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sales@spotsndots.com Copyright 2017.The Daily News of TV Sales Wednesday, May 24, 2017

FACEBOOK INTRODUCES NEW TOOL FOR BUYING & SELLING VIDEODESIGNED TO HANDLE VIDEO AD SALES FOR MEDIA COMPANIES The Wall Street Journal reports Facebook is testing a new tool to assist media companies to sell video on their own websites, apps and other digital properties. Facebook says the new tool will allow the transactions to take place in a more automated fashion. The new solution is called Audience Direct, and it will allow publishers to list video ad inventory for sale from across their properties and to list specific prices. Advertisers will then have the ability purchase ad space from specific publishers on a self-service basis, potentially streamlining the buying and selling process for both parties. Using this method, marketers can also specify which type of users they wish to target, based on Facebook’s huge amount of user data. As an example, a marketer may want to purchase ads on a specific TV network’s website or app, but display that ad only to women in a specific city. According to Facebook, video publishers Hearst, A+E Networks and Scripps Interactive are currently running trials using the system. However, the amount of their ad inventory they are making available is not known. Assuming Facebook takes a cut, this could be a new stream of revenue for the social network as it begins to reach capacity in the number of ads it can display on news feeds. The introduction of Audience Network comes as Facebook is intensifying its push into video. The company is working separately to secure licenses for TV-like original programming and sports rights. That content would be available under a video tab separate from users’ news feeds featuring mid-roll advertising. Combined, all those efforts could help Facebook take a larger slice of the $10 billion U.S. digital ad market (per eMarketer). Right now, advertising sellers and buyers often negotiate and place orders manually, considered a labor-intensive buying process. Facebook believes that Audience Direct can streamline and modernize the transactions. Other advertising technology companies already provide similar tools for publishers. These solutions are typically referred to a programmatic direct or automated guaranteed technologies. Facebook is betting that the additional impact of its powerful targeting and tracking capabilities will make its product more attractive to marketers, and potentially more lucrative and efficient for publishers. Audience Direct will function separately from Facebook’s Audience Network in that Audience Direct is designed to broker deals between marketers and individual media properties in a transparent fashion, while Audience Network allows marketers to target specific groups of users across a wide range of websites and properties.

ADVERTISER NEWS The top ten tech retailers accounted for more than 80% of the top 100’s revenue last year, according to a yearly summary done by This Week In Consumer Electronics. Best Buy retained its number one position with $30.7 billion in tech sales but “the black-hole-like pull” of Amazon posted a 25% increase in tech sales and is within just about $2 billion of becoming number one. Walmart is number three in tech sales, Apple number four and Costco number five……Although it notes “Sears Holdings…wasn’t shy

when it announced at the start of the year that it is closing 150 underperforming stores” USA Today reports the chain has now “quietly added 30 more to the list,” 12 Sears stores and 18 Kmarts. Why the secrecy? With the company under pressure from investors and scrutiny from its vendors, one retail analyst said closures are “something they tried to manage quite carefully because they don’t raise speculation”……But here’s a success story in brick-and-mortar retailing. Beauty retailer

Bluemercury, which was bought by Macy’s in 2015, is opening 40 new stores this year to add to the current count of almost 200. The founder of the chain told the Chicago Tribune opening multiple units within close proximity is a successful strategy for the company, noting “We don’t see cannibalization, we see overall lift”……TJX has been very successful operating two apparel banners (Marshall’s and T.J. Maxx) and will now start a chain called HomeSense that will co-exist with its HomeGoods banner. TJX’ CEO says the new brand will provide shoppers with a dramatically different shopping experience from HomeGoods and will feature different product categories. The new banner will open its first U.S. units this year.…Jack in the Box will have its own proprietary beverage in locations with Coca-Cola Freestyle machines; the drink called Jumpin’ Jack Splash mixes Minute Maid lemonade with flavors of cherry, lime, or raspberry……Cleveland Avenue LLC, a fund started by former McDonald’s CEO Don Thompson, has taken over a majority stake of PizzaRev, which Buffalo Wild Wings had made a big investment in four years ago. The chain currently consists of about 50 units in operation, but has 200 more units in development.

