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Device Co-Op cross-device graph for DSP
Adobe Analytics bi-directional data flow
TV automation with Mediaocean
Supply-chain transparency
Cross-screen planning with OTT
Intuitive Search UI Facebook Dynamic Product Ads
GDPR Readiness Custom algorithms and bid rules
Usability enhancements
Optimize on Analytics conversions
“Set it and forget it” optimization
ONE WAY TO CONNECT – DIRECT
AD NETWORKS
SUPPLY-SLIDE PLATFORMS
OPEN AD MARKETPLACES, EXCHANGES
DEMAND-SIDE PLATFORMS
“
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GEO
PERFORMANCE
MODEL TRAITS
GENDER
BROWSER/OS
AGE
SITE TIER
TIME OF DAY
AUDIENCE SEGMENT
PAGE POSITIO
N
DEVICE TYPE
BUDGET ALLOCATION
FREQUENCY OF AD SEEN
AD SIZEWXL
EXPECTED CONVERSIONS
CLICK PROBABILITY
PUBLISHER
SSP/FEED
DAY OF WEEK
Consolidation brings control
•
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Digital Signal Bias
