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Facebook Basics For Business
local2social
Tips ToolsTime-
Management
Abbi Siler – [email protected]/[email protected]
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What Is Facebook?
o Launched in 2004 , has grown to 500 million users as of July 2010.
o Originally used to connect with friends, share photos, and real-time updates.
o Has become one of the largest marketing phenomenons for business today.
o If your customers are looking for your business on Facebook, will you be there?
Why Use Facebook For Business? Statistics:
Over 500,000,000 users – worldwide! Over 1.5 million local business have active
Pages. People spend over 700 million minutes per
month on Facebook. Average user is connected to 80 Community
Pages, Groups, and events. 150 million active mobile users. Mobile
Facebook users are twice as active than non-mobile users.*
*source: http://www.facebook.com/press/info.php?statistics
How Can Facebook Pages Help Your Business?
•Generate Potential Sales
•Spread Brand Awareness
•Update Clients on News, Events, or Promotions.
•Build Relationships.
•Provide Customer Service
•Build & Sustain Credibility
Facebook Terminology
Profiles vs. PagesProfiles are for people.Pages are for business.
Friends vs. FansFriends are for profiles.Fans are for pages.
Wall, Info, News Feed, Insights, Places, & Tags.
Facebook Profiles
o Your Personal Facebook Account is set-up under personal email account. You connect directly with other people by becoming friends. You can actively participate on Community & Business Pages and develop your own pages from this profile.
o Profiles are NOT to be used to promote businesses or organizations. This violates Facebook’s Terms of Use. You can potentially be terminated from Facebook all together.
Allows Privacy Controls for all interactions on Facebook.
What To Include On Your Profile
A recognizable photo – you want people to know who you are, and recognize you when they are searching for you on Facebook.
Work/Education – this will allow people to recognize you by your place of work, and will also promote your business in it’s own way. Education will provide credibility for your professionalism.
Current City, Interests, Contact Info
Why Have Personal Profile? Perhaps you feel like you won’t use your
personal profile very much, but you do realize the need for your business to have a Page – Profiles will allow you to put a FACE with your
business. When interacting with other businesses on Facebook, your profile will be how you represent your business.
You may not want to be there, but your customers may want you to be. Remember, your business won’t float without the customer.
If you really don’t want a profile, you can still create a page for your business. But this may limit your page’s functionality.
Facebook Privacy
Privacy is very important on Facebook. Be sure to understand what information you are sharing online.
Let’s take a look at how to keep your information safe on Facebook!
http://www.cert.ge/images/network-security-lock.jpg
Facebook Friends Lists
Account Edit Friends
Add to List/Create
List
Name Your List
Sort Friends Into Lists
Customize Privacy With
List Titles
Things To Remember About Facebook Privacy
Don’t ever share anything you would not put your picture next two on highway billboard!
Use The Preview My Profile Button when changing your settings.
Protect your family & friends, don’t share things about them that they would not want to share!
Facebook Business Strategy Develop a Facebook
Strategy.
Be Honest About Your Goals.
Who do you want to interact with on Facebook?
Clients, Potential Clients, Enthusiasts, Local Community?
What information would your client need from you?
Are you committed to monitoring your Facebook Page?
Do you have the time or staff to help?
Do you have an updated website?
Facebook Business Pages
Creating Your Business Page Select The Right Category Consider Your Page Name
Your Company Name? Something Catchy? Keep It Simple & Memorable
Pages Are PublicDon’t Forge Another Company’s NameEducate Yourself- Terms of Use & Promotion Guidelines
What To Share On You Business Page
Photos: Location Photo, Top Employee Photos, Retail Photos, Action Shots, Promotional Ads
Videos: Commercials, Fun Videos, Informational Videos
Links: News articles both local & national, industry news, company blog, & your website!
Events: Share upcoming events hosted by your company!
Tag other industry pages active on Facebook.
Use keywords in every status update!
UPDATE REGULARLY!
It’s Not About YOU!
Remember, this page is for your clients & enthusiasts!
Post info that they would like or need!
Allow your fans to post comments, photos & info!
Don’t be a pushy salesman!
A Few Tips To Grow Your Fans Quickly
-Get Your Employees Involved!
-Share your page with your existing friends on Facebook, ask your staff to do the same!
-Send an e-mail to your client database, include your Facebook Page in your company newsletter!
-Include Facebook Link in the signature of your emails & Business Cards!
Don’t Be Labeled a Spammer!
Act like a user, you don’t like to be sent a million messages. So don’t do it to others!
Don’t participate in aggressive marketing: Do not post links on your competitors page (that’s
tacky) Don’t be a solicitor! Build Relationships, and
encourage your followers to promote your page for you!
Don’t post your info about your Facebook Page on other’s walls without permission!
Don’t create multiple accounts with the same name. Don’t set up your business as a Profile.
What To Do When Something Negative Shows Up
Business is Business – act professionally! Apologize Publically To Any Complaints. Reach Out Privately to Resolve The Situation.
(Send a message, or contact them personally) Move On – Don’t let negativity get you down.
If someone persists to write nasty things on your Facebook
Page, attempt to resolve the manner privately, & if all else fails
report the user to Facebook. (This is the ultimate LASTRESORT!)
Facebook Places
Your customers can now check into your business location!
Coming Soon- DEALS!
(see attached articles!)
Helpful Tools for Facebook Business Pages
o Find Content To Share:Google Trends, YouTube.com, Industry Websites,Google Alerts, Email Newsletters
Animoto Videos: Turn a stack of pictures into a 30 second promotional video with exciting music!
o Time Management:Hootsuite: Schedule Updates, Add other
social networks, monitor your brand with keywords& activity.
Facebook Pages: Don’t Forget
Facebook provides you with ‘Get Started’ steps – be sure to follow their advice!
Upload a colorful & eye catching logo! Post some basic content on your page before you
send invitations out to like your page! Links to your website, blog, share promotions,
specials, ask questions!
Use your keywords in status updates & info sections!
Provide at least 5 pieces of content relative to your business or industry --before you share your page!
Remember….
DON’T GIVE UP!
Thanks For Coming!You can find this slideshow at slideshare.net/abbisiler
Have a question? Need One on One Assistance?501-786-3412 – [email protected]
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