5
Face Your Finances

Face Your Finances. Advertising Concept: Find new leads as our audience calculates their knowledge on…

Embed Size (px)

DESCRIPTION

Execute: January – April Tax Season (or any time!) Sell To: 1 Sponsor Potential Clients: Banks Money managers Investment firms Database Drivers: Drives website traffic, drives people to register for your database Identifies segment of your database interested in personal finance and monthly checklists Face Your Finances

Citation preview

Page 1: Face Your Finances. Advertising Concept: Find new leads as our audience calculates their knowledge on…

Face Your Finances

Page 2: Face Your Finances. Advertising Concept: Find new leads as our audience calculates their knowledge on…

Advertising Concept: Find new leads as our audience calculates their knowledge on different financial matters. We’ll identify their questions so you can provide the correct answers.

Audience Engagement: • Registrants participate in a Q-n-A about personal and family

finance habits (carrying debt, using credit cards, setting aside savings, retirement planning, investments, etc.)

• Answers are on confirmation page, courtesy of sponsor.• Completing the survey enters them to win an AMEX Gift Card or

free checking. • Interested respondents can opt-in to receive monthly financial

check-ins via email.

Face Your Finances

Page 3: Face Your Finances. Advertising Concept: Find new leads as our audience calculates their knowledge on…

Execute:• January – April Tax Season (or any time!)

Sell To:• 1 Sponsor

Potential Clients:• Banks• Money managers• Investment firms

Database Drivers:• Drives website traffic, drives people to register for your database• Identifies segment of your database interested in personal finance and monthly

checklists

Face Your Finances

Page 4: Face Your Finances. Advertising Concept: Find new leads as our audience calculates their knowledge on…

Campaign: Start the new year off right – educate the community on financial literacy in an unintimidating way.

Engagement: Your business will be featured in emails, in print/on-air and online promoting this fun educational campaign.

Awareness: Your logo and business information will be highlighted on our “Face Your Finances” quiz page.

Results: Receive survey results, as well as opted in prospects. Optional opportunity to provide follow-up emails directly to them.

Face Your Finances

Page 5: Face Your Finances. Advertising Concept: Find new leads as our audience calculates their knowledge on…

You Receive:• Your logo/link info on the Face Your Finances quiz page on our website• Your logo/link info included in emails to our database members promoting

the Face Your Finances campaign• Inclusion in on-air/in-print promotion for Face Your Finances• Sponsored Face Your Finances dedicated bounce-back email • A list of opted-in participants • Optional: Additional follow-up email campaign to opted in registrants.

You Provide:• Prize for contest winner• Special offer for entrants

Promotional Value: $ _____ Your Investment: $ _____

Face Your Finances

Sponsorship Package