Facebook Marketing 101: Everything You Need To Know

Few things are as easy to master as Facebook marketing. A long time ago, you had to generate leadsby taking your business to the customer, but now, Facebook brings the masses to you! Learn how tocapitalize on this highly effective tool for marketing and improve your bottom line with the followinghelpful article.

Make your page stick out. You should add pictures and colors to attract attention. Pages with imagesare more attractive to your Facebook fans than just plain text.

Make a group rather than a page. Launching a group on Facebook may inspire subscribers to starttheir own community online and interact with one another. You could even set up both a group and apage if you would like and if it makes sense for your business.

Do not hesitate to share links to other sites on Facebook. If you come across an article or a videoyour audience will be interested in, think about sharing it on Facebook. It is best to avoid sharinglinks to website you are in competition against or you could lose customers.

All content on your site should be easy to Like and Share on Facebook. It should also appear inshortened form with a link on your Facebook wall. If people are able to share your content with theirfollowers, you'll find that your reach begins to expand exponentially, and so will your profits.

Don't think of your fans as numbers. That's a big no-no in Facebook marketing. You aren't collectingnumbers, you are building brand champions. You are creating a community of people who love yourcompany or brand. Treat them with the respect that they are due. These people can make adifference for your company.

It is truly a myth that every business HAS to be on Facebook. The cost of the time taken to plan yourcampaigns, maintain your page, communicate with fans, and advertise can become a massive burdenon a small business owner. Consider carefully if the costs will be outweighed by the profit increases.

Those who use Facebook as a marketing tool need to make sure there are ways to interact withpotential consumers. By design, Facebook is a social network. Most people use Facebook tocommunicate and share with others, so make sure that you are providing a means for you to havetwo-way conversation with others. Brainstorm about your brand's specific aspects which areinherently social. If you create engaging content around these aspects, people will want to share itwith their friends.

Consider investing in Facebook Ads. You can pay a fee to have a certain number of targetedFacebook users see your ad. This is an excellent way to get more subscribers for your page. You willget better results if you offer a discount to the new subscribers or organize a giveaway.

Remember to respect your followers privacy when using Facebook to market your business. Ifsomeone sends you a glowing review through a private message, remember to ask their permissionbefore making it public. They may have chosen to send you the message that way because they didnot want to be publicly acknowledged.

Always understand what your Facebook page is for. It shouldn't just be established for no reason. Doyou utilize it as a means to speak to customers. Or, do you want them to have a forum with which tocontact you? Facebook pages can help you sell more products or they can help you increasecommunication with your customers; it's all about bringing in new people.

If you do not have time in the day to maintain a Facebook page, you should get someone else to do it.People will notice if your messages become to brief and start to lack substance. It is perfectlyacceptable to have someone else run the page while you work on other aspects of the business.

Build relationships with your fans. Growing yourFacebook relationships take the same time and effortas real world relationships. A good method of buildingstrong relationships is to post new, straightforwardcontent often. Also, include many deals to reward yourcustomers.

Promote your Facebook posts on Twitter. Twitter is an amazing social media for link sharing. If youtake the time to craft some excellent Facebook posts, then get the word out by passing it throughyour http://fbsocialstandup.tumblr.com/ Twitter stream. Don't be afraid to tweet it a few times overthe course of the week to help the content gain some traction.

Don't relay too much on automation. It can be very tempting to automate your Facebook posting.More posts are better, right? That'shttp://blog.hubspot.com/blog/tabid/6307/bid/33319/10-Examples-of-Facebook-Ads-That-Actually-Work-And-Why.aspx not always the case. People can sense an automated post, especially if all you postare links to stories from around the web. You won't be building any sort of engagement betweenyour audience and your brand.

Keep in mind that a lot of Smartphone and iPhone owners have access to Facebook on their phone.You could share link to your mobile website on Facebook or encourage your subscribers to sharepictures taken with their phones, for instance while visiting your store or when testing your

products.

Consider developing a Facebook app if your subscribers are likely to use this feature. A good appshould be fun to use and valuable to your audience. You could for instance develop a game based onyour products or provide your subscribers with an interactive catalog. Measure the interest of youraudience for apps before getting started with this project.

Pictures automatically generate interest in your Facebook updates. Marketing is all about relating toyour customers, and nothing speaks to them quite like an appropriate picture. Take a photograph ofsomething that relates to your business and put the image with your message to impress yourreaders.

Whether you want to increase the number of high quality fans on your page, or skip the pageentirely and just advertise to the users of Facebook, Targeted Ads are the way to go. You can selectthe criteria you want the users to meet, pay a fee, create an ad and watch leads turn intoconversions.

Whether you're marketing clothing or seminars, nightclubs or landscaping services, Facebook canmake or break you. When done right, a social media campaign can bring you huge profit gains. Theknowledge you have after reading this article should help you find success thanks to a well thoughtout Facebook campaign.