Facebook Strategies Facebook Strategies Trai… · Facebook TIPS Going Deeper 1. Post a Photo of the Week on a consistent day and time. 2. Highlight New and Retiring Teachers and

Facebook Strategies

Facebook

www.facebook.com

http://www.facebook.com/




Facebook TIPS

Idea #1: Share the School Calendar.

Idea #2: Link to Positive Stories.

Idea #3: Post Photos of Events.

Idea #4: Congratulate Students and Staff Who

Achieve.

Facebook TIPS

Going Deeper

1. Post a Photo of the Week on a consistent day and time.

2. Highlight New and Retiring Teachers and Staff.

3. Celebrate Staff Accomplishments -- and Highlight How They Benefit Students.

4. Create Written or Video Q & As with Students.

5. Give Staff a "Homework" Assignment.

6. Feature Alumni.

Facebook TIPS

Post Strategically

Be consistent in posting multiple times a week

Include photos with your post when possible

Don't publish too many stories in the same time frame (no more than three in a 24-

hour period)

Don't publish multiple stories about the same subject in the same time frame

Content Messaging

What should you write on your website? Stuck for content?

See the following suggestions for help:

• Tell your school’s story

• Share the experiences of the students, staff, volunteers, parents

• Discuss a current trend (Google Trends – find a hook to connect your school to that people search for)

• Teach others something you want to learn

• Detail your learning journey on a new subject – new teaching tool, new fundraiser, new program, etc.

Source: www.ragan.com

Content Messaging

• Ask parents, friends and industry peers for advice and share it online

• Provide a lot of advice, information or resources

• Share ideas

• Re-purpose a popular article that is significant to your school and/or education

• Summarize your schools events

• Let your headline be your guide – catchy article headlines is key

• Share your favorite products related to teaching, classroom, fundraisers, programs, etc.

• Write a reflection post – Important lessons learned since becoming a teacher, principal, marketer, etc.

Examples of the Plan in Action

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Don’t forget to tag the OCS.

Your students are our mission. We love to share the great things happening inside our schools.

We want to help!

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FIVE Ways to Increase

Your Facebook Audience

TODAY!

1. Newsletter Links

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Every newsletter must have at least one Facebook link.

If you have an e-newsletter, add in as many links as you can that lead back to your Facebook page. “Click here for pictures of our JV Football Championship!”

If you have a physical newsletter, you can still entice parents to go to the page. “Go to our Facebook page to see the adorable pictures of the Pre-K kids dressed as their favorite saints!”

2. Enlist Your Parents

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Invite your parents to post OFTEN.

Be intentional and honest. Tell them straight out, “if you love this school, we need to hear about it on Facebook!” Ask them to post their feelings and tag their friends. Pictures are even better!

3a. “Sharing” Contest: Faith

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Encourage your audience to share.

These pictures tell our story and spread the faith. Remind them:

Every Share is a Prayer!

3b. “Sharing” Contest: Fun

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Consider a door decorating contest.

The classroom door that gets the most shares wins a pizza party!

4. Throwback Thursday

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Your alumni will find you.

Post some old photos, tag your current Legacy (alumni) parents, and encourage them to tag their friends. Sit back and watch the new audience members pour in!

5. Teacher Birthdays

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This is a great way to generate meaningful comments.Ask your users to post their favorite memories of this teacher and to share this post with any friends who might remember him.

• Pose a question• Ask fans to make a choice• Post when your fans are online• Share relevant images• Engage with other brands• Crowdsource feedback• Include a call to action• Boost your best posts• Share industry news and hot

topics• Adjust your post frequency• Give people a giggle• Rethink hashtag use

• Respond to everyone• Solicit fan content – share photos,

information, etc.• Share content from other

channels• Go behind the scenes with live

video• Make an emotional connection• Provide value• Tap into trending topics• Recycle high value posts• Celebrate holidays• Share valuable curated content• Post a quiz or poll• Host contests and giveaways

More Top Tips for Social Media Engagement

Facebook Advertising

Resource:

https://www.facebook.com/business/help/

Your Facebook ad needs 3 parts to run:

• a campaign• ad set • adAll these parts make up what's called the campaign structure. Knowing how they work together will help your ads run the way you want, and reach the right people.