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

NETWORK NEWS NBC has decided to cancel Dick Wolf’s legal drama Chicago Justice after just one season. The program was the fourth in Wolf’s Chicago franchise and had trouble growing ratings after a soft midseason opening. The 13-episode run averaged a 1.6 adults 18-49 rating and 8.7 million total viewership. Chicago Justice is a rare miss for Wolf, whose scripted slate at NBC continues to remain strong with the forthcoming addition of Law & Order True Crime: The Menendez Murders. Chicago Fire, Chicago P.D., Chicago Med and Law & Order: SVU are returning to NBC’s fall schedule……FremantleMedia, the producers of America’s Got Talent announced this week that Dunkin’ Donuts will return as sponsors for the NBC talent competition. Dunkin’ has a multi-platform plan that features on-air, digital and social integrations. New elements this season include a Facebook Live series and cobranded ads that invite viewers to go to Snapchat to see additional content from acts not included in the broadcast. America’s Got Talent, with new host Tyra Banks will return to NBC on Tuesday, May 30th at 8 PM (ET)……The executive producer of sitcoms like the classic Full House, Just Shoot me, Modern Men and Last Man Standing has passed away at the age of 52. Representatives of Marsh McCall confirmed to media outlets that the producer died of natural causes. McCall got his start as one of the writers on Late Night with Conan O’Brien in the early 90’s……Snapchat has announced new content will be available for viewing on its Discover platform this fall. One of the new entries will be the platform’s first daily news show, which will be produced by NBC News. Like other Snapchat shows, the daily news program will be four to five minutes in length. Since NBC Nightly News is consistently the number one evening news choice among younger demographics, the partnership between NBC News and Snapchat seems to make sense from an audience perspective. In addition, Adweek is reporting that CBS Late Late Show host James Corden will star in a fictional reality show to premiere this fall exclusively on Snapchat. Turner and Conan O’Brien’s Team Coco are developing the first animated comedy show for the social network. Currently, Snapchat averages one program airing per day but plans to extend that number to three per day by the end of 2017. Plans are also in place to expand genres including news, comedy, scripted drama, animation, and documentaries.

OTT AD REVENUES GOING UP A new survey say 62% of media-buying execs believe OTT ad spending will increase, according to Mediapost. 38% believe it will stay the same, according Tru Optik, the audience measurement and data management company focusing on OTT. Industry estimates are that advertising revenue is going to premium TV network/cable programming on OTT TV platforms -- through services like Hulu, Sling TV, CBS All Access, NBC’s Seeso -- totaled $3.3 billion in 2016, representing 4.4% of TV revenue, up roughly 30% versus the year before.

AVAILS KLFY CBS 10, Lafayette, LA is seeking a General Sales Manager to lead our experienced sales teams. Our ideal candidate will possess the passion for leading our sales team to grow and builds stronger customer relationships. The GSM is responsible for successful execution of our TV and Digital revenue/expense budgets, sales strategies, forecasting and team development. 3-5 years of experience in TV sales management required. Strong leadership skills are

mandatory. Qualified candidates can CLICK HERE to apply. EOE. KHOU Media Solutions, Houston, seeks a Digital Sales Specialist (DSS) to join our sales team. This position works strategically with the sales staff to generate creative solutions that deliver customer results through our digital assets, as well as, monitor campaign performance. The DSS must have expert knowledge of digital marketing including social media,

SEO/SEM. Minimum 2 years of account engagement in a professional, fast paced sales environment, and a proven track record of exceeding expectations preferred. CLICK HERE for more info or to apply. No calls please. EOE/Drug Free. KHOU Media Solutions, Houston, seeks a Lead Generation Specialist. This position is responsible for prospecting, qualifying and generating new sales leads to support the Sales team by securing appointments for outside sellers. This individual will be a highly motivated, self-starter who enjoys identifying and developing new business prospects from multiple sources including inbound marketing leads, prospect lists, contacts, discovery and individual research. CLICK HERE to apply. No calls please. Due to the volume of resumes received, we are unable to provide updates on the status of individual applications. EOE. WATE-TV6 Nexstar Media Group in Knoxville, TN is in search of a Digital Sales Manager. The DSM is responsible for directing digital sales efforts for all core digital and digital marketing services. The successful candidate will be an expert in local digital and cross platform sales, have a solid understanding of the local digital marketplace, and be knowledgeable about how to effectively package digital assets to maximize digital advertising and digital marketing services revenue. All candidates must APPLY HERE. EOE. Comcast seeks a Regional Automotive Director for a positon in Bingham Farms, MI in the Detroit metro. The Regional Automotive Director will be responsible for developing, leading and supporting the region’s growth in the automotive category within all Comcast Spotlight businesses and advertising tiers. 10+ years in related automotive media management and/or automotive advertising sales experiences, with increasing management responsibilities. Experience in the automotive, media, sales and marketing industries is preferred. CLICK HERE to apply. EOE.

