FRANKLOVEp o r t f o l i o

AVIA, the leader in endurance sports and a global brand rooted in multisport since 1979, is proud to celebrate a history of creating great footwear for the runner, triathlete, weekend warrior, and endurance enthusiast. Today AVIA participates in the sponsorship of iconic races including the AVIA Wildflower Triathlons, Vineman and the best athletes around the globe.

American Sporting Goods (ASG) is a manufacturer of performance athletic footwear and apparel based out of Aliso Viejo, Calif. Brands under the ASG umbrella include Ryka, Avia, And 1, Nevados, Yukon, NSS, APEX, Turntec and Triple Five Soul.`

Chrome Si lver/Vars i ty Red/Stee l Grey

Black/Chrome Si lver/Met. Golden Ol ive

Chrome Si lver/Met.Red

Compression molded EVA Convexus™-LITE cushioning

A5560M Running

$65 Price Point Running Shoe

mater ia ls Leather , Synthetic, Mesh

per formance benefits Lightweight, Breathable, FlexibleVarious Lacing for better fit

exp lanat ion

Solid rubber with forefoot flex groovesEntry Level running shoe for neutralrunner

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Chrome Si lver/B lack/Roya l B lue

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SketchesDevelopment

ARN42580W\n#7

*Please add revision to medial side

*Please use new perfs (in red)

Revision

mesh

meshmesh

mesh

moldhi-!

hi-!

underlaydeco-stitchscreen print with deboss

perfsscreen printdeco-stitch

hi-!

underlay

underlay

hi-!

hi-!

deco-stitch

hi-!

cut-out

gilly

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Shellpattern

` Convexus Lite Tooling

initial skecthes

final rendering

sample

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Concept

The AVI-STOLTZ III features ESS ROCKSTEADY PLATE technology which provides flexibility while preventing injury from uneven surfaces, an aggressive outsole and traction design for efficient sand running, and superior stability, cushioning and shock absorption. The upper has mono-mesh on top of air mesh to keep debris out the shoe with welds to keep the foot stable. The heel tab and tongue have finger holes to help get in and out the shoe faster. The webbing lacing system gives the shoe a better fit and heel support .

$130.00

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AVI-LITE IIIAVI-LITE III AVI-LITE III

medial

lateral

Asymmetrical Breathable Lightweight Running Shoe

Stability EVA Heel

Structured Cushioning

Avi- Gel

Neutral Runner

Supinated Foot Type

Light to Medium Motion Control

Concepts

$100.00

$120.00

$175.00

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Performance

OUTDOOR

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WATER FRIENDLY

ENHANCED BREATHABILITY

ADJUSTABLE FIT

WELL CUSHIONED

REMOVABLE INSOLE

micro mesh footbed

contoured heel

moisture evaporation

contoured arch

AVIA outdoor logo

MoccasinWater

final lineart

first round sample

initial designs

first sample

OUTDOOR

AVIA OUTDOOR MOLDED 3 SEASON MOCCASIN

$50.00

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StrykerFrank Love 2008

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Jebel

Frank Love 2008

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Kalba

Frank Love 2008

“I am excited to be partnering witn Ryka to create a line of fitness products exclusively for women.”

-Kelly Ripa

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EMERGE

materials Air Mesh, Leather, Synthetic Doublelasted outsole w/ solid rubber

Ryka is the leader in performancefitness products for womenSold on Zappos, Lady Foot LockerRyka website

per formance benefits

exp lanat ion

$74.00 Women’s Running Shoe

Lightweight, Breathable, FlexibleAnatomically correct for women’s foot

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EMERGE

mesh

mesh

mesh

mesh

mesh

mesh

mesh

mesh

mesh

emboss

hi-fi

embroidery

embroidery

embroideryemboss

hi-fiemboss

emboss hi-fi

emboss

hi-fi

embossleather

leathersynthetic underlay synthetic underlay

embroidery

synthetic

leather

debossleather

embroidery

stitch and turn

leather

leather

kRN40029\n#7

Remove hi-fi and logoadd lace keeper

add pull-tab

shellpattern

insole design

Lineart Pointout

upper only request

Frank Love 2006

i love my sceneSharing time with those you care about is vital to a healthy lifestyle. Whether your scene is at the art gallery, pub or bookstore, it doesn't matter, as long as you are around the people and things you love. SCENE is a compilation of products that expresses the personal identities of those who love their sphere of activity. These products are intended for 18 to 25 year olds who want to dress unique, modern, and sophisticated, but at an affordable price. They wear their love of music, art and culture on their sleeves, and believe individuality can be expressed through fashion. adidas can participate in the fresh ambitions and optimism that young people hold dear, by designing products that address their SCENE.

i love my scene.....

Unisex watch

AVIATOR

AVIATOR

Exploded  view

Bebop is a sneaker that helps men make the transition from work to play. bebopmen’s

rocksteadywomen’s

Rocksteady is a sneaker for women. This pointy tipped design has the sophisticated sex appeal of a high heel, with the superior comfort of a slip on sneaker.