You set the advertising objective at the campaign level. Here you decide the end goal

for your ads, like driving more likes to your Page.

At the ad set level, you define your targeting strategy by setting up parameters like targeting, budget and schedule. Finally, your ads are creative visuals, like pictures or

videos, that drive the audience to what you are trying to promote.

Source: Facebook- About Facebook Advertisinghttps://www.facebook.com/business/help/613846972027099/?helpref=hc_fnav

What’s the Structure of Facebook Ads

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Think of the campaign as the foundation of your ad. When you decide to run an ad, you'll always start with the campaign. Here, you'll choose an advertising objective, like Promote Your Page, which defines what you want your ad to achieve. For example, if you promote your Page, your ad will be optimized to get more likes on your business's Facebook Page.

Campaign checklist:

• Choose an objective

• Start creating your ad set.


What’s A Campaign

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An ad set tells your ad how to run. At the ad set level, you'll create an

audience for your ad using Facebook's targeting options. You'll define your

audience by choosing things like location, gender, age and more. You'll also

create a budget and set a schedule for your ad and choose your placements.

Keep in mind that a campaign can include multiple ad sets, each with

different targeting, scheduling and budgeting options selected.

Ad set checklist:

• Build your Audience.

• Set your budget and schedule.

• Optional: set your bid.

• Start creating your ad.


What's an ad set?

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Your ad is what your customers or audience will see. At the ad level, you'll choose your ads creative, which may include things like images, videos, text and a call-to-action button. Learn how to make design ads that work.

Keep in mind that you can have multiple ads within a single ad set.

Ad checklist:

• Upload an image, multiple images or a video.

• Fill in the details of your ad such as the text and header you want your ad to have.


What's an ad?

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People take different approaches to advertising, so you can use these tools to create your ads:

• Ads Manager

• Power Editor

• Facebook Pages

• Ads Manager App

Source: https://www.facebook.com/business/help/638274812874211/?helpref=hc_fnav

Tools for Creating Ads

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• To create an ad campaign in Facebook's ad creation tool, go to Ads Manager and click Create Campaign.

• Ad Creation takes you through the process of: Creating your campaign

• Choose your objective

• The first step in creating an ad in ad creation is choosing an objective from the list.

Creating Facebook ads in Ads Manager:

Creating Your Campaign

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Creating Facebook ads in Ads Manager:

Creating Your Campaign

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Name your campaign

Next to Campaign Name, add a name for your campaign or use the default name that appears.

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Creating Facebook ads in Ads Manager:Creating Your Campaign


Select your Page

If you create ads for multiple Facebook pages, select the Page you would like to create an ad for.

Creating Facebook ads in Ads Manager: Creating Your Ad Sets

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Choose your audience

In the ad targeting section, fill out the details of your audience. You can choose audience characteristics such as age, gender, interests and more.


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Select your ad placements

Decide where your ads will appear on Facebook. If you select automatic placements, your ads will be shown to your audience in a place that it's likely to perform best. If you would like to do this manually, select Edit Placements.


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Set your budget and ad schedule

In the budget & scheduling section, you can choose a budget and set your ad's schedule.


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We recommend starting with a minimum budget for your first trial

Naming your ad set

Next to Ad Set Name, add a name for your ad set or use the default name that appears.



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Select an ad format

Choose from several ad formats at this step: Carousel, single image, single video, slideshow, or Canvas. If you choose the Carousel option, you will be able to upload photos from your computer.

Creating Facebook ads in Ads Manager: Creating your ads

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Choose your images

•We recommend uploading a current flyer or postcard so that you don’t have to create an ad

or

•You can create an ad in this process

Add text to your ads

After choosing your images, you can enter the text you'd like your ad to have.


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Note: If you're running ads that aren't associated with a Facebook Page, you'll

only be able to run ads in the right column of Facebook.

• Placing your order and choosing how you want to pay for your ads

• When you're ready, click Place Order at the bottom of ad creation to order your Facebook ads. The first time you place an order, you'll be asked to enter your payment information

Creating Facebook ads in Ads Manager: Creating your ads:

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Questions?

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Thank you!

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Documents

Facebook Strategies Facebook Strategies Trai… · Facebook TIPS Going Deeper 1. Post a Photo of the Week on a consistent day and time. 2. Highlight New and Retiring Teachers and