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TRAININGYOUR SALES REPS
ADOPTION
SUCCESS
GOOD
ADOPTION
ADOPTION
SUCCESS
VERY HIGH
ADOPTION
SUCCESS
ADOPTION
SUCCESS
`
“THE HOOK MODEL”
ADOPTION
SUCCESS
“THE HOOK MODEL”
90% ADOPTION
ACROSS 100+ CUSTOMERS
SUCCESS
ADOPTION
90%
(i.e. on an average, 90% participants complete the training program)
ADOPTION
SUCCESS
“THE HOOK MODEL”?
ADOPTION
SUCCESS
“THE HOOK MODEL”
1
Something triggers the user to use the system
ADOPTION
SUCCESS
“THE HOOK MODEL”
1
2
Once inside, the user takes an action
Something triggers the user to use the system
Hi Valencia Bryant ..long time
ADOPTION
SUCCESS
“THE HOOK MODEL”
1
2
3
Once inside, the user takes an
action
User is rewardedfor his actions
Something triggers the user to use the system
ADOPTION
SUCCESS
“THE HOOK MODEL”
1
2
Action
3
4
Once inside, the user takes an
action
User is rewarded
for his actions
User invests in furtheractions over time
Something triggers the user to use the system
ADOPTION
SUCCESS
“THE HOOK MODEL”
1
2
Once inside, the user takes an
action
3
User is rewarded
for his actions
4
User builds an investment, with his actions over time
With investment, each new trigger become more valuable
1
2
3
4
“THE HOOK MODEL”
2
3
4
1The user gets a notification for her manager’s
invitation to take up a new course
1
1
3
4
The inviting UI gets her to watch the course video
2
2
1
4
As the content is being consumed, she is being attributed with points
3
3
2
1As these points gets added to her existing
score, she gets awarded with a Badge
4
2
3
4
1
1
Intrinsic Trigger
!
+
Real-time updates show that her colleagues are
making progress
Extrinsic TriggerSystem identifies the achievability of a new
badge and sends a trigger
1
3
4
She chooses to watch another video and answer some questions…
2
1
2
4
She chooses to watch another video and answer some questions…
…to gain some more points3
3
2
1As these points gets added to her existing
score, she gets awarded with another Badge
4
2
3
4
1She likes the video and
thinks it might be useful in future too
!
1
3
4
Hence decides to favorite the video for future reference
2
3
1
2
And it gets added to the list of other files she
saved for easy and offline access on mobile
app
4
2
3
4
1
1
Intrinsic Triggers
!
+
Real-time updates showing that hercolleagues are earning certification, not just levelling up. So she feels the
urge to go up the leader board
Extrinsic TriggersSystem identifies the achievability of a new
badge and sends triggers
2
3
4
Intrinsic Triggers
!
+
Realtime updates showing that his colleagues are earning certification, not just levelling up. So he feels the
urge to go up the leader board
1
1
Extrinsic TriggersSystem identifies the achievability of a new
badge and sends triggers
As the user spends more time on MindTickle platform,
the system continues to learn and triggers keep getting smarter & more
effective
1
2
3
4
“THE HOOK MODEL”
90%
SUCCESS
ADOPTION
90%
(i.e. on an average, 90% participants complete the training program)
SUCCESS
ADOPTION
90%
IN STYLE
SUCCESS
ADOPTION
90%
ALL BADGES80%
(earning all badges has a direct correlation with the effectiveness of the training program)
SUCCESS
ADOPTION
90%
ACROSS
100+ CUSTOMERS
80%
% of Participants who completed the training
% of Participants who got all badges available
90%80%70%
100% 98%92%
97%95%
91%85% 85%
91% 88%85%
CustomerService
ComputerSoftware
Retail Entertainment Ad-network
5 DIFFERENTVERTICALS
% of Participants who completed the training
% of Participants who got all badges available
90%80%70%
100% 98%92%
97%95%
91%85% 85%
91% 88%85%
Customer Service
ComputerSoftware
Retail Entertainment Ad-network
% of Participants who completed the training
% of Participants who got all badges available
90%80%70%
100% 98%92%
97%95%
91%85% 85%
91% 88%85%
Customer Service
ComputerSoftware
Retail Entertainment Ad-network
SALES REP TRAINING
1800 231 5578WWW.MINDTICKLE.COM