5/24/2017

Seth Meyers

President Trump visited the Jewish holy site, the Western Wall, in east Jerusalem. He also said the wall was the reason Israel doesn’t have

any Mexicans.

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

BUSINESS BYTES Banks and credit unions, which had effectively been forced to abandon the payday loans market by new regulations a few years ago, hope the Trump administration’s deregulatory policies will allow them to get back into that business. Both the American Bankers Association and the Consumer Bankers Association have proposed several steps to Treasury Secretary Steven Mnuchin they say would get banks to start making those loans again. There are also proposals from the Consumer Financial Protection Bureau they say would hamper their return to the sector and the groups would like to see those proposals blocked. The Wall Street Journal says millions of households currently pay billions of dollars each year to payday and auto-title lenders that sometimes charge as much as 300% in annualized interest rates. Pew Charitable Trusts estimates about 12 million people take out payday loans each year, spending $9 billion on loan fees, money banks and credit unions would like to get back into the market for. A senior VP at Fifth Third Bank said before the regulations that forced banks out were implemented in 2013, Fifth Third handled “several hundreds of thousands” of customers at a flat fee of 10% and the typical loan of $300 was usually repaid in two weeks. The furniture business is keeping a close eye on Amazon: Furniture Today says there are reports the online behemoth is building four “massive” furniture and appliance warehouses and is looking to rely on third-party carriers to manage the distribution centers and handle deliveries. Additiuonally a furniture supplier told the publication a major “last-mile delivery company” is in a final round of bidding to provide home delivery service for Amazon.

RETURN TO COMMISSION? It used to be simple: Media rebated 15% of time or space costs to the agency that had placed the buy and that was how the agency made their money. But that model changed over the years as agencies and advertisers moved towards fees based compensation on the labor and time the agency spent on an account. By 2010, only 3% of Association of National Advertisers respondents said they were still using the commission method for payment. Now, however, after a couple of years of questions about “transparency,” (and even a couple of hints about possible outright fraud), The Wall Street Journal is reporting there’s a movement back towards commission as the best way to pay the agency. Now 12% of ANA respondents say they are using the commission model, and some advertisers are “increasingly skeptical” about agency incentive plans such as a bonus paid to the agency if it meets performance goals. David Beals, CEO of consultancy JLB + Partners, commented “What we’re finding in our consulting practice, particularly with the advent of programmatic buying and other more complicated approaches to buying and purchasing media, is that some clients are gravitating back to commission methods because it’s just simpler than trying to work out labor fees in the media space.”

AVAILS Comcast Spotlight seeks a Regional Automotive Director, based in Miramar, FL. This position is responsible for developing, leading and supporting the region’s growth in the automotive category within all Comcast Spotlight products, solutions and advertising tiers. The role requires high collaboration and integration with Spotlight constituents in Corporate and Region in development of

strategies and tactics that can support new business and share growth of automotive advertisers’ marketing spend. CLICK HERE to apply now. EOE/Veterans/Disabled/LGBT employer. New Media Digital Marketing Strategist: Capitol Broadcasting Co. seeks a person to develop customized digital solutions for businesses in the Raleigh, NC area. Requires prior experience with digital marketing services. All candidates must APPLY ONLINE. EOE M/F All Capitol Broadcasting Company properties are

tobacco free. Capitol Broadcasting Company participates in E-Verify.

GRADUATION: RECORD SPENDING Graduation season is underway and a survey for the National Retail Federation (NRF) predicts consumers will spend more than ever on graduation gifts this year as they stuff greeting cards with gift cards and cash. The survey, conducted by Prosper Insights & Analytics puts total spending at $5.6 billion. That’s the highest number in the survey’s 11-year history, topping last year’s previous record of $5.4 billion. Cash will once again be the most popular gift, given by 53% of those surveyed as they seek to help students with the costly transition from high school to college or college to the “real world.” However, cash gifting is at a survey low in 2017, dropping about 10% from highs recorded in 2007 and 2009. Greeting cards follow at 41%, gift cards at 33%, apparel at 16% and electronics at 11%. The biggest spending is likely to come among parent-age 45-54-year-olds at $119.84 as well as those in the grandparent bracket of 65+, who will spend an average of $112.34.

5/24/2017

FunnyTweeter.com

I used to eat a lot of natural foods until I learned that

many people die of natural causes.

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