}bzq% Hbtwezm.]eeo . Geegob CmWezmq .

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49/57

]d||q iz mbf Cficfg

3`%]cg coq Ndfmbq}criwcfm zba`fbf& Nd} bdfdgbf {dboybzq|zba`bfmbf \oc}}ieznbf jbgdffbf

ocfgqcn q}bdgbzf& Srcod}} yez Srcf}d}}& Fda`} frz Izbrfmb qcnnbof Bdfb Jb{db`rfg {r mbf

Izbrfmbf%Icfq crijcrbf& Ieznoeqb Hennrfdhc}def cri Crgbf``b& Jbmcfhbf Azbmd}q gbjbf&

[rbzq} fca`mbfhbf mcff qa`zbdjbf& Yez`bz jbzobgbf wcqda` yef ndz |zbdqgbjbf na`}b& Bzwcz}bf Qdb fda`}q yef mbf Cfmbzbf&


50/57

]d||q iz mbf Cficfg

Crizbgbfm nd}zbdbfmb Gbqa`da`}b qa`zbdjbf& Zbgbondg rfm nd} wbfdgbf Jbd}zgbf jbgdffbf

ocfgqcn q}bdgbzf& Gbmrom jbwc`zbf . Mzcf jobdjbf& Qeadco Nbmdc dq} bdfOcfg{bd}|zekbh} rfm bq jzcra`} [bd} jdq qda` mbz Bzieog

bdfq}boo}& Jbd fbrbf |e}bf}dboobf Qbd}bf zbgdq}zdbzbf rfm \zeidocfobgbf&

Nefd}ezdfg; Zbgbondg |zibf%cfcotqdbzbf& Ieooew e}`bzq . jobdjb cn Jcoo mrza` cfmbzb& Izcgbf Q}boobf/ Nbdfrfgbf bdf`eobf/ criiezmbzf {rnNd}nca`bf&

d i m i


51/57

]d||q iz mbf Cficfg

Ae|tzdg`} ) Zba`}b cfmbzbz jbca`}bf&

@co}bf Qdb qda` cf Ich}bf (Zbibzbf{bf cfgbjbf$ wbff Qdbyef D`zbf Nbdfrfgbf q|zba`bf . qa`zbdjbf Qdb mc{r/ mcqqmdbq D`zb Nbdfrfg dq}#

Qbzdbf bzq}boobf {r ]`bnbf (3& ]bdo&&&&&& : ]bdo&&&&&& 1]bdo&&&&&&$&

Embz; Mdb jbq}bf :2 ppp/ Mdb qa`fq}bf 11 PPP/ =2

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Qdb bdfb ]E ME Odq}b&

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52/57

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