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6:35 PM EDT 4/20/2009 by admin
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Audrey Byrd : one size fits all
Audrey Byrd : one size fits all
Founder and Designer, Acid Jeans
When Audrey Byrd became aware of the shortage of comfortable jeans for curvier women, she decided
to take matters into her own hands. After extensive research, planning and sifting through various
designs, Byrd created her own brand, Acid Jeans.
Although she didn’t attend fashion school, Byrd was able to fill a void in the women’s clothing industry
that helped move her line to the fashion forefront. “You have think about it, there are so many [brands
of] jeans out there, so I had to think of something I [knew] would benefit women all the way around,”
Byrd says.
Acid Jeans boast a tighter, more elastic fit, allowing customers to feel comfortable and maintain their
‘sexy.’ Having funded the early stages of the business herself, Byrd says she was the best advertisement
for the jeans which are sold online.
“When the women saw [the jeans] on me, they [would] look at me and say, ‘Well, do you have a larger
size in women’s? And when I say ‘yes,’ they feel good about the fact that I didn’t just make a pair of jeans
for the thinner woman,” Byrd explains.
Byrd, a native of Gary, Ind., hopes to build her brand via the Chicago market. Though she is destined for
success, Byrd is just happy to have created her own product. “I think because the economy is bad,
people want to put on something easy, but stylish,” she says. “It makes me feel good to create different
styles, and [for] women like them — that’s what gets me up everyday.” –gavin philip godfrey
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