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A few slides showing the difference in value between New Zealand and Australian face to face recruited monthly donors.
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© Pareto Fundraising 2010
SUCCESS IN ACQUISITION
HAS ONLYONE MEASURE
© Pareto Fundraising 2010
SUCCESS IN ACQUISITION
LIFE TIME VALUE
© Pareto Fundraising 2010
SUCCESS IN ACQUISITION
(IMPLIED)LIFE TIME VALUE
© Pareto Fundraising 2010
© Pareto Fundraising 2010
Face-to-Face (F2F)
© Pareto Fundraising 2009
Attrition is the Achilles heel of F2F. As the following table shows, donors traditionally attrite at a higher rate than non-F2F RG recruits.
Year 1 attrition rate
Tackling immediate reasons for cancelling (e.g. through walk-aways, donor care calls) and good SRM
Trend
F2F40- 40 - 45%
Non-F2F 15-17%
© Pareto Fundraising 2010
Average three YR RG Gift Value
© Pareto Fundraising 20107 © Pareto Fundraising March 2009
Annual RG Gift Value – predicted trend
$-
$50
$100
$150
$200
$250
Yr1 Yr2 Yr3 Yr4 Yr5 Yr6 Yr7 Yr8
F2F ($25pm)
DM ($15pm)
An 8yr predicted trend, based on 3yrs of actual data, shows how on average, a DM regular giver starting at $15pm quickly generates more income than a F2F regular giver starting at $25pm
© Pareto Fundraising 20108 © Pareto Fundraising March 2009
Annual RG Gift Value - predicted trend
$-
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
$1,400.00
1 2 3 4 5 6 7 8
F2F $25pm
DM $15pm
An 8yr predicted trend, based on 3yrs of actual data, shows how on average, a DM regular giver starting at $15pm quickly generates more cumulative income than a F2F regular giver starting at $25pm
© Pareto Fundraising 20109 © Pareto Fundraising March 2009
Annual RG Gift Value - predicted trend
$-
$100.00
$200.00
$300.00
$400.00
$500.00
$600.00
$700.00
$800.00
$900.00
1 2 3 4 5 6 7 8
F2F $10pm
DM $10pm
An 8yr predicted trend, based on 3yrs of actual data, shows the difference in predicted income from a RG donor starting on a $10pm donation from F2F vs non-F2F